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Milkfish is one of the potential fishery products in untia village, biringkanaya sub-district. The abundant production of milkfish causes the selling price of fresh milkfish to be cheaper, besides that fresh milkfish is also prone to damage if stored for too long. The lack of understanding and skills of the local community in processing milkfish is the main obstacle faced by the community. The purpose of this service is training on diversification of milkfish preparations to improve the productive economy of the community in untia village, biringkanaya sub-district. The method of implementing community service activities is through counseling and training. This counseling is a way to convey knowledge to housewives about the benefits, nutritional content and potential of milkfish. Training with the practice of making shredded milkfish, The results of community service activities are the growth of an entrepreneurial spirit for local housewives and training community creativity in giving innovation by producing new products that have economic value.

The economic conditions in Tambu village cannot be separated from the potential for natural resources that can support the process of improving people's welfare, this can be seen from the area of sea waters in Tambu village. This is what supports the people of Tambu village to make a living as fishermen. The abundant potential is in the form of marine products, namely Katombo fish, the people of Tambu village generally work as fishermen, they get their catch and then sell it directly to the community or to the market without processing the catch they get, lack of public knowledge in innovating the catch they get . Therefore, it is important to increase empowerment to increase the potential and abilities possessed by individuals or communities by producing home-based business products from existing potential, namely processing shredded katombo fish as an effort to utilize fish catches into products that have economic value. So that Tambu Village is an example for other villages in Central Sulawesi, especially Donggala Regency.

The purpose of this community service activity is to provide information and knowledge related to the importance of brands to the community in Tambu Village, Balaesang District, Donggala Regency as a form of learning for home-based businesses. The MBKM student activity method used is in the form of education or providing information on brand functions. The use of the mark on shredded fish product packaging to provide a mark on the product, as a means of promotion, shows the quality of the product and the origin of the product. Providing learning about the function of the brand given by the MBKM Faculty of Economics students to the people of Tambu Village as an effort to provide education on the importance of using a brand. In addition, using a brand serves to provide an identity for goods or services and functions to ensure quality and combination for consumers.

The strategic marine and fisheries potential of Situbondo Regency includes a high (106.28 tonnes per year) potential for catching sea milkfish (Chanos chanos). The neighborhood makes very little attempts to use processed sea milkfish, nevertheless. Fishermen on the Situbondo coast catch sea milkfish (Chanos chanos), which is only sold fresh and has a poor selling price. Using this chance, Dpore Meme Micro Business turns fresh marine milkfish into shredded fish with a great nutritious value. Because it has a unique flavor, a softer texture, is more fragrant and delectable, and is packed with nutrients, marine milk floss has a potential commercial opportunity and is highly alluring to the general population. There is a need for marketing development, which includes developing online marketing, expanding the marketing area, increasing collaboration with marketing networks or resellers in areas outside the city of Situbondo, as well as optimizing promotions to support product marketing. The current challenge is that the marketing and promotion carried out by the Dpore Meme Micro Enterprise is still offline and on a local scale in the Situbondo Regency area.