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This Community Intervention activity aims to optimize the identity of Ujung Piring Village through place branding, which includes creating a village logo, profile video, and designing a site plan for the village square. The main problems faced by the village are the lack of a strong visual identity to optimise its potential and structured planning of village space/facilities. The methods used in the village site plan development activity were observation, interviews, and focus group discussions (FGDs). The results of the activity showed that the village logo successfully represented local values and history symbolically; the profile video was an effective medium for public communication; and the village square site plan provided direction for the development of a functional, aesthetic public space that supports social interaction. This activity proves that place branding can strengthen village identity, increase community engagement, and open up opportunities for village economic development. Further evaluation and monitoring are needed to assess the long-term impact of the implementation of this work program.

The revitalization of the Rukun Masyarakat (Parukmas) Market through innovative Instagrammable photo spots is a strategic effort to develop the potential for creative tourism in Yosodadi Village, Metro Timur District. The market, which previously served only as a center of local economic activity, is being revitalized into a public space-based tourist destination that is aesthetic, educational, and attractive. This transformation aims to create a new experience for visitors by presenting an engaging, thematic visual design that aligns with social media trends, particularly Instagram. This research aims to design and implement Instagrammable photo spots that can enhance the appeal of Parukmas Market and evaluate their impact on increasing visitor numbers and empowering the surrounding community economically. The research method used is participatory, involving the community, vendors, and local stakeholders in the planning, design, and construction of the facility. Evaluation is conducted through direct observation of market activities and visitor satisfaction surveys to assess responses and perceived benefits. The expected outcome of this activity is the creation of a creative space that can enhance social interaction, strengthen local identity, attract tourists, and open new business opportunities for the community, thereby strengthening the local economy and increasing vendor income.

The background of this activity is based on the low level of literacy among the community and the suboptimal use of mosque libraries as educational public spaces. This community service activity aims to strengthen the culture of literacy through the implementation of service learning at the Penyengat Mosque Library, Penyengat Island, Tanjungpinang City. The community service was carried out using a participatory approach through four main stages: needs identification, activity planning, programme implementation, and evaluation. The activities carried out included reading classes, discussions on books with Islamic and Malay cultural themes, and literacy visits to introduce the library's collection to the community. The results showed an increase in community enthusiasm for reading activities and strengthened the library's function as a centre for intellectual da'wah and community learning. For students, this activity provided contextual learning experiences and developed communication, leadership, and social empathy skills. Overall, this programme was effective in building a literacy ecosystem based on religious values and local culture.

This research discusses the education system in France with a focus on the development and challenges of Islamic religious education in the developed country. The study was conducted through a review of the history, geography, and applicable educational policies, so as to be able to describe how the education system in France integrates cultural aspects and historical values in learning practices. One of the main concerns of this study is efforts to improve teachers' competence in teaching Islamic religious subjects, even though religion is not explicitly taught in the national curriculum. The results of the study show that Muslims in France obtain religious education through private institutions and Islamic organizations that act as an alternative to formal education. The challenges faced include the limitations of teacher training and the negative perception of Islam by the public. These findings confirm that Islamic religious education in France flourished in a limited space, yet still contributed to the needs of Muslim communities. This research is expected to be a reference for other countries that face similar challenges in developing religious education, especially in the context of cultural integration, education policies, and strengthening the capacity of educators.

The rise of social media has made TikTok one of the platforms where public discussions quickly develop, especially when dealing with issues involving public figures. Cases of infidelity often receive strong reactions, and many users express their emotions through comments that spread widely and shape public conversation. This study aims to examine the emotional expressions of netizens in responding to an infidelity case involving a public figure on TikTok, particulary on the account @nyatamedia. A descritive qualitative approach was applied, using documentation and content analysis to identify the forms and meanings of netizen comments contain a range of emotions such as anger, dissapointment, disgust, empathy, sadness, fear, sarcasm, and social criticism. Anger and dissapointment show rejaction of the infidelity, while empathy and sadness reflect concern for the affected party. The comments contain personal views and criticism related to social conditions, especially those connected to public perceptions of marriage. Based on these findings, social media appears to serve as a space where people express their feelings and opinions about events that attract public attention.

The phenomenon of increasing female activity in cafes shows a shift in lifestyle that is not merely consumptive, but also reflective and social. Cafes have now become leisure spaces where women express themselves, build relationships, and find emotional balance. This study aims to examine the trend of women utilizing cafes as a practice of social welfare in the era of sustainability. The approach used is descriptive qualitative based on secondary sources, with data in the form of news articles, lifestyle writings, and online media coverage of women's leisure behavior in Cirebon. This analysis was conducted to explore the social and spiritual values that emerge in these activities. The results of the study show that cafes serve as safe spaces for women to interact, share ideas, and restore mental energy. These activities reflect maqashid values such as Hifz al-nafs (preserving the soul) and Hifz al-'aql (preserving the mind), while contributing to the spirit of sustainability through the strengthening of gender equality and social welfare. The novelty of this research lies in its attempt to interpret women's leisure trends through the paradigm of social welfare, rather than simply as a modern lifestyle. These findings have important implications for the creation of a more inclusive, safe, and sustainable public space, while also opening up a new perspective that leisure activities can be part of achieving maqashid al-syari'ah in contemporary social life.

This study analyzes the phenomenon of limited digital literacy on the social media platform Instagram, particularly concerning users’ tendency to respond emotionally to provocative titles (clickbait) without fully reading and comprehending the content. Employing a qualitative case study approach, the research highlights behavioral patterns in which users prioritize quick responses over critical understanding. The findings reveal that the primary factor contributing to this phenomenon is the attention economy, where users are accustomed to instant access to information and feel compelled to engage immediately in public discourse. The implications of this behavior include the proliferation of misinformation and the intensification of opinion polarization. This study recommends the need for more structured digital literacy education and the implementation of platform features that encourage users to engage with content before interacting. The tendency to react without thoroughly evaluating content contributes to an increasingly fragmented digital space where echo chambers thrive. This study recommends the need for more structured digital literacy education, focusing on critical thinking and the importance of evaluating content before sharing or reacting. Additionally, it suggests the implementation of platform features that encourage users to engage with content in a more thoughtful and responsible manner, helping mitigate the spread of misinformation.

Freedom of expression is a fundamental human right, yet it is not absolute, as it may be restricted under certain conditions in accordance with international law, such as the protection of reputation, national security, and public order. In Indonesia, this right is guaranteed by the 1945 Constitution of the Republic of Indonesia and its derivative regulations. However, the rapid development of information and communication technology has reshaped the landscape of public discourse. The digital space, while facilitating easier access to and dissemination of information, also presents challenges, including hate speech, misinformation, cyberbullying, and the potential for criminalization due to ambiguous regulations.To respond to these challenges, the Regional Board of Nasyiatul Aisyiyah (PDNA) Semarang organized a community service program in the form of a public dialogue titled “Freedom of Speech: Between Rights and Risks” on August 9, 2025, at the Hall of the Central Java Provincial Archives and Library Service. This activity was carried out through a participatory approach by academics who are also members of PDNA, together with the PDNA Semarang board. Two speakers were presented, Dr. Mochamad Riyanto, S.H., M.Si., a legal expert from Universitas 17 Agustus (Untag) Semarang, and Aris Mulyawan, Chair of the Alliance of Independent Journalists (AJI) Semarang. The dialogue produced three main findings: first, the need for legal awareness so that freedom of expression does not lead individuals into legal problems; second, the importance of digital literacy to reduce the spread of hoaxes and hate speech; and third, the urgency of building safe digital spaces through collaboration among communities, media, and educational institutions. The discussion emphasizes that freedom of expression in the digital era must be understood as both a right and a responsibility, requiring a fair regulatory ecosystem and continuous digital literacy enhancement

Indonesia is a democratic country. Democracy provides freedom of space to express opinions, suggestions, and criticisms regarding the state. This study examines the neutrality of Apartur Sipil Negara (ASN) as a pillar of public ethics in the era of Indonesian democracy using the perspective of Good Governance theory. According to the World Bank (1992), good governance has four main principles, namely accountability, transparency, rule of law, and participation. However, democracy in Indonesia still faces various challenges that require serious attention. Political education, monitoring of democratic violations, and strengthening democratic institutions must be priorities to ensure democracy can run well. This study uses a literature study method by reviewing academic literature, regulations, and previous research. The results of the study indicate that the neutrality of ASN is the foundation of public administration ethics and an integral part of good governance. However, its implementation faces challenges in the form of patrimonial culture, political intervention, weak supervision, and inconsistent sanctions. Strengthening regulations, internalization of public ethics, and political commitment are needed to ensure the neutrality of ASN is truly maintained as the ideal of Weberian bureaucracy. Violations of the neutrality of Aparatur Sipil Negara (ASN) in Indonesia remain a serious and recurring problem, especially in the lead-up to electoral political momentum. KASN data from 2020–2024 shows that the number of cases of violations of ASN neutrality tends to increase in election years, illustrating the weak internalization and implementation of Good Governance principles according to the World Bank (1992). Regarding accountability, many ASN are still involved in practical political activities that prevent them from being neutral. Transparency, oversight, and enforcement of sanctions are still not optimal because information on violations is not fully disclosed. Regarding the rule of law, handling of ASN violations is still weak, resulting in a lack of deterrent effect. Regarding participation, the public is affected by ASN partisanship, which has the potential to create political pressure that ultimately undermines the quality of democratic freedom.

Waste management has become an increasingly complex environmental issue, particularly in urban areas and densely populated settlements. The lack of public awareness in disposing of waste properly has caused numerous negative impacts, including soil and water pollution, flooding due to clogged drainage systems, reduced environmental aesthetics, and the spread of infectious diseases. These conditions indicate that the waste problem is not merely a technical issue of collection and disposal, but also strongly related to people’s behavior and environmental awareness. Therefore, a simple, practical, and effective approach is required to encourage behavioral change in daily life. One alternative solution is through visual education by using waste signboards that display educational and persuasive messages. These signboards are installed in strategic locations to serve as direct reminders for residents to care more about environmental cleanliness. This study aims to analyze the effectiveness of waste education signboards in improving community understanding and discipline in waste disposal practices. The methods applied included counseling sessions, participatory discussions with residents, designing communicative and attractive signboards, and installing them in high-traffic areas such as main roads, schools, worship places, and public spaces. The results of the activity indicated an increase in public knowledge regarding the impacts of waste, active participation in maintaining cleanliness, and a significant reduction in littering behavior around the areas where the signboards were installed. Furthermore, residents gave positive feedback and expressed their willingness to expand the initiative by adding more signboards in other locations as part of sustainable action. In conclusion, educational signboards proved to be an effective, low-cost, and practical medium to raise community awareness. Beyond delivering environmental messages, the signboards also helped strengthen collective commitment among residents to create a clean, healthy, and sustainable living environment.

In addition to improving interpersonal communication skills, this training also emphasized the importance of strategic communication in the context of advocacy and social mobilization. NGO administrators were trained to design campaign messages tailored to audience segments, including potential donors, corporate partners, and government stakeholders. An understanding of the importance of framing and emotional appeal was also emphasized, so that the messages delivered were not only informative but also able to inspire empathy and concrete action from the audience. During the training process, participants were also equipped with a basic understanding of digital communication, particularly in utilizing social media platforms as a tool to expand the reach of messages. Creative content strategies, effective posting scheduling, and the use of visual storytelling were introduced so that NGO administrators could build a positive image of their institutions in the digital space. These skills are crucial considering that the dynamics of public communication today are influenced by the speed and reach of social media.The positive impact of this activity was felt not only individually, but also institutionally.The NGO "Kakak Asuh" began to show an increase in public engagement through social media, an increase in the number of new volunteers, and the opening of opportunities for partnerships with external parties. This demonstrates that persuasive communication is not merely a means of conveying a message, but also a strategy for building strong, credible, and sustainable relationships with the wider community. Going forward, the sustainability of this training program is designed through a system of ongoing mentoring and support. This approach is expected to strengthen the implementation of the communication strategies learned and enable a comprehensive transformation of organizational communication. Thus, this PKM activity will not only have a short-term impact but also build a solid communication foundation to support the NGO's social mission in the future.

In addition to improving interpersonal communication skills, this training also emphasized the importance of strategic communication in the context of advocacy and social mobilization. NGO administrators were trained to design campaign messages tailored to audience segments, including potential donors, corporate partners, and government stakeholders. An understanding of the importance of framing and emotional appeal was also emphasized, so that the messages delivered were not only informative but also able to inspire empathy and concrete action from the audience. During the training process, participants were also equipped with a basic understanding of digital communication, particularly in utilizing social media platforms as a tool to expand the reach of messages. Creative content strategies, effective posting scheduling, and the use of visual storytelling were introduced so that NGO administrators could build a positive image of their institutions in the digital space. These skills are crucial considering that the dynamics of public communication today are influenced by the speed and reach of social media.The positive impact of this activity was felt not only individually, but also institutionally.The NGO "Kakak Asuh" began to show an increase in public engagement through social media, an increase in the number of new volunteers, and the opening of opportunities for partnerships with external parties. This demonstrates that persuasive communication is not merely a means of conveying a message, but also a strategy for building strong, credible, and sustainable relationships with the wider community. Going forward, the sustainability of this training program is designed through a system of ongoing mentoring and support. This approach is expected to strengthen the implementation of the communication strategies learned and enable a comprehensive transformation of organizational communication. Thus, this PKM activity will not only have a short-term impact but also build a solid communication foundation to support the NGO's social mission in the future.

The rapid use of the internet in public spaces increases the need for free connectivity, such as public Wi-Fi. However, the low digital literacy of the community makes them vulnerable to various cyber attacks such as data theft, malware distribution, and man-in-the-middle attacks. This study aims to analyze the effectiveness of socialization activities as a means of increasing awareness of network security in rural communities. The activities were carried out in Darmakradenan Village, Grumbul Karangpucung using a participatory method based on direct education. The results showed an increase in public understanding of public network threats and preventive measures such as the use of VPNs and network security verification. This study shows that community-based socialization is effective in building a safe and wise digital culture at the local level.

Community Service Activities were carried out in Mojosarirejo Village, Kemlagi District, Mojokerto Regency with the target of providing an understanding of Optimizing the Role of Community Participation in making Mojosarirejo Village Drug Free. Implementation of community service in Mojosarirejo Village with the main aim of providing education and literacy to the community about the dangers of drugs, as well as their bad effects on the human body, as well as criminal charges against users and dealers. This theme was chosen because drug trafficking in Mojosarirejo Village is very worrying. The circulation is massive and organized so that many village teenagers become drug users. The increasing distribution and use of drugs also has an impact on increasing crime rates. Preventive efforts in the form of early prevention need to be strengthened by involving the active participation of village communities, so that the space for drug trafficking can be narrowed. With the knowledge gained, the public can recognize and take preventive steps. Saving the younger generation from the influence of drugs is a form of effort to protect the nation's generation. The socialization carried out in Mojosarirejo Village, Kemlagi District, Mojokerto Regency, involved all elements of Village institutions, Youth Elements, Religious Leaders to work together and unite to eradicate drug trafficking.

The Community Service (PKM) activity conducted by the Master's Program in Christian Religious Education at GMIT Zoar Penkase addressed the theme "Religious Moderation and Religion in Public Spaces." The primary objective of this activity was to enhance the understanding of the community and congregation regarding the importance of moderation in religion as a key to preventing conflicts and violence based on religious differences. This activity involved 27 participants, including students, lecturers, religious leaders, and local community members. The material presented emphasized the significance of moderate attitudes and respect for differences within the context of religious diversity. Issues of humanity, tolerance, and national commitment were discussed, with the hope of strengthening social cohesion. The results of this activity indicate that religious moderation can serve as a unifying force that promotes social justice and harmony among religious communities. Thus, religious moderation in public spaces is crucial for creating a more inclusive, peaceful, and just society, both locally and globally.

In these modern days, it is very difficult to find a person who is far from the internet or from their smartphone devices. The phenomenon that arises is that almost everyone now has more than one social media account. Social media itself, besides functioning as a space for socializing, is also used as a business platform, like online stores, due to the increasing number of users. However, when this opportunity exists, cybercriminals also prowl in search of easy ways to profit from unsuspecting users. One of the methods they rely on is phishing techniques. Phishing is a scenario designed to deceive people into unknowingly handing over their personal data to the trapper. By providing education about threats and ways to prevent this type of attack on social networking platforms, it is hoped that the public can become more critical and suspicious of suspicious signs on accounts or other web pages, as well as take appropriate preventive measures.

The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethinc on TikTok Shop. The research employs a descriptive qualitative approach. Data was collected through digital exploration and observation, supported by secondary data from official publications and literature relevant to the research topic. The findings indicate that Somethinc’s community marketing strategy on TikTok Shop has contributed to building brand loyalty. By leveraging interactive features such as live streaming, user-generated content (UGC), and collaborations with influencers, Somethinc has successfully created an engaged and active customer community. This success is reflected in the high number of followers, increased interactions, and sales data showing continuous positive growth. Community-based marketing strategies allow Somethinc to establish stronger emotional connections with consumers. Direct interactions with customers through TikTok not only enhance engagement but also encourage repeat purchases and recommendations from loyal customers. Additionally, Somethinc’s success is supported by the effective utilization of marketing trends, including the integration of marketing content with social commerce methods, enabling customers to engage in a more interactive and personalized shopping experience. This study suggests that Somethinc should continue product innovation to maintain business sustainability.

This study aims to comprehensively evaluate the readiness of basic school infrastructure to support the implementation of the Adiwiyata Program at SDN 101771, with a focus on the development of environmentally friendly schools and environmental education. This study collected data using a qualitative descriptive method by conducting in-depth interviews with the Principal, observing school activities and infrastructure directly. The results of the study indicate that the basic infrastructure of SDN 101771 is still in the development stage and several significant challenges have been encountered. One of the main obstacles is the limited environmental facilities, such as inadequate trash bins and little green space outside. More intensive education and training are also needed to address students' low environmental awareness. To improve the success of the Adiwiyata program, school management plays an important role in planning, managing, and collaborating with external parties. Active participation of all students, strong support from the government, and the sustainability of this program are very important. Therefore, this study provides suggestions for improving school infrastructure, increasing public awareness of the environment, and increasing collaboration between schools and related parties.

The regulation of street vendors (PKL) in Aceh Besar Regency is part of the local government's efforts to maintain public order and manage public space effectively. This study aims to analyze the preventive and repressive strategies implemented by the Municipal Police Unit in regulating street vendors. A qualitative descriptive approach was employed, with data collected through observation, interviews, and documentation. The findings reveal that preventive strategies are carried out through guidance activities such as socialization, counseling, and routine patrols. However, the effectiveness of these strategies remains limited due to resource constraints and low participation from the vendors. On the other hand, repressive strategies involve direct enforcement through warnings and evictions, as well as indirect enforcement through cross-sector coordination and business location relocation. Repressive measures often provoke resistance from vendors, especially since the designated relocation areas are perceived as economically unstrategic. The implications of this research highlight the importance of strengthening persuasive approaches, enhancing inter-agency coordination, and providing viable relocation sites to ensure that enforcement policies are implemented effectively, sustainably, and with public acceptance.

This study aims to analyze the internal and external conditions of Kedai Kubo Kopi in Bandar Lampung using the SWOT approach and identify priority factors in marketing strategies to increase sales volume. A qualitative approach was used through interviews with owners, employees, and customers to obtain relevant data. The results of the SWOT analysis show that Kedai Kubo has strengths in high-quality manual brew coffee products, affordable prices, strategic location, friendly service, and attractive interior design. Its weaknesses include limited product variety, low profit margins, limited space during peak hours, dependence on digital promotions, and inadequate staff. Opportunities that can be utilized are the increasing public interest in quality coffee, potential collaboration with influencers, the growth of the coffee market in Indonesia, and the use of social media. The threats faced are competition from large coffee shops and franchises, fluctuations in raw material prices, changes in coffee consumption trends, and reputation risks due to inappropriate promotions. These findings indicate that Kedai Kubo Kopi needs to maximize existing strengths and opportunities, as well as overcome weaknesses and mitigate threats to increase sales volume effectively.