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Penelitian ini mengkaji tentang Analisis Semiotika Roland Barthes pada Tingkuluak patiak di Nagari Cupak. Latar belakang berlandaskan pada pentingnya pelestarian nilai budaya Minangkabau yang muncul dalam pakaian adat tradisional yakni tingkuluak patiak ditinjau dari segi bentuk, bahan, warna, dan motif sebagai simbol identitas perempuan khususnya bundo kanduang. Tujuannya adalah untuk mengungkap makna denotasi, konotasi, dan mitos yang terkandung serta menjelaskan fungsi simboliknya dalam prosesi pernikahan di Nagari Cupak. Penelitian ini menggunakan metode pendekatan kualitatif yang bersifat deskriptif dengan teknik pengumpulan data melalui pengamatan, wawancara, disertai dengan catatan lapangan terkait tingkuluak patiak. Hasil penelitian menunjukkan bahwa denotasi dari tingkuluak patiak merupakan penutup kepala yang digunakan oleh perempuan memiliki bentuk seperti kipas dengan lima lipatan mengembang di sisi kanan dan kiri terbuat dari kain lame kemudian diberi kanji agar tampak kokoh. Secara konotasi berdasarkan pada bentuk lipatan yang ada di tingkuluak patiak mencerminkan simbol identitas masyarakat dengan adanya lima suku yang mendiami wilayah Nagari Cupak. Mitosnya, tingkuluak patiak dimaknai sebagai ideologi yang hidup dalam masyarakat dengan adanya penghormatan terhadap leluhur yang dianggap oleh masyarakat setempat. Tingkuluak patiak digunakan hanya saat menjalani prosesi pernikahan yang berfungsi sebagai penanda status dan kehormatan serta menegaskan peran bagi mande rubiah dan bundo kanduang di Nagari Cupak.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

Film is a form of mass communication that appeals to all demographics. According to a Jakpat survey, 88% of Indonesians like Korean films. Film is one of the communication media that has recently developed very rapidly. The film Toxic 2022 tells how the character Han Young Ju presents herself as a woman. This research is entitled Representation of Women in the Film Toxic 2002. What makes it interesting to examine how women are represented in the film Toxic 2022 is that it aims to find out how the character Han Young Ju presents herself as a woman. This study uses descriptive qualitative methods for semiotic research on the concept of Roland Barthes. The research takes and selects scene cuts that depict female figures and then analyzes the meanings contained, among others, connotative meanings, denotative meanings, and myths. The data collection technique is documentation and observation. The focus of the research is on action signs (scenes) that contain connotative meanings, denotative meanings, and myths contained in the film Toxic 2022. The research took seven scenes for analysis. The results obtained by this study show that the character Han Young represents a woman who is like life, that is, in the world of work, and can become a leader. The depiction of the figure of Han Young Ju, who experienced the world of work and became a leader, is explained in gestures, dialogues, actions, expressions, storylines, and shooting.

Poetry is a literary work that contains the expression of the author's heart. Made using beautiful language, it contains meaning, rhythm, rhyme, dimensions and stanzas. Poetry has two main building structures, namely the inner structure and the physical structure. The poem contains several signs, both meanings that must be interpreted directly by the reader, as well as linguistic signs that do not require redefinition. The field that studies and examines signs, symbols and signs is called semiotics. Semiotics is a science or analytical method that studies signs in language or literary works, both linguistic and non-linguistic, with the aim of understanding the meaning to be conveyed by the author as a whole. Language is a complete and perfect sign system. Therefore, language represents something meaning. A semiotic study on the poem "Ibunda by WS. Rendra” is examined using semiotic methods. The purpose of this writing is to find out the meaning of one of WS' poems. Rendra. WS. Rendra is someone with beautiful and meaningful works. The method used in this work is a qualitative descriptive method that analyzes literary works or poetry based on the content of literary works, while the writing technique is literary studies. The results of this study indicate that the poetry written by WS. Rendra has a meaning that can be used as a reference for reader information and can be researched.  

Penelitian ini membahas tentang kajian makna yang terkandung dalam puisi yang berjudul “Di lereng gunung” karya J.E Tatengkeng. Tujuan penelitan ini adalah untuk mengetahui makna yang terkandung disetiap kata pada puisi “Di lereng gunung”. Penelitian ini mendeskripsikan kajian makna yang terkandung dalam puisi “Di lereng gunung”. Metode analisis isi, yaitu dengan menggunakan pendekatan semiotika. Pendekatan semiotika digunakan untuk mengetahui bagaimana makna yang terkandung didalam puisi “Di lereng gunung” tersebut. Pendekatan semiotika merupakan pendekatan yang berhubungan dengan lapangan tanda yaitu pengertian suatu tanda. Dalam pengertian tanda ada dua yang difokuskan yaitu bentuk tanda biasa disebut dengan penanda, dengan prangko penandanya atau yang ditandai berdasarkan pemaparan terdahulu.