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The investment trend has been so advanced in recent years that most people are interested in becoming investors. One of the things taught is the importance of investing and becoming an investor. However, it is very unfortunate that this rapid trend has not escaped crime in the form of fraud and misuse of investment vehicles. It is very important to empower the public to avoid fraud. One way is through Influencer Persuasive Communication. The purpose of this study was to find out how public empowerment through Influencer Persuasive Communication avoids investment fraud. The research method used is qualitative through interviews with 3 informants whose results were Coding and data triangulation in the analysis. The results of the study show that Influencers have the unique ability to influence public views and behavior in terms of investment through their emotional appeal, social image and narratives they create. This influence, if not properly understood, can make society more vulnerable to disastrous investment scams. Public empowerment is very important to protect against investment scams. Strong financial literacy, understanding of the psychodynamics of persuasive communication, criticality of Influencer messages, and independent research are keys to enabling people to make wiser investment decisions. In addition, awareness of the sociocultural dimension and the construction of meaning in Influencer communication can help the public to recognize potential conflicts of interest or biases that can influence these messages. Thus, this study emphasizes the importance of a balanced approach between inspiration provided by Influencers and a deep understanding of the investment world to empower the public to avoid investment fraud and protect their finances.

With the increasing number of internet users, communication in educational institutions is increasing and becoming a priority. Before making a choice to one of the universities, information searches related to higher education are now also carried out. Educational institutions, especially universities, are now starting to open communication networks through social media. As Surabaya State University did, after officially holding the status of a Legal Entity University, the image of the Institution has become a priority. As of October 2022, Surabaya State University officially switched from PTN-BLU to PTN-BH through Government Regulation Number 37 of 2022, concerning State Universities with Legal Entity Surabaya State University. Therefore, there needs to be many breakthroughs in the order of public relations management in order to maintain a positive image of the Educational Institution. With a positive image of the institution, it is hoped that it will be able to increase the number of applicants, leading to an increase in university revenue. So that through the audience reception proposed by Stuart Hall in this research, it is hoped that it will be able to explain the audience's reception of the Kece Media by Unesa social media content, especially the Surabaya State University Talk program on the Unesatv Youtube channel in interpreting the messages contained in the content obtained by the audience. This research uses the Reception Analysis method using data collection techniques in the form of interviews, documentation and FGD (Focus Group Discussion). Interviews and FGDs showed that each informant gave diverse answers according to their point of view. From the interviews, it was found that the Bincang Universitas Negeri Surabaya program provides a lot of insight into what study programs are at Universitas Negeri Surabaya, what will be learned from these study programs and what graduates will become. So that audiences can find out the study program side of each Faculty at Surabaya State University. In addition, according to their views, the Bincang Universitas Negeri Surabaya program seems boring because it is presented with static viewing.