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Neo-feudalism Analisis Resepsi, Fariz Egia Gamal, Akar Permasalahan Di Dunia, Neo Feodalisme describes the resurgence of social and economic patterns resembling medieval feudalism in a modern context. This phenomenon is characterized by increasing social and economic inequality and the concentration of wealth and influence among a few individuals or groups, reflects a distribution structure similar to that implemented in the feudal system of the past. This study aims to analyze the audience reception of Gamal's YouTube content in the episode "Root Problems in the World." The research utilizes Stuart Hall's reception analysis methodology, with data collected through observation and documentation techniques. The analysis is based on three categories (Dominant Hegemonic Position, Negotiated Position, and Oppositional Position) of audience comments on Gamal's YouTube content in the episode "Root Problems in the World." The results show that out of 300 comments interpreting Gamal’s YouTube content in the episode "Root Problems in the World," 265 comments fall into the dominant hegemonic position, 30 comments fall into the negotiated position, and 5 comments fall into the oppositional position.

The life of the people of Jember, which has long been inseparable from tobacco farming activities, sparked the birth of the idea of building a tobacco museum. This tobacco museum can be said to be a representation of how tobacco developed in the city of Jember. Several aspects contained in it also support the representation process. Starting from the beginning of the construction of the museum which was inspired by the habits of the people of Jember city, namely tobacco farming, the names of several agricultural tools were born from the language of the local community, even to the concept of the building which was interpreted as having similarities with one of the tools for tobacco production, namely the Atag warehouse. This research uses a representation theory perspective proposed by Stuart Hall. According to Hall, there are three approaches to the representation process consisting of reflective, intentional and constructionist approaches. The aim of this research is to find out how the representation process occurs in the tobacco museum. This type of research is qualitative research with an ethnographic approach. The results of the research show that there has been representation in the tobacco museum where the process involves various aspects contained in the museum itself.    

This article aims to analyze the representation of Jember culture in the Jember Fashion Carnival (JFC) using Stuart Hall's representation theory approach.  The main concepts applied in this analysis are change and resistance, which are used to understand how cultural symbols are represented and interpreted in JFC.  The data collection process was carried out through literature study.  Where the data obtained comes from the results of research and scientific work of other people which is studied and then developed.  Data analysis was carried out by combining the concepts of Stuart Hall's representation theory with the findings found in the JFC event.  The results of the literature study analysis show that JFC is an important forum for representing Jember's cultural identity through costume modifications, dance, music and other performances.  In addition, the media plays an important role in the spread and influence of these cultural representations.  In the context of Stuart Hall's representation theory, change refers to the transformation of cultural symbols in the JFC, while resistance describes the process of building cultural representations through interactions and agreements between JFC actors, the government and society.  Through this process, Jember's cultural identity is represented and interpreted in JFC events.  The implication of the results of this research is the need for continuous support in developing and promoting Jember culture through collaborative efforts between the government, cultural actors and the community.  In this case, JFC can be an effective means of strengthening and expanding understanding and appreciation of Jember's cultural identity.