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The rapid growth of digital technology has significantly transformed the way children access entertainment, particularly through streaming platforms such as Netflix. One popular animated series, Masha and The Bear, especially the episode “Tracks of Unknown Animals,” presents rich visual symbolism suitable for analysis through a semiotic approach. This study applies Sigmund Freud’s psychoanalytic theory, focusing on the concept of the superego, to examine the character of the Bear, who demonstrates patience, protectiveness, and tolerance toward Masha’s curiosity-driven behavior. The main objective of this research is to reveal how the representation of the superego is embodied through the Bear’s actions and responses in various challenging situations. The semiotic analysis interprets visual signs, expressions, and character interactions within the narrative. The findings indicate that the Bear serves as a moral figure representing the function of the superego in controlling Masha’s impulses and behavior. Therefore, this animated film not only provides entertainment but also conveys moral messages that reflect psychological and educational values for its audience.

This research is motivated by the researcher’s curiosity about discrimination and social conflict, which are the central themes in the novel Maryam by Okky Madasari. The main character in this novel, Maryam, faces an inner conflict between maintaining her personal beliefs and coping with the social pressures exerted by her community and family. The internal and external conflicts experienced by Maryam illustrate the psychological dynamics of individuals living in an intolerant environment. To understand these conflicts, this study applies Sigmund Freud's psychological approach, emphasizing the interaction among the id, ego, and superego. The method used in this research is descriptive qualitative, employing a literature review. The analysis reveals that while Maryam’s id drives her to uphold her freedom and personal beliefs, her superego imposes pressure through societal norms and family expectations. Meanwhile, Maryam's ego functions as a mediator, seeking a compromise, though this leads to emotional distress. These internal and external conflicts reflect the social realities faced by individuals from minority groups, which can significantly influence their life choices.

Short stories are a form of literary work that reflects life in society with characters that dominate the storyline. The research is based on the researcher's interest in the personality of the characters in the story. The qualitative method in this study focuses on the narration, description, and interpretation of the character's personality in the short story collection "Menghardik Gerimis" by Sapardi Djoko Damono based on Sigmund Freud's psychoanalysis theory. The data collected by the researcher is used as an object of analyzing the character's personality structure which includes id, ego, and superego. The method in collecting data, namely literature, reading, recording, data classification, and interpretation of the analyzed data. In the analysis, there are several aspects found, such as id (satisfaction, fantasy, curiosity, discomfort, and sexual urges), ego (delaying desires, accepting reality, rejecting desires, and making decisions, superego (religious awareness and manners). The conclusion of the research shows a deep understanding of the psychological aspects of the characters in the short story through Freud's psychoanalysis with a qualitative approach that emphasizes narration and interpretation, so as to provide deep insight into the personality aspects of the characters in literary works..

This study analyzes the representation of the Id, Ego, and Superego in Gojek's television commercial titled "Gojek Presents: Cerdikiawan" using Sigmund Freud's psychoanalytic theory. The study aims to identify how these three components of personality are depicted in the advertisement's narrative and their impact on the audience. The research employs a qualitative case study design, with data collected through observation and content analysis. The results show that the advertisement successfully portrays the conflict between the Id, Ego, and Superego through characters and scenes reflecting primal urges, rational decisions, and moral values. The advertisement also demonstrates how the Ego balances the Id's urges and the Superego's demands, creating an engaging narrative with strong moral messages. This research contributes to theoretical and practical knowledge in film and television studies, particularly in marketing and advertising contexts.

Layla's Majnun by Sheikh Nizami was one of the classics. This book is interesting because it describes the poignant and tragic love story between qays and layla. The study aims to quantify the results of the main character's personality analysis (qays) in literature. The problem that was raised was how qays was in layla majnun's novel. The methods used approach literary psychology. Results have shown that the novel contains a number of relevant psychological aspects to analyze on male figures (qays), such as id, ego, superego, and erotomania.

This study employs a qualitative approach with a descriptive method, where the data analyzed consists of words and quotations taken from the novel "Rainbows and Rain" by Orina Fazrina. The primary data source for this research is the novel itself, identified as "Rainbows and Rain" by Orina Fazrina. Data collection methods involve reading and note-taking, utilizing suitable research instruments. Data analysis encompasses the stages of data reduction, data presentation, and drawing conclusions. . The results of this study will be mangulas using Sigmun Freud's Theory of Personality (Id, Ego and Superego). In addition, this study will also analyze the character of the main character Ana in the novel Rainbow and Rain Between Memories and Wishful Thinking by Orina Fazrina.

The purpose of this study is to describe the 3 aspects of personality proposed by Sigmund Freud, namely the id, ego, and superego contained in the main character of Boy Candra's novel Trauma and their implications for learning literature in high school. The method used in this research is descriptive qualitative research method. The data used in this study are quotes that are included in the 3 aspects of personality in Boy Candra's novel Trauma. The results of this study indicate that (1) Id in the main character, Kimara, originates from the instinct of curiosity about what actually happened. (2) The ego in the kimara character always realizes the demands of the id. The ego in the Kimara character always acts as a conveyer of reality, that is, when the instinct of curiosity exists, the ego will always act. (3) Kimara's superego is based on moral values. (4) This research has implications for learning literature in high school, namely analyzing the content and language of the novel, interpreting the author's view of life in the novels they read.