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The growth of the snack food industry in Indonesia encourages MSME actors to innovate in improving product competitiveness, including through packaging development. UMKM Nambawang, as a producer of fried shallots, faces challenges in packaging design that lacks visual appeal and does not reflect the product’s identity, despite its superior taste quality. This study aims to design more functional, economical, and competitive fried shallot packaging by integrating the Quality Function Deployment (QFD) and Value Engineering (VE) methods. QFD is applied to translate consumer needs (voice of customer) into technical packaging attributes, while VE is used to evaluate the performance and cost-efficiency of design alternatives. The analysis results indicate that key attributes prioritized in packaging development include color aesthetics, product protection, ease of opening and resealing, clarity of product information, and storage convenience. These main attributes are translated into technical elements such as the use of standing pouches, zipper locks, full-print designs, added onion illustrations, and complete product information. The application of QFD and VE methods results in a mockup visually appealing, functional, and durable packaging design, enhancing the product’s added value based on consumer needs and increasing its competitiveness in the domestic market.

The 2024 National Financial Literacy and Inclusion Survey shows that many Indonesians still do not understand financial fundamentals. This condition contributes to difficulty in managing personal finances. Therefore, financial education from an early age is needed to help people develop healthy financial habits. One effective medium for delivering financial education is a children’s savings book. However, most available savings books are less attractive and do not align with children’s preferences. This study aims to develop a children’s savings book design by integrating educational elements, such as a temporary money storage, based on users’ preferences. The Quality Function Deployment (QFD) approach was used to translate customer needs into product visualization. Data were collected through expert discussion, interviews, and questionnaires distributed using purposive sampling. The results show that the highest-priority feature for further development is the temporary money storage integrated into the book’s cover. This element was then incorporated into the children’s savings book design, while considering both functional and educational aspects.