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Waqf is one of the instruments of Islamic economics that holds great potential for improving community welfare and promoting sustainable socioeconomic development. However, this potential has not been fully realized due to low public participation in waqf. This situation indicates that messages and education regarding waqf have not been effectively communicated to the general public. This study aims to analyze how the distribution, promotion, and advertising of waqf messages are conducted to the public through a case study of the Indonesian Waqf Board in South Tangerang City. The method used is a descriptive qualitative approach with a constructivist paradigm. Data collection was conducted through interviews, observations, documentation, and literature review to obtain a comprehensive picture of the waqf communication strategies implemented. The results of the study indicate that the distribution of waqf messages is still limited to seminars, workshops, and incidental activities, resulting in uneven information reach. Waqf promotion has also not been conducted consistently and remains conventional, while the use of digital advertising and social media has not been maximized. The main obstacles faced include low public literacy regarding waqf, a lack of professionalism among waqf administrators, and minimal public trust in waqf management. This study concludes that the development of waqf requires modern communication strategies through the digitization of messages, consistent promotion, increased institutional transparency, and intensive use of social media in order to significantly increase public participation in waqf.

This study investigates the impact of social support and learning motivation on students' desire to pursue higher education at SMA Negeri 4 in South Tangerang City. It employs a quantitative design through survey methods, collecting data via a Google Form questionnaire from 84 participants, with instruments validated and tested for reliability using SPSS version 27. Analysis involved simple and multiple linear regression, supplemented by t-tests for individual effects and F-tests for combined influences. Social support (X1) significantly affects interest in further education (Y), showing a regression coefficient of 1.521 (p = 0.000) and R² of 0.649. Learning motivation (X2) likewise exerts a strong positive influence on interest in higher education (Y), with a coefficient of 1.307 (p = 0.000) and R² of 0.691. Together, these factors significantly predict students' interest (F = 106.418, p = 0.000), explaining 72.4% of the variance (multiple R² = 0.724), while 27.6% stems from unexamined variables. These results highlight the critical role of social support and robust learning motivation in boosting students' aspirations for advanced studies. Schools, families, and policymakers can leverage these insights to craft targeted initiatives for enhancing postsecondary enrollment. These results highlight the critical role of social support and robust learning motivation in boosting students' aspirations for advanced studies. Schools, families, and policymakers can leverage these insights to craft targeted initiatives for enhancing postsecondary enrollment.

This study aims to analyze gender-based political violence in the 2020 Regional Head Elections in South Tangerang City and its impact on women’s representation in politics. The case analyzed involves social media attacks against Rahayu Saraswati Djojohadikusumo during her campaign for Deputy Mayor, in which an old photo of her while pregnant was used as material for sexually charged attacks. This study employs a qualitative method using a case study approach through literature review. The analysis utilizes Kate Manne’s theory of misogyny, which views misogyny as a social mechanism within the patriarchal system to control and discipline women entering the public sphere. The results of the study indicate that gender-based political violence manifests in the form of the moral delegitimization of women, digital intimidation or harassment, policing of women in public spaces, and the objectification of women’s bodies. These phenomena demonstrate that gender bias remains a barrier for women in securing equal space in local political contests.

This study analyzes the influence of Social Media, Impulsive Buying Behavior, Financial Technology Trust, and Financial Literacy on the Interest in Using Shopee PayLater among Generation Z youth in Jombang Village, South Tangerang. Out of a population of 6,618 teenagers, a sample of 150 respondents was selected using Purposive Sampling, exceeding the initial Slovin formula requirement of 99 participants to ensure higher data reliability. The research adopts a quantitative approach with multiple linear regression analysis processed via SPSS version 25. Data collection integrated primary sources from structured questionnaires with secondary data from comprehensive literature reviews. The results demonstrate that Impulsive Buying Behavior and Financial Technology Trust significantly and positively affect Shopee PayLater usage interest. Conversely, Social Media and Financial Literacy do not show a significant positive impact to Shopee PayLater usage interest. These findings provide critical insights into the digital consumption patterns and financial decision-making behaviors of the modern Indonesian youth demographic.

Adolescent mental health is an essential component of optimal growth and development, yet it often receives less attention compared to academic achievement. Adolescents are in a vulnerable developmental stage characterized by emotional changes, social pressure, and environmental demands, which increase the risk of mental health problems. This activity aimed to improve knowledge and promote positive attitudes among junior high school students regarding adolescent mental health, including its definition, signs and symptoms, risk factors, and prevention strategies. The method used was a health education intervention employing a pre-test and post-test design. The activity was conducted at Al Amanah Junior High School, South Tangerang City, involving 25 students. The evaluation instrument consisted of a 10-item multiple-choice questionnaire with a maximum score of 100. The results showed that the average pre-test score was 98.40%, while the post-test score increased to 99.60%, indicating a 1.20% improvement. Although the increase was relatively small due to the high baseline knowledge (ceiling effect), the findings demonstrate that the educational intervention effectively reinforced students’ understanding of adolescent mental health. In addition, interactive discussions during the session contributed to increased awareness and reduced stigma related to mental health issues. This mental health education program has the potential to support early prevention efforts and foster a more supportive school environment for adolescents’ psychological well-being.

People with disabilities continue to experience barriers in accessing education, employment, and social participation, requiring active government involvement through inclusive programs. One such initiative is the International Disability Day event organized by the South Tangerang City Social Service in collaboration with Rumah I’m Star. This study aims to analyze the public relations activities of the South Tangerang City Social Service by examining problem identification, planning, implementation, and interpretation in organizing the event. The research is based on the public relations model of Cutlip, Center, and Broom, which includes four stages: defining the problem, planning and programming, taking action and communicating, and evaluating the program. A qualitative approach with a descriptive method was employed. Data were collected through interviews, observations, and documentation, involving purposively selected informants from the Public Relations Division of the Social Service, the founder of Rumah I’m Star, beneficiaries, and public relations experts. The findings show that the Social Service identified low public awareness of disability issues as the main problem and responded by developing a collaborative communication strategy with Rumah I’m Star. The activities implemented included art performances, talk shows, and a bazaar showcasing the works of persons with disabilities, which were disseminated digitally. Program evaluation was conducted internally without standardized measurement instruments, limiting interpretation to event outcomes and participant involvement. Overall, the study concludes that these public relations efforts enhanced government communication and promoted inclusion awareness, although broader public engagement is needed for sustainable impact.

This study is motivated by the crucial role of government public relations in managing effective communication in the digital era, particularly through cooperation with online media to ensure public information is delivered widely, accurately, and credibly. The research aims to analyze the implementation of media relations strategies carried out by the Public Relations Office of the South Tangerang City Social Service, focusing on three main aspects: managing media relations, developing information dissemination strategies, and building cooperative networks with online media. This study employs a qualitative approach using descriptive methods, with data collected through in-depth interviews and documentation. The theoretical framework is based on Yosal Iriantara’s (2019) media relations strategy, which emphasizes relationship management, communication strategies, and network development. The findings indicate that media relations are implemented through formal and informal communication, openness to media needs, the preparation of informative and community-oriented content, and continuous formal and informal collaboration with online media. Overall, the implementation of media relations strategies contributes to building a positive institutional image and enhancing public trust, although challenges remain, including limited advertorial budgets and human resource constraints.

This research aims to identify the personal branding strategy implemented by Nusaibah Jazuli, a PKS faction member of the South Tangerang City Regional People's Representative Council (DPRD), in building a positive image during the 2024 Election campaign. The advancement of social media has transformed how politicians build and manage their self-image, making a strong personal brand a crucial tool for young politicians to achieve credibility and differentiation amid fierce competition. Employing a qualitative descriptive method, the study analyzes Nusaibah's approach using the Personal Branding Pyramid framework (determine who you are, determine what you do, position yourself, and manage your brand). The findings indicate that this strategy successfully built her reputation and credibility. This success is underpinned by the "Determine Who You Are" commitment, exemplified by donating her entire salary to community welfare. The "Determine What You Do" strategy is reinforced by tangible actions, including distributing 1,000 basic necessity packages and advocating for school bus services. Furthermore, she applied "Position Yourself" as a humble, people-oriented leader who is highly responsive to citizens' concerns, presenting herself as an equal to the community. Finally, "Manage Your Brand" involves consistent and continuous image maintenance. Overall, Nusaibah's ability to engage in relatable political communication successfully won public support and enhanced her reputation.

The rise of online gambling has become an urgent social issue among South Tangerang adults, with Indonesia occupying the highest position as an online gambling user globally. This qualitative case study aims to explore the factors that cause adult involvement in online gambling, the recovery process of individuals experiencing addiction, and the role of local stakeholders in efforts to overcome it. The findings of the study revealed five main factors, namely the influence of friendships, situational pressure due to aggressive marketing, early winning experiences, misperceptions of winning strategies, and overconfidence in personal abilities. Recovery efforts undertaken by individuals include transformation of mindset, restriction of negative associations, elimination of access to online gambling platforms, increased spiritual engagement, and participation in productive activities. Meanwhile, stakeholders play a role through community education, collaboration with religious and community leaders, public awareness campaigns, and the provision of family counseling. However, this study found that there is no sustainable structured rehabilitation program. Therefore, this study recommends the development of comprehensive social intervention strategies involving professional psychological support and stronger enforcement of regulations to effectively address online gambling addiction.

This study investigates the effectiveness of a multimodal approach in improving students’ English reading comprehension at SMPN 10 South Tangerang during the 2025/2026 academic year. Involving 42 eighth-grade students, the research aimed to determine whether integrating various modes of learning—such as text, images, audio, and video—could enhance reading comprehension more effectively than traditional text-based instruction. A pre-experimental one-group pre-test and post-test design was used to measure students’ progress before and after the implementation of multimodal learning. Data were analyzed using a paired sample t-test to identify significant differences between the two tests. The results indicated a notable improvement, with the mean score increasing from 70.48 on the pre-test to 79.76 on the post-test, representing a gain of 9.28 points. The significance value (Sig. 2-tailed = 0.000) confirmed that the improvement was statistically meaningful. These findings demonstrate that multimodal instruction enhances comprehension by presenting information through multiple sensory channels, supporting diverse learning preferences, and creating a more engaging and interactive learning environment. The study concludes that the multimodal approach is an effective method for teaching reading comprehension in junior high school and recommends broader application in English classrooms to strengthen students’ motivation, understanding, and overall learning outcomes.

This study aims to examine the influence of Social Media Marketing, Bundling Price, and Electronic Word of Mouth on Purchase Decisions for Spotify Premium, with Brand Awareness functioning as a mediating variable. A quantitative approach was applied using a survey method involving 120 Spotify Premium users in South Tangerang. The research instrument employed a Likert scale and was analyzed using Structural Equation Modeling with Partial Least Squares to evaluate validity, reliability, and causal relationships among variables. The results reveal that Social Media Marketing, Bundling Price, and Electronic Word of Mouth have positive and significant effects on both Brand Awareness and Purchase Decisions. Brand Awareness significantly mediates these relationships, strengthening the impact of digital marketing variables on subscription decisions. The findings demonstrate that consumer decision processes progress through attention, brand recognition, and conversion, shaped by exposure to digital content, perceived value of bundled pricing, and peer-generated reviews that reinforce trust and perceived service quality. This study highlights the importance of strategic and experience-driven digital marketing in increasing customer acquisition for subscription-based music streaming services.

Parenting communication literacy is a fundamental competence that influences children’s growth in cognitive, emotional, and social domains. Initial findings at Posyandu Teratai, South Tangerang, revealed that many mothers still relied on authoritarian and less dialogical communication, which limited children’s confidence and engagement. In response, the Community Service (PKM) team of Universitas Pamulang implemented a program entitled Optimizing Parenting Communication Literacy through Digital Media. The activities were designed using participatory strategies such as lectures, interactive group discussions, simulation exercises, and the dissemination of digital learning materials in the form of modules and videos. The program outcomes demonstrated considerable improvement in mothers’ knowledge and attitudes toward positive communication practices, including the ability to listen actively, provide encouragement, and employ digital platforms as continuous learning resources. Furthermore, the integration of digital tools enabled mothers to access and exchange information beyond formal training sessions. The broader impact of the program was the establishment of a collaborative learning community at Posyandu, which not only supported families in applying positive parenting approaches but also reinforced community-level awareness of effective communication in child-rearing.

This study aims to examine the impact of the implementation of the Merdeka Curriculum on improving the competence and performance of Christian Religious Education teachers based on Mark 1:21–28 in South Tangerang City. The Merdeka Curriculum, launched in 2022, was designed as a solution for student-centered and differentiated learning. The research focuses on analyzing teachers’ lack of understanding in preparing differentiated learning, the suboptimal imple-mentation of project-based learning, and the relationship between the implementation of the Merdeka Curriculum and the improvement of teachers’ competence and performance. The study was conducted within the Ministry of Religious Affairs, South Tangerang City, Banten Province, with a population of 61 Christian Religious Education teachers. Data were collected through questionnaires and analyzed using Microsoft Excel 2010 and SPSS 25 for Windows with a quantita-tive approach, regression analysis, and linearity testing. The results show that the implementation of the Merdeka Curric-ulum has a positive impact on teacher competence (87.2%) and performance (86.3%). These findings align with Jesus’ teaching principles in Mark 1:21–28, namely authoritative teaching that produces tangible impact, serving as a theological foundation for improving teaching quality. In conclusion, the better the implementation of the Merdeka Curriculum, the higher the competence and performance of Christian Religious Education teachers in South Tangerang City.

This study aims to examine the impact of work environment (X1), work motivation (X2), and job satisfaction (X3) on teacher performance (Y) at SMP Negeri 3 in South Tangerang City. The study employs a quantitative approach with a survey method, and data were collected through the distribution of questionnaires to 40 teachers. The analysis technique used is multiple linear regression with the assistance of SPSS software version 27 to test the impact of independent variables on the dependent variable. The results indicate that the work environment significantly affects teacher performance, with a regression coefficient of 0.534, meaning that the better the work environment, the higher the teacher's performance. Meanwhile, work motivation (X2) does not have a significant effect on teacher performance, with a low coefficient of 0.184, suggesting that motivation is not the main factor influencing teacher performance at SMP Negeri 3 in South Tangerang City. In contrast, job satisfaction (X3) has a positive and significant impact on teacher performance, with a coefficient of 0.559, indicating that higher job satisfaction leads to better performance. The regression equation obtained is Y = -12.759 + 0.534 X1 + 0.184 X2 + 0.559 X3, which reflects the influence of each factor on teacher performance. Based on these results, it can be concluded that the work environment and job satisfaction are important factors in improving teacher performance, while work motivation does not have a significant impact. Therefore, the school administration should focus more on improving the work environment and enhancing teacher job satisfaction to encourage better performance. This study provides recommendations for school managers to address these two factors in efforts to improve teacher performance.

Drugs are an abbreviation of narcotics, psychotropics, and hazardous materials. Narcotics are addictive substances or materials that work on the nervous system, can cause loss of consciousness and pain, and can cause dependence. Psychotropics are substances or active materials that work on the central nervous system, can cause changes in mental activity and behavior, and can cause dependence. To deal with this problem, one of them is through the Sakinah Harakah Bhakti Center Foundation (Sahabat Foundation) South Tangerang, Banten which provides treatment to develop psychological strength called resilience through spiritual guidance. Through spiritual guidance, it is hoped that it will be able to form the resilience of drug abuse students so that they are able to bounce back from various pressures and face the next life with a better perspective. The purpose of this study was to determine how spiritual guidance activities in forming the resilience of drug abuse students at the Sakinah Harakah Bhakti Foundation (Sahabat Foundation). The research method used is qualitative with a descriptive type. The subjects in this study consisted of 1 Foundation administrator, 1 spiritual guide, and 3 beneficiaries (PM) of drug abuse. Through interviews and observations, it is known that spiritual guidance activities at the Sakinah Harakah Bhakti Foundation (Sahabat Foundation) are muhasabah, sirah nabawiyah, theory and practice of worship, and thematic interpretation.

Manual transaction and stock recording at Ubay Galon causes various issues, such as data loss, record inaccuracies, and lack of real-time access. This study aims to design and develop a web-based sales information system to improve operational efficiency and data accuracy. The research was conducted at Ubay Galon, South Tangerang, using the Waterfall development method. Data collection techniques include observation, interviews, and literature studies. The system was designed using UML and implemented with web technologies. The result is a sales information system that records transactions, manages inventory, and generates automatic and real-time reports. The system also enhances data security with login and automatic backup features. In conclusion, the system effectively supports the digital transformation of Ubay Galon's business processes.

This study aims to analyze the emotional intelligence of orphans through the activity of memorizing the Qur'an at the Cahaya Madinah Orphanage Boarding School, South Tangerang, elaborate on the implementation of memorizing the Qur'an at the Cahaya Madinah Orphanage Boarding School, South Tangerang, and analyze the supporting and inhibiting factors. The type of this research uses qualitative research with a descriptive approach. The primary data sources are from the caretakers of the Islamic boarding school, tahfizh instructors, heads of the Islamic boarding school, dormitory instructors, and orphan students who live in the Cahaya Madinah Orphanage Boarding School, Pondok Cabe, South Tangerang. The data collection techniques used are observation, interviews, and documentation. The results of this study indicate that, 1) The tahfizh activities of the Qur'an implemented at the Cahaya Madinah Orphanage Boarding School include: increasing memorization (ziyadah), repeating memorization (muroja'ah), a juz increase exam system, weekly student sima'an activities, and memorization exams with multiples of five juz in one sitting. 2) Memorizing the Qur'an can improve the emotional intelligence of orphans at the Cahaya Madinah Orphanage Pondok Cabe Tangerang Selatan, this can be seen from aspects of emotional intelligence including self-awareness, self-regulation, self-motivation, empathy, and their increasing social skills. 3) The supporting factors are having a strong desire to memorize, remembering the privilege of memorizing the Qur'an, having support from the family, having support from teachers, a supportive environment, having a tahfizh exam, holding positive activities. While the inhibiting factors are laziness, drowsiness, family problems, difficulty in memorizing, not participating in activities or running away, and poor time management.  

This research explores the influence of compensation and motivation on employee productivity in the Food & Beverage industry in South Tangerang. Employing a quantitative method with a sample of 100 respondents, regression analysis results indicate that both compensation and motivation significantly contribute positively to productivity. Compensation contributes by 0.146 units, while motivation contributes by 0.119 units to the increase in productivity. Although the model explains only around 20.5% of the variation in productivity, the study provides significant insights. It is concluded that fair compensation policies and enhanced motivation can boost employee performance. Despite unexplained variations, these findings offer a foundation for companies to improve human resource management policies.

The rapid population growth in South Tangerang City has led to an increasing demand for housing, public facilities, and adequate community activity spaces. This phenomenon presents a challenge in providing proper and multifunctional spaces efficiently. This study aims to formulate architectural design strategies through a mixed-use development approach as a solution to mitigate the impact of population density in satellite urban areas. A mixed-methods approach, combining both quantitative and qualitative methods, was employed. Data were collected through questionnaires, field observations, spatial analysis, and in-depth interviews with residents and area users. Quantitative analysis was used to measure spatial needs and activity patterns, while qualitative analysis aimed to understand social preferences and local cultural contexts. The findings indicate that integrating residential, commercial, and public facility functions within a single area can improve land-use efficiency, reduce daily mobility, and strengthen inclusive social interaction spaces. The proposed design strategies include vertical spatial organization, flexible zoning, and the provision of green open spaces that support social and ecological sustainability. This research provides a foundation for the development of adaptive, participatory, and sustainable architectural designs for high-density urban areas such as South Tangerang City.

Micro, Small and Medium Enterprises (MSMEs) are the drivers of the Indonesian economy that have great potential to improve the economy and community welfare. The development of MSMEs, which has so far taken the form of training, technical guidance and entrepreneurship workshops attended by ASIPA members and general MSMEs in the ASIPA Community of South Tangerang City, has had a positive effect on several actors, although not all of them have been able to implement what has been given during the training. This research aims to discuss how the Micro, Small and Medium Enterprises (MSME) Development Policy is implemented in the ASIPA South Tangerang Community, using a qualitative approach with descriptive methods. This research analysis uses the theory put forward by Edward III (1980) with four indicators, namely: (1) Communication, (2) Resources, (3) Disposition, (4) Bureaucratic Structure. The data analyzed is the result of interviews, observations and documentation in the ASIPA South Tangerang Community. The results of research on the Implementation of Micro, Small and Medium Enterprises (MSME) Development Policy in the South Tangerang ASIPA Community from four indicators are that (1) Lack of understanding in promotion to improve the business of MSME actors (2) In providing services, guidance and security for MSME actors in terms of quality, there are still administrators and members who lack competence. Apart from that, in terms of quantity, the number of administrators and members is still minimal to carry out improvement activities in innovation (3) There is still a lack of facilities and training activities as well as proposals for security equipment and others, not all of which can be fulfilled because limited budget resources (4) The administrators and members have carried out their duties in accordance with the SOP that has been regulated, however the performance of the administrators and members has not been optimal because there are still administrators and members who carry out concurrent work in other fields.