Publication Search

This research  aims to analyze the application of the McKinsey 7S framework in achieving sustainable performance management at Fresh Bright Pool, Tanjungpinang, amid the increasingly competitive local entertainment industry. The study explores the seven core elements of McKinsey 7S—strategy, structure, systems, shared values, skills, leadership style, and staff—to understand the dynamics of performance management and innovation in the service sector. A qualitative approach was employed, collecting data through in-depth interviews with two staff members and several visitors, supported by document analysis to ensure data validity. The results show that the elements of strategy and shared values are the primary strengths of Fresh Bright Pool in creating superior customer experiences, such as through the improvement of billiard facilities, optimization of bar services, and implementation of a more structured reservation system. The shared value of "comfort and togetherness" has successfully built a friendly and inclusive work culture. Collaborative leadership styles enhance staff engagement in operational processes, while the skills and staff elements still face challenges, including limited technical training and capacity development in customer service. This study provides valuable insights for Fresh Bright Pool to continue strengthening these elements to improve efficiency, maintain competitive advantage, and achieve operational sustainability in the local entertainment industry.

The digital era has created a generation of digital natives with superior technology adaptability. However, to achieve success in the world of work, soft skills competencies remain an important factor that supports individual success. This study aims to explore the role of soft skills competencies in digital natives in building a successful career. Using a qualitative approach, data was collected through in-depth interviews with young digital native workers in various industry sectors. The results showed that interpersonal communication skills, teamwork, adaptability, and time management were the main elements that contributed to their success. The findings highlight the importance of synergy between technical and soft skills in facing the complex challenges of the world of work. The implications of this study offer insights for organizations to develop training programs that are holistic and support the development of soft skills as part of a human capital capacity building strategy.

Indonesia is a country with a high level of earthquake vulnerability, thus demanding innovation in building structural engineering that is not only safe but also environmentally friendly. In the context of sustainable development, bamboo as an abundant local material is starting to gain attention as an alternative to conventional materials. Bamboo, when processed into composites in the form of fibers or in combination with thermoplastic and thermoset polymers, has been proven to have superior mechanical properties, including tensile strength, stiffness, and resistance to chemical degradation. In addition, the characteristics of water absorption that are controlled through certain treatments make bamboo composites more competitive compared to synthetic materials. The application of bamboo composites in construction is not only limited to new materials in structural elements, but also effective in retrofitting methods. For example, recent research shows the potential of bamboo composites in strengthening reinforced concrete beams and improving the performance of frame systems in earthquake-resistant structures. In line with this, seismic design regulations and standards such as the comparison between SNI 1726:2012 and SNI 1726:2019 demonstrate the importance of adapting structural designs to local seismic conditions. The integration of bamboo composite materials with structural capacity analysis, numerical simulation, and pushover analysis methods has yielded promising results for improving building resilience to dynamic loads. Beyond technical aspects, this approach also supports environmental objectives. Several studies have even developed eco-friendly home prototypes utilizing innovative material combinations, including geopolymer blocks and natural fibers. Thus, the use of bamboo composites not only provides a technical solution to earthquake challenges but also contributes to global efforts to reduce the carbon footprint of the construction sector.

Bicak Village is a village with promising economic potential, especially through the Micro, Small and Medium Enterprises (MSME) sector. However, challenges in marketing and branding local products are still a significant obstacle for MSMEs in this village.  This article aims to optimize the use of social media and e-commerce as superior branding strategies to increase the competitiveness of MSMEs in Bicak Village. The method used in this article focuses more on a qualitative analysis approach, namely data collection, observation, and direct interviews with MSME actors. The results found are exploring how MSME actors can utilize digital platforms to increase product visibility, reach a wider market, and strengthen their image. brand. The research results show that implementing this digital strategy will not only increase sales, but will also have a positive impact on the sustainability of MSME businesses in Bicak Village.

This community service aims to develop superior agribusiness products based on local wisdom in Batuputih Laok Village, Batuputih Subdistrict, Sumenep Regency. The implementation method includes five main stages: needs identification and analysis, program and action plan development, training and counseling, program implementation, and monitoring, evaluation, and follow-up. The results show a significant increase in agricultural productivity and quality due to the integration of modern agricultural technology with local knowledge. Corn productivity increased by 30%, and the quality of tobacco produced improved, leading to higher selling prices. Support from the government, research institutions, the private sector, and active community participation were key factors in the program's success. In conclusion, this program successfully improved farmers' welfare and strengthened the village's agribusiness capacity sustainably.

This community service article aims to optimize and revitalize the various tourism potentials of Mojogebang village, especially the potential for community-based tourism to improve the economy of village residents. The efforts made are through formal outreach as well as ongoing direct approaches and guidance to village residents in realizing Mojogebang village as a community-based tourism village. Our findings in the field are that there are several tourism potentials that have not been explored and have not received optimal attention from policy makers, namely the local government. By involving Bumdes and Pokdarwis as well as the private sector and the wider community who are concerned about tourism potential, we are trying to involve active community participation to jointly realize the optimization and revitalization of village potential that has not been explored and touched by community creativity. The result of this community service is the emergence of awareness from all parties about the importance of exploring tourism potential in the village, and realizing it in concrete form regarding various superior village tourism which is able to make Mojogebang village one of the tourist village destinations.  

Merdeka curriculum is a new curriculum from the Ministry of Education and Culture which is a renewal of the previous curriculum and educational changes to realize superior Indonesian Human Resources (HR) with the profile of Pancasila students. Computational thinking is a core skill needed and is considered by experts to be able to support the education sector in the 21st century, therefore computational thinking is part of the independent curriculum. For this reason, this research focuses on analyzing computational thinking in teachers and students in the context of implementing an Merdeka Curriculum. The purpose of this research is to find out, describe and to improve the analysis of computational thinking in teachers and students in the implementation of an Merdeka Curriculum. The method used in this research is the literature study method by identifying based on previous research in various literature sources to be analyzed. This research identified 5 previous journals published from 2022 to 2023. The result of this research is that the integration of computational thinking in the implementation of the Merdeka Curriculum has great potential and is an important step to improve the quality of learning or education in Indonesia in order to prepare or give birth to the next generation who are creative, innovative, able to solve problems and can be competitive in the digital era.

Islamic education, as an effort to improve the quality of human resources, is an important sector that needs attention in supporting the achievement of national development goals. Through Islamic education, it is hoped that quality individuals can be formed who are able to contribute to achieving national development targets. Bearing in mind that national development requires superior human resources, both in general science and religion, attention, management and utilization of these human resources must be carried out optimally. In this research, the author formulates the problem: Is there a role for personnel management in improving the quality of Islamic education at Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru East Lampung in the 2022/2023 academic year? The aim of this research is to determine the role of personnel management in improving the quality of Islamic education at Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru East Lampung in the 2022/2023 academic year. This research sample included all teachers, staff and employees of Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru, totaling 42 people. To collect the necessary data, the author used several methods, including observation, interviews, questionnaires, and documentation. After the data was collected, the author analyzed it using the Contingency Coefficient Correlation formula. Based on data analysis from research results, it was found that there is a role between personnel management and the quality of Islamic education at Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru East Lampung in the 2022/2023 academic year.

Made Village in Surabaya City has diverse economic potential, especially in the Micro, Small and Medium Enterprises (MSME) sector. This potential includes local products, handicrafts, traditional food, and tourism. MSMEs in Made Village include the processing of sengon nuts and soy milk. However, there are opportunities to develop these MSMEs through appropriate strengthening strategies. Strengthening MSMEs in Made Village through approaches such as skills training, increasing market access through digital platforms, developing collaboration networks, and implementing information technology can be strategic steps to increase the competitiveness and growth of MSMEs. This research uses a qualitative descriptive method. The author uses secondary research data sources to support research obtained from print and electronic media. Secondary data is a previously existing data source, obtained by researchers indirectly through intermediary media. With diverse economic potential, especially in the Micro, Small and Medium Enterprises (MSME) sector. From the author's short interview with MSME partners, sengon bean and soy milk entrepreneurs. Strategy efforts to strengthen MSMEs in Made Village, Surabaya City start from ensuring the quality of the products or services offered remains superior, to maintaining good relationships with customers. This also includes monitoring the market and being flexible to changing trends and consumer needs. What is no less important is paying attention to operational efficiency and managing finances wisely to maintain the financial health of entrepreneurs. Strategic efforts are needed to strengthen such as developing local partnerships, community empowerment, promotion and marketing, product diversification and access to financing. Apart from that, the government needs to make efforts to support MSMEs through Article 97 of the Job Creation Law. The government allocates funds to the community to help MSMEs to operate and reach the market. thus providing positive implications for entrepreneurs (MSMEs) and local residents. Advice from researchers for MSME business actors to innovate more creatively and keep up with current developments by utilizing the latest technology, and also involving local residents to participate in improving the local economy.

Sikka Regency is an area with superior tourism potential but the contribution of the tourism sector does not have a significant influence on economic growth, this is due to the low contribution of the creative economy in supporting the tourism sector which is influenced by less attractive and competitive creative economy products, lack of promotion and branding, lack of collaboration and partnership between tourism actors and creative economy actors and lack of support from the government and related institutions. To overcome these problems, the proposed solution is the existence of regulations as a strong legal foundation and framework for policies and programs that support the creative economy in Sikka Regency. The writing of this Policy Paper aims to enable the creative economy to contribute more to the development of the tourism sector in Sikka Regency and increase regional economic growth as well as policy recommendations to overcome the low contribution of the creative economy to support tourism in Sikka Regency. The method used in this paper is problem tree analysis involving literature study, field observation and in-depth interviews with tourism and creative economy actors. The recommended policy option is a Sikka Regent Regulation on Creative Economy that can provide a legal framework and programs that support the development of the creative economy sector in Sikka Regency.

Karang Taruna's Real Work Program in Sungon Village is a sustainable effort to improve the quality of life of the community. This research aims to explain the problems faced, the program objectives, the methods used, and the results that have been achieved. Karang Taruna Sungon has succeeded in launching superior programs in local economic empowerment, education, public health and sustainable environmental projects. Small business training and preventive health campaigns are the main focus, implemented through active member participation in a spirit of mutual cooperation. The community's positive response to the Karang Taruna initiative created a climate of mutual listening and support, even though they faced limited resources. Program sustainability is maintained through ongoing planning, member capacity development, and support from external partners and donor agencies. Despite the challenges, Karang Taruna was able to overcome most of them, gaining important lessons about adapting to local changes and community participation. The implementation of the program has had a significant impact on Sungon Village, including increasing living standards, reducing poverty levels, and higher local economic participation. Close collaboration with local government, non-government organizations and the private sector is the key to success in supporting the overall village development vision.

PT. PG X is part of ID FOOD which focuses on the sugar cane agro-industry sector. SHS sugar is the main product. To ensure production meets consumer standards and expectations, it is necessary to implement quality control during the production process. This involves quality control, improvement and improvement of systems so that the products produced are superior and competitive. In writing this article, the author is interested in exploring the problem of product defects and deviations in the production process, including defective products, as well as efforts to improve and improve product quality. The problem solving method used is the six sigma method. From the research results, it was found that the total production produced during October was 48,611 and 3,283 defective products were found. In the sugar production section, PT X Sugar Factory has a sigma level of 3.7 with a possible damage of 24,635 for one million production (DPMO).

According to the large Indonesian dictionary, effective means "able to bring results, successful in use" about efforts or actions. Can mean "already in effect" about laws or regulations. In the service sector, the human element plays a very important role in establishing relationships with consumers because the success of the company is determined by whether or not consumers are satisfied with the services provided. One of the service sectors engaged in fulfilling service needs is KBIH (Hajj Guidance Group). KBIH is a private institution authorized by the Ministry of Religion to participate in guiding the Hajj and Umrah pilgrimages. Where the author chose a research place at KBIH Chairul Umam. In this study the authors have research objectives, as follows 1. To find out the work effectiveness of KBIH Chairul Umam employees in increasing congregation satisfaction. 2. To find out the obstacles and solutions that KBIH Chairul Umam does in increasing congregation satisfaction. This research method is descriptive qualitative, through observation, interview, and documentation techniques. The results showed that 1. KBIH employee work Chairul Umam in increasing Jemaah satisfaction, it is known that the effectiveness of employee work has been carried out properly, namely work quality, discipline, cooperation, reliability, responsibility and utilization of working time. Customer satisfaction on several indicators shows that customers are satisfied with the quality of the product, the quality of service provided by KBIH Chairul Umam. 2. With good employee work effectiveness, obstacles that arise when doing work such as delaying work that can hinder other work can be overcome easily, be it obstacles from within the company or from outside the company. With information from the congregation and smooth communication between employees to employees and employees and superiors carried out to improve effectiveness at work and anticipate and find a way out of the obstacles that arise. The obstacles that arise can be overcome properly due to the quality of work, discipline, cooperation, reliability, responsibility and good utilization of working time so as to create a sense of satisfaction from the congregation.