📅 17 January 2022
DOI: 10.55606/icesst.v1i1.349
Consumer Buying Interest In Old Coffee's Marketing Strategy
The International Conference on Education, Social Sciences and Technology
International Forum of Researchers and Lecturers (IFREL)
📄 Abstract
The goal is to get a sense of the shop ambiance, promotions, and customer purchasing interest at Kopitema. The study technique employed is a descriptive and verification strategy. The procedure of gathering data by delivering questionnaires to Old Coffee customers as responses. Even while respondents' answers to promos are fairly positive, there are still low ratings, indicating that they still need to be improved. Similarly, consumer purchasing interest in Old Coffee based on respondents' comments is deemed strong, but the evaluation remains low and has to be improved. Partially, it was discovered that the shop environment impacts customer purchasing interest.
🔖 Keywords
#store atmosphere; promotion; consumer interest
ℹ️ Informasi Publikasi
Tanggal Publikasi
17 January 2022
Volume / Nomor / Tahun
Volume 1, Nomor 1, Tahun 2022
📝 HOW TO CITE
Fitri Devi Lestari Izaak; Rini Hadiyanti, "Consumer Buying Interest In Old Coffee's Marketing Strategy," The International Conference on Education, Social Sciences and Technology, vol. 1, no. 1, Jan. 2022.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
0
Sitasi
Cek Google Scholar