Video Mapping Sebagai Strategi Komunikasi Visual untuk Transformasi Institusional UNU Pasuruan

Zulkif ; Senjaya Machfudi ; Jamil ; Amidatus Sholihat ; Astuti ; Eka Rini Widya ; Zenmira ; Kharisma Nanda
Jurnal Riset Rumpun Seni, Desain dan Media 📅 2026 Vol 5, No 1 🔗 DOI: 10.55606/jurrsendem.v5i1.8722
Abstract
This study was designed to create a visual communication medium in the form of a video mapping depicting the institutional change process from the Nahdlatul Ulama Institute of Technology and Science (ITSNU) Pasuruan to the Nahdlatul Ulama University of Pasuruan (UNU Pasuruan). This institutional status change represents a strategic moment that needs to be communicated to the public through a creative and engaging media approach. The research approach used the Research and Development (R&D) method, referring to Sugiyono's development framework, which consists of ten stages: identification of potential and problems, data collection, product design, design validation, design refinement, product testing, product refinement, implementation trials, final product revisions, and mass production (if necessary). Data collection techniques included in-depth interviews, field observations, documentation studies, and validation by media and content experts. The research output is a video mapping product, approximately 7 minutes in length, that has undergone a validation process and is deemed suitable as a means of communicating institutional change. This product is expected to serve both as a visual archive and as a more effective and communicative institutional promotion instrument.
Keywords
Information Media; Institutional Transformation; Research and Development; Visual Communication; Video Mapping
How to Cite

Zulkif, et al. (2026). Video Mapping Sebagai Strategi Komunikasi Visual untuk Transformasi Institusional UNU Pasuruan. Jurnal Riset Rumpun Seni, Desain dan Media, 5(1). https://doi.org/10.55606/jurrsendem.v5i1.8722

Zulkif, Senjaya Machfudi; Jamil, Amidatus Sholihat; Astuti, Eka Rini Widya; Zenmira, Kharisma Nanda, "Video Mapping Sebagai Strategi Komunikasi Visual untuk Transformasi Institusional UNU Pasuruan," Jurnal Riset Rumpun Seni, Desain dan Media, vol. 5, no. 1, 2026.

Zulkif, Senjaya Machfudi; Jamil, Amidatus Sholihat; Astuti, Eka Rini Widya; Zenmira, Kharisma Nanda. "Video Mapping Sebagai Strategi Komunikasi Visual untuk Transformasi Institusional UNU Pasuruan." Jurnal Riset Rumpun Seni, Desain dan Media, vol. 5, no. 1, 2026.

Zulkif, Senjaya Machfudi; Jamil, Amidatus Sholihat; Astuti, Eka Rini Widya; Zenmira, Kharisma Nanda. "Video Mapping Sebagai Strategi Komunikasi Visual untuk Transformasi Institusional UNU Pasuruan." Jurnal Riset Rumpun Seni, Desain dan Media 5, no. 1 (2026).

Zulkif, et al. (2026) 'Video Mapping Sebagai Strategi Komunikasi Visual untuk Transformasi Institusional UNU Pasuruan', Jurnal Riset Rumpun Seni, Desain dan Media, 5(1). doi: 10.55606/jurrsendem.v5i1.8722.

Zulkif, Senjaya Machfudi; Jamil, Amidatus Sholihat; Astuti, Eka Rini Widya; Zenmira, Kharisma Nanda. Video Mapping Sebagai Strategi Komunikasi Visual untuk Transformasi Institusional UNU Pasuruan. Jurnal Riset Rumpun Seni, Desain dan Media. 2026;5(1).

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