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Tourism is a type of business in the service sector. As a business, it requires the formulation of an appropriate marketing strategy to ensure its sustainability. The purpose of this study was to determine the marketing strategy of Mekarbuana Tourism to increase visitor interest. The study was conducted with Mekarbuana Tourism managers, using descriptive qualitative research through a SWOT analysis. The results showed that Mekarbuana Tourism's marketing strategy needs to be developed using a diversification strategy through various programs and policies such as digital promotion, training and mentoring for managers in developing tourism products, and developing educational tourism. Cooperation between institutions is also necessary for the strategy to be implemented effectively. Mekarbuana Tourism managers need a joint commitment with tourism awareness groups, village officials, and the Karawang Regency government to support their efforts to increase visitor interest.

Holtekamp Beach is a coastal area in Jayapura City that is very prone to abrasion due to sea waves because it is located directly opposite the Pacific Ocean. Abrasion and environmental damage on the coast of Holtekamp Beach are influenced by several interconnected factors that can have an impact on environmental problems. The research aims to analyze the impact of abrasion on the Holtekamp coastal area using survey and interview methods. Furthermore, data analysis is carried out by utilizing SWOT Analysis. This research was conducted from May to June 2025. The results showed that there are 4 (four) priority strategies that can be used as a basis for developing a strategy for Abrasion Disaster Risk Management Strategy in the Holtekamp Coastal Area of Jayapura City, namely; a) Increasing cooperation & coordination between stakeholders, namely the community and local government in achieving abrasion disaster management programs in the Holtekamp Coastal Area of Jayapura City; b) Optimizing supervision of development development/tourist lodges in the coastal area of Holtekamp Beach; c) Community participation is needed to maintain infrastructure that has been built and increase their awareness of environmental issues.d) Construction of wave breakers that function to reduce waves.

This study aims to analyze the business development strategy of Siecraft, a creative that transforms waste into environmentally friendly and marketable products. The research uses a qualitative method with a case study approach through in-depth interviews, observation, documentation, and the distribution of questionnaires to 30 respondents. The analysis focuses on production, finance, marketing, and human resources, supported by a SWOT analysis. The results show that Siecraft’s main strengths lie in its unique products, use of waste materials, and social value. However, weaknesses remain in digital promotion and production management. The SWOT analysis places the business in Quadrant I (aggressive strategy). Development strategies are directed toward product innovation, improving digital promotion quality, and expanding partnerships to support business sustainability. However, despite these strengths, the business faces several challenges. The weaknesses identified include limited digital promotion efforts and inefficient production management. These areas require urgent attention to enhance overall business performance and market visibility. Furthermore, the SWOT analysis places Siecraft in Quadrant I, signifying an aggressive growth strategy. This suggests that the company should capitalize on its current strengths while addressing its weaknesses to achieve sustainable growth. The recommended development strategies include focusing on product innovation to keep up with market trends and customer demands. Improving the quality of digital marketing efforts is also crucial to expand its customer base and reach new markets. Additionally, expanding partnerships with other businesses and organizations can provide the necessary resources and networks to foster sustainability and long-term success. Overall, the business development strategy aims to strengthen Siecraft’s competitive edge and promote environmental consciousness while achieving financial success.

This study aims to analyze workload in improving employee performance at PT XYZ Indonesia in Tangerang City. Two core informants and five key informants met the sample criteria. The method used was a qualitative descriptive phenomenological approach with data collection techniques through observation, in-depth interviews, documentation of company management, NVivo, triangulation, and SWOT analysis. The results of this study indicate that PT XYZ Indonesia's workload is managed flexibly through setting targets based on Key Performance Indicators (KPIs) tailored to the capabilities of each employee. The work environment, both physical and non-physical, significantly influences work effectiveness and comfort. Some employees experience fatigue, especially when the workload increases, but the company provides compensation such as workload adjustments and work from home. The main obstacles in achieving targets are mostly caused by external factors such as client demands, the amount of work piling up, and limited work equipment. All employees follow clear Standard Operating Procedures (SOPs), and evaluations are conducted periodically to ensure the quality and quantity of performance are maintained. This research is expected to serve as a reference for companies in managing workloads and increasing employee productivity in the digital age.

This study aims to identify and analyze the business development strategy of Coffee Shop For Good Luck by focusing on four key aspects: production, human resources, marketing, and finance. A descriptive quantitative approach was employed using SWOT analysis. Data were collected from 35 respondents. The results reveal that Coffee Shop For Good Luck possesses 6 strengths, 7 weaknesses, 5 opportunities, and 6 threats. The most significant internal strength lies in the attractive concept and well-organized layout (weight score: 0.285), while the main weakness is its less strategic location (0.051). Externally, the most impactful opportunity is the potential for collaboration with influencers (0.352), and the primary threat is the emergence of new coffee shops in the surrounding area (0.052). Based on the SWOT diagram, the business is positioned in Quadrant I (score: 2.18; 2.25), indicating a favorable situation with strong internal capabilities and external opportunities. Therefore, the recommended strategy is an aggressive growth strategy to fully leverage the business's strengths and opportunities.

Sumenep Regency has a wealth of agribusiness superior commodities such as rice, corn, chili, onions, tobacco, coconut, and the livestock sector in the form of cattle and goats. This research aims to explore this potential and formulate an adaptive and sustainable agribusiness development strategy. The approach used involves field studies, primary and secondary data collection, and SWOT analysis. The results of the study show that obstacles such as low access to technology, inadequate infrastructure, and weak farmer institutions need to be answered with strategies to strengthen institutions, modernize technology, develop derivative products, and digitize the market. The implementation of this strategy is projected to be able to increase the productivity and welfare of farmers, as well as encourage sustainable regional economic growth.

Healthcare financing for patients covered by BPJS Kesehatan in hospitals is carried out through a claims mechanism. Delayed BPJS Kesehatan claims represent a critical issue within the healthcare service context in Indonesia. The aim of this study is to identify management strategies that can expedite the eligibility of BPJS Kesehatan claims at Restu Ibu Hospital in Balikpapan. This research is conducted using a descriptive qualitative approach, with data collection through interviews and Focus Group Discussions (FGD). The informants consisted of one doctor, three coders, and one verifier. The study begins by identifying the claim service system situation, focusing on both internal aspects (Strengths and Weaknesses) and external aspects (opportunities and Threats), also known as SWOT analysis. This study identifies several strategies, including: 1) Enhancing the competence of staff and medical personnel through regular training; 2) Developing a more advanced and integrated information system; 3) Improving communication with BPJS Kesehatan; 4) Improving documentation and data verification; and 5) Strengthening coordination with relevant units.

Marketing management is a planning process. implementing target market control and acquiring, retaining and growing customers through creating, delivering and communicating superior customer value. The aim of this research is to understand consumer needs and behavior, as well as analyze the market environment, increase consumer awareness and recognition of MSME products or services, increase the ability of MSMEs to compete in the market by developing innovative and effective marketing strategies. As for marketing strategies that can help develop MSME businesses and manage wise financial management, strategies can also be described using a SWOT analysis.

Indonesia, as the world's sixth largest sugar market, faces an imbalance between sugar consumption and production, opening up opportunities for natural sweetener alternatives such as stevia. Stevia, which is low in calories and has the potential to reduce the risk of chronic diseases, is increasingly in demand. However, optimal business strategies to market stevia in Indonesia are still limited. This article aims to analyze PT Sweet on Stevia's business strategy by using Porter Five Forces and SWOT analysis. The method used is to link the two analyses to determine strategies in the aspects of service, marketing and sales, and operations. The results of the analysis show the importance of improving service quality, social media-based marketing, and operational efficiency in facing market competition. The findings provide insights for PT Sweet on Stevia to optimize its business strategy and contribute to the promotion of healthier sugar consumption patterns in Indonesia.

Sport is a physical activity that is needed by everyone in order to meet health and physical needs that are carried out systematically. Football is a sport that has the highest number of enthusiasts in the world from various circles. Achievements can be achieved through internal factors including athletes, coaches, administrators and external factors, including parental support. This research was motivated because there has been no research on Persepam Achievement Development based on SWOT analysis. The research was conducted to present the results of the analysis related to Persepam Pamekasan achievement development in order to improve the quality of the club, maximize existing support and minimize deficiencies and sources of threats that can hinder the Persepam Pamekasan achievement development program. This research is a qualitative descriptive study with a research target of 3 informants, namely administrators, coaches, and athletes. Data was obtained through interviews and documentation. This research produced several findings, including: (1) The most prominent strengths include: having quality coaches and potential athletes, and having effective and efficient governance. (2) The most influential weaknesses include minimal financial needs and inadequate facilities and infrastructure. (3) The most important opportunities include having many sources of support, such as athlete families, community enthusiasm and support from supporters, and developments that can be maximized. (4) The most feared threats include: not having a sponsor yet and the rapid development of other clubs. Alternative strategies that can be applied include: (1) immediately submitting a proposal to the company, (2) managing expenses and utilizing developments as best as possible, (3) optimizing available facilities, (4) increasing player potential, and (5) maintaining communication.

This study aims to analyze the strategy of developing oil palm plantation business in Andabia Village, Anggaberi District, Konawe Regency. The number of research samples was 26 people. To answer the research objectives using SWOT analysis. The strategy implemented by farmers in developing oil palm business in Andabia Village is in quadrant 1 (one), which is a situation where oil palm farmers have internal strength and also have many opportunities. Therefore, oil palm farmers must use and utilize their internal strengths to the maximum and take advantage of existing opportunities. The right strategy is to use strength to take advantage of large long-term opportunities, namely with an aggressive strategy.