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Visual content is currently being loved by business activists to compete in introducing their business to customers. This has motivated one of the restaurant businesses, namely New Normal Burgerbar, in the city of Padang to make promotional efforts through their Instagram social media in order to attract customers. This proves that visual content is crucial in its application as an information medium. In this regard, a descriptive qualitative research was conducted to analyze how the role of rhetoric (ethos, pathos, and logos) in achieving interesting visual content results can be conveyed effectively.

Spiritual rhetoric has an important role in strengthening understanding and communication of religious teachings, but often does not receive sufficient attention in Christian religious education. The approach of Quintilianes, a famous philosopher and rhetorician from the ancient Roman era, provides a solid foundation for improving the teaching of spiritual rhetoric. This article presents key concepts from Quintilianes' thinking that can be adapted in the study of Christianity, such as the importance of ethics in communication, developing speaking skills, and emphasizing the formation of good character. This integration strategy can be applied in various contexts of Christian religious education, both in religious schools, churches and within the family environment. By incorporating elements of spiritual rhetoric into the curriculum, educators can help students understand and articulate their beliefs more effectively, while promoting fundamental moral and spiritual values. In facing the complexity of the contemporary world, the integration of Quintilianes' thoughts in the study of Christianity becomes increasingly relevant. This article proposes that this approach can provide a powerful foundation for increasing understanding, appreciation, and practice of Christianity, as well as fostering deeper spiritual growth in students.

The art of speaking characters in Wanita Idaman novels (Translated by Meggy P. Soedjatmiko) by Robert Goolrick: Rhetorical Study this study aims to describe the art of speaking characters based on the study of rhetorical types of dialogue (The art of speaking in discussion, debriefing, negotiation, conversation, and debate) and depiction of the character’s based on the dialogue of the characters in Wanita Idaman novels by Robert Goolrick. This study uses a literary work approach based on the art of speaking figures using the study of dialogic rhetoric. The study of dialogic rhetoric consists of five types of speaking arts, debriefing, negotiation, conversation, and debate. The project of research are the characters Catherine Land, Ralp Truitt, and Mrs. Larsen in the novel Wanita Idaman which was published on July 29 2010 with 406 pages thick. The data techniques. Data analysis was carried out using qualitative analysis techniques. The research rsult obtained in this study are in the form of studie on characters or characters Catherine Land, Ralp Truitt, and Mrs. Larsen based on the art of speaking the study of dialogic rhetoric which consists of the art of speaking discussion, question and answer, negotiation, conversation, ad debate in the novel Wanita Idaman by Robert Goolrick.

Retorika dakwah merupakan suatu seni berbicara yang dapat mengajak seseorang kepada jalan Allah sesuai kaidah-kaidah Islam. Dalam beretorika seorang komunikator tidak hanya memperhatikan gaya bahasa, akan tetapi juga memerlukan bahasa tubuh untuk membujuk audien, karena gaya bahasa dan bahasa tubuh yang indah merupakan akar dalam beretorika. Penelitian ini terfokus untuk menjawab Bagaimana Retorika Dakwah Ustadz Handy Bonny Pada Channel Youtube Handy Bonny. Untuk mengindikasi persoalan tersebut, peneliti menggunakan pendekatan kualitatif dengan metode analisis isi (content analisis), dan proses pengumpulan data di lakukan melalui observasi, dokumentasi, dan teknik kepustakaan. Penelitian ini mengambil tiga judul video ceramah ustadz Handy Bonny pada channel youtube Handy Bonny. Adapun hasil penelitian ini menunjukkan bahawa gaya bahasa yang digunakan ustadz Handy Bonny adalah gaya bahasa percakapan dengan menggunakan lansung dan tidaknya pencapaian makna berupa retoris yang mana memiliki unsur asonansi, eufemismus, hiperbola dan litotes. Pada unsur asonansi ustadz Handy Bonny melakukan pengulangan kata diantaranya seperti pada kata-kata “gagal dalam percintaan”. Pada unsur eufemismus ustadz Handy Bonny memberikan ungkapan-ungkapan yang dapat menyinggung perasaan mad‟u nya, diantaranya seperti padaa kalimat “Kata Allah, hei sayang. Akutu sayang sama kamu kata Allah, Akutu slalu mencintai kamu, aku tau kamu sudah melampoi batas, tapi please jangan pernah berputus asa dari rahmatku, aku masih menerima kamu. Balikannya sama Allah aja”. Kata hiperbola dalam ceramah usatadz Handy Bonny diantaranya seperti kata “Mabuk dan Termuntahkan”. Unsur litotes dalam video dakwah Ustadz Handy Bonny diantaranya seperti pada kalimat “Bukan berarti ustadz itu slalu baik, ada buruknya juga. Handy Bonny pasti ada buruknya juga, Donkems ada buruknya juga. Bukan berarti Hndy Bonny lebih baik dari Donkems, atau Domkems lebih buruk dari pada Handy Bonnya. Nggak ada yang tau”. Untuk menunjang beretorika agar saat penyampaian pesan, pesan dapat tersampaikan dengan baik, ustadz Handy Bonny menampilkan gerakan tubuh dengan sikap badan yang tidak kaku, penampilan dan pakaian yang sesuai dengan tren anak muda, ekspresi dan gerak tangan serta kontak mata yang mampu menarik perhatian mad‟u.