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This study aims to analyze the effect of pricing and product quality on sales levels in fish businesses at TPI Beba, Takalar Regency. This study uses a quantitative approach with a survey method by distributing questionnaires to 91 respondents who are fish business actors. The independent variables in this study are pricing and product quality, while the dependent variable is the sales level. Data analysis was carried out using multiple linear regression using SPSS. The results showed that pricing and product quality had a partial and simultaneous effect on sales levels. The right pricing and good product quality can significantly increase sales. This study provides important implications for fish business actors in designing pricing strategies and maintaining product quality to increase competitiveness and income.

This study aims to determine the effect of leverage level (DER) and sales level on firm value (PBV) at PT Japfa Comfeed Indonesia Tbk for the period 2013-2023. The research method used is quantitative with a descriptive approach. Data obtained from the company's financial statements for eleven years and analyzed using multiple linear regression and classical assumption tests. The results showed that partially, DER had no significant effect on PBV, while the level of sales had a significant effect on PBV. Simultaneously, DER and sales level have no significant effect on PBV.

This research aims to address the challenges in sales data management and limited market reach faced by the Inegena Village-Owned Enterprise (BUMDes) in North Bajawa District, Ngada Regency, East Nusa Tenggara. The BUMDes produces and sells candlenut oil, a superior local product, but currently uses a manual sales and recording system (B2B and B2C), which leads to fluctuating demand, difficulties in sales data analysis, and decision-making that lacks valid data. To address these issues, a web-based e-commerce system was implemented. This system was designed using Agile methods, involving planning, implementation, software testing (black box testing), documentation, deployment, and maintenance. Furthermore, the Naïve Bayes algorithm was applied to visualize sales data and support better decision-making by classifying best-selling products, popular payment methods, and sales levels. The results of this research are expected to assist Inegena BUMDes in improving sales efficiency, expanding the market reach of candlenut oil products nationally. This system uses supporting software such as Xampp, PHP, and MySQL.

This study aims to test how much influence Price and Customer Experience have on Sales Level with Brand Image as an Intervening Variable at Kopi Kenangan Ruko Sutomo in Padang City. The sample in this study amounted to 100 respondents on customers at Kopi Kenangan. This population is customers of Kopi Kenangan Ruko Sutomo in Padang City. The results of this study are (1) There is a positive and significant influence between Price and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (2) There is a positive and significant influence between Customer Experience and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (3) There is a positive and significant influence between Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (4) There is a negative and insignificant influence between Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (5) There is a positive and significant influence between Brand Image and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (6) Brand Image is able to mediate Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (7) Brand Image is able to mediate Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City.