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Early Childhood Education (PAUD) or Kindergarten (TK) is an important level of education in building the foundations for children's overall development, covering aspects of religious and moral values, physical-motor skills, cognitive skills, language, social-emotional skills, and the arts. The development of PAUD/TK currently shows a positive trend, as seen in the increasing public awareness, number of institutions, and participation of children aged 4–6 years. However, challenges still arise, such as limited facilities and infrastructure, variations in educator competence, differences in access to services between regions, and the need for stimulation at home. Competition among early childhood education institutions is quite fierce, driving innovation in learning quality, teacher competence, facilities, and flagship programs. In this context, marketing management plays a strategic role in building the institution's image, conveying information about educational services, identifying community needs, and increasing the institution's competitiveness in an ethical and sustainable manner. TK Muslimat NU Pakembaran, as a religious-based PAUD institution, plays an important role in developing children's development and instilling Islamic values. Although the marketing strategy is still simple and predominantly based on a familial approach and word-of-mouth promotion, these efforts are effective in building community trust and loyalty. In the future, strengthening a more systematic marketing management can increase competitiveness, expand the reach of information, and support the sustainability of the institution in providing quality, religious, and character-building early childhood education services.

This study aims to describe the role of teachers in shaping the religious character of early childhood at Al Azhar 43 Gorontalo Islamic Kindergarten. A descriptive qualitative approach is used to understand the teacher's strategy in guiding children through exemplary, habituation, motivation, and contextual learning. The results showed that teachers play a central role as role models, facilitators, mentors, and motivators in the formation of children's religious character. Routine activities such as praying together, habituation of greetings, and worship practices are effective ways to introduce religious values to children. In addition, collaboration between teachers, parents and educational institutions strengthens the learning of religious values both at school and at home. A supportive environment and consistent involvement of all parties are the keys to successful religious character building in early childhood. This research is expected to be a reference in the development of religious character education in early childhood education institutions.

An Islamic religious education educator does not just provide teaching materials in class but is more complex than that. Apart from educating and preparing students with knowledge, Islamic religious education educators are also fully responsible for encouraging student behavior, both from a psychological and character perspective. In the field of education, Islamic religious education educators greatly influence aspects of students' lives, both social, cultural and moral, to develop good motivation in students so that they can form individuals with noble morals. Therefore, to make this happen, appropriate learning strategies are needed that are able to increase student motivation. This research aims to explain the PAI learning strategy that is applied, analyzing the factors that support its success, as well as explaining the impact resulting from implementing the PAI learning strategy in an effort to increase student learning motivation at SDN Kawunggading, Cianjur. This research is a qualitative descriptive study. The data collection methods used were observation, interviews and documentation. The resulting data is then analyzed by means of data collection, data reduction, data presentation, and conclusions. The results of this research show that the PAI learning strategies implemented at SDN Kawunggading are implementing examples, implementing habits, giving advice, paying attention, giving punishment, and discussing with peers. Factors that influence the success of PAI learning strategies consist of external factors and internal factors; The implications of the PAI learning strategy implemented at SDN Kawungggading are able to have a good impact on broken home students as shown by the students' attitude of being diligent in going to school, having concern for the surrounding environment, having a good attitude towards teachers and friends, and being able to follow lessons in a conducive manner.