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The objective is to analyze the competitiveness of modern retail through the integration of SWOT analysis as a basis for formulating more targeted strategies using qualitative descriptive methods. This paper identifies the strengths, weaknesses, opportunities, and threats that drive the performance of modern retail based on literature and empirical findings from various previous studies. The results of the analysis show that the main strengths of modern retail lie in product completeness, competitive prices, strategic locations, and operational efficiency. Meanwhile, weaknesses arise from suboptimal digitization, minimal online promotion, limited service innovation, and outdated inventory management. Meanwhile, opportunities arise from changes in digital-based shopping behavior, while threats emerge from the dominance of large retailers, e-commerce competition, and economic fluctuations. Based on the SWOT integration, a strategy is formulated that includes strengthening digitalization, optimizing online marketing, improving service quality, and modernizing operational systems to support long-term competitiveness.

This study aims to analyze the information technology (IT) infrastructure of PT RedEx using SWOT and McFarlan Strategic Grid methods to evaluate internal and external factors affecting IT performance and its strategic positioning. The SWOT analysis identifies strengths, weaknesses, opportunities, and threats, while the McFarlan Grid maps IT systems into four quadrants: Strategic, High Potential, Key Operational, and Support. Data were collected through observation, interviews, and documentation. The results show that PT RedEx’s IT infrastructure supports operational activities but lacks real-time integration across branches. Based on the McFarlan analysis, most systems are in the Key Operational and Support quadrants, indicating a focus on daily operations rather than strategic innovation. Recommendations include system integration through cloud computing, digital transformation, and IT human resource development. The study provides insights into strategic IT planning for logistics companies in the digital era.

This study aims to formulate an information technology development strategy for CV. Situsindo Prima using the VRIO (Value, Rarity, Imitability, Organization) and SWOT (Strengths, Weaknesses, Opportunities, Threats) approaches. CV. Situsindo Prima is a company engaged in Software Development and IT Consulting, focusing on providing technological solutions for both public and private sectors in Purwokerto, Indonesia. The research employs a qualitative descriptive approach by utilizing secondary data obtained from the company profile, literature reviews, and previous studies relevant to strategic information systems management. The results indicate that the company possesses several competitive advantages derived from its competent human resources, strong project reputation, and well-established relationships with public institutions. The VRIO analysis reveals that these resources have significant strategic value and potential for sustainable competitive advantage if supported by an effective organizational system. The SWOT analysis further identifies that internal strengths can be leveraged to capture external opportunities, such as the increasing demand for digital transformation and government support for technological innovation. The formulated strategies include developing a knowledge management system, implementing Service Level Agreements (SLA) for after-sales services, innovating products based on cloud computing and Internet of Things (IoT), and enhancing human resource capabilities through training and certification programs. In conclusion, this research successfully achieved its objectives by producing a comprehensive and applicable IT development strategy for CV. Situsindo Prima. The findings are expected to serve as a reference for strategic planning and strengthening competitive advantage within the digital transformation era.

Tourism is a type of business in the service sector. As a business, it requires the formulation of an appropriate marketing strategy to ensure its sustainability. The purpose of this study was to determine the marketing strategy of Mekarbuana Tourism to increase visitor interest. The study was conducted with Mekarbuana Tourism managers, using descriptive qualitative research through a SWOT analysis. The results showed that Mekarbuana Tourism's marketing strategy needs to be developed using a diversification strategy through various programs and policies such as digital promotion, training and mentoring for managers in developing tourism products, and developing educational tourism. Cooperation between institutions is also necessary for the strategy to be implemented effectively. Mekarbuana Tourism managers need a joint commitment with tourism awareness groups, village officials, and the Karawang Regency government to support their efforts to increase visitor interest.

This study aims to analyze the development strategy of micro, small, and medium enterprises (MSMEs) in the coffee sector using the Business Model Canvas (BMC) and SWOT Analysis approaches. A case study was conducted at Paul Coffee Shop, located in Tajurhalang, Bogor Regency. The research method employed was descriptive qualitative, with data collected through observation, interviews, and literature review. The results indicate that the current business model of Paul Coffee Shop has strengths in affordable pricing and personal relationships with customers but still has weaknesses in digital marketing and product innovation. Through SWOT analysis, development strategies were formulated, including product diversification, strengthening digital marketing, collaboration with local MSMEs, and customer loyalty programs. This study emphasizes that BMC can be used not only in the initial stage of business establishment but also as a tool for evaluation and strategy development for ongoing MSMEs.

Competition in the songkok (traditional cap) industry in Gresik Regency has become increasingly intense, especially for small enterprises such as UD. Arif Bersaudara, which face challenges in maintaining competitiveness amid changing market trends and consumer preferences. This study aims to analyze effective marketing strategies for UD. Arif Bersaudara by identifying internal and external factors and determining the most appropriate strategic priorities for business development. The research employs the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify strategic factors and the QSPM (Quantitative Strategic Planning Matrix) to determine the order of strategic priorities. Data were collected through questionnaires distributed to 92 respondents and analyzed quantitatively using weighting and attractiveness score calculations. The results show that the total IFE Matrix score is 4.80 and the EFE Matrix score is 4.772, placing UD. Arif Bersaudara in the “Grow and Build” strategic position. Based on the QSPM results, the main priority strategy is to leverage superior product quality, design variations, and size diversity to capture opportunities in digital and international markets, with the highest TAS value of 8.37. The study concludes that UD. Arif Bersaudara should focus its strategy on improving product quality and implementing digital marketing to strengthen competitiveness. The strength of this research lies in the application of the combined SWOT–QSPM methods, which provide measurable analytical results, while its limitation lies in the relatively small and region-specific number of respondents. Future research is recommended to expand respondent coverage and incorporate digital marketing–based analysis to make MSME marketing strategies more adaptive to technological developments.

This Development Project aims to analyze and formulate strategies for improving the performance of Human Resources (HR) among village officials in the Pangkalan Lunang Village Government by applying the SWOT analysis approach. The performance of village officials plays a crucial role in implementing various village development programs, as they serve as the front line in carrying out government policies. This project employs a qualitative method with data collection techniques including in-depth interviews, observations, and document studies. The SWOT analysis results indicate that village officials in Pangkalan Lunang Village possess several strengths, such as high dedication and a strong understanding of their duties and responsibilities. However, they also face weaknesses such as limited training opportunities and low managerial capacity. The analysis further reveals several opportunities that can be leveraged, including government policy support and available training programs, as well as challenges like low community participation in village development activities. Based on these findings, this Development Project proposes strategies to enhance the performance of village officials, including capacity building through regular training, increasing community participation, and strengthening coordination among related institutions. It is expected that the proposed strategies will improve the efficiency and effectiveness of village officials’ performance in supporting development in Pangkalan Lunang Village.

This study aims to examine various factors that influence customers' engagement in choosing the Cicil Emas product as a form of long-term investment at Bank Muamalat Purwokerto. This research is based on the increasing trend of gold investment in the community caused by the increase in gold prices and awareness of the importance of halal investment according to sharia principles. This study uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation of Bank Muamalat Purwokerto. The results show that customer interest is influenced by several main factors, namely trust in sharia principles through the murabahah contract, a positive perception of gold as a stable investment asset, the ease of installment procedures that are flat and transparent, and the efficiency of the payment system through autodebit. In addition, social factors such as family recommendations and active promotions from the marketing department also strengthen customer interest. From the SWOT analysis, it was found that the main strength of this product lies in Bank Muamalat's reputation as a pioneering sharia bank and a stable installment system, while its main weaknesses are limited physical gold stocks and low public investment literacy. With increasing public awareness of sharia investment and the large market potential in Purwokerto, the Cicil Emas product has strong prospects for continued growth as a safe and Islamically-compliant long-term investment instrument.

Initial survey results show that consumers in the Makale region have specific preferences for tempeh packaging and quality, but business actors have not incorporated these preferences into their production and marketing strategies. This gap calls for an intervention to develop a strategy based on a systematic, contextual mapping of consumer preferences. Using a mixed methods approach with an explanatory sequential design, the study was conducted in two stages: first, quantitative data collection and analysis, followed by qualitative data collection and analysis to clarify and deepen the results. The study found that consumer preferences for Jeslyn tempeh are primarily influenced by sensory qualities (taste, texture, aroma), cleanliness, affordability, hygienic packaging, distribution ease, and promotion. The Likert scale analysis showed that most indicators had an average value above 4.20 (percentage index > 84%), indicating high to very high consumer satisfaction. Taste (mean 4.52; index 90.4%) and texture (mean 4.44; index 88.8%) were the most influential factors, followed by price and cleanliness. Consumer loyalty is built through consistent quality and emotional attachment to local products. Producers should maintain product quality, improve hygiene, introduce simple innovations, and use social media for cost-effective promotion.

This study aims to analyze the application of information technology in improving the efficiency of supply chain management at JS Store Florist in Samarinda City. This study is motivated by the rapid development of information technology and its role in supporting supply chain management, especially for small-scale businesses. This study uses a qualitative descriptive method with data collection techniques through interviews, observation, document study, and literature study. Data analysis was conducted using the SWOT analysis method. The results showed that the use of information technology can improve supply chain management efficiency, as seen from the savings in operating costs of IDR 1,300,000 per month, or equivalent to 17.21%. This proves that the application of information technology at JS Store Florist is capable of improving the efficiency of supply chain management. The use of marketplaces, digital recording, and online ordering strategies has been proven to accelerate production and distribution, as well as providing recommendations for the development of a more integrated digital ordering system to strengthen competitiveness and business sustainability in the face of increasingly fierce competition in the florist business.

Along with the development of the times and increasingly competitive market demands, there is an urgent need to develop post-harvest handling strategies based on technological innovation, strengthening farmer capacity, and developing supporting infrastructure in Makale District. This strategy not only aims to reduce the level of yield loss, but also increase product added value, expand market access, and encourage agricultural-based regional economic growth. This study uses the SWOT Analysis Method used to evaluate strengths, weaknesses, opportunities and threats in the implementation of rice post-harvest handling strategies. The results of this analysis can be used to formulate recommendations for more effective and sustainable strategies for farmers and other stakeholders. The results of the study by carrying out a SWOT analysis include strengths including long experience, farmer group socialization, quality awareness, weaknesses including dominant age old, limited capital, traditional methods, high yield loss, opportunities including government programs, local rice demand, the role of extension workers, the availability of appropriate technology and Threats including extreme weather, competition with modern areas, limited infrastructure, low farmer regeneration. This study emphasizes the importance of transforming harvest-post-harvest practices from traditional to semi-modern based on farmer groups. A combination of training, provision of tools and ongoing support is essential to reduce yield losses, improve grain quality and maintain agricultural sustainability in Tana Toraja.

The Sustainable Food Yard Program (P2L) has great potential in improving food security and women's empowerment, but there are still gaps related to the effectiveness of the program in areas with certain geographical and social characteristics such as Kalolok Village, therefore this study is expected to provide theoretical contributions in the development of community-based empowerment models as well as practical contributions for village governments and stakeholders in designing sustainable empowerment strategies. This study uses the SWOT Analysis Method (Strengths, Weaknesses, Opportunities, Threats Analysis). SWOT is used to evaluate the strengths, weaknesses, opportunities and threats of the empowerment strategy applied to the Women Farmers Group (KWT) in the Context of the P2L Program in Batupapan Village. The results of the study using SWOT analysis The results of the IFAS analysis (2.67) and EFAS (2.57) indicate that the position of KWT Kalolok is in Quadrant I (Aggressive Strategy). This means that the group possesses significant internal strength and is supported by significant external opportunities. Therefore, development strategies need to focus on cultivation expansion, commodity diversification, technological innovation, marketing strengthening, and institutional development and internal capital. Therefore, developing cultivation innovations such as vertical farming/hydroponics is necessary to maximize limited land and providing intensive mentoring to assist in marketing produce through villages, village-owned enterprises (BUMDes), and local MSME networks.  

Nava Rent Car is a car rental service business located in Batam. Many customers have complained about the difficulty in making reservations and obtaining detailed information about the vehicles and services offered. To address this issue, the author designed a more informative, functional, and appealing User Interface (UI) website to support the marketing of services. This design was developed using the Design Thinking method with SWOT analysis techniques. This approach was chosen because it focuses on the user, helping to deeply understand their needs, desires, and problems. The Design Thinking process consists of five steps: empathizing to understand the user's problems, defining the problem, ideating solutions, prototyping, and testing the design for user feedback. The result is a high-fidelity website prototype that illustrates the user flow and measures how well the design meets user needs and provides an optimal experience. Feasibility testing showed positive responses, especially regarding the interface design, clarity of vehicle information, and available features. It is expected that this design will help Nava Rent Car enhance its marketing strategy and expand its business reach.

Urban riverbank areas are strategic spaces that hold ecological, social, cultural, and economic significance. In Pematang Siantar City, the Bah Bolon River has the potential to be developed as a sustainable urban ecotourism corridor. However, its current condition is marked by environmental degradation, infrastructure limitations, and poor spatial utilization. This study aims to identify development strategies that integrate environmental conservation, community-based tourism, and urban revitalization through placemaking and sustainable planning. This research adopts a qualitative descriptive approach focusing on the Bah Bolon River area in Pematang Siantar City. Data were collected through field observations, in-depth interviews with stakeholders, documentation review, and literature studies. The analysis involved descriptive mapping, SWOT analysis, community preference surveys, and land suitability assessments. Findings revealed that three key river segments—RINDAM I/BB area, Jalan Diponegoro–Jalan Jenderal Sudirman corridor, and the Quan Im Temple zone—exhibit varying levels of potential for ecotourism, cultural heritage, and public green space development. Key issues include pollution, informal land use, weak coordination, and insufficient infrastructure. Development opportunities include white-water rafting, thematic parks, spiritual reflection gardens, and creative economic zones. The study proposes an integrated riverbank development strategy, encompassing spatial zoning, ecological restoration, tourism infrastructure, community empowerment, and regional branding. It recommends the establishment of a multi-sector management agency, master planning, and cross-stakeholder collaboration to transform Bah Bolon River into a sustainable, inclusive, and resilient urban corridor.

Oil palm plantations play a vital role in Indonesia’s economy; however, the dominance of monoculture practices has led to environmental and social issues such as land degradation and unstable farmer incomes during the replanting period until the first harvest (TM1). To address these challenges, the oil palm–pineapple intercropping system has been developed as an alternative strategy to improve land-use efficiency, income diversification, and farming sustainability. This study aims to: (1) analyze the influence of land size, farmer age, farming experience, and rainfall on the productivity of the intercropping system; (2) develop sustainable landscape management strategies using SWOT and SWOT matrix analysis; and (3) provide data-driven policy recommendations to support sustainable oil palm plantations. The research methods include multiple linear regression analysis for socio-economic variables, correlation analysis for environmental factors (rainfall), and SWOT analysis to evaluate Strengths, Weaknesses, Opportunities, and Threats  of the intercropping system. The results indicate that land size has a significant positive effect on production, while farming experience shows a significant negative effect. Rainfall has a strong positive correlation with yields, and SWOT analysis positions the intercropping system in a progressive quadrant with promising Opportunities for development. In conclusion, the oil palm–pineapple intercropping system has the potential to enhance productivity, stabilize farmer incomes, and support environmental sustainability. Therefore, diversification-based management strategies and supportive policies are essential to Strengthen the welfare of local communities.

Development study of the planning strategy of the Lumpue Beach tourism area located in Parepare City, South Sulawesi. The main focus of the study is to identify existing attractions, infrastructure conditions, and apply development planning strategies with a SWOT approach. Lumpue Beach is a coastal area that has interesting ecological and aesthetic values, but has not been exploited as a tourist destination. The approach used in this study is qualitative descriptive, which is complemented by quantitative data obtained through surveys, interviews, secondary as well as primary data from the concerned institutions. The analysis shows that Lumpue Beach has great potential with its ecological, natural beauty, local culture, and easy access. Its notable weaknesses include: lack of supporting facilities, environmental cleanliness, and absence of government and private sector coordination to plan the development of the area. As for the opportunity for increased interest in marine tourism, as a strategic area of Parepare City, there is also the support of local tourism agencies, such as Pokdarwis. Then the threats that must be addressed, including: environmental pollution and exploitation of areas there is no coordination of government and private parties. of this study include the sustainable and integrated development of Pipda and the urban spatial plan of Parepare, the improvement of facilities and infrastructure, the involvement of local communities, as well as the promotion of Panatai Tourism destination through digital platforms. The findings of this study are expected to serve as a reference for the City government and stakeholders in planning sustainable Lumpue Beach tourism area development strategies integrated with Parepare municipal regulations.

This study aims to analyze the development strategy of vannamei shrimp (Litopenaeus vannamei) cultivation business in the intensive pond system at CV Jaya Tirta Vannamei, Probolinggo, East Java. The research applied a qualitative descriptive approach combined with SWOT analysis to evaluate both internal and external factors affecting the business. Data were obtained through observation, interviews, and documentation, then processed to generate alternative development strategies. The results show that CV Jaya Tirta Vannamei possesses strong internal resources such as experienced human resources, reliable production facilities, and good management capabilities. Externally, the company benefits from the rising demand for vannamei shrimp in domestic and global markets, the availability of modern aquaculture technology, and supportive government policies. Nevertheless, some challenges exist, including fluctuating shrimp prices, vulnerability to disease outbreaks, and relatively high operational costs, which may influence business continuity if not addressed effectively. Based on the SWOT analysis, the most appropriate development strategy is the S-O (Strengths–Opportunities) strategy, with an alternative strategy score of 3.72. The recommended strategies are: (1) increasing shrimp production through the adoption of advanced and sustainable cultivation technology, (2) developing and maintaining a reliable water quality management system to enhance productivity, (3) utilizing skilled human resources to strengthen innovation in cultivation techniques, and (4) ensuring the availability of sufficient and quality feed to support continuous production growth. In conclusion, implementing the S-O strategy provides an effective pathway for CV Jaya Tirta Vannamei to optimize its internal strengths in response to external opportunities. By improving technology application, strengthening resource utilization, and enhancing production management, the company can secure competitive advantage, increase productivity, and ensure long-term sustainability in the rapidly growing aquaculture industry.

Marine conservation areas play a crucial role in maintaining the sustainability of aquatic ecosystems and fishery resources. However, many fishing vessels still violate regulations by entering and exploiting conservation areas without permission. This study aims to analyze the compliance level of fishing vessels with conservation regulations in the Anambas Islands, identify the factors contributing to non-compliance, and evaluate the effectiveness of the imposed sanctions. The research employs a qualitative and quantitative descriptive approach, utilizing SWOT analysis to assess internal and external factors affecting compliance. Data were collected through vessel movement monitoring using the Vessel Monitoring System (VMS), interviews with fishery inspectors, and analysis of relevant policy documents. The findings indicate that many fishing vessels fail to comply with conservation regulations, mainly due to fish migration into conservation areas, deliberate violations by business operators seeking higher profits, and a lack of understanding among captains regarding conservation boundaries. Additionally, limited human resources and monitoring facilities hinder effective law enforcement. Although sanctions are regulated under Government Regulation No. 85 of 2021, their effectiveness remains low, as evidenced by recurring violations. Therefore, strengthening supervision, optimizing monitoring technology, and raising fishermen’s awareness of conservation regulations are necessary to enhance compliance among fishing vessels and preserve marine ecosystems.

This study aims to analyze the business development strategy of Siecraft, a creative that transforms waste into environmentally friendly and marketable products. The research uses a qualitative method with a case study approach through in-depth interviews, observation, documentation, and the distribution of questionnaires to 30 respondents. The analysis focuses on production, finance, marketing, and human resources, supported by a SWOT analysis. The results show that Siecraft’s main strengths lie in its unique products, use of waste materials, and social value. However, weaknesses remain in digital promotion and production management. The SWOT analysis places the business in Quadrant I (aggressive strategy). Development strategies are directed toward product innovation, improving digital promotion quality, and expanding partnerships to support business sustainability. However, despite these strengths, the business faces several challenges. The weaknesses identified include limited digital promotion efforts and inefficient production management. These areas require urgent attention to enhance overall business performance and market visibility. Furthermore, the SWOT analysis places Siecraft in Quadrant I, signifying an aggressive growth strategy. This suggests that the company should capitalize on its current strengths while addressing its weaknesses to achieve sustainable growth. The recommended development strategies include focusing on product innovation to keep up with market trends and customer demands. Improving the quality of digital marketing efforts is also crucial to expand its customer base and reach new markets. Additionally, expanding partnerships with other businesses and organizations can provide the necessary resources and networks to foster sustainability and long-term success. Overall, the business development strategy aims to strengthen Siecraft’s competitive edge and promote environmental consciousness while achieving financial success.

This study aims to analyze workload in improving employee performance at PT XYZ Indonesia in Tangerang City. Two core informants and five key informants met the sample criteria. The method used was a qualitative descriptive phenomenological approach with data collection techniques through observation, in-depth interviews, documentation of company management, NVivo, triangulation, and SWOT analysis. The results of this study indicate that PT XYZ Indonesia's workload is managed flexibly through setting targets based on Key Performance Indicators (KPIs) tailored to the capabilities of each employee. The work environment, both physical and non-physical, significantly influences work effectiveness and comfort. Some employees experience fatigue, especially when the workload increases, but the company provides compensation such as workload adjustments and work from home. The main obstacles in achieving targets are mostly caused by external factors such as client demands, the amount of work piling up, and limited work equipment. All employees follow clear Standard Operating Procedures (SOPs), and evaluations are conducted periodically to ensure the quality and quantity of performance are maintained. This research is expected to serve as a reference for companies in managing workloads and increasing employee productivity in the digital age.