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Communication is a crucial element in the learning process, particularly in the education of students with special needs who possess diverse characteristics, abilities, and communication requirements. These differences require teachers to implement adaptive communication strategies to ensure that learning messages are effectively conveyed and understood by students. This study aims to analyze the communication at SLB YPAC Medan. The subjects of this study specifically focused on third-grade students with intellectual disabilities (tunagrahita) and slow learners. The. The study adopted a qualitative approach using a case study method. Data were collected through observation, in-depth interviews, and documentation, and analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The findings reveal that teachers apply communication strategies through a combination of verbal and nonverbal communication. Verbal communication involves the use of simple language, repetition of learning materials, and step-by-step instructions tailored to students’ abilities. Meanwhile, nonverbal communication is expressed through facial expressions, body movements, eye contact, and the use of visual learning media to clarify instructional messages. In addition, interpersonal approaches emphasizing patience, attention, empathy, and emotional closeness were found to enhance the effectiveness of teacher–student interactions. Supporting factors include adequate school facilities, psychological services, and therapy programs, while inhibiting factors involve differences in students’ characteristics and limitations in their communication abilities. This study concludes that adaptive communication strategies that accommodate individual student needs play a significant role in creating an effective, comfortable, and supportive learning environment for students with special needs.

Penelitian ini mengkaji strategi kepala Madrasah dan pelaksaaan Supervisi di MAN I Jembrana dalam merancang strategi dan pelaksaan supervisi yang efektif guna meningkatkan kinerja pendidik agar proses pembelajaran berjalan profesional dan bermakna. Tujuannya: (1) mengetahui strategi Kepala Madrasah dan pelaksaan Supervisi kepala Madrasah dalam meningkatkan kinerja pendidik di MAN I Jembrana, (2) menelaah sejauh mana strategi kepala Madrasah dan pelaksaan Supervisi kepala madrasah tersebut berdampak pada peningkatan kinerja pendidik, dan (3) mengidentifikasi faktor penghambat serta solusi yang ditempuh. Metode yang digunakan adalah kualitatif deskriptif naratif melalui observasi, wawancara, dan dokumentasi, dengan triangulasi untuk uji keabsahan data. Hasil penelitian menunjukkan: (1) Strategi Kepala Madrasah dan Pelaksanaan Supervisi kepala madrasah  dilakukan melalui pemberian motivasi, keteladanan, pelatihan, serta komunikasi harmonis. (2) Strategi Kepala Madrasah dan Pelaksaaan Supervisi kepala madrasah terbukti meningkatkan variasi metode pembelajaran, keterlibatan guru dalam kegiatan Madrasah, serta hasil belajar siswa. (3) Hambatan yang muncul antara lain keterbatasan waktu guru dan kurangnya proaktivitas sebagian pendidik. Solusi yang ditempuh berupa pembinaan berkelanjutan dan dorongan untuk terus berinovasi. Dengan demikian, strategi Kepala Madrasah dan Pelaksanaan Supervisi kepala madrasah berkontribusi positif dalam meningkatkan kinerja pendidik dan mutu pembelajaran di madrasah.

Wilayah perbatasan Ambalat merupakan kawasan strategis NKRI yang rawan terhadap pelanggaran kedaulatan dan ancaman keamanan. Satuan Tugas (Satgas) Ambalat Korps Marinir menghadapi tantangan geografis dan keterbatasan teknologi pengawasan konvensional. Penelitian ini bertujuan menganalisis potensi pemanfaatan teknologi Unmanned Aerial Vehicle (UAV) untuk meningkatkan efektivitas pengamanan perbatasan oleh Satgas Ambalat. Penelitian menggunakan pendekatan deskriptif kualitatif. Teknik pengumpulan data meliputi observasi, wawancara mendalam dengan 4 narasumber (Komandan Skuadron Udara 700, pilot UAV, Dansatgas Ambalat, dan personel komunikasi Satgas Ambalat), serta dokumentasi. Analisis data menggunakan model Miles & Huberman. Penelitian menunjukkan bahwa (1) UAV belum dimanfaatkan secara langsung oleh Satgas Ambalat, pengamanan masih mengandalkan patroli konvensional dan drone non-militer; (2) tantangan utama meliputi keterbatasan personel terlatih, belum adanya program pelatihan formal, keterbatasan sarana prasarana (Ground Control Station, sistem komunikasi), serta kekosongan regulasi operasional; (3) UAV tipe ScanEagle dan Camcopter S-100 dinilai paling sesuai untuk kebutuhan Satgas Ambalat karena daya tahan terbang lama dan sensor canggih. Pemanfaatan UAV dapat memperluas jangkauan pengawasan, menyediakan data real-time, mengurangi risiko personel, serta meningkatkan efisiensi operasional. Diperlukan pendekatan terintegrasi berupa penyusunan regulasi, pengadaan sarana dan pelatihan personel bertingkat dan berlanjut. Teknologi UAV memiliki potensi strategis untuk memperkuat sistem pengamanan perbatasan Ambalat. Rekomendasi meliputi dukungan kebijakan pemerintah, pengembangan doktrin TNI AL, pembentukan unit UAV Korps Marinir, serta pelatihan personel secara berkelanjutan.

The rapid growth of TikTok has transformed digital communication practices and created new opportunities for content creators to establish stronger relationships with their audiences. From the perspective of Digital Public Relations, communication style plays a crucial role in influencing follower engagement and enhancing the effectiveness of online interactions. This study aims to examine the communication styles employed by TikTok content creators to build and strengthen follower engagement. The research adopts a qualitative approach using the Systematic Literature Review (SLR) method by analyzing relevant scholarly articles published between 2021 and 2026. The findings reveal that communication styles emphasizing authenticity, interactivity, storytelling, content consistency, and emotional connection significantly contribute to higher audience engagement, as reflected in the number of likes, comments, shares, and active participation. Furthermore, the effective use of trending content, TikTok's algorithmic features, and adaptive communication strategies strengthens relationships between content creators and followers while enhancing credibility and digital presence. The review also identifies opportunities for future research on the influence of audience characteristics, digital culture, and evolving social media algorithms on the development of sustainable engagement in digital communication.

Penelitian ini bertujuan untuk menganalisis praktik pembelajaran tafsir Al-Qur'an menggunakan bahasa Bali sebagai media instruksional di Desa Pegayaman, Buleleng. Di tengah arus globalisasi yang mengancam eksistensi bahasa daerah, masyarakat Pegayaman menunjukkan resiliensi budaya melalui integrasi nilai-nilai Islam dengan kearifan lokal Bali. Melalui studi kasus pada kegiatan pengabdian masyarakat di Masjid Safinatussalam pada 04 April 2026, penelitian ini mengeksplorasi bagaimana Ustadz Zihni Hasan mentransformasikan pemahaman Surah Al-Baqarah kepada jamaah remaja putri dan ibu-ibu melalui medium bahasa Bali. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan etnopedagogi. Hasil penelitian menunjukkan bahwa penggunaan bahasa daerah bukan sekadar alat komunikasi, melainkan strategi "pribumisasi" Islam yang memperkuat identitas "Nyama Selam"( penduduk islam yang telah lama menetap dan mengadopsi budaya bali dalam kehidupan sehari-hari). Penggunaan bahasa ibu terbukti efektif menurunkan hambatan kognitif dan emosional dalam memahami teks suci, sekaligus berfungsi sebagai sarana konservasi bahasa daerah. Temuan ini menegaskan pentingnya pendidikan agama Islam berbasis budaya sebagai model moderasi beragama di Indonesia.

Penelitian ini mengkaji strategi Kepala Madrasah MA Bali Bina Insani Tabanan dalam membentuk toleransi siswa melalui penguatan moderasi beragama di tengah masyarakat Hindu dengan guru lintas agama. Tujuannya: (1) mendeskripsikan strategi kepala madrasah, (2) menganalisis pengaruh moderasi beragama terhadap toleransi siswa di lingkungan multikultural, dan (3) mengidentifikasi faktor pendukung serta hambatan.Metode yang digunakan adalah kualitatif fenomenologi melalui observasi, wawancara, dan dokumentasi, dengan triangulasi untuk uji keabsahan data.Hasil penelitian menunjukkan: (1) Strategi kepala madrasah mencakup pembelajaran, pengembangan karakter, kemitraan, lingkungan inklusif, dan evaluasi partisipatif. (2) Moderasi beragama tercermin pada komitmen kebangsaan, sikap anti kekerasan, serta penghormatan tradisi lokal yang membentuk toleransi siswa. (3) Faktor pendukung meliputi keterlibatan guru Hindu, praktik toleransi sehari-hari, dan dukungan masyarakat. Hambatan muncul dari perbedaan latar siswa, keterbatasan fasilitas, serta keraguan orang tua terhadap guru non-Muslim, namun diatasi dengan komunikasi persuasif, keteladanan, dan kolaborasi pasca Bali Democracy Forum 2016.

The development of artificial intelligence (AI) has fundamentally transformed digital marketing communication, while emerging as a strategic instrument in public relations practices of global corporations. This study aims to examine the construction of meaning around artificial intelligence as a financial solution within the cultural context of Lebaran, while analyzing the PR communication strategy employed by Google Indonesia in building persuasive messages for its public on digital platforms. The research object is a video advertisement posted on the official Instagram account @googleindonesia on March 7, 2025, promoting the Gemini Canvas feature for managing Tunjangan Hari Raya (THR) budgets. This study employs a descriptive qualitative approach with an interpretive paradigm, integrating two complementary analytical perspectives: first, Roland Barthes three-level semiotic analysis — denotation, connotation, and myth — to deconstruct meaning constructed through visual, verbal, and auditory signs in the advertisement; second, the PR communication strategy framework from Smith (2021) to identify how the choices of mascot, emotional message, and cultural appeal represent strategically planned communication decisions by Google Indonesia. The findings reveal that Google Indonesia constructs Gemini Canvas as an empathetic and culturally aware entity through three key elements: anthropomorphic symbolism in the form of a bespectacled cat functioning as brand mascot, local cultural markers of ketupat and THR, and Arabic-nuanced music that aurally reinforces the Lebaran atmosphere — all representing deliberate strategic PR decisions. From Smith’s (2021) perspective, the advertisement applies a proactive communication strategy combining negative emotional appeal — financial anxiety ahead of THR — immediately followed by positive emotional appeal as a concrete solution through Gemini Canvas, representing a structured form of public perception shaping. At the myth level, the advertisement normalizes reliance on digital platforms through systematic cultural localization. This study contributes to understanding AI-based digital marketing communication strategies and the shaping of public perception on AI technology by global corporations in the Indonesian market.  

An appropriate strategy has become a crucial factor for Micro, Small, and Medium Enterprises (MSMEs) in maintaining customer loyalty. This study focuses on analyzing the implementation of marketing communication strategies adopted by Nasi Goreng Barokah Jaya, an MSME located in Cikampek, to retain its loyal customers. This study employed a descriptive qualitative approach based on the 7P Marketing Mix theory developed by Kotler and Keller (2016). Data were collected through in-depth interviews, field observations, and documentation involving the business owner, employees, and loyal customers. The data were subsequently analyzed using the Miles and Huberman interactive model, while data validity was ensured through triangulation. The findings reveal that direct interaction, responsive and friendly service, word-of-mouth promotional activities, and personalized approaches serve as the main pillars in building customer loyalty. Customer loyalty is significantly influenced by product quality, price affordability, service reliability, and the emotional bond established between the business and its customers. These findings confirm that simple yet consistently implemented marketing communication strategies are effective in maintaining a loyal customer base in the culinary MSME sector.

This study aims to analyze the role of organizational communication in improving organizational performance using a systematic literature review approach with a descriptive qualitative method. The data were obtained from various relevant scientific literature sources, including national journals and academic articles discussing organizational communication and performance. The results indicate that organizational communication plays a significant role in enhancing performance through effective vertical and horizontal communication patterns, clarity of information flow, and improved work coordination. In addition, organizational communication contributes to building harmonious working relationships, increasing motivation, and strengthening organizational commitment. Leadership plays a crucial role in managing communication effectiveness within the organization. However, communication effectiveness is also influenced by supporting and inhibiting factors, such as work environment, communication skills, and differences in individual perceptions. Therefore, organizations need to manage communication strategically to achieve optimal performance. This study provides theoretical contributions to the development of organizational communication studies and practical implications for organizations in improving communication effectiveness.

This study aims to determine the effect of product availability, communication effectiveness, and promotional strategy on sales volume at PT.Distribusindo Cemerlang Jaya, a cosmetic and skincare distribution company in Batam city. The background of this research is based on pre-survey result indicating suboptimal sales volume along with operational challenges including stock shortages, communicatiob gaps, and limited promotional activities.ths research employs a quantitative method. The population consist of all comsumers, with a sample of 43 respondent selected using a saturated sampling technique. Data were collected through questionnaires using a likert scale and analyzed using validity and reliability test, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²) with SPSS. Result show that partially, product availability does not significantly affect sales volume (sig. 0,313 > 0,05), and communication effectiveness also does not significantly affect sales volume (sig. 0,898 > 0,05). However, promotional strategy has a positive and significant effect  on sales volume (sig, 0,000 < 0,05). Simultaneously, all three variables significantly affect sales volume (F = 212.642, sig. 0,000 < 0,05). The coefficient of determination (R²) is 0,942 indicating that 94,2% of the variation in sales volume is explained by the three independent variables. Promotional strategy is the most dominant factor influencing sales volume is explained by the three independent variables. Promotional strategy is the most dominant factor influencing sales volume at PT.Distribusindo Cemerlang Jaya.  

This study analyzes the Public Relations communication strategy of PT Kereta Api Indonesia (Persero) Daerah Operasi 8 Surabaya in socializing the Access by KAI digital application to the Surabaya community. Using a descriptive qualitative approach, data were collected through in-depth interviews with PR staff and Railfans Surabaya community members, participatory observation of socialization activities, and documentation of digital publications. Data analysis followed the interactive model of Miles, Huberman, and Saldana (2014). The findings reveal that PR communication strategies are implemented through a synergy of push communication, pull communication, and pass communication, supported by Two-Way Symmetrical Communication principles developed by Grunig and Hunt (1984). Push communication disseminates official information via social media platforms; pull communication attracts audiences through visually compelling and educational content; while pass communication emphasizes two-way engagement that builds public trust and loyalty. The study demonstrates that public engagement, interactive dialogue, and message adaptation to local audience characteristics positively contribute to increasing public understanding and acceptance of the Access by KAI application. The integration of these three strategies creates a holistic communication ecosystem that effectively bridges the gap between digital innovation and user behavior. Future research is recommended to examine similar strategies in other operational regions or employ quantitative approaches to measure adoption levels.

This study aims to analyze the digital communication strategy implemented by the Jakarta Communication, Informatics, and Statistics Office (Diskominfotik) in the dissemination of public information through the @katakotajakarta Instagram account. The research method uses a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and literature studies. The results of the study show that there is a shift in communication patterns from one direction to a more interactive two-way, characterized by the use of visual content, the use of casual language, and systematic content planning. The use of the Reels feature has proven to be effective in increasing audience reach, especially from non-followers. However, the challenges faced include fluctuations in engagement and the risk of information overload that can reduce the effectiveness of communication. This study concludes that adaptive and data-based digital communication strategies are able to increase the effectiveness of public communication and strengthen the relationship between the government and the community. These findings provide practical implications for the management of public communication in the digital era, especially in utilizing social media as an interactive means that support transparency and public participation.

This study aims to analyze the digital communication strategy of Arrahmah Tour in building pilgrims’ trust through digital media. This research employs a qualitative approach with a case study method. Data were collected through interviews, observation of the company’s official digital media, particularly the website Arrahmah Tour, and documentation of various digital contents such as company profiles, travel packages, pilgrims’ testimonials, and service information. Data analysis was conducted using a descriptive-qualitative technique focusing on identifying patterns of digital communication strategies in building trust. The findings show that Arrahmah Tour implements a digital communication strategy focused on building digital trust through three main elements: information transparency, social proof, and communication consistency. Digital media functions not only as a promotional tool but also as an organizational legitimacy instrument and a mechanism for reducing perceived risk among prospective pilgrims. The company’s website serves as an information hub as well as a primary reference in the decision-making process. Thus, the implemented digital communication strategy significantly contributes to building pilgrims’ trust in the context of high uncertainty within the Umrah travel industry.

This study is motivated by the escalation of mass protests in Pati Regency throughout 2025, triggered by significant increases in Land and Building Tax (PBB-P2) rates and prolonged agrarian disputes in the Kendeng Mountains region. These socio-political tensions indicate weaknesses in public communication governance between local government authorities and local communities. This conceptual article employs an integrative literature review combined with a descriptive-analytical approach to secondary data derived from media transcripts, fiscal policy documents, and legal studies on public order management. The findings reveal that the protests were fundamentally driven by a public communication crisis rather than merely fiscal or agrarian policy issues. The implementation of coercive one-way communication and confrontational rhetoric by government elites undermined relational trust and threatened the communal dignity of citizens. Furthermore, post-crisis apology strategies were perceived as insufficiently authentic when not accompanied by substantive corrective actions. The study concludes that the formal legal validity of local regulations does not guarantee successful implementation without obtaining a community's Social License to Operate (SLO). Therefore, this article proposes the Symmetrical Community Engagement (SCE) framework as a new paradigm for repositioning public sector public relations toward a proactive and participatory approach from the pre-legislative stage to support democratic governance

The phenomenon of radical transparency in the Bottled Drinking Water (AMDK) industry in 2025 triggered a reputation crisis and a massive erosion of customer loyalty. This crisis began with negative sentiment on social media that led to surprise inspections by regulatory authorities of the industry leader's "Mountain Spring" claim. The unpreparedness of the communication infrastructure in presenting technical data in real time led to a decline in brand image and a significant correction in market share to a critical figure of 47.4%. This article aims to formulate a conceptual framework for adaptive and data-driven PR presentation techniques through the integration of real-time data visualization and narrative reframing strategies. The method used is a descriptive conceptual analysis by evaluating the chronology of incidents and PR responses during the crisis. The analysis results show that unidirectional communication patterns and static presentation materials are deemed to fail to face viral and spontaneous public audits in the digital space. As a theoretical and practical contribution, this article proposes a new model, The Spontaneous Technical Presentation Model, and recommendations for the development of a Crisis Presentation Kit for the FMCG industry. Through a theoretical approach that expands the theory of Image Restoration, this study confirms that corporate image restoration in the digital era is highly dependent on the precision and transparency of visual data presented during field qualification

The development of digital technology has transformed interpersonal interaction patterns through online dating applications such as Tinder. Even though the use of Tinder in Indonesia has increased significantly, there are striking differences in communication styles between male and female users in managing these digital relationships. This study aims to analyze in depth the communication style of men as Tinder users in the digital dating search process. Using the framework of four main communication styles: emotive, director, reflective, and supportive style traits, this research explores how men navigate interactions that lack verbal cues and are asynchronous. The research method used is phenomenology by collecting data through participatory observation in the application and in-depth interviews with five male informants who are active Tinder users. The results of the study show that each informant applies different communication styles to build comfort and a positive self-image (selective self-presentation) to achieve their romantic goals. These findings identify that variations in men's communication styles are influenced by risk perception, privacy management, and self-presentation strategies in digital spaces. This research contributes to the literature on computer-mediated communication (CMC) in the context of online dating dynamics in Indonesia.

Planning and improving the performance of educational organizations is a strategic issue that requires a managerial approach integrated with psychological aspects. This study aims to examine and synthesize factors influencing organizational performance through a management psychology approach. The method used was a qualitative systematic literature review design for scientific articles from 2022–2025 obtained from Google Scholar. Data collection techniques were carried out through documentation and article selection based on inclusion criteria, resulting in seven articles for analysis. Data analysis used a thematic approach to identify patterns and relationships between findings. The results showed that organizational performance improvement is influenced by three main factors: structured human resource planning, effective organizational communication, and transformational leadership and work motivation as psychological factors. These findings indicate that integration between structural and psychological aspects plays a crucial role in improving organizational effectiveness. In conclusion, a management approach that integrates planning and psychological factors can improve the performance of educational organizations sustainably.

This study was designed to create a visual communication medium in the form of a video mapping depicting the institutional change process from the Nahdlatul Ulama Institute of Technology and Science (ITSNU) Pasuruan to the Nahdlatul Ulama University of Pasuruan (UNU Pasuruan). This institutional status change represents a strategic moment that needs to be communicated to the public through a creative and engaging media approach. The research approach used the Research and Development (R&D) method, referring to Sugiyono's development framework, which consists of ten stages: identification of potential and problems, data collection, product design, design validation, design refinement, product testing, product refinement, implementation trials, final product revisions, and mass production (if necessary). Data collection techniques included in-depth interviews, field observations, documentation studies, and validation by media and content experts. The research output is a video mapping product, approximately 7 minutes in length, that has undergone a validation process and is deemed suitable as a means of communicating institutional change. This product is expected to serve both as a visual archive and as a more effective and communicative institutional promotion instrument.

This study aims to analyze the persuasive communication carried out by Bank Sampah Mutiara Timor in educating waste management among the people of Kupang City and to identify the obstacles faced in the communication process.This research uses a qualitative approach with a case study method and is based on a constructivist paradigm. Data collection techniques include in-depth interviews, participatory observation, and documentation. The informants consist of the managers of Bank Sampah Mutiara Timor and community members who participate as waste bank customers. Data analysis is conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing and verification. The theoretical framework applied in this study is Joseph A. DeVito’s persuasive communication theory.The results show that the persuasive communication of Bank Sampah Mutiara Timor is implemented through several strategies, including direct socialization, waste management education, storytelling approaches, and hands-on practices in waste sorting and management. The communication process is carried out in three stages: preparation, implementation,and evaluation. This persuasive communication has been able to increase public awareness and understanding of the importance of proper waste management, although community participation has not yet been fully optimal. The obstacles encountered include cognitive or perceptual barriers, technical limitations, and a lack of public awareness and consistency in sorting waste.This study concludes that persuasive communication plays an important role in community-based waste management education. Therefore, Bank Sampah Mutiara Timor is encouraged to continuously develop innovative and sustainable communication strategies to further enhance community participation in waste management efforts in Kupang City.

This study aims to analyze the public relations strategy of the Dinas Komunikasi and Informatika Kabupaten Sragen in promoting “Jelajah Sukowati” on the Sragenkab.go.id website. This study uses a descriptive qualitative approach. The data source for this study is the Sragenkab.go.id website. The data in this study consists of interviews with informants and photo documentation uploaded to the Sragenkab.go.id website. Data collection techniques include observation, interviews, and documentation. The data analysis technique uses four data analysis techniques based on the Miles and Huberman model, namely data collection, data reduction, data presentation, and conclusion drawing (verification). The results of the study show that the Public Relations Dinas Komunikasi and Informatika Kabupaten Sragen has implemented these four strategies through problem identification, program planning, program implementation, and program success evaluation. In addition, SWOT analysis shows that public relations has utilized its strengths and opportunities, although there are still several weaknesses, such as inconsistent posting times and the lack of a comment section for the public, which is used as a benchmark for the success of the strategies implemented. The implementation of the public relations strategy of the Public Relations Dinas Komunikasi and Informatika Kabupaten Sragen has proven to be a bridge between the people of Sragen Regency and the Sragen Regency government in publications related to regional potential.