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The research aims to analyze the application of the STP (Segmenting, Targeting, Positioning) marketing strategy to the MSME ceramic craftsman Denis Souvenir Sulastri in Dinoyo Ceramic Village, Malang. The STP approach is expected to help ceramic craftsmen identify potential market segments, determine the right target market, and strengthen product positions in a competitive market. The method used in this research is descriptive qualitative with data collection through observation and interviews with owners and craftsmen. The research results show that implementing the STP strategy is able to increase the attractiveness of Dinoyo ceramic products among tourists and local consumers who appreciate cultural and aesthetic values. However, the results also show that the implementation of digital marketing strategies still needs to be improved to reach a wider audience range. By understanding market needs and strengthening product positions, this ceramic craft MSME has the potential to become a sustainable local cultural and economic icon in Malang City.

In an increasingly competitive business world, marketing strategies are essential for success, especially for coffee shop businesses. In recent decades, coffee shops have increased in popularity worldwide. This study focuses on the segmenting, targeting, and positioning (STP) strategies used by Cafe Janaloka. The method used in this study is a qualitative research case study. Which is a research approach used to explore an in-depth understanding of a particular phenomenon, in a real and specific context. The technique used is to conduct interviews. The results of this study are the success of maintaining its existence amidst tight competition through the implementation of effective marketing strategies. The segmentation process is carried out based on geographic, demographic, and psychographic factors, with the main focus on students. Targeting is directed at those who come to the cafe to hang out, and work on assignments with friends, or community partners. Cafe Janaloka's positioning is strengthened through coffee with quality ingredients which are black coffee produced by ourselves, as well as the existing menu, and what has been done by Janaloka Cafe is the creation of black ginger coffee. This study shows the importance of in-depth market analysis to improve the competitiveness of MSMEs, especially through the implementation of a well-planned STP strategy.

This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study used random sampling so that a sample of 100 respondents was obtained. The data collection technique is to use a questionnaire distribution. The results of this study indicate that: 1) segmenting variables have a positive and significant effect on buyer interest. 2) targeting variables have a positive and insignificant effect on purchase intention. 3) positioning variables have a positive and significant effect on purchase intention. From the results of the f test it can be concluded that together or simulatan segmenting, targeting and positioning variables have a positive and significant effect on purchase intention.

This research aims to determine the influence of marketing strategy on sales volume in CV.Rempah Sari in Padang City by using segmenting, targeting, and positioning strategies both partially and simultaneously. marketing is one of the most important functions in the company, where with the right marketing it can determine the sales volume and the position of the company (product) in the market. The data collection technique used in this study is by using questionnaires or questionnaires, namely data collection techniques carried out by providing a set of questions or statements to the leadership of CV.Rempah Sari kota padang. The purpose of this research is to find out how the influence of marketing strategies on the increase in the sales volume of sweet skins in cv.spice sari kota padang. The results of this research show that CV.Rempah Sari has a quality marketing strategy that can meet the needs of consumers.

Dhiffie Farm Hydroponics is located in Bantar Gebang District, Cikiwul, Bekasi City. This farm has not implemented a good marketing strategy, so it is very important for Dhiffie Farm Hydroponics to implement a good STP (Segmenting, Targeting, Positioning) marketing strategy and marketing mix, so that it influences consumer decisions. This research is an analytical descriptive research. Data sources obtained in research include primary data and secondary data. A survey method using purposive sampling data collection techniques was used to select respondents. The final result of this internship activity is increasing sales of this plantation and successfully implementing the STP marketing strategy and marketing mix well.