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Product Quality is the result of a product that has been made with human labor so that it becomes a product that can be traded among consumers. Price is an amount of money that will be exchanged for an item needed by consumers, thus making many consumers to make purchasing decisions on products. The purpose of the marketing department is to promote goods with the beauty of the product and make consumers interested so that they make the decision to buy the item. The purpose of this study was to determine and analyze whether product quality and price affect purchasing decisions at the hana fashion shop in West Jakarta. This type of research is using a quantitative approach in a measurable way. The population in this study were all consumers who bought hana fashion store products. The sampling technique in this study used purposive sampling, namely by determining the sample based on the objectives and considerations of the researcher and consumers who buy hana fashion products. The information collection strategy used by researchers is based on a questionnaire that has been distributed to 80 people. The results of this statement indicate that product quality has a significant influence on purchasing decisions. Price has a significant influence on purchasing decisions.

This research examines and analyzes the influence of brand image, product quality, price simultaneously and partially on purchasing decisions. The research approach used in this research is quantitative research. This research uses a non- probability sampling technique using purposive sampling. The sample selection criteria in this study were people who had ever bought an Android smartphone, had used an Android smartphone, had used an Android smartphone for more than 1, year were >17 years old, were in the JABODETABEK area. The questionnaires collected were 150 respondents, the data was then processed using the multiple linear regression method. Based on the results of the analysis, it is known that partially the variables brand image, product quality and price have a positive effect on purchasing decisions. And the variables of brand image, product quality and price simultaneously have a positive effect on purchasing decisions.

This research aims to examine the influence of brand image, product quality and price on purchasing decisions at Starbucks Coffee Multatuli Medan. In this research, the researcher distributed 75 questionnaires to consumers of Starbucks Coffee Multatuli Medan using accidental sampling, which is a method for testing coaecudental sampling, whoever the researcher meets by chance can be used as data used for sampling, if he is suitable as a data source and as long as 3 months. The researcher decided on 75 respondents. The analytical model used in this research is a multiple regression model. The results of the t test analysis show that there is a positive and significant influence between brand image, product quality and price on purchasing decisions at Starbucks Coffee Multatuli Medan.

This research aims to determine: (1) the influence of brand equity on purchasing decisions, (2) the influence of product quality on purchasing decisions, (3) the influence of price on purchasing decisions, (4) the influence of brand equity, product quality, and price on purchasing decisions . This type of research uses a quantitative approach. The sample for this research is elementary schools in Kec. The city of Kediri has 45 elementary schools. The sampling technique uses saturated sampling. The data collection technique uses a questionnaire whose validity and rehabilitation have been tested. The data analysis technique used is multiple linear regression. The research results at a significance level of 5% show that: (1) there is a positive and insignificant influence of brand equity on purchasing decisions. The t value is 3.718 with a significant value of 0.001 > 0.05. (2) there is a positive and significant influence of product quality on purchasing decisions. The t value is 10.629 with a significant value of 0.000 < 0.05. (3) there is a positive and significant influence of price on purchasing decisions. The t value is 2.114 with a significant value of 0.040 < 0.05. (4) there is a simultaneous influence of brand equity, product quality and price on purchasing decisions. The Fcount value is 167.059 with a significant value of 0.000 <0.05. Calculation of multiple linear regression analysis using the regression equation obtained with a value of Y = 4.282+0.308X1+0.884X2+0.203X3

The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally. Data analysis uses classical hypothesis testing, multiple linear regression, and hypothesis testing. The results of the F test obtained a calculated F value of 95.866, exceeding the critical value of 2.460, and a significance level of 0.000 < 0.05. It can be concluded that brand image, product quality and price have a significant influence on purchasing decisions for Indomie instant noodles.

This research aims to test and explain the influence of product design, product quality and price on batik purchasing decisions at CV. Wecono Asri Kediri partially and simultaneously. This research uses quantitative methods and the population studied is all consumers who have purchased batik in the last 3 months. The number of samples taken was 91 respondents, and the sampling method used was non-probability sampling with accidental sampling. Data was collected through questionnaires. The research results show that (1) product design has a positive and significant effect on purchasing decisions with a t value of 3.724 and a sig value. 0.000 < 0.05; (2) product quality has a positive and significant effect on purchasing decisions with a t value of 2.517 and a sig value. 0.014 < 0.05; (3) price has a positive and significant effect on purchasing decisions with a t value of 3.696 and a sig value. 0.000 < 0.05; (4) product design, product quality and price together have a positive and significant effect on purchasing decisions with an F value of 57.153 and a sig value. 0.000 < 0.05. Decision to purchase batik at CV. Wecono Asri is influenced by these three variables by 66.3%, while the rest is influenced by other factors not examined in this research.