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Speech acts are actions or processes performed by speakers to convey messages and information to their interlocutors using language as a medium. This study examines one type of speech act, namely expressive speech acts. This study aims to classify and identify the types of expressive speech acts in episodes 1 to 5 of the Academy of Champions, a program from the Ruangguru educational competition, which was uploaded to YouTube. This study uses a qualitative descriptive method with a pragmatic approach. Data were collected using the free listening and note-taking techniques, as the researcher was not directly involved in the event. Data analysis was conducted using the pragmatic matching technique, in which the speaker and interlocutor served as the primary tools for interpretation. The data are presented formally in tables and informally in narratives. The results of the study on expressive speech acts in the educational competency program in the Academy of Champions by Ruangguru video found 198 expressive speech acts consisting of 10 types, namely saying thank you (28 utterances), congratulating (7 utterances), blaming (6 utterances), praising (71 utterances), belittling (11 utterances), feeling guilty (9 utterances), complaining (28 utterances), apologizing (13 utterances), greeting (16 utterances), and feeling proud (9 utterances). Praise speech acts are the most dominant type found in this study. The results of this study are expected to provide an understanding of and knowledge in the field of pragmatics, serving as a valuable source of information for students to analyze expressive speech acts further.

This research aimed to revitalize Mosau' Dance, a nearly extinct traditional dance from Bolaang Mongondow, through the creation of a new work entitled Sinungkudan Dance. Mosau' Dance is a celebratory dance of post-war warriors whose existence is currently fading in the Bolaang Mongondow region due to a lack of regeneration and the influence of modernization. This research employed a descriptive qualitative approach with a focus on choreographic analysis. The revitalization process was carried out through four stages: exploration, reconstruction, reinterpretation, and reactualization. The results indicate that revitalization through the creation of Sinungkudan Dance successfully provided a "new breath" for the local tradition of Bolaang Mongondow. Choreographically. Sinungkudan Dance consisted of eight movement variations, combining three original Mosau' movement motifs (such as joyful leaps) with five newly created movements that depicted narratives of warrior life (Bogani), ranging from weapon sharpening and physical training to the atmosphere of warfare. The choreographic structure was supported by nine symbolic floor patterns, the use of the tungkudon (spear) as a prop, and digital musical accompaniment that blended traditional rhythms with modern instruments such as the flute and snare drum. In conclusion, through more visually and kinetically attractive innovations, the values of leadership and resilience embodied in Mosau' Dance were able to be transmitted to younger generations as a proud cultural identity for the people of Bolaang Mongondow.

Using a systematic literature review approach to various previously published studies, this research investigates the influence of consumer nationalism on the intention to purchase domestic products. The purpose of this study is to find patterns of results, influencing components, and the impact of consumer nationalism on their behavior when purchasing local products. Data were collected from articles in relevant national and international journals, particularly those discussing ideas about consumer nationalism, consumer ethnocentrism, and factors determining purchase intention. The findings of the study indicate that consumer nationalism has a positive and significant effect on consumers' intention to purchase domestic goods. A number of variables, including product quality perceptions, price sensitivity, cosmopolitanism levels, and consumer demographics, especially Generation Z, who tend to be involved in the digital world, influence this effect. In addition, this study found that customer awareness, attitudes, and preferences towards local products are influenced by social media and digital campaigns such as the Bangga Buatan Indonesia (Proudly Made in Indonesia) program. The results of this study provide strategic benefits for businesses when they develop marketing plans based on the value of nationalism. These results can also be used as a reference for public policies aimed at increasing consumption and competitiveness of domestic products through the implementation of such policies.