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This research is motivated by the low number of sales of typical food products in Dua Koto District, which is caused by the lack of promotion and innovation of products. The purpose of this research is to analyse the right strategy to increase product sales in the future. This research uses descriptive qualitative method with data collection techniques through observation, interviews, and SWOT analysis. The results showed that the most effective strategy is the ST strategy, which utilises existing strengths to overcome various threats that arise. This strategy includes increasing promotions, product innovation, and improving service quality to make products more competitive in the market. With the implementation of this strategy, it is expected that managers and sellers of typical food products can be more active in promoting their products, both through social media and direct marketing. In addition, innovations in packaging and product variations also need to be considered in order to attract more consumers. If this strategy is implemented optimally, it is expected that the number of sales of typical food products in Kecamatan Dua Koto will increase significantly in the future.

The leather industry in numerous countries, including Indonesia, continues to encounter significant challenges that impede its competitiveness in both domestic and international markets. Abekani Leather, a small and medium-sized enterprise (SME) operating within the leather industry in Yogyakarta, is one such entity striving to remain competitive against other players in the sector. Based on interviews conducted with the owner of Abekani Leather, it was revealed that annual sales from 2018 to 2023 have declined by approximately 10-15%. This downturn is primarily attributed to the increasing presence of competitors offering similar products within the leather industry. Based on the AHP weighting results using the Super Decision software, it can be concluded that the alternative strategy SO-4 (Utilizing social media for promotions in various media by utilizing community relationships) has the highest weight value of 0.54, meaning this strategy should be prioritized first to achieve Abekani's objectives.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, and mentoring and evaluation, involving SWOT analysis, training in creative content creation, and the use of digital ad features such as Ads META. The results show that this strategy successfully increased content posting consistency, audience engagement, and product sales. Mentoring MSMEs through social media has proven effective in improving competitiveness, visibility, and customer loyalty. This study recommends the sustainability of social media utilization to drive business growth for MSMEs in the digital era.  

Industry has an important role in the economic growth of a region. The city of Yogyakarta is an example that shows the diversity of industry, especially on a small scale or home-based, such as PT. TS Putra 2 which focuses on aluminum casting. The aim of this research is to find out the right marketing strategy for PT. TS Putra 2. This research method is qualitative and quantitative based on location observations and interviews with company owners. Analysis uses the SWOT method and IFAS-EFAS method. The results of this research are the potential and opportunities to expand marketing reach and increase industrial profitability, which can be done through marketing innovation, direct sales, and utilization of marketing time. The conclusion of this research is that a marketing team is also needed to come up with marketing innovations for TS Putra 2 Cast Aluminum products.

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

Performance is a performance of the level of success that exists in employees based on the entire process that has been carried out in relation to certain activities during the period determined by the company, especially in the sales sector to achieve turnover for electrical and mechanical products offered to consumers so that further analysis is needed. To further determine the potential performance, use the SWOT method which has 4 parameters such as strengths, weaknesses, opportunities and threats. After carrying out a SWOT analysis, an evaluation of the previously known SWOT conclusions can be determined.

The aim of this research is to find out the strategies used to increase sales of broom sticks from palm fronds based on the SWOT method. To find out what indicators were studied in the research on marketing strategies for broom sticks from palm fronds using the SWOT method. This research uses a quantitative method where in When data collection is carried out using the Quantitative method, a questionnaire will be distributed containing indicators related to the SWOT method. Meanwhile, in data processing, data analysis will be carried out using quantitative methods, namely in the form of calculating the weight of the values ​​obtained in the questionnaire distributed to the marketing department in the MSME Business Partners. From the results of data processing, it was found that the Internal Factor Analysis Summary (IFAS) of strength and weakness factors had a score of 2.99 and the External Factor Analysis Summary (EFAS) above obtained a score of 2.79. From the matrix above, it is known that IFAS is in cell II and EFAS is in cell IV, which means that the strategy will refer to growth or development.

This research aims to find out the marketing mix strategy for ornamental fish to increase sales volume at PT Agung Aquatic Marine, Denpasar Bali. This research uses descriptive qualitative research and also uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and weaknesses of the company's internal environment. The results of this research show that an IFAS score of 2.87 indicates a strong internal position, an EFAS score of 2.59 shows that the company responds to existing opportunities in a good way and avoids threats in its industrial market. The Cartesian diagram shows the company's position in an aggressive state, which is very profitable for the company. The marketing strategy used by the company to increase sales is that the company maintains and utilizes quality and varied products so that market segmentation becomes wider or increases, maintains consumer trust by being consistent in the performance provided and actively communicating to create mutually beneficial agreements.

Strategy is an effort to develop a company's competitive position amidst business competition. A business development strategy is an effort to conduct an analysis of regional market conditions, both internal which includes strengths and weaknesses, external conditions which include opportunities and threats that will be faced, then alternatives are taken to determine the strategy that must be implemented. The aim of this research is to determine the strategy for developing the Idol Batik House business in Pemusiran Village, East Tanjung Jabung Regency. In this research, the method used is qualitative, the data analysis method used is SWOT analysis and the data collection method uses observation and interviews. Based on research results, Batik Idola utilizes its strengths to gain opportunities by using strategies including maintaining the quality of its batik, maximizing communication technology for marketing and technology in the production sector such as electric canting to maximize production and carry out business development. And the strategy used by Batik Idola to minimize existing weaknesses and to avoid threats that come, namely by increasing promotions by utilizing promotional media according to existing funds, and also adding distribution channels such as agents, resellers or sales.

Free trade practices are formed based on agreements, which are binding on the parties and must be implemented in good faith. KPBPB Sabang is an area within the jurisdiction of the Republic of Indonesia which is separate from the customs area so that it is free from import duties, value added tax, sales tax on luxury goods, and excise (fiscal and non-fiscal incentives). KPBPB Sabang has the potential to become a shore base port to support the oil and gas (oil and gas) industry off the coast of Aceh, and oil and gas exploration activities in the Andaman (Sea) Block. Through SWOT analysis, the Sabang area has great potential to become a connectivity hub because it has met the minimum requirements. However, the synergy between regulations, facilities and services at KPBPB Sabang still needs to be improved, both as a multi-purpose port and as a shore base port.

Indonesia presents promising opportunities in the processed food industry, which has experienced a 5% growth over the past five years. PT Roves Global Food has leveraged this opportunity by utilizing mangrove-based products in their processed food offerings. This strategy aims to promote sustainable resources with high nutritional value. However, the company still faces challenges due to consumer trend dynamics, supply chain issues, and government regulations. This study aims to analyze the internal and external conditions of the company using Porter Five Forces analysis and SWOT. Data was collected through primary methods, such as interviews, and secondary sources. The Porter Five Forces analysis revealed five main external factors affecting the company: Threats of Substitutes, Threats of New Entrants, Intensity of Competitive Rivalry, Bargaining Power of Suppliers, and Bargaining Power of Buyers. Additionally, the SWOT analysis identified the strengths, weaknesses, opportunities, and threats for the company, resulting in 12 combination strategies: 4 SO, 2 ST, 4 WO, and 2 WT strategies. The analysis outcomes were then used to formulate key strategy recommendations focused on strengthening three of the five primary internal conditions of the company, namely service, marketing and sales, and operations.

Marketing strategies are crucial for effectively and efficiently marketing products, especially for egg-laying duck breeders in Sebalik Village, located in one of the water areas in South Sumatra. A SWOT analysis is used to examine both external and internal factors in Sebalik Village, including strengths, weaknesses, opportunities, and threats. This research employs descriptive qualitative methods. According to the SWOT analysis, the duck egg marketing business is positioned in quadrant IV, indicating that a turnaround strategy focused on WO (weakness-opportunity) is the most appropriate. The WO strategy highlights the importance of surviving by addressing existing weaknesses and capitalizing on as many opportunities as possible. Steps that can be taken in this strategy include: 1) Increasing the Knowledge and Capabilities of Business Actors, namely providing training and education to business actors to increase their capacity in running a business. 2) Product and brand innovation, namely developing innovations in products, brands and packaging that reflect the characteristics of the product to make it more attractive in the market. 3) Use of social media and influencers such as using social media and influencers as a promotional tool to expand consumer reach. And 4) Selecting a strategic distribution location, namely determining distribution channels that are close to consumers to facilitate access and increase sales.    

This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix consisting of product, price, promotion and distribution elements. The strategy includes production of high-quality chips, pricing based on production costs, online and offline marketing, as well as promotion via social media and a door-to-door approach. The SWOT analysis shows several alternative strategies that Mogobo Snack can implement, such as increasing digital marketing, developing new products, collaborating with culinary influencers, and expanding into traditional markets. By implementing these strategies, Mogobo Snack can overcome the challenges of competition and changing consumer trends, thereby increasing sales volume and increasing its market share and profitability.

In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing strategies in marketplaces (Shopee and Tokopedia) to market products and identify existing strengths, weaknesses, opportunities and threats using SWOT analysis. The method used in this research is qualitative. Simple Rapoviaka has just created a marketing strategy through the Shopee marketplace and Tokopedia to increase its market share, implementing digital marketing carried out by CV. Rapoviaka simple aims to increase sales. This is because consumers are wider, closer, and check the quality and reputation of products, using online transactions. This could be an example for other MSMEs, where CV. Rapoviaka Simple itself is still distributing its products to its marketing partners, namely Palu souvenir shops offline and now they are selling  

In today's modern era, marketing is often referred to as the main influence of a business that produces goods or services. Marketing requires a variety of continuous development and strategy changes in order to maximize the potential for success and achieve sustainability. Regarding marketing strategy, if it is not able to control the existing growth, it will not only result in the downfall of the business but also the loss of customers and a decrease in the amount of revenue. The methodology used in this research is a qualitative descriptive method that aims to conduct a thorough investigation of conventional marketing WOM strategies. In this modern era, Bancreps chose a conventional marketing strategy for its business. Marketing carried out by Bancreps can be done more in-depth by using SWOT analysis theory. However, Bancerps to use digital platforms to reach a wider range of customers than just relying on traditional marketing strategies.

This research aims to explore the application of SWOT analysis as an effort to enhance competitiveness and overcome challenges in managing the KRUV social media service. The research method applied is a quantitative descriptive approach. The SWOT analysis approach includes descriptive methods, SWOT matrix, and SWOT diagram analysis. Data collection is carried out through interviews, questionnaires, and literature reviews. The research findings indicate that further evaluation is needed for the SWOT analysis strategy to improve competitiveness, thereby strengthening the performance of the KRUV Social Media Management Service, both internally and externally, in expanding its business.

Current business developments have moved from conventional systems to digital marketing systems and the use of digital marketing is the right opportunity for current developments in Indonesia. However, in its current condition, there are still business actors who do not understand digital marketing and lack awareness among the public or entrepreneurs to utilize digital media as a means to develop their activities. In the research, the researcher used a data processing method with a digital marketing funnel and the data was processed using SWOT analysis. Based on these problems, digital marketing training was carried out. This research aims to find out research results that can increase understanding of digital marketing funnel sales at Graha Office. It is hoped that the findings of this research can help companies formulate more effective digital marketing strategies that focus on achievement.