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The development of e-commerce has transformed companies’ marketing communication strategies, including CV. Rintis Usaha Bersama, which operates in the sales of medical and industrial gas cylinders. Increasing competition has driven the company to optimize its digital communication strategies to enhance sales and maintain its market competitiveness. An effective marketing communication strategy is essential in attracting customers and fostering their loyalty. Therefore, this study aims to analyze the marketing communication strategies of CV. Rintis Usaha Bersama through e-commerce and evaluate their effectiveness in boosting product sales.  This research employs a qualitative method with an in-depth interview approach involving the company’s management. The analysis is conducted using the SOSTAC model, which includes situation, objectives, strategy, tactics, action, and control in digital marketing strategies. The findings indicate that CV. Rintis Usaha Bersama implements the 4P marketing communication mix (product, price, place, promotion) through e-commerce platforms such as Shopee and Tokopedia. The strategies adopted include clear product information dissemination, transparent pricing, promotional discounts, paid advertising, and flash sale campaigns. However, the main challenges faced by the company include intense price competition and an increasing number of competitors in the e-commerce sector. To improve the effectiveness of marketing communication strategies, the company is advised to develop educational content about its products, enhance customer engagement through responsive services, and collaborate with influencers or affiliate marketers to expand its audience reach. Regular evaluations are also necessary to ensure the strategies remain relevant to the dynamic market trends. 

Determining educational service rates is an important strategic step in managing educational institutions. This process involves determining adequate pricing to ensure the desirability and quality of the services provided. This study explores the various strategies used in pricing educational services, including economic, financial, and competitive factors considered. Through in-depth analysis, this research provides insight into how educational institutions can optimize the rate setting process to meet funding needs while maintaining the accessibility and quality of education provided.    

Setting prices is a crucial step in ensuring the operational viability of a learning institution. The price of educational services will inevitably be impacted by the current boom in the education sector, which is marked by offers of numerous programs and more facilities. The purpose of this study is to learn more about how much educational services cost. Using books, journals, and other literature as well as reading sources and references from the internet, a qualitative research methodology was employed (library research). The research's findings led to the conclusion that pricing strategies for educational services can be based on value (value-based pricing), competition (competition-based pricing), or cost (cost-based pricing).