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The development of information and communication technology has had a major impact on various aspects of the economy. Now digital communication has become an important part of everyday life, the use of applications such as WhatsApp Business has become an important tool for business people in their marketing strategies. The purpose of this study is to find out how the use of the WhatsApp Business application can increase the effectiveness of marketing strategies. The analysis was carried out using the Literature Review research method from various special journals on the use of the WhatsApp Business application in marketing strategies. The research method used is the Literature Review method from several special journals that contain related topics. Literature search using the Google Scholar database using the keywords WhatsApp Business application and marketing strategy. Articles must be published no later than the last five years. There are 16,600 articles, and the author selects the top 5 articles from the search results and the most relevant articles to the topic. From this study it can be concluded that WhatsApp Business is an effective tool for increasing customer interaction and expanding the reach of a company's marketing. However, to realize the full potential of WhatsApp Business, it is important for entrepreneurs to pay attention to digital communication ethics, present relevant content, and continue to monitor and evaluate their marketing strategies. Further research can be done to investigate the long-term impact of using WhatsApp Business in marketing strategies and the implementation of best practices to maximize its benefits.    

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a passive promotional system can help business and expand the market. The purpose of this research is to find out how Fabil Natural's strategy is in implementing digital marketing and how the use of this strategy has an impact on Fabil Natural's sales. This research uses qualitative methods with interview, observation and documentation techniques. The research results show that the application of digital marketing is carried out by utilizing websites, blogs and social media including Instagram, Tiktok, Youtube and WhatsApp Business to post products and share content, as well as using the Shopee and Tokopedia websites and marketplaces as a place for easy, safe buying and selling transactions. and fast. Even though there are several obstacles, digital implementation has a positive impact in increasing product sales.