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For decades, television as a mass media has been the most popular medium for entertainment and information. Because of its audiovisual nature, television can present music shows, movies, soap operas, variety shows, reality shows, and other programs involving celebrities adored by the public. The purpose of this study is to understand and analyze the exposure of artists' privacy on the Insert Pagi program on TRANS TV on December 1, 2024, from the perspective of the Broadcasting Behavior Guidelines for Standard Broadcasting Programs (P3SPS). Several related theories are involved in this research, including TV Production, Broadcasting, Television, Television Program Genres, Infotainment, Broadcasting Law and Ethics, and the Broadcasting Behavior Guidelines for Standard Broadcasting Programs (P3SPS). The method used in this study is descriptive qualitative. The data collection techniques conducted by the researcher include in-depth interviews, documentation, and observation. The result of this research on the Insert Pagi program on December 1, 2024, is the discrepancy of the program that was broadcast due to the information presented not aligning with the provisions of the articles of P3SPS. This is evident in the exposure of the privacy of artist couple Andrew Andika and Tengku Dewi in the broadcast. As stated in the Broadcasting Behavior Guidelines Article 13, which reads, “Broadcasting institutions must respect a person’s privacy rights in producing and/or broadcasting a program, whether live or recorded.

This study aims to analyze the interaction and response of viewers on social media to the soap opera Asmara Gen Z using the Uses and Gratification theory. The research method used is a qualitative approach with interaction and response analysis, as well as in-depth interviews with active viewers. The results of the study indicate that the main motivation of viewers in watching the soap opera Asmara Gen Z is because of the presence of young actors and actresses who are relatable to their lives, an interesting and diverse storyline, and a hit soundtrack. This soap opera also succeeded in building hype through social media with active interaction from the players. These findings indicate that the soap opera Asmara Gen Z meets various audience needs, including cognitive, affective, personal identity, social integration and interaction, and escape needs. This study provides insight into how soap operas can create high engagement on social media and provides implications for entertainment content marketing strategies in the digital era.