Publication Search

The film "Wicked," adapted from the novel by Gregory Maguire, offered a new perspective on the character Elphaba, who was known as the wicked witch in the classic story "The Wizard of Oz." This research aimed to explore how Elphaba's character challenged the negative stereotypes associated with her and highlighted the importance of representing complex characters in media. This study was descriptive in nature, employing a semiotic approach to analyze the signs and meanings contained within Elphaba's character, as well as the social critique implications that arose. The findings indicated that Elphaba was not merely perceived as a symbol of evil but also served as a representation of empowerment for marginalized individuals, reflecting the complexities of identity and the struggle against social stigma. Elphaba's character illustrated a journey of transformation from ostracism to self-acceptance, inspiring audiences to understand and appreciate diversity and the challenges faced by those considered different. The film invited viewers to reflect on how societal judgments were often based on physical appearance and encouraged them to celebrate differences. The implications of this social critique were significant, as they could foster empathy and positive change within society, as well as raise awareness of the importance of embracing individual uniqueness.  

Afrito, D., & Isnaini, H. (2024). The Influence of Gaul Language on The Use of Indonesian Among Students of Stiepar Yapari, Bandung City. An International Journal Tourism and Community Review, 1(2), 14-19. Agustina, N., Sudradjat, R. T., & Isnaini, H. (2022). Analisis Semiotika Pada Puisi “Dalam Doa: II” Karya Sapardi Djoko Damono. Parole: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 4(5). Amriyah, N., & Isnaini, H. (2021). Campur Kode Sudjiwo Tedjo dalam Dialog Interaktif Indonesia Lawyers Club TvOne Episode Setahun Jokowi-Maruf: Dari Pandemi Sampai Demokrasi. Jurnal Disastra, Vol. 3 No.1, 98-103. Aprilianti, D., Herawati, M. N., & Isnaini, H. (2019). Pengaruh Pemberian Hadiah terhadap Minat Siswa dalam Menulis Teks Cerpen pada Siswa SMP. Parole: Jurnal Pendidikan Bahasa dan Sastra Indonesia, IKIP Siliwangi, Vol. 2 No.3, 427-432. Isnaini, H. (2023). Semesta Sastra (Studi Ilmu Sastra): Pengantar Teori, Sejarah, dan Kritik. CV Pustaka Humaniora. Isnaini, H. (2024). Perempuan Di Titik Nol: Female, Feminine, Dan Feminist. Prawara: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 5(2), 148-157. Mustika, I., & Isnaini, H. (2021). Konsep Cinta pada Puisi-Puisi Karya Sapardi Djoko Damono: Analisis Semiotika Carles Sanders Pierce. Jurnal Al-Azhar Indonesia Seri Humaniora, Vol. 6 No. 1 Maret 2021, 1-10. Purwaningsih, L., Sudibyo, A., & Isnaini, H. (2023). Problematika pada Pembelajaran Apresiasi Sastra. Metonimia: Jurnal Sastra dan Pendidikan Kesusastraan, 1(2), 69-73. Rizkyanfi, M. W., & Isnaini, H. (2023). Prates Keterampilan Membaca Artikel Ilmiah Jurnal Elekronik Menggunakan Media Google Form bagi Mahasiswa Baru. Jurnal Pembelajaran Bahasa dan Sastra, 2(1), 117-124. Soepandi, D. (2023). Analisis Puisi “Aku Membawa Angin” Karya Heri Isnaini Dengan Menggunakan Pendekatan Semiotik. Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris, 1(3), 36-46. Sunarti, S., Yusup, M., & Isnaini, H. (2022). NILAI-NILAI NASIONALISME PADA PUISI “DONGENG PAHLAWAN” KARYA WS. RENDRA. Parole: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 5(4), 253-260. Supini, P., Sudradjat, R. T., & Isnaini, H. (2021). Pembelajaran Menulis Teks Drama dengan Menggunakan Metode Picture and Picture. Parole: Jurnal Pendidikan Bahasa dan Sastra Indonesia, IKIP Siliwangi, Vol. 4 No. 1, 16-23. Suryawin, P. C., Wijaya, M., & Isnaini, H. (2022). Tindak Tutur (Speech Act) dan Implikatur dalam Penggunaan Bahasa. Sinar Dunia: Jurnal Riset Sosial Humaniiora dan Ilmu Pendidikan, Volume 1, Nomor 3, 29-36. Tresnawati, F., Yuliana, Y., & Isnaini, H. (2023). Problematika Pemahaman Teori Pembelajaran Sastra Bagi Siswa SMP dan SMA di Indonesia. Jurnal Humaniora Herisna Institute, 1(2), 29-37. http://herisna-institute.com/index.php/jhhi/article/view/10 Tussaadah, N., Sobari, T., & Permana, A. (2020). Analisis puisi “Rahasia Hujan” karya Heri Isnaini dengan menggunakan pendekatan mimetik. Parole: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 3(2), 321-322. Dede, W., Tuti, S., Dela, S. W., & Raden, I. M. (2019). Analisis Nilai Moral pada Lima Cerpen Karya Kuntowijoyo dalam Buku Dilarang Mencintai Bunga-Bunga. Parole (Jurnal Pendidikan Bahasa dan Sastra Indonesia), 1(2), 241-256. Diana, J. (2018). Citra sosial perempuan dalam cerpen kartini karya Putu Wijaya: Tinjauan kritik sastra feminis. Jurnal Pena Indonesia, 4(1), 78-96. Pramidana, I. D. (2020). Unsur Intrinsik dan Ekstrinsik Dalam Cerpen “Buut” Karya I Gusti Ayu Putu Mahindu Dewi Purbarini. Jurnal Pendidikan Bahasa Bali Undiksha, 7(2), 61-70. Urfadhilah, A. Y., Kasnandi, K., & Hurstyanti, H. (2021). Gaya Bahasa Retoris dalam Kumpulan Cerpen Metafora Padma Karya Bernard Batubara. Jurnal Pendidikan Bahasa dan Sastra Indonesia, 1(2

This study explores the moral values embedded in the plays "Harut dan Marut" by Ali Ahmad Bakatsir and "Malaikat Tersesat dan Termos Ajaib" by R.J. Mardjuki through a semiotic analysis based on Roland Barthes' theory. The research aims to uncover the moral messages conveyed in both scripts, emphasizing the contrasting portrayals of angels and human experiences. The findings indicate that "Harut dan Marut" focuses on the repercussions of disobedience to divine commands, illustrating the gravity of sin and repentance. In contrast, "Malaikat Tersesat" adopts a satirical tone, highlighting the absurdities of human existence and the challenges faced by Adam and Eva. By employing a comparative literature framework, this study enhances the understanding of the moral implications present in these works, demonstrating the role of literature in imparting ethical lessons and fostering moral awareness within society.

Penelitian ini bertujuan untuk menganalisis pesan moral yang terdapat dalam film Dua Garis Biru menggunakan teori semiotika Roland Barthes. Film ini mengisahkan tentang permasalahan yang dihadapi oleh sepasang remaja yang hamil di luar nikah, yang memunculkan konflik antara harapan, tanggung jawab, dan dampak sosial. Dengan menggunakan teori semiotika Barthes, penelitian ini mengeksplorasi bagaimana tanda-tanda dalam film, baik verbal maupun visual, membentuk makna yang lebih dalam terkait dengan moralitas, norma sosial, dan tekanan budaya. Melalui dua tahap semiotika Barthes, yaitu denotasi dan konotasi, penelitian ini mengidentifikasi makna langsung dari elemen-elemen film serta interpretasi yang lebih kompleks yang mencerminkan nilai-nilai moral dalam masyarakat. Hasil analisis menunjukkan bahwa film ini menyampaikan pesan moral tentang pentingnya tanggung jawab pribadi dan sosial dalam menghadapi konsekuensi dari tindakan, serta bagaimana masyarakat memberikan penilaian terhadap pilihan hidup individu. Penelitian ini memberikan wawasan tentang bagaimana media film dapat menjadi sarana penyampaian pesan moral yang kuat melalui penggunaan tanda-tanda yang sarat makna.

This research aims to describe Roland Barthes' semiotic analysis on the lyrics of the song lyrics of Untuk Dunia, Cinta, dan Kotornya album by Nadin Amizah. This type of research is descriptive qualitative. The research data sources are 11 songs. The research data is in the form of words, sentences or stanzas. Research technique. The research technique uses listening and note-taking techniques. Based on the research results, it was found semiotic meaning, namely (1) denotation totaling 97 data; (2) connotation totaling 97 data; (3) myth totaling 36 data, in total, there are 230 data. System Roland Barthes meaning starts from the signifier and produces a signified from the 11 songs titles. Songwriters tend to use figurative language or poetic language or what is commonly called meaning that is not real so that it is difficult to understand. While the least data is myth because not all sentences in the eleven songs have a point of view regarding the ideology of society towards the interpretation of culture.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

The purpose of this research is to analyze the meaning of Ilham Karim's series of paintings Butterflies In My Stomach through Charles Sanders Peirce's semiotic approach. This research analyses the semiotic process in Karim's 12-painting series, which depicts the emotional journey of his parents' relationship in three phases: encounter, conflict and separation. This research uses qualitative methods through structured interview and literature review. The results of the analysis using Peirce's semiotics show that visual signs such as the consistent use of sofa objects, bright colors and uniquely packaged figure gestures represent harmony, conflict and loss. The triadic interpretation (representament, object and interpretant) reveals a profound message about the emotional dynamics of family relationships. The results of this research provide a new understanding of visual symbolism in contemporary art world, particularly in the context of identity expression and personal trauma.

This research is based on the development of photography not only as a service but also as a visual communication medium that can convey a message as well as the story in it. With the rapid development, types of photography have also developed further, one of which is prewedding photography. Govinda Rumi as one of the leading prewedding photographers in Indonesia managed to combine elements of a deep story with beautiful scenery in each of his prewedding photos. This research is intended to analyze the meaning of some of Govinda Rumi's prewedding photos. The approach used is Roland Barthes' Semiotics theory, which includes two stages of signification, namely denotative as the first stage and connotative as the second stage. This research was conducted with a qualitative method of descriptive type. Data collection was done through observation, interview, and documentation. The results showed that Govinda Rumi was able to present a story in each of his prewedding photos without putting aside other aspects.

Indonesia is a country rich in cultural diversity, ethnicities, and traditions, which are essential aspects of its national identity. The traditions and natural beauty of Indonesia have become a significant part of shaping the norms and values of its people. Fine arts, particularly painting, serve as an effective medium for representing this cultural richness. Story of Love by Abdullah Ibnu Thalhah uses wayang symbols, an Indonesian cultural heritage, blended with global pop culture characters like Patrick from SpongeBob SquarePants. Through a semiotic approach, this study aims to explore the meanings within Story of Love, showcasing the interaction between local culture and elements of pop culture. This painting not only reflects Indonesia's cultural identity but also demonstrates how fine art can respond and adapt to modern influences, reinforcing multiculturalism amid global developments.

In this research, a semiotic analysis of the Apple commercial version of "Privacy on iPhone - Data Auction" is carried out using the Roland Barthes model. Also this research uses descriptive qualitative methods with data collection techniques of interviews and documentation studies. The purpose of this research is to find out the representation of personal data protection in the advertisement by analyzing the meaning of denotation, connotation and myth. The results of the analysis show that this advertisement clearly illustrates the risks that will occur to the personal data of smartphone owners and users if the data can be accessed easily by irresponsible parties. This commercial also proves the truth of the myth widely circulated in society that Apple devices are more secure than other brands. Apple wants to emphasize that they attach great importance to and care about the confidentiality and security of the personal data of Apple users. Therefore, Apple strives to provide security guarantees and personal data protection on its products so that Apple customers feel comfortable and confident that their data is safe.

A film poster functions as a visual communication tool that has an influence on the initial perception of the audience. The elements contained in the poster help the audience understand the message conveyed through a film. This research analyses the movie poster “Exit” using Ferdinand de Saussure's semiotic approach, which divides the sign into two parts, namely signifier and signified. The method used in this research is descriptive qualitative, where this research uses data sources consisting of secondary data and primary data. The researcher describes the elements of the poster in detail, both visual appearance and verbal text, then conducts interpretative analysis. The data obtained were grouped based on the meaning of visual signs, verbal signs, and image signs in the film poster. The results show that the film poster ‘Exit’  is effective in utilising visual elements to provide a clear initial description of the film's theme and attract the audience's attention. The dynamic incorporation of visual elements and the appropriate use of text on this poster successfully communicate the genre, theme, and atmosphere of the film. Thus, this poster not only functions as a promotional tool but also as a medium that shapes the audience's perception of the film.

Film and television series posters play a crucial role as both promotional media and symbolic representations of a work’s narrative and themes. This study analyzes the semiotics of the Netflix series The Influencer (2024) poster, which highlights issues of social media manipulation, identity crisis, and digital power. Its success in reaching Netflix’s Top 10 in Indonesia indicates strong cultural resonance. Using a qualitative approach with Barthes’ semiotic method, this research examines visual elements such as color, typography, and composition to reveal the poster’s denotative, connotative, and mythological meanings. The poster functions not only as a promotional tool but also as a medium conveying complex social messages.This study contributes to the field of Visual Communication Design by providing insights into how visual elements shape meaning and audience perception. The findings are expected to serve as a reference for academics and practitioners in understanding and creating posters that are both aesthetically appealing and meaningful.

The series Cinta Pertama Ayah addresses the issue of sexual violence and depicts the struggle of parents in protecting their children and providing the best parenting according to their perspectives. This research aims to represent various forms of parenting styles and reveal the denotative, connotative, and mythical meanings contained in the series Cinta Pertama Ayah. Utilizing Roland Barthes semiotic analysis to uncover the meaning of signs in the series, this research is also reinforced by Santrock's theory of parenting. The research method used is descriptive qualitative, with observation, interviews, and literature study as data collection techniques. The results show that parents who adopt an authoritarian parenting style tend to make children secretly violate the rules given. Conversely, parents who adopt a democratic parenting style tend to make children more open and communicative. Different from permissive parenting, where children feel freer but often struggle to control themselves due to the lack or leniency of restrictions given. This research provides in-depth insights into how various parenting approaches can influence child development in the context of the series.

Films or drama series are highly favored by many people, especially among teenagers. One of the most popular foreign drama series in Indonesia is Korean drama. Korean dramas depict fictional strories and portray Korean life. One of the Korean dramas that attracted public attention was Twinkling Watermelon. This drama directed by Son Jung-Hyun carries the genre of fantasy, romance, and time travel. The author's goal in analyzing this drama is to find out the meaning of denotation, connotation, and myth, as well as the moral messages contained in the Korean drama. This research employs qualitative research methods using Roland Barthes’ semiotics theory. Data for this study are based on scene and dialogues from episodes 14-16 of the Korean drama Twinkling Watermelon. The data collection techniques used are observation, documentation, and literature study. The results obtained from this study indicate that in the Korean drama there are moral messages seen from denotation, connotation and myth. The moral messages are (1) Being serious in doing something. (2) Parents' responsibility towards their children. (3) The importance of communication in every relationship, especially family. (4) Sincere love. (5) Do not force ourselves to bear burdens that are not our responsibility. (6) Never give up and keep fighting.

Film is a form of communication media used as a tool to convey messages, especially in the context of public entertainment. With the rapid development of film, web series have become increasingly popular and a topic of discussion among the public. One currently popular series is "Bidadari Bermata Bening," directed by Farid Dermawan, featuring drama, romance, and religious genres. The author's purpose in researching this movies is to explore the denotative and connotative meanings, myths, and moral messages conveyed through the series. This research utilizes qualitative research methods grounded in Roland Barthes' semiotic theory. The data collection techniques used include observation, literature study, documentation, and interviews. The results obtained from this study indicate that the series contains moral messages interpreted through denotation, connotation, and myth. namely: (1) Maintaining trust and placing faith in Allah. (2) Taking responsibility for decisions made. (3) Consequences of wrongdoing. (4) Perseverance in facing challenges. (5) Importance of respecting others' decisions. (6) The significance of persistence and courage in dealing with failure. (7) Dishonesty is not the right path.

This research analyzes the representation of Tom Cruise's figure in the film "Top Gun: Maverick" by using Roland Barthes' semiotic approach. The main focus of this research is to understand how the character of Maverick played by Tom Cruise is represented through various signs and symbols in the film. The method of analysis used is semiotic analysis, which allows researchers to identify the signs and symbols used in representing the character. This research uses a qualitative approach by analyzing various visual, narrative, and contextual elements in the film. The findings of this research reveal how Tom Cruise as an actor and the character of Maverick are represented in the context of relevant culture and ideology. The results of this analysis provide a deeper understanding of how the character is understood and accepted by the audience, as well as the implications of his representation in a broader social and cultural context. This research contributes to the understanding of how symbols in popular media such as movies can shape our perception and understanding of certain characters in popular culture.

This article aims to find out the meaningful indications contained in the Perempuan Dalam Kaba dance work and the differences in the dynamics of male and female dancers' movements and the denotation and connotation forms of the Perempuan Dalam Kaba dance from Roland Barthers' semiotic perspective. In this case, qualitative and descriptive analysis methods are used to discuss the denotation and connotation forms in the Perempuan Dalam Kaba dance work and the choreography contained in Perempuan Dalam Kaba. In writing this thesis, the theory of Choreography is used, and the theory of Roland Barthers from these two theories has a role in each discussion in this paper.

One of the countries that has developed in the field of cinema is Japan. Japan has successfully integrated elements of local culture and tradition into movie production. Japan is also famous for the creation of special effects, especially in today's modern action genre known as Tokusatsu. One of the movies that raised the Tokukatsu genre is Kamen Rider Black Sun. It is a Japanese superhero franchise Tokusatsu genre film released on October 28, 2022 by Ishimori Productions and Toei Company. The movie was directed by Kazuya Shiraishi. Based on 704 votes on IMDb.com. The movie was released in celebration of 50 years of Kamen Rider and 35 years of Kamen Rider Black. This success was based on a complex story and was well received by audiences and film critics in Japan and also abroad, including Indonesia. Visual analysis is used in this movie to interpret important elements by revealing meanings and messages that will influence the audience's understanding, especially by raising social issues. By promoting this film, it aims to raise awareness and empathy towards the phenomenon of discrimination and racism towards others. With the semiotic analysis of Roland Barthes, the film Kamen Rider Black Sun can understand the meaning of the visual signs conveyed in the film, so that this film becomes an important lesson in creating a fair society regardless of one's race, ethnicity and background.

The aim of this research is to enhance spiritual awareness, strengthen faith, and encourage people to behave positively. In the horror film "Hidayah," using Roland Barthes' semiotic approach, this research employs a qualitative descriptive method. The horror film "Hidayah" tells the story of Bahri, a young cleric, who tries to bury his past while working in the city. However, after returning to Mekarwangi village, where he was raised, he experiences supernatural events. According to the results of this research, the film "Hidayah" contains messages of Sharia, morality, and faith as part of its religious teachings. 

This research aims to identify and interpret the visual signs in the Marjan Syrup advertisement Ramadhan Edition 1444H using Roland Barthes' semiotic approach to understand the message to be conveyed to consumers. The type of research applied is qualitative description. The data analysis process was carried out by applying Roland Barthes' semiotic studies, allowing the observation of three levels of meaning (denotative, connotative, and mythical) in several scenes, visual signs, symbols, colors, and compositions contained in the Marjan Syrup advertisement, Ramadhan Edition 1444H. The research results concluded that this advertisement can be considered an achievement in communicating complex and in-depth messages through visual media.