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Micro, Small, and Medium Enterprises in the culinary sector face multiple competitive pressures encompassing product legality, consumer trust, and the effectiveness of value communication. This Community Service activity was conducted at Warung Sambal Cidero, a culinary MSME in Kediri City, from March 28, 2026, to April 25, 2026, using a Participatory Action Research approach with four cycles: planning, action, observation, and reflection. Two main interventions were implemented: strengthening halal certification through supply chain audits, developing a Halal Product Assurance System, and assisting with SIHALAL-BPJPH registration; and improving price value strategies through consumer perception-based rebranding, value-based pricing, and optimizing digital marketing. The reflective evaluation confirmed substantive changes in the business owner's understanding of halal as a strategic business instrument, improvements to the raw material recording system, and a shift in consumer perception from a price-oriented to a value-oriented one. This activity contributes to the theoretical integration of the PAR approach and strategic management and marketing frameworks in the context of Indonesian culinary MSMEs.

Assistance in obtaining a Business License Number (NIB) and halal certification at Rewwin Housing was carried out as a strategic effort to promote legality and increase the competitiveness of MSMEs. In general, many business actors still do not have legal status due to limited knowledge regarding administrative procedures and digital licensing systems. In fact, business legality is a crucial aspect that can increase consumer trust, expand market access, and strengthen a business's position amidst competition. Sobar et al. (2023), "improving product quality and becoming a service are key factors in increasing the competitiveness of MSMEs," which is supported, among other things, by having a business legality. The mentoring activity was carried out on February 7–8, 2026, using a Participatory Action Research (PAR) approach, which emphasized active participation between the mentor and business actors in identifying obstacles and completing the mentoring process together. Through this process, MSME partners gained practical understanding regarding NIB registration through the OSS system and halal certification applications. The results of the activity showed an increased awareness that business legality is not only an administrative responsibility, but also a strategic increase in business credibility and professionalism. Ridwan et al. (2024) legal assistance can increase the understanding and readiness of MSME actors in developing their businesses sustainably.

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy and community independence. However, the great potential of home-based businesses is often hindered by administrative issues related to business legality. This research focuses on UMKM Krecek Kulit Sapi Ashif in Jatirejo Village, which has been operating since 2018 but lacks a Business Identification Number (NIB), Household Industry Food (PIRT) permit, and halal certification due to perceived complex procedures. The main objective of this activity is to strengthen business management through product standardization and obtaining legal certifications to enhance the competitiveness of this MSME. The research method used a descriptive qualitative approach with a community service method based on mentoring, including observation, in-depth interviews, and hands-on practice in managing documents through the Online Single Submission system. The results show that through phased mentoring, UMKM Krecek Kulit Sapi Ashif successfully obtained an NIB and increased the owner’s awareness of PIRT food safety standards and halal certification procedures. The impact of this activity includes meeting administrative legality and improving knowledge, confidence, and professionalism in business management. Intensive mentoring proved crucial in transforming informal businesses into formal, legally protected entities.

Halal certification is a primary requirement for Muslims when choosing food. This requirement is stated in Surah Al-Baqarah, verse 168 of the Quran, which commands Muslims to consume food that is halal and wholesome. Halal certification is assessed not only by the ingredients used but also by the entire production process, from processing and raw material use, transportation, to sales and consumption methods. In Indonesia, the development of halal products continues to grow rapidly in line with the large Muslim population. However, public understanding of halal certification, particularly for food and beverage products, remains relatively low. Based on this situation, this study examines the impact of halal certification on the marketing strategies of MSMEs in the food sector. This research seeks to answer two main questions: first, to what extent do MSMEs understand the importance of halal certification? and second, does the existence of halal certification influence consumer purchasing interest? The study used a library method, reviewing a variety of relevant literature, and an empirical approach to obtain data directly from the public.

This study discusses the effectiveness of Indonesia's halal certification system in supporting international standards and increasing global consumer satisfaction. The study uses a descriptive qualitative method with a case study approach to analyze the implementation of the national halal certification system. The results show that the halal certification system has strengthened legal protection and consumer confidence in halal products through synergy between BPJPH, MUI, and LPH. However, there are still challenges in harmonizing halal standards between countries and increasing the recognition of Indonesian certification at the global level. The digitization of the certification process and integration with international standards are considered important to accelerate services and enhance the credibility of the national system. This study recommends strengthening collaboration among stakeholders, international halal diplomacy, and technology-based system innovation so that Indonesia can compete globally and play a role as a world halal certification center

This study aims to empirically analyze how the implementation of Green Supply Chain Standards and halal certification affects the competitiveness of Food and Beverage SMEs in Padang City. Sustainable economic development requires the integration of environmental and ethical aspects in the supply chain, especially in the food sector. In Padang City, Food and Beverage SMEs are the driving force of the economy, facing a dual challenge of meeting consumer demands for halal products and environmentally friendly practices. This study uses a quantitative approach with a survey method. Primary data were collected through questionnaires from a sample of owners or managers of food and beverage SMEs operating in Padang City. Data management is carried out using regression analysis or Structural Equation Modeling to test the hypothesis of the effect of independent variables GSCM and Halal Certification on the dependent variable (SME Competitiveness). This research is expected to demonstrate that the implementation of GSCM positively affects the competitiveness of SMEs, and halal certification also has a significant positive impact on competitiveness, especially in expanding market access and increasing Muslim consumer trust.

This study seeks to examine how halal certification policies are implemented as a strategy to expand market access for food-based MSMEs in Dumai City. Using a literature review within a qualitative descriptive framework, the research explores the regulatory foundation, the Free Halal Certification Program (SEHATI), and the respective roles of BPJPH, local government, and MUI. Findings indicate that halal certification functions not only as a form of religious assurance but also as an economic tool that increases consumer confidence, widens the halal product market, and strengthens the competitiveness of local MSMEs. The SEHATI initiative in Dumai has effectively boosted business participation and raised public understanding regarding the significance of halal labeling. It has also contributed to turnover growth of up to 45%, empowered women-led enterprises, and reinforced Dumai’s positioning as a leading halal culinary destination. Despite these achievements, challenges remain, including a limited number of halal facilitators, inadequate digital literacy among business operators, and insufficient coordination across involved institutions.

The halal cosmetics industry in Indonesia has grown rapidly in recent years in line with the increasing awareness of Muslim consumers regarding product safety, cleanliness, and compliance with Islamic law. However, this industry still faces several challenges, particularly related to the availability of halal-certified raw materials, production process standardization, and coordination among key stakeholders. This study aims to analyze the synergy between the government, business actors, and halal certification institutions in the development of the halal cosmetics cluster in Indonesia. Using a qualitative approach and case study design, this research draws on literature analysis and applies the concepts of halal industry clusters and the triple helix model. The results indicate that collaboration among cosmetic manufacturers, government institutions, and certification bodies such as BPOM and LPPOM-MUI has strengthened consumer trust and legal assurance regarding halal products. Nevertheless, barriers remain, including limited knowledge among producers about halal standards and uneven support infrastructures across regions. Therefore, strengthening policy integration, capacity building for industry players, and institutional support is necessary to enhance the competitiveness and sustainability of the halal cosmetics industry in accordance with the principles of Maqashid Sharia.

This study aims to identify: 1) The effect of halal certification on the perceptions of students of the Islamic Economics program at IAIN Pontianak regarding Pro-Israel products. 2) The effect of the product on the perceptions of students of the Islamic Economics program at IAIN Pontianak regarding Pro-Israel products. 3) The effect of religiosity on the perceptions of students of the Islamic Economics program at IAIN Pontianak regarding Pro-Israel products. The method used in this research employs a quantitative method. Data collection was conducted through the distribution of questionnaires to respondents. The data analysis used is panel data, and the hypothesis testing uses the coefficient of determination (R2), partial (t-test). The data used by the researcher is primary data that is then processed into secondary data, which includes halal certification, products, religiosity, and student perceptions. Data testing was also conducted with the help of SPSS 25 and Eviews 12 applications. The results of this study show: 1) The halal certification variable has a significant partial effect on student perceptions, as indicated by a t-statistic value of 1.6157 and a probability (p) of 0.0190. 2) The product variable has a significant partial effect on student perceptions, as indicated by a t-statistic value of 0.481082 and a probability value of 0.0314 < 0.05. 3) The religious variable has a significant partial effect on student perceptions, as indicated by a t-statistic value of 6.9607 and a probability of 0.000 < 0.05.

The lifestyle of Indonesian society, especially among Generation Z, has been influenced by globalization and foreign popular culture, specifically the Korean wave or hallyu. Awareness of halal certification and knowledge and literacy about halal food are important to study as they influence Generation Z's purchasing decisions regarding Korean food. This study uses a descriptive method, namely a qualitative approach, while the type of research used is literature research in the form of books, interpretations of the Qur'an, Hadith, and others related to the problem to be solved. Halal food is food and drink that is permissible for consumption according to Islam, i.e., free from haram ingredients such as pork, meat from animals that have not been slaughtered in accordance with Islamic law, and alcohol. To determine whether food is haram, there needs to be a guarantee, such as a halal certificate, which is an absolute step to ensure that a product complies with applicable standards. Korean food is cuisine that has grown and developed from the Korean environment and culture, which has a unique taste, starting from the names of the dishes, which are able to attract the interest of the public, especially Generation Z.  

The high consumer interest in food makes culinary businesses play a crucial role in meeting consumer purchasing interest in culinary. This is a crucial concern and task for all parties, both the government and food producers, to maintain the safety of the food they produce. Both in terms of nutrition, hygiene, safety, halal certification, and so on must be a serious concern for producers. One of the government's programs to ensure food products are safe for public consumption is by issuing distribution permits in the form of PIRT (home industry food) permits and Halal Certification, which are official guarantees from the government, so that food products can be distributed and are safe for consumption by all consumers. PIRT is issued through a supervisory body, namely the Health Office located in a Regency. Along with this, various opportunities to improve marketing performance arise through the marketplace platform. This community service approach uses an empowerment approach to the benefits of PIRT, Halal Certification and digital marketing through the marketplace platform to increase consumer trust in products and marketing performance. Through this service, the product value increases, by obtaining PIRT permits and Halal Certification, and the STIE Gentiaras student product has a wider marketing reach through the marketplace platform.

Indonesia, as the country with the largest Muslim population in the world, has a significant demand for halal products, including pharmaceuticals. Halal certification serves not only as a regulatory compliance requirement but also as a strategic tool to build consumer trust, ensuring that products meet both religious and quality standards. This article aims to descriptively examine the process and challenges of preparing for halal certification in the pharmaceutical industry, focusing on the evaluation of active pharmaceutical ingredients (APIs) and excipients. The study is based on firsthand experience during a pharmacist professional practice (PKPA) at a national pharmaceutical company. Key areas of focus include material flowchart analysis, identification of critical non-halal points, and the implementation of the Halal Product Assurance System SJPH, in line with Indonesian halal regulatory frameworks. The findings highlight the importance of systematically identifying critical points, especially in evaluating the origin and status of materials such as alcohol, enzymes, and activated carbon, which frequently raise concerns in halal compliance. Furthermore, successful implementation requires comprehensive documentation, revision of standard operating procedures (SOPs), and staff training to ensure traceability and consistency throughout the supply chain. Collaboration with the Indonesian Ulema Council (MUI) and the Halal Product Assurance Organizing Agency (BPJPH) is also vital for technical guidance and certification processes. The study concludes that a structured and integrated approach to halal assurance not only facilitates certification but also enhances operational quality and market competitiveness. This study is expected to provide practical insights for pharmaceutical industries in effectively and sustainably implementing halal regulations, contributing to broader consumer protection and industry accountability.

This study aims to analyze the influence of price, food quality, halal certification, and brand image on the purchase intention of Almaz Fried Chicken among university students in Jakarta. A quantitative approach was employed using a survey method, with multiple linear regression analysis as the primary analytical technique. The population consisted of active university students in Jakarta, and a sample of 108 respondents was selected through purposive sampling. Data were collected using a structured questionnaire based on a 6-point Likert scale. The results indicate that price, food quality, halal certification, and brand image each have a positive and significant effect on purchase intention. Simultaneously, these four variables also significantly influence students’ purchase intention toward Almaz Fried Chicken Condet. These findings highlight the potential for local brands to compete in the fast food market through effective management of pricing, product quality, halal assurance, and brand perception.

Artikel ini menganalisis hubungan simbiotik antara sertifikasi produk pangan halal dan Sistem Keamanan Pangan Terpadu (SKPT) di Indonesia. Dalam hal ini, meskipun memiliki fokus yang berbeda antara kehalalan dan keamanan pangan secara umum, namun keduanya pada dasarnya dapat saling melengkapi dan memperkuat dalam membangun kepercayaan konsumen. Keberadaan sertifikasi halal dengan persyaratannya yang ketat dapat meningkatkan aspek keamanan pangan dalam SKPT, sementara SKPT menyediakan kerangka kerja keamanan pangan yang menjadi prasyarat kehalalan. Dengan mengidentifikasi potensi sinergi antara kedua sistem, menyarankan harmonisasi standar, penguatan kerjasama antar lembaga, dan peningkatan kapasitas sumber daya manusia untuk meningkatkan efisiensi dan efektivitas dalam menciptkan sistem pangan yang aman dan terpercayan bagi seluruh konsumen.

Halal certification is a strategic element in ensuring the quality of food products and building the trust of Muslim consumers. This study aims to examine the level of understanding of business actors regarding halal certification through a case study at the Padang Takana Restaurant in Medan City. Using a qualitative approach through observation and in-depth interviews, the results of the study indicate that there are still many MSME actors who do not fully understand the importance of halal certification, both in terms of law and its economic value. The obstacles faced include limited information, low digital literacy, and administrative procedures that are considered complicated. This study emphasizes the importance of government intervention in the form of education and assistance so that business actors can more easily access the halal certification process efficiently and affordably.

Penerapan prinsip syariah dalam strategi pemasaran produk halal menjadi semakin relevan seiring dengan meningkatnya kesadaran umat Muslim terhadap pentingnya mengonsumsi makanan yang sesuai dengan ajaran agama. Penelitian ini bertujuan mengeksplorasi bagaimana nilai-nilai etika Islam seperti, kejujuran, keadilan, amanah, dan tanggung jawab dapat diintegrasikan ke dalam pemasaran produk halal di Indonesia. Penulisan dilakukan dengan pendekatan kualitatif melalui telaah literatur sistematis terhadap berbagai sumber ilmiah yang relevan. Temuan menunjukkan bahwa pemasaran halal bukan hanya sekedar mendapatkan sertifikasi, namun juga harus mencakup seluruh proses bisnis yang menjunjung tinggi etika Islam. Berbagai tantangan seperti persaingan pasar, keterbatasan sumber daya, dan ketidaksesuaian teknologi dengan nilai agama menjadi hambatan yang perlu diatasi melalui kerja sama antara pelaku usaha, lembaga sertifikasi, dan konsumen agar tercipta sistem pemasaran yang berkah dan berkelanjutan.

This study aims to analyze the understanding of halal certification among UMKM cassava product actors in Kebrengan Village. This study was conducted using a sociological juridical approach method and was conducted using a qualitative descriptive approach. Data collection was carried out by interviews and documentation of related sources. Respondents were 26 people. The results of this study show that the understanding of halal certification in Kebrengan Village, Mojotengah District, Wonosobo Regency is still relatively low due to the lack of understanding and socialization activities. The role of the government is needed to improve the understanding of UMKM by organizing socialization activities and assistance to facilitate obtaining halal certification in Kebrengan Village

cro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy but often face challenges in meeting legal requirements such as Business Identification Numbers (NIB), Household Industry Food Production Permits (PIRT), and Halal Certification. This study aims to analyze the role of Thematic KKN (Community Service Program) students in the Industrial Cluster in enhancing MSME actors' understanding of these legal aspects through entrepreneurship workshops. A case study was conducted on MSMEs in Kayumalue Pajeko Village.The method used was a participatory approach through workshops integrating theory and practice. The results showed that the workshops effectively improved MSME actors' understanding of the procedures for obtaining NIB, PIRT, and Halal Certification. Additionally, the program facilitated MSMEs in initiating the process of managing legal documents independently.Thematic KKN students acted as facilitators, providing direct guidance and assisting in overcoming obstacles such as limited initial knowledge and lack of access to technology. However, challenges such as limited mentoring time and technical barriers were also encountered.In conclusion, the program had a positive impact on MSME development in Kayumalue Pajeko and provided practical experience for students. Recommendations for program development include the need for continuous mentoring, collaboration with the government, and additional training to ensure sustainable outcomes.

UMKM berperan penting dalam perekonomian Indonesia, namun menghadapi kendala akses informasi dan pembiayaan. Sosialisasi sertifikasi halal di Kelurahan Karangrejo oleh Fakultas Hukum Untag Semarang dan Kemenag bertujuan meningkatkan daya saing UMKM melalui pemahaman regulasi halal dan membuka peluang pasar yang lebih luas. Program  pengabdian masyarakat bertujuan mengetaui pelaksanaan sosialisasi sertifikasi produk halal bagi pelaku UMKM di Kelurahan Karangrejo, Semarang dan mengetahui sejauh mana pengaruh sosialisasi sertifikasi produk halal terhadap peningkatan kepercayaan konsumen terhadap produk UMKM di Kelurahan Karangrejo, Semarang.  Sosialisasi sertifikasi halal di Kelurahan Karangrejo berhasil meningkatkan pemahaman dan semangat pelaku UMKM dalam mengurus label halal sebagai nilai tambah produk dan strategi pemasaran. Kegiatan ini tidak hanya bersifat informatif, tetapi juga interaktif dan aplikatif, sehingga mendorong pelaku usaha mengambil langkah nyata. Kolaborasi antara Fakultas Hukum Untag, Kementerian Agama, dan UMKM Center memperkuat dampak kegiatan. Keberhasilan ini menciptakan kepercayaan konsumen dan membentuk ekosistem bisnis halal yang inklusif dan berkelanjutan. Sosialisasi ini juga memiliki potensi untuk direplikasi di daerah lain sebagai strategi pemberdayaan ekonomi lokal yang efektif.

The development of the Islamic financial industry in Indonesia has shown significant growth, both in terms of institutions, products, and public participation. However, public doubts remain regarding the level of Sharia compliance of these financial products. Halal certification is a crucial instrument for ensuring that a financial product truly complies with Sharia principles. This study aims to analyze the urgency of halal certification for Islamic financial products and its implications for consumer trust from a Sharia economic law perspective. The research method used is qualitative with a normative-juridical approach through a literature review of laws and regulations, fatwas from the National Sharia Council (DSN-MUI), and previous research findings. The results indicate that halal certification for Islamic financial products plays a strategic role in increasing transparency, accountability, and public trust. However, there is regulatory overlap between Law Number 33 of 2014 concerning Halal Product Assurance and the provisions of the Financial Services Authority (OJK). Therefore, harmonization of regulations and strengthening oversight by the Sharia Supervisory Board are crucial steps in ensuring the integrity of the Islamic financial system.