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Using a systematic literature review approach to various previously published studies, this research investigates the influence of consumer nationalism on the intention to purchase domestic products. The purpose of this study is to find patterns of results, influencing components, and the impact of consumer nationalism on their behavior when purchasing local products. Data were collected from articles in relevant national and international journals, particularly those discussing ideas about consumer nationalism, consumer ethnocentrism, and factors determining purchase intention. The findings of the study indicate that consumer nationalism has a positive and significant effect on consumers' intention to purchase domestic goods. A number of variables, including product quality perceptions, price sensitivity, cosmopolitanism levels, and consumer demographics, especially Generation Z, who tend to be involved in the digital world, influence this effect. In addition, this study found that customer awareness, attitudes, and preferences towards local products are influenced by social media and digital campaigns such as the Bangga Buatan Indonesia (Proudly Made in Indonesia) program. The results of this study provide strategic benefits for businesses when they develop marketing plans based on the value of nationalism. These results can also be used as a reference for public policies aimed at increasing consumption and competitiveness of domestic products through the implementation of such policies.

This study aims to analyze how the implementation of the Love, Proud, Understand (CBP) Rupiah education program in East Java affects the economy of East Java and analyzes the challenges that occur in the implementation of the CBP program in East Java. And, evaluate the implications of the CBP program in influencing the economy of East Java. Through the literature study analysis method with data and information collection based on the results of field visits related to the CBP socialization activities of Bank Indonesia East Java and through searches, such as scientific journals and other relevant documents. The results show that the CBP program has an important role in increasing awareness of the Rupiah and has a positive impact on the economy of East Java, especially on East Java's financial literacy. There are challenges faced by Bank Indonesia East Java, such as the widespread use of foreign currency in several sectors of the economy and limited access to financial services in remote areas. The conclusion of this study is the need for Bank Indonesia to make efforts to ensure that the CBP Rupiah program can reach all levels of society and have a broader impact on economic stability.

Self-Esteem is an Important Aspect in Child Development, Particularly in Preschool Age (TK). One Way to Enhance Children's Self-Esteem is Through Coloring Contests, Where Children Can Express Their Creativity Freely. This Study Aims to Investigate the Impact of Coloring Contests on Increasing Children's Self-Esteem. The Methods Used Include Planning, Guidance, and Observation During the Conduct of the Coloring Contest Involving 153 Children from Several Educational Institutions. The Results Show That This Activity Not Only Fosters Enjoyment but Also Successfully Boosts Children's Self-Esteem. Children Feel Proud of Their Creations and Are More Confident in Expressing Themselves. The Coloring Contest Proves to Be an Effective Tool for Developing Children's Self-Esteem in Early Childhood.

Kopiko's positive reputation as a global brand is a consideration for PT Mayora Indah Tbk in innovating its marketing by choosing a product placement strategy. Product placement is a form of brand placement, product packaging or certain logos that are integrated with the film plot. PT Mayora Indah Tbk chose to market Kopiko in Korean drama series considering that Korean dramas are currently popular and have many fans in the world. This research aims to analyze the use of Korean drama entertainment as a marketing strategy for local Kopiko products. The research was conducted using a descriptive qualitative approach. Data comes from search results in various official publications and relevant digital databases. The research results show that the product placement that appears in the drama is done by inserting advertisements naturally in an effort to touch the thoughts and feelings of the audience by clearly displaying the product, brand and logo of the Kopiko candy. Product placement in popular dramas accompanied by the attractiveness of the actresses involved can arouse curiosity in potential consumers to find out more about the product that appears. Kopiko's first appearance in the Korean drama entitled 'Vincenzo', followed by other Korean dramas, became a hot topic of conversation on social media. Indonesian people seem enthusiastic about the emergence of Indonesian brands and quite a few feel proud because local products appear in Korean dramas which have recently been in great demand by people from various parts of the world.

The core value of  ASN BerAKHLAK and employer branding ASN were inaugurated by the President of the Republic of Indonesia on July 27, 2021. Core Value ASN BerAKHLAK stands for Service-Oriented, Accountable, Competent, Harmonious, Loyal, Adaptive, and Collaborative. The purpose of launching ASN Core Value is to standardize basic values for all civil servants in Indonesia so that it can become the foundation of a quality, dignified and professional ASN work culture. While ASN's employer branding "Proud to Serve the Nation" is a manifestation of the spirit in providing excellent service to the community. High dedication and professionalism are needed to foster a positive image and increase public satisfaction and trust in the existence of ASN itself. This study aims to describe, know, and describe as well as analyze and explain the stages, obstacles and solutions in the implementation of ASN's core value and employer branding in an effort to improve the performance of the state civil apparatus. The process of this implementation stage uses the theory of Lester and Stewart (Nastia, 2014: 201).  In this study, using informants as a source of information and data as well as documentation so that research results were obtained that the implementation of ASN's core value and employer branding in an effort to improve the performance of the state civil apparatus in DKPPP Banjar City had gone well. The results of the study and analysis show that the implementation of the core value and employer branding  of ASN in DKPPP Banjar City has gone well.

This community service activity aims to train young children to be more independent, especially in realizing their desire to have something in the future. Children are invited to learn to manage personal money, have financial planning, respect money, learn discipline and make them proud. One of the simplest saving methods is to save money through a medium called a “celengan”. This service activity was carried out at Guntur Macan 1 State Elementary School, where the participants in this activity were student in grades 4 and 5. The method of implementing this socialization was divided into several stages, namely coordination, media preparation, material socialization, discussions and games. The socializations material provided is history of saving, why you save, what banks are in Indonesia, and finally setting a savings target. The material is packaged with interactive videos so that children can be enthusiastic in participating in all the activities. This activity went well and was lively because it was accompanied by college students who guided the activity will provide ongoing motivation for children to continue saving an so that the agreed targets can be achieved

Tea has become a very popular beverage around the world due to its diverse flavors and rich health benefits. There are many types of tea, including green, black, white, long tea and each of these teas has unique characteristics in its processing and antioxidant content. The purpose of this research was made, to observe and see the uniqueness of Shanaya Tea because it has a unique tea flavor that not many people know, and to help raise the name Shanaya Tea so that it is always remembered by the community, that in Pematangsiantar City if you don't buy tea from Shanya Tea it's not steady. Our group collects data through direct interviews with the owner as the owner of Shanaya Tea. The result of this scientific work is to see that there are still many creative economy industry sectors around Pematangsiantar City that we should be proud of and make souvenirs for future migrants.