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The strategy of fostering church members is an effort aimed at building faith, congregational character, and congregational involvement in spiritual life and service. The main goal of the church member development strategy is to create a community environment that is deeply rooted in Christian values, able to face challenges today, and relevant in social contribution. In this strategy, of course, the church has an important role in carrying out faith development through PA, prayer and empowerment in service and social in this development, a step is needed so that this development can run well and is expected to be able to form a congregation that supports each other, becomes a witness of Christ in the midst of society and is able to collaborate with each other to realize a life that has an impact on others. For that, the purpose of writing this article is to inform how the right strategy is in development and to fulfill group assignments in the church member development course with qualitative methods through ebooks, articles and sharing sources obtained and implying them in everyday life.

Nusantaratv.com, an online news portal founded in 2020, has succeeded in building a reputation as a trusted source of information in the digital era. This research aims to understand how Nusantaratv.com's editorial management contributes to building a positive reputation. This research uses the POAC (Planning, Organizing, Actuating, and Controlling) model in analyzing various relevant aspects. Using the POAC Model as a comprehensive approach to management which includes planning, organizing, implementing and controlling. This research uses a qualitative method with data collection techniques in the form of literature study, observation, documentation and interviews. The research results show that Nusantaratv.com implements an effective editorial management strategy, including: Planning: Developing a comprehensive communication strategy to deliver quality content, with the main target audience being young viewers aged 18-35 years. Organizing: Forming a special team consisting of content writers, graphic designers, video editors and social media managers to manage communication campaigns. Implementation (Actuating): Motivating and guiding the team to carry out planned tasks, with effective internal communication and good coordination. Supervision (Controlling): Monitoring and evaluating the results of communication activities, by making adjustments if necessary to ensure communication objectives are achieved. A data-driven approach and analysis of user feedback allows Nusantaratv.com to remain relevant and meet the needs of its ever-evolving audience. Collaboration with various stakeholders also helps Nusantaratv.com expand its reach and enrich its content.  

Today's technology is increasingly sophisticated and can even be used as a means for marketing media. Many business owners utilize this technology as a medium for product promotion. One of them is Nadiraa who participated directly to do online marketing at TikTok Shop. The purpose of this study is to determine the use of the SOSTAC model in the online marketing strategy at TikTok Shop Nadiraa's account. The method used in the research is qualitative research method with descriptive method. The subject of this research is Nadiraa's TikTok Shop account, and the object of this research is the Analysis of the Use of the SOSTAC Model on the Online Marketing Strategy at TikTok Shop Nadiraa's account. The data collection technique in this research is using content analysis on Nadiraa's account at TikTok Shop. The results in this study show that there are results of an analysis of online marketing strategies using the SOSTAC method on Nadiraa's account as a whole starting from Situation Analysis using SWOT analysis, then Objectives with 5S analysis, Strategy with STP analysis, Tactics using 4P, Action analysis of actions taken by Nadiraa, and finally controlling as material for evaluation to be able to increase profits.   Keywords: , ,