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Batu City, as a major tourist destination, has experienced rapid growth in tourism infrastructure development, leading to the conversion of agricultural land and green open spaces into commercial areas. Using a case study methodology and a qualitative approach, this study gathers data in many sub-districts through documentation, in-depth interviews, and observation, including Sidomulyo, Songgokerto, and Oro-Oro Ombo. The findings indicate that the decline in Green Open Space (GOS) has negatively impacted environmental quality (such as rising temperatures and increased flood risk), disrupted the livelihoods of agricultural communities, and caused economic disparities due to the dominance of the tourism service sector. While tourism contributes to regional income, without sustainable environmental management, the long-term economic potential may decline. Therefore, a tourism development strategy that balances economic growth with environmental preservation is essential.

Tempe artisans in Teluk Betung District, Bandar Lampung City play an important role in providing soybean-based food products. However, the marketing of their products is still conducted conventionally, relying on traditional markets and simple promotional methods, which limits market reach and reduces product competitiveness. This community service activity aims to improve the knowledge and skills of tempe artisans in implementing effective marketing strategies, particularly through digital platforms and product packaging development. The methods used included interactive lectures, group discussions, social media simulations, and practical sessions on designing product labels using simple applications. The workshop results showed that most participants successfully created business social media accounts, designed product labels, and understood the importance of attractive packaging in increasing product value. This activity is expected to serve as a stimulus for developing tempe product marketing in Teluk Betung and surrounding areas.

This study aims to analyze internal and external factors that influence the development strategy of tempeh agroindustry business and formulate a strategy for developing tempeh agroindustry business in Matahoalu Village in Konawe Regency. The method used in this study is the survey method, the case of Pak Iyon's tempeh business in Matahoalu Village. The strengths and weaknesses factor has a total score of 4.27. Because the total score is above 2.5, it means that it identifies a strong internal position. The opportunities and threats factor has a total score of 1.75 because the total score is close to 2.0, it means that it identifies that the business responds to existing opportunities in an extraordinary way and avoids threats to the development of the tempeh agroindustry. The tempeh agroindustry is in the Growth Quadrant where the quadrant is a very profitable situation in that it has opportunities and strengths, so that it can take advantage of existing opportunities, the strategy that must be applied in this condition is to support an aggressive growth policy (Growth Oriented Strategy).

Ponorogo is one of the areas where the majority of people like to consume tempe. Tempe is a local product dish that is favorite of the Ponorogo People. The village of Bangunrejo is one of the villages where many of its residents produce tempe, one of which is Mr. Aji's “Tempe Balap”. Tempe balap still maintains the quality of tempe with a leaf wrapping system, but thus the branding of Tempe Balap is not known by many people. The mentoring program carried out by the service team is aimed at helping the people of Bangunrejo Village in improving MSMEs and improving the quality of sales and competitiveness of the community. The method used is Environmental Scanning (ES) with a Thematic approach. The existence of ES as a management strategy so that it can optimize the potential possessed by partners. The intended partners in this program are Tempe MSMEs in Bangunrejo Village. The results of the mentoring carried out during this program show that the potential possessed by Tempe Balap can be optimized by introducing products massively to the public through the existing product growth up branding so that it has an impact on increasing purchases after the presence of branding labels in tempeh packaging. From this stage of service, strategic factors can emerge to develop the potential of local tempe products, as well as the results of monitoring and evaluation are able to bring out a significant development impact of the profits obtained by Tempe Balap MSMEs.

Rumah Tempe Indonesia (RTI) need a marketing strategy to improve their business continuity. This study analyzes the Sustainable Competitive Advantage formulated with the VRIO model in business model development to formulate a marketing strategy. The data collected by using the in-depth interviews, observations, and several external sources. The results of the analysis indicated that the RTI has a competitive advantage in two aspects, in terms of its human resources and the company ability to survive. The result of competitive ability in this research show there are two marketing strategies that can be implemented by the MSMEs, the use of its social media and collaboration with the promotional services from community leaders and local celebrities to increase the brand awareness of Rumah Tempe Indonesia branch Bandung and also for its products.