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This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.

Background: BBLR refers to a disruption in the respiratory system of a baby caused by unstable physiological functions, including temperature, pulse, and oxygen saturation. One strategy for managing the condition is the implementation of continuous positive airway pressure (CPAP), a non-invasive technique. Developmental care further reinforces the efficacy of CPAP. One specific effort in providing developmental care is to modify the position of newborns to a comfortable state via nesting. Objective: This scientific paper seeks to examine the effects of nesting therapy and pronation posture on the hemodynamic status of low weight newborns in the BBLR population. CPAP is installed in the Perinatology Room of RSUD Kabupaten Tangerang. Method: Provision of Nursing Care Intervention and innovation in the application of nesting and pronation position against hemodynamics. Results: Based on case studies in managed patients, there were changes in hemodynamic status such as pulse, breathing and temperature in patients before and after treatment.

The purpose of this study was to analyze internal and external strategies in the development of the tempeh industry in Sendang Mulya Sari Village, Tonggauna District, Konawe Regency. The determination of the research sample was carried out intentionally (purposive sampling) using key informants, in this study the key informant was Mrs. Ratmi, the owner of the tempeh business. This study is a qualitative descriptive study using analysis tools, namely SWOT. The development strategy of the "Mrs. Ratmi" tempeh industry business in Sendang Mulya Sari Village, Tongauna District, Konawe Regency is in quadrant I, namely the SO = 4.14 strategy, which is a very profitable position for the company because at this time the tempeh business has opportunities and strengths that can be utilized. The strategy that must be carried out in this condition is to change the old strategy. The strategy that must be applied in this condition is to support an aggressive growth policy (Growth oriented strategy) so that it can increase the income of tempeh entrepreneurs.

The development of Micro, Small, and Medium Enterprises (MSMEs) in the current digital era requires product branding through social media. Strengthening MSMEs product branding by providing business assistance through the Business Work Lecture (KKU) program conducted by YPPI Rembang University. In this case, the MSMEs assisted is MSMEs Anis Tempe which is located in Meteseh Kaliori Village, Rembang Regency, Central Java. The problems experienced by MSMEs Anis Tempe are at the marketing (branding) stage, lack of ability in digitalization, not having a business license and not having a business logo. The solution to this problem is to carry out a community service program with development and assistance in strengthening product branding through social media as a marketing strategy and expansion, as well as creating attractive logos and product labels. The results of this service activity are creating attractive logos and product labels, having a social media account, including the location of MSMEs on Google Maps, and having a business license continue their business. Keywords: Mentoring, MSMEs, Product Branding