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This study aims to analyze the influence of leadership style and motivation on the productivity of members of the Student Activity Unit (UKM) Satria Muda Indonesia at the National University of the Republic of Indonesia. The research employed a quantitative descriptive approach, with data collected through questionnaires distributed to 30 respondents consisting of active members and administrators. The data were analyzed using multiple linear regression with the assistance of SPSS software and supported by classical assumption tests, including normality, multicollinearity, heteroscedasticity, and autocorrelation tests. The results indicate that leadership style and motivation have a positive and significant effect on member productivity, both partially and simultaneously. The coefficient of determination (R²) value of 0.745 shows that 74.5% of productivity variation is explained by these variables, while the remaining 25.5% is influenced by other factors outside the model. Therefore, it can be concluded that effective leadership and strong motivation are key determinants in improving the productivity of student organizations.

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the Traditional Cake Micro Business "Puji Letari" can improve its capabilities in the field of production and business management. These outcomes are an indication of increased business empowerment.

Good Manufacturing Practice (GMP) in the food industry is a requirement that must be met to produce products that are safe for consumers to consume, where such practices are implemented to prevent and reduce food contamination. Therefore, an understanding of GMP is needed to address the issues faced by SMEs, including the lack of assurance regarding food safety and quality. Issues regarding food safety and quality assurance are crucial for the food industry. Demands for food safety and quality continue to rise along with consumer demand. The purpose of this service is to provide understanding and implementation of GMP in the production department. The method used involves direct visits, discussions, guidance, and implementation of improvements related to GMP application in the production department. The results of the service obtained before this training from 11 participants were 8 SME participants who were unaware or had not heard of GMP. The results of questionnaire measurements regarding performance and expectations of 12 questions posed showed that some questions received higher performance scores compared to expectations, such as questions regarding the relevance of the service materials to community issues and the cohesion of the community service team. For the average results of each performance and expectation question, a performance score of 3.7 out of 4 was obtained for this service activity, and an expectation score of 3.8 out of 4 was obtained. This indicates that participants felt a high level of satisfaction with the performance and expectations of this GMP service activity.

Good Manufacturing Practice (GMP) in the food industry is a requirement that must be met to produce products that are safe for consumers to consume, where such practices are implemented to prevent and reduce food contamination. Therefore, an understanding of GMP is needed to address the issues faced by SMEs, including the lack of assurance regarding food safety and quality. Issues regarding food safety and quality assurance are crucial for the food industry. Demands for food safety and quality continue to rise along with consumer demand. The purpose of this service is to provide understanding and implementation of GMP in the production department. The method used involves direct visits, discussions, guidance, and implementation of improvements related to GMP application in the production department. The results of the service obtained before this training from 11 participants were 8 SME participants who were unaware or had not heard of GMP. The results of questionnaire measurements regarding performance and expectations of 12 questions posed showed that some questions received higher performance scores compared to expectations, such as questions regarding the relevance of the service materials to community issues and the cohesion of the community service team. For the average results of each performance and expectation question, a performance score of 3.7 out of 4 was obtained for this service activity, and an expectation score of 3.8 out of 4 was obtained. This indicates that participants felt a high level of satisfaction with the performance and expectations of this GMP service activity.

Penelitian ini bertujuan mengidentifikasi strategi pengembangan yang diterapkan oleh toko kelontong di Kecamatan Gayungan untuk bersaing dengan toko ritel modern. Metode penelitian kualitatif digunakan dengan wawancara terhadap 22 pelaku usaha toko kelontong yang terdaftar di Dinas Koperasi UKM dan Perdagangan Kota Surabaya. Strategi pengembangan meliputi permodalan, manajemen keuangan, mutu produksi, strategi pemasaran, legalitas usaha, dan tanggung jawab sosial perusahaan. Hasil penelitian menunjukkan bahwa toko kelontong menggunakan modal internal (seperti tabungan pribadi) dan eksternal (seperti pinjaman bank dan bantuan pemerintah). Mereka juga melakukan manajemen keuangan dengan pembukuan sederhana dan penganggaran, memilih pemasok berkualitas untuk memastikan mutu produk, menggunakan strategi pemasaran online melalui aplikasi PEKEN Surabaya dan WhatsApp, mengurus legalitas usaha seperti NIB (Nomor Induk Berusaha), serta melakukan kegiatan tanggung jawab sosial. Strategi ini bertujuan mengembangkan dan mempertahankan keberlanjutan usaha toko kelontong di tengah persaingan dengan ritel modern.

In this digital era, product photos play a crucial role as the main tool to attract the attention of potential consumers. Community service in the form of product photography services emerged as a promising solution. This product photography service not only provides access to good quality product photos, but can also empower small and medium businesses to increase their presence in an increasingly competitive online market. This Community Service focuses on providing product photography services for Small and Medium Enterprises (UKM) located on the 3rd and 4th floors of South Johar Market, Semarang City. This service aims to provide photo services for products owned by various SMEs in Johar Market, such as food, handicrafts, shoes, batik cloth, etc. The results of this service include journal publications, training modules, documentation, press releases and final reports. It is hoped that this service can make a real contribution in strengthening the local business ecosystem and encouraging economic inclusion for all parties involved.

UMKM (Usaha Mikro, Kecil dan Menengah) merupakan elemen penguat struktur Perekonomian Indonesia. Namun, ada kendala dalam pengembangannya Untuk meningkatkan daya saing produk UMKM yaitu belum adanya sertifikasi Halal. Kebutuhan Sertifikat Halal merupakan kebutuhan penting bagi UKM, karena Sertifikat Halal atau logo merupakan jaminan Halal bagi pelanggan untuk mengkonsumsinya. Oleh karena itu, kegiatan pengabdian masyarakat ini bertujuan untuk mendampingi UMKM dalam proses pengajuan sertifikasi halal. UMKM yang menjadi sasaran kegiatan adalah usaha kuliner Roti The Vos Bakery. Pelaksanaan kegiatan dilakukan melalui observasi, diskusi dan pendampingan. Kegiatan pendampingan dilakukan untuk penyusunan dokumen, pendaftaran sertifikasi halal melalui sistem informasi dan audit halal. Proses sertifikasi halal dilakukan melalui metode pendampingan untuk pendaftaran pada sistem ptsp.halal.go.id dengan mengunggah berbagai macam dokumen yang menjadi persyaratan

Sambal Dadakan Bang Jali is a type of UKM culinary business located in Bekasi City. This business was founded in 2020 during the COVID-19 pandemic and at that time only the company implemented a take away strategy. This study aims to determine the effect of product quality and service quality on purchasing decisions for Sambal Dadakan Bang Jali in Bekasi City. This study uses a type of Quantitative research. The population of this study were customers / visitors of Sambal Dadakan Bang Jali in Bekasi City. The sample collection method used is Non-Probability Sampling. Purposive sampling is a sampling approach method with the hair formula and a sample of 80 respondents. Data collection by means of observation, interviews, and questionnaires, data analysis using multiple linear regression methods. The results stated that product quality has a significant effect on purchasing decisions, while service quality has a significant effect on purchasing decisions and then simultaneously product quality and service quality affect purchasing decisions.

Product packaging design is an important factor that can strengthen MSME branding in increasingly competitive business competition. An attractive and quality packaging design differentiates it from competitors. For this reason, community service was carried out to find out the extent to which Galo-Galo Village UKM players understand the importance of product packaging redesign. The aim of this activity is to build brand awareness from the redesign of the product packaging being launched. The method of activity is through socialization and assistance in redesigning product packaging that is more attractive to consumers by choosing one of the superior products. The external target is to create alternative product packaging, one of the superior products, namely Natural Soap, produced by UKM Galo-Galo Village. The results of community service regarding packaging redesign are related to shape, structure, materials, colors, images, typography and design elements with product information so that the product can be marketed. Packaging redesign in the form of redesigning old packaging into new packaging to make it more attractive, so that it has maximum function to wrap, protect, send, issue, store, identify and differentiate a product on the market.

This study investigates the impact of information technology education and mentoring on enhancing the productivity of Small and Medium Enterprises (SMEs) in Probolinggo Regency. Involving 30 SME participants, the study utilized qualitative methodologies, including interviews, surveys, and observations, to assess changes in participants' knowledge, attitudes, and practices towards information technology. The results indicate a significant increase in understanding and use of digital technology post-activity, with 85% of participants reporting improved knowledge and 90% exhibiting a positive attitude towards the use of technology in their businesses. Practical implementation of new skills was observed in 65% of participants, who successfully activated and managed accounts on online marketplaces within two weeks after training. The study concludes that effective education and mentoring in information technology are crucial catalysts for digital adaptation in SMEs, especially in rural areas, and highlights the need for more tailored training approaches for older participants.

Dalam era digital saat ini, platform perdagangan elektronik seperti Tokopedia dan Shopee telah menjadi sarana utama bagi pelaku usaha kecil dan menengah (UKM) untuk menjual produk mereka secara online. Di sisi lain, aplikasi mobile memainkan peran krusial dalam meningkatkan aksesibilitas dan kenyamanan bagi penjual dan pembeli. Artikel ini membahas pemanfaatan aplikasi Android GAWAY sebagai alat yang mampu mengoptimalkan penjualan gerabah melalui platform-platform tersebut. Penelitian ini menggambarkan proses implementasi GAWAY dalam mengelola aspek penjualan, mulai dari pengaturan produk hingga manajemen pesanan. Metode analisis data melibatkan pemantauan statistik penjualan, interaksi pelanggan, dan tingkat kepuasan melalui fitur GAWAY. Hasil penelitian menunjukkan bahwa pemanfaatan GAWAY secara signifikan meningkatkan visibilitas produk, interaksi pelanggan, dan akhirnya peningkatan penjualan gerabah di platform Tokopedia dan Shopee. Artikel ini memberikan wawasan tentang pentingnya integrasi teknologi aplikasi dengan platform perdagangan elektronik untuk mendukung pertumbuhan UKM dalam ekosistem digital.

Perkembangan dunia industri yang sangat pesat pada sekarang ini menuntut suatu perusahaan memiliki kemampuan bersaing. Untuk menyikapi hal tersebut, maka setiap perusahaan dituntut untuk memperbaiki strategi didalam memasarkan produknya. Karena penerapan strategi pemasaran yang efektif adalah salah satu cara yang dilakukan oleh perusahaan agar dapat mendistribusikan produk yang sesuai dengan kebutuhan dan permintaan konsumen.  Tujuan dari penelitian adalah untuk menganalisa strategi pemasaran produk Pina Furniture Bypass Lubeg Padang. Penelitian ini menggunakan metode kualitatif dan tergolong kepada field research dengan wawancara semi terstruktur dan dokumentasi sebagai teknik pengumpulan data. Temuan dari penelitian ini bahwa calon konsumen furniture dalam membeli furniture dengan pertimbangan seperti produk unik, harga yang terjangkau, nyaman dipakai dan lain sebagainya.

Berwirausaha adalah proses kegiatan yang di jalankan seseorang guna menerapkan segala kemampuan serta ide dan gagasan yang ada pada dirinya dengan melibatkan kemampuan serta melihat seberapa jauh kesempatan kesempatan usaha yang di jalankan, kemudian langkah selanjutnya ialah mengorganisir usaha tersebut, memanage nya. Tak jarang dalam berwirausaha kita harus mempu menerima setiap resiko yang mungkin terjadi di kemudian hari terhadap usaha yang kita jalankan, selain daripada resiko yang mungkin di hadapi saat berwirausaha seorang pebisnis harus mampu mengembangkan usaha yang di jalankan guna mendapatkan keuntungan yang besar dari usaha yang di jalankan. Penelitian ini menggunakan metode deskriptif kualitatif yang mana Penelitian ini mengumpulkan berbagai sumber kajian terperinci dari jurnal serta buku yang berhubungan dengan judul yang di ambil oleh penulis, tak hanya itu Penelitian ini juga menggunakan metode wawancara untuk mendapatkan data yang terperinci dari narasumber yang bersangkutan. Penelitian ini bertujuan untuk Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran yang diterapkan oleh UKM Kaligrafi Baroza gallery berdasarkan pemilihan pasar, perencanaan produk, penetapan harga, sistem distribusi dan komunikasi pemasaran (promosi) Serta memberikan ide serta taktik pemasaran dalam berwirausaha agar usaha yang di jalankan sesuai dengan rancangan dan tujuan yang telah di buat oleh pelaku usaha.

Pandemi covid-19 telah menghadirkan berbagai tantangan khususnya bagi pelaku UMKM. Pergeseran cara melakukan pemasaran offline ke online nampaknya memaksa UMKM untuk dapat mengikuti perubahan tersebut. Saat ini, berdasarkan data Kementerian Koperasi dan UKM baru sekitar delapan juta pelaku usaha atau 13% dari seluruh UMKM yang mampu memanfaatkan teknologi informasi dalam bisnisnya. Tujuan penelitian ini adalah untuk mengetahui bagaimana penerapan digital marketing yang dilakukan oleh Bakmi Tando 07 dan apa kendala yang dihadapi saat menerapkan digital marketing. Penelitian ini menggunakan metode kualitatif dengan menggunakan wawancara terstruktur, wawancara mendalam, dan observasi terhadap pelaku usaha. Hasil penelitian menunjukkan bahwa pemanfaatan digital marketing dilakukan dengan memposting produk di media sosial seperti Facebook, Instagram, dan status Whatsaap. Selain itu juga membangun kemitraan dengan Go-Food, Grab-Food, dan Shopee-Food untuk menambah platform pemasaran produk secara digital dan kemudahan dalam pesan-antar makanan. Kendala yang dihadapi dalam menerapkan digital marketing adalah koneksi internet yang tidak stabil, keterlambatan dalam pengiriman, serta masalah internal karena kurangnya SDM akibat pesanan yang banyak karena promosi di media sosial.

Penelitian ini terkait dengan situasi pandemi covid-19 yang melanda Indonesia, membuat UMKM melakukan perubahan cara penjualan. UMKM melakukan upaya dengan metode pemasaran untuk memecahkan masalah. Cara pemasaran harus sesuai dengan kondisi masyarakat yang terkena dampak. Penelitian ini mengkaji penggunaan metode pemasaran offline dan pemasaran online apakah dapat meningkatkan penjualan. Objek penelitian ini adalah responden yang berasal dari konsumen UMKM di toko buah Pak Desaya. Dimana UKM yang bergerak di bidang pemasaran sayur dan buah mengalami penurunan omzet penjualan. Hasil penelitian menunjukkan bahwa pemasaran offline dapat berpengaruh positif terhadap peningkatan omset penjualan. Pemasaran offline menciptakan nilai bagi pelanggannya dan membangun hubungan pelanggan yang baik dan mengambil nilai lebih dari tanggapan pelanggan sebagai imbalannya. Demikian juga pemasaran online berdampak positif terhadap peningkatan omset, karena mampu membangun dan menjaga hubungan dengan pelanggan. Kegiatan penjualan online dapat memfasilitasi pertukaran ide, produk, dan layanan yang dapat memuaskan konsumen

The aim of this study is to design a production accounting information system for the determination of the cost of production that can help the SMEs Jepara carving in the determination of the cost of a product exactly. Information on the cost of a product is very important as a basis in determining the selling price of a product. so far the SMEs Jepara carving in determining the cost of a product is done by estimating the costs of production and often do not include a production cost that nominal little cost. So the cost of production does not reflect actual cost consumption. This can certainly cause the production cost to be undercost or uppercost. The approach in determining the cost of production using the method of ativity-based costing, activity-based costing method is the determination of the cost of a product based on activity. Research methods that Research method using Reseach and Development (R&D) method with prototype system development model. This study was conducted on SMEs carving Jepara. The result of this research is in the form of accounting information system product for determination of cost of production at SME Jepara carving which can assist in determination of cost of product. Implementation of the activity-based costing method as an approach in determining the cost of products is able to provide benefits that the charging over the cost can be more precise. Efficiency in costs can be obtained. The use of activity based costing method can also decrease the selling price of the product, so that Jepara carving SMEs will be better able to compete both for domestic market and international market.