SciRepID - Scientific Publication Search

Publication Search

41,520 articles from 397 journals · 1,447 citations tracked

Showing 1-12 of 12

Analytics

Adisty Anggraini; Nisya Aulia; Nurjannah Nurjannah; Zainarti Zainarti

Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

A small cassava chip business is a household business that produces snacks made from special cassava snacks. The single most important factor influencing the performance of small businesses in Singapore is their marketing strategy, which takes into account their products, prices, promotions and distribution locations. This research was conducted in the small business community of Bandar Khalipah Village in Percut Sei Tuan district. The purpose of this study was to understand the mix marketing strategies used by the Singapore government. Descriptive qualitative, data collection techniques with notes, and documentation are the methods used for analysis.  Research results 1) the marketing mix strategy used by small businesses in Singapore is a product made with good quality materials, good quantity, has a handle, and is wrapped in plastic. The quoted price is equal to the price. The traditional promotional method still used in Cassava Chips is "lewd mouth to mouth" and "place/distribution channel" is "products marketed slim in the place of production then exist" i.e. "channeled to consumers" through "wholesalers". 2) Product and price are internal determining factors. Externally influenced factors include increased sales during peak hours, while internally influenced factors include sluggish production and promotion locations. External factors that become obstacles include business competitors and seasonal raw materials.

Prihatmoko, Setiyo; Prihatmoko, Setiyo; Sumaryanto, Sumaryanto; Kartika Ensevasari

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

KISS Semarang is an MSME located in Mangunharjo, established in 2010. “KISS” Semarang MSME has done media promotions by distributing brochures. However, it is not optimal in its promotional media. The author is interested in making promotional media by making a web design in the form of a catalog in order to attract product purchasing power and make it more efficient in its promotional media. Web design design refers to research that uses the AIDA+S analysis method: Attention, Interest, Desire, Action and Satisfaction. In this study, the authors set KISS Semarang as the research subject, the data obtained for research purposes using techniques such as interviews, observations, questionnaires and literature studies. Research and development methods (Research and Development) are research methods used to produce certain products, and test the effectiveness of these products. Research and development in industry is the spearhead of an industry in producing new products needed by the market. Almost 4% of the costs used for research and development, even for the pharmaceutical and computer industry is more than 4%. The results showed that in the field trial, the web design was included in the good category and was able to promote products. After the validation test and web revision have been carried out from the previous media, the web design is feasible to use and publish.

Widyaningsih, Pipin; Nurohman; Indah Nofikasari

Jurnal Elektronika dan Komputer 2022 STEKOM PRESS

The COVID-19 pandemic had a significant impact on UMKM. Social distancing has changed consumer behavior from conventional to digital. UMKM Shapro Official is an original automotive t-shirt vendor that was established in 2017. Shapro Official has difficulty in introducing and marketing products with a clear target consumer and competitive price competition. Sales promotions have not been managed optimally and sales data management is still manual (notes). Owners also have difficulty monitoring sales reports in real time. Website created using CMS Wordpress to help Shapro Official difficulties. The system development method is Rapid Application Development (RAD). System analysis method using fishbone diagram and system modeling using Unified Modelling Language (UML). The results showed that the existence of a website can help the management to manage promotions, sales and sales reports. Having a website makes sales targets focus and increase.   

Andi Tenri Angka; Yenni Yenni

Jurnal Riset Rumpun Ilmu Kedokteran 2022 Pusat riset dan Inovasi Nasional

Stunting is defined as the condition of children aged 0 – 59 months, where the height for age is below minus 2 standard deviations (<-2SD) from the WHO median standard. It is further said that stunting will have an impact and is associated with disrupted brain development processes, which in the short term will affect cognitive abilities. The aim of the research is to determine the relationship between knowledge and economic status on the incidence of stunting in the East Tonrokassi Village in the working area of ​​the Tamalatea Community Health Center, Jeneponto Regency. The type of research used is Cross Sectional Study. The sample in this study was all toddlers who experienced stunting in the East Tonrokassi Village in the working area of ​​the Tamalatea Community Health Center, Jeneponto Regency, totaling 31 toddlers using the total sampling technique. The results of the research state that there is a relationship between knowledge and the incidence of stunting (p value = 0.000 < 0.05), there is a relationship between economic status and the incidence of stunting (p value = 0.000 < 0.05). The conclusion is that there is a relationship between knowledge and economic status and the incidence stunting in East Tonrokassi Village in the working area of ​​the Tamalatea Community Health Center, Jeneponto Regency. It is hoped that nutrition officers and cadres can increase posyandu visits and carry out health promotions about stunting to the community

Hajidah Fildzahun Nadhilah Kusnadi

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Carangwulung village located in Wonosalam sub-district, Jombang district has the potential of abundant natural resources from plantation products ranging from bananas, durian, salak, to coffee. The large number of products produced in the Segunung Traditional Village is an interesting addition for implementers to focus on increasing promotions and marketing activities that can be carried out independently by the Segunung Traditional Village. The facilities owned by the Segunung Traditional Village ranging from coffee plantations, coffee shops, and springs should be able to make economic potential and tourism education potential that can be offered and make Segunung Traditional Village into a village that has independence in terms of the creative economy. However, the potential possessed by this Traditional Village is still not a tourism product that is well packaged and attractive for tourists who visit in a sustainable manner. This is partly due to the fact that activities have not been documented, village products are not properly published and are not published in an interesting way. Dusun Segunung has several social media options, but partners feel that creative content ideas are very difficult to grow. Starting from how photos, videos of creative products and designs can be managed properly and produced sustainably. The method of implementing community service is in the form of consultation, socialization and assistance on digital marketing strategies, especially in the form of creative videos and social media management. The socialization and mentoring covered material and practice on videography and video editing techniques using simple technology, smartphones. Through this activity, partners are expected to be able to optimize social media in promoting the potential of their villages, events and business products in order to reach a wider market so that business development and progress can ultimately increase the income of the Segunung Traditional Village.

Juniarti Juniarti; Nasution, Sarifa Ulfa

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The purpose of this community service is to increase the understanding of the Medan Johor community about job promotion, coworkers, and employee job satisfaction. The specific target in this community service is that the people of Medan Johor sub-district know what promotions are, coworkers, and employee job satisfaction. The materials presented in this community service are: what is job promotion, coworkers, and employee job satisfaction. Which in relation will affect the improvement of employee work in Medan Johor sub-district so that the community gets solutions to job promotions, coworkers, and employee job satisfaction. From this community service, the results show that the community of Medan Johor sub-district has known and understood the importance of insight into job promotions, coworkers, and employee job satisfaction so as to improve work performance.

Syah, Firdiyan; Tentua, Meilani Nonsi; Saputra, Nurirwan

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The Covid-19 pandemic has forced the government to enforce a physical distancing policy which is the basis for implementing learning from home. This is also something that must be applied to students at SLB Negeri 2 Bantul. The use of information technology that applies suddenly, not infrequently, makes educators and students surprised and limping in its implementation. However, the learning process must continue so that teachers at SLB Negeri 2 Bantul are challenged to create a learning media that students with special needs can understand. The limited knowledge of teachers at SLB Negeri 2 Bantul in making learning media causes the need for training and mentoring of learning media. One of the technological developments that we can use for making learning media is an application for video editing. This application can help to make videos to improve the quality and effectiveness of learning. Application users are expected to support the activities of SLB Negeri 2 Bantul to participate in competitions and promotions as routine activities that must be done every year. The two needs of these teachers are what make them collaborate to implement training programs based on the required classes. The implementation uses the Classical method and Practices using video recording applications and equipment. Community service will be carried out at SLB Negeri 2 Bantul to support improving skills in using software from basic to advanced levels. The result of this training is that the participants can make their own video creations so that they are eligible to be included in competitions and make video advertisements more professional.

Rudjiono, Rudjiono; Mika, Yosua; Budi Santoso

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

LSM-SAIN GGBI is moving agency onfield service child and church. CompanyInteractive profile is a multimedia based program that can used for support information andpromotion already there is on the SLM-SAIN GGBI. SAIN already do promotion with stage ToT (Training of trainers) as much three times, however even then not yet can reach whole region GGBI services, Year 2017-2020 ( before pandemic ) still a little churches involved in Movement Dear Indonesian children, so hinder achievement SAIN 's vision and mission for reach out , disciple and give socialization to children and churches.  LSM-SAIN GGBI needs a medium for help serve information and more promotions interesting and effective in reach children and churches, protect those who are still must keep going socialized as well as educating, without must do activity physical, that is with company profileinteractive.Interactive company profile could used for develop system information based on the website on the LSM -SAIN GGBI and could serve more view interesting for used children.  Results planning this in the form of company profile the interactive containing information and promotion of LSM-SAIN GGBI, Education, Socialization, and Games. Results from study this based onfrom test validation media expert is 37, from expert Theory is 36. Criteria this is atbetween 31-40 i.e belong to in valid category and results test try effectiveness product is 27. Criteria this are between 21 – 30 are classified as in category effective. So that toolhelp interactive company profile this could declared valid and effective as well as worthy for used.

Afrizal Afrizal; Henmaidi Henmaidi

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

This study aims to determine and analyze what factors can influence a Purchase Decision (study at Elegant Soes Bukittinggi store). The population in this study are customers who have shopped at the Elegant Shoes store, especially those who live in the city of Bukittinggi with a total sample of 100 respondents who were taken using the Purposive Sampling technique. Primary data collection uses questionnaires distributed to customers who have shopped at the Elegant Shoes store and secondary data collection uses literature studies from reading sources such as books, journals, websites and articles related to research. The results of hypothesis testing in this study state that all hypotheses can be accepted, where the Consumer Behavior variable has a positive and significant effect on the Purchasing Decision variable. This Purchase Decision identifies that the higher the usefulness of the product and the suitability of the product to the consumer's purchase value, the higher the value of the purchase decision and the Online Promotion variable has a positive and significant effect on the Purchase Decision variable, this indicates that the higher the intensity of online promotions carried out by the Elegant Shoes store it can improve the purchasing decisions made by consumers.

Ema Setyaningrum; Darsono Darsono

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2022 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This research is motivated by the achievement of work targets for employees of PT. MAS Silueta Indonesia Semarang which has not been maximized. This study aims to analyze leadership style (X1), work discipline (X2), and work environment (X3) on employee performance (Y) in the Office of Supervision and Service of Customs and Excise Middle Type Tanjung Emas Customs. The analytical method in this study is Multiple Linear Regression. Samples were taken using saturated sampling techniques, namely a number of 130 respondents. The results showed that leadership style has a positive effect on the performance of employees at PT. MAS Silhouette Semarang. Work discipline has a positive effect on the performance of employees of PT. MAS Silhouette Semarang. The work environment has a positive effect on the performance of employees of PT. MAS Silhouette Semarang. Based on the results of the research, suggestions can be given to improve the work leadership style at PT. MAS Silueta Semarang by frequently providing stimulus in the form of bonuses for those who excel and awards or promotions. Improving employee work discipline by evaluating employee discipline periodically. Give rewards to disciplined employees and threaten those who are not disciplined Improve the quality of the work environment because based on research the work environment does not affect employee performance. If the quality of the work environment has been improved, it is likely that employee performance will also increase.

Sutrisno K.Djawa; La Saudin

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

The purpose of this study is to assess the impact of different components of the green marketing mix. Specifically, the impact of green product, green pricing, green location, and green advertising on Armour Coffee purchase intentions in Maros Regency. The data utilised in this study was collected from 63 customers who had previously made purchases at the Armour Coffee location in Maros and was rigorously tested for validity, reliability, and classical assumptions. Data was collected via purposive sampling, and the results were analysed using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS). Three of the five hypotheses analysed have empirical evidence to support them. Empirical results reveal that eco-friendly product and eco-friendly location qualities are favourably connected with purchase intention, whereas no significant influence is detected in regard to eco-friendly pricing and eco-promotions.

Fitri Devi Lestari Izaak; Rini Hadiyanti

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

The goal is to get a sense of the shop ambiance, promotions, and customer purchasing interest at Kopitema. The study technique employed is a descriptive and verification strategy. The procedure of gathering data by delivering questionnaires to Old Coffee customers as responses. Even while respondents' answers to promos are fairly positive, there are still low ratings, indicating that they still need to be improved. Similarly, consumer purchasing interest in Old Coffee based on respondents' comments is deemed strong, but the evaluation remains low and has to be improved. Partially, it was discovered that the shop environment impacts customer purchasing interest.