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This study aims to describe and analyze the discourse structure consisting of macro structure, supra structure, micro structure, and discourse contained in Shopee  and Blibli online shopping advertisements. The object of the research is the transcript of online shopping advertisements from Shopee  and Blibli. The data collection methods used were advertising observation and doing advertising transcripts so that the final data used was in the form of text. This data was then analyzed using a qualitative descriptive analysis model of Teun A Van Dijk's discourse analysis theory. From the data studied, the results of the study showed that (1) the macro structure or theme in the transcript of online shopping ads was seen in the entire content. The themes were big discounts, free shipping, cash back bonuses and discount vouchers. (2) The super structure consisted of (a) an introduction to the issue, (b) a series of arguments, (c) a statement of invitation, (d) a reaffirmation. (3) Microstructure consists of (a) background, (b) details, (c) meaning, (d) coherence marker, (e) stylistic, (f) rhetoric, (g) graphic use. (4) The discourse contained in the text was a persuasive discourse.

Figurative speech is inseparable with literary works, particularly to express intrinsic elements in the works. Practically, authors often insert figurative speech to narrate a story. This study is aimed at analyzing figurative speeches in novel Senja, Hujan, dan Cerita Yang Telah Usai, written by Boy Candra. The researcher employed literary study to finish the study which initiated by (i) reading the research object, (ii) collecting the data by marking, identifying, and transcribing. The data were analyzed by using interactive model of analysis. The result showed that the author used 6 types of f igurative speeches to describe both the setting and character, as follows; (1) allegory, (2) (2) alusio, (3) antitesis, (4) asindenton, (5)Klimaks, (6)interupsi. The result of the study strongly suggested that the use of figurative speech is clearly necessary to improve the quality of literary works.

Javanese literature in the form of songs is currently favored by people in Indonesia. One of these songs is Lestari. Lestari contains the theme of love and admiration for a woman. The theme is presented with lyrics that contain language styles. The formulation of this research problem is how the use of language styles in the lyrics of the song 'Lestari'. This study aims to analyze the use of language style in the lyrics of the song 'Lestari'. The theory used is language style by Gorys Keraf. The methods used are data collection, data analysis and classification of language styles, and presentation. The data source comes from the Youtube channel Khatulistiwa Record which is transcribed independently. The results show that the song lyrics contain rhetorical language styles in the form of alliteration, assonance and hyperbole, as well as figurative language styles including metaphor and simile.

The film Filosofi Kopi is a literary work that raises coffee as a metaphor, symbol, and narrative element of Coffee as part of global and local culture in Indonesia. This work not only offers interesting fictional stories, but also to analyze Tiwus copies from Java, using a qualitative approach with a method of analyzing literary texts that include thematic, stylistic, and intertextual aspects. This research seeks to understand how elements that have philosophical values that describe life, struggle, and social care. The results of the analysis show that the main themes of this are struggle, care and social interaction, which is reflected through a cup of coffee between the characters. Coffee is often presented as a representation of human relations, existence describes the daily dynamics in society, which connects existentialism, harmony, and reflection in life in a literary work. Presenting a diversity of meanings, starting from simple life symbols and human relationships. This research contributes to a deep understanding of how a cup of coffee can be raised into a theme and title that contains rich meaning and significance in the study of a literature

This article explores the role of balaghah in uncovering the linguistic beauty of the Qur’an, particularly in relation to its structural arrangement, semantic depth, and aesthetic qualities. The study adopts a qualitative design based on library research, drawing data from selected Qur’anic verses and scholarly works on balaghah. Data analysis is conducted using a descriptive-analytical method by examining the three core branches of balaghah, namely ma’ani, bayan, and badi’. The analysis shows that ma’ani contributes to highlighting the appropriateness and effectiveness of sentence structures in accordance with context and communicative intent, while bayan reveals deeper layers of meaning through various rhetorical expressions and figurative styles. Meanwhile, badi’ enhances the aesthetic dimension of the Qur’anic text by emphasizing sound harmony, stylistic balance, and semantic refinement. The integration of these three elements demonstrates that Qur’anic language possesses a holistic beauty that is not merely decorative but also functional, strengthening the delivery of divine messages both semantically and aesthetically.

This research analyzes the effectiveness of sentences in syntax in the January 2024 edition of Antaranews.com online news text as a reference source for XII grade high school students. This research aims To assess the efficacy of sentences in five articles published in online news, namely Antaranews.com, which is reviewed from the sentence structure, cohesion and coherence as well as the appropriateness of language styles. The methodological approach and theoretical approach are applied as approaches to the analysis of this research. The methodological approach uses a qualitative descriptive method, and the theoretical approach in Examining the efficacy of writing uses analytical methods in the field of syntax. In this analysis, the qualitative descriptive method is used, which is focused on the problem based on facts conducted by observation and studying existing documents and articles. The results of the analysis contained in 5 Antaranews.com news texts include 28 ineffective sentence structures, 23 ineffective cohesion and coherence, and also 11 stylistic discrepancies. This resulted in 62 ineffective sentences. This research is expected to contribute to the knowledge and insight of researchers about sentence analysis conducted in the context of online news texts. The most errors in the use of effective sentences are in sentence structure. Therefore, improvement efforts are needed to minimize and overcome sentence usage errors, to create good language in written communication. The practical implication of this research is the importance of a good understanding of sentence syntax in the context of language learning, especially for XII-grade high school students who need a deep understanding of building effective and clear news texts.

This article explores the richness of language styles and speech used in the lyrics of the song "Raksa" by Soegi Bornean. Against the background of the richness of the existing lyrics and the possibilities that exist in linguistic exploration as found in the title of the song "Raksa" which comes from a foreign language, namely Sanskrit, as well as the use of the song lyrics "Budaya nian bersua", and the aim of this research is to reveal The contribution of songs to the development of diction in song lyrics is due to the large number of vocabulary words in Indonesian that are rarely used. As well as the emotional power of using qualitative descriptive analysis methods to study the language style and figures of speech of the Raksa Song, this research will focus on deciphering the stylistic nuances and revealing the mosaic of metaphorical and idiomatic expressions. The research results further highlight the complexity of the rhetorical figures of speech contained in the song "Raksa" such as in the lyrics which read "Where I look for the soul" of the song, providing insight into its poetic resonance. Therefore, the use of language styles and figures of speech has spread to a deeper scale regarding song lyrics, and has enriched the appreciation of Indonesian songwriting.

This article explores the richness of language styles and speech used in the lyrics of the song "Raksa" by Soegi Bornean. Against the background of the richness of the existing lyrics and the possibilities that exist in linguistic exploration as found in the title of the song "Raksa" which comes from a foreign language, namely Sanskrit, as well as the use of the song lyrics "Budaya nian bersua", and the aim of this research is to reveal The contribution of songs to the development of diction in song lyrics is due to the large number of vocabulary words in Indonesian that are rarely used. As well as the emotional power of using qualitative descriptive analysis methods to study the language style and figures of speech of the Raksa Song, this research will focus on deciphering the stylistic nuances and revealing the mosaic of metaphorical and idiomatic expressions. The research results further highlight the complexity of the rhetorical figures of speech contained in the song "Raksa" such as in the lyrics which read "Where I look for the soul" of the song, providing insight into its poetic resonance. Therefore, the use of language styles and figures of speech has spread to a deeper scale regarding song lyrics, and has enriched the appreciation of Indonesian songwriting.

The poem ‘Bila Kau Tiada’ by Boy Candra is one of the most popular poetry works among readers. This poem raises the theme of loss and sadness experienced by a poet over the departure of a loved one. This article aims to analyse the poem ‘Bila Kau Tiada’ using content and stylistic analysis approaches. The content analysis will concentrate on the theme, meaning, and message conveyed in the poem, whereas the stylistic analysis will examine how the poet employs language to convey meaning and its impact on the reader.    

This research aims to describe the stylistic studies contained in the poem "Aku" by Chairil Anwar, as well as its implementation in student character education. The method used in this research is descriptive qualitative with stylistic studies. The results of the analysis show that through this approach, the poem "Aku" by Chairil Anwar is considered an effective tool for developing student character. The implementation of holistic and contextual character education can help students understand the beauty of literary works in Indonesia and internalize the important values ​​contained in poetry, then apply them in everyday life.