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Ibrahim Habib Anshari

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2022 Pusat Riset dan Inovasi Nasional

The purpose of making this article is to find out what the lyrics of the title "Jakarta Today" mean. And also to find out what are the styles of language or figure of speech contained in the lyrics of the song "Jakarta Today" as well as some of our goals, especially in this song, especially for people who are in a position between advancing or retreating from a choice and also about heartbreak. what he wrote is an illustration of a different level of heartbreak because it tells the relationship between humans. Jakarta is an interesting setting to take up because it brings a deep impression on the vocalist's life. Jakarta teaches many things to be human The theory we use according to some well-known experts. The method we use in this journal is by listening to the song and reading the lyrics to the song. The result of our analysis is that every lyric of the song “Jakarta Hari Ini” contains many meanings that we must learn. Our recommendation to establish a relationship should lower each other's ego so that they complement each other's shortcomings.

Hijra Hijra

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh dari Korean Wave dan Brand Ambassador terhadap Keputusan Pembelian, baik secara parsial maupun secara simultan. Penelitian dilakukan kepada konsumen brand kecantikan Scarlett. Penentuan sampel menggunakan purposive sampling dengan syarat-syarat yang harus dipenuhi, diantaranya: merupakan pengguna Scarlett, berusia minimal 17 tahun, pernah menonton dan/atau mendengarkan drama, film, musik asal Korea Selatan, mengetahui Song Joong Ki dan girlband Twice sebagai Brand Ambassador Scarlett. Jumlah responden dalam penelitian ini adalah sebanyak 65 orang. Pengumpulan data menggunakan Kuesioner secara online.             Teknik analisis data dalam penelitian ini menggunakan analisis regresi berganda yang sebelumnya dilakukan Uji Validitas, Reliabilitas, Uji Asumsi Klasik (uji normalitas, uji multikolinearitas, uji heteroskedastisitas) kemudian dilakukan uji hipotesis melalui uji T, uji F dan uji koefisiensi deteminasi.  Hasil penelitian menujukkan bahwa Korean Wave dan Brand Ambassador berpengaruh secara parsial dan simultan terhadap keputusan pembelian produk Scarlett.