Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Pada Toko Hana Fashion Jakarta Barat (Studi Penjualan Online)

Meysa Wardaniagari Putri ; Nurhadi Nurhadi
Jurnal Riset dan Inovasi Manajemen 📅 2025 Vol 3, No 1 🔗 DOI: 10.59581/jrim-widyakarya.v3i1.4781
Abstract
Product Quality is the result of a product that has been made with human labor so that it becomes a product that can be traded among consumers. Price is an amount of money that will be exchanged for an item needed by consumers, thus making many consumers to make purchasing decisions on products. The purpose of the marketing department is to promote goods with the beauty of the product and make consumers interested so that they make the decision to buy the item. The purpose of this study was to determine and analyze whether product quality and price affect purchasing decisions at the hana fashion shop in West Jakarta. This type of research is using a quantitative approach in a measurable way. The population in this study were all consumers who bought hana fashion store products. The sampling technique in this study used purposive sampling, namely by determining the sample based on the objectives and considerations of the researcher and consumers who buy hana fashion products. The information collection strategy used by researchers is based on a questionnaire that has been distributed to 80 people. The results of this statement indicate that product quality has a significant influence on purchasing decisions. Price has a significant influence on purchasing decisions.
Keywords
Product Quality; Price; Purchasing decisions
How to Cite

Meysa Wardaniagari Putri & Nurhadi Nurhadi (2025). Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Pada Toko Hana Fashion Jakarta Barat (Studi Penjualan Online). Jurnal Riset dan Inovasi Manajemen, 3(1). https://doi.org/10.59581/jrim-widyakarya.v3i1.4781

Meysa Wardaniagari Putri; Nurhadi Nurhadi, "Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Pada Toko Hana Fashion Jakarta Barat (Studi Penjualan Online)," Jurnal Riset dan Inovasi Manajemen, vol. 3, no. 1, 2025.

Meysa Wardaniagari Putri; Nurhadi Nurhadi. "Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Pada Toko Hana Fashion Jakarta Barat (Studi Penjualan Online)." Jurnal Riset dan Inovasi Manajemen, vol. 3, no. 1, 2025.

Meysa Wardaniagari Putri; Nurhadi Nurhadi. "Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Pada Toko Hana Fashion Jakarta Barat (Studi Penjualan Online)." Jurnal Riset dan Inovasi Manajemen 3, no. 1 (2025).

Meysa Wardaniagari Putri & Nurhadi Nurhadi (2025) 'Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Pada Toko Hana Fashion Jakarta Barat (Studi Penjualan Online)', Jurnal Riset dan Inovasi Manajemen, 3(1). doi: 10.59581/jrim-widyakarya.v3i1.4781.

Meysa Wardaniagari Putri; Nurhadi Nurhadi. Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Pada Toko Hana Fashion Jakarta Barat (Studi Penjualan Online). Jurnal Riset dan Inovasi Manajemen. 2025;3(1).

Artikel Terkait

Pengaruh Bauran Pemasaran terhadap Loyalitas Nasabah pada Bank BRI Unit Ampek Nagari Cabang Bukittinggi

Nardiman Nardiman

Peran Manajemen Strategik dalam Meningkatkan Kinerja Organisasi: Literature Review

Muhammad Ikhsan; Gabriel Bato Malewa Pirade

Analisis Pengembangan Desain pada Kemasan Produk dengan Menggunakan Metode Quality Function Deployment pada UMKM Kerupuk Subur

Tegar Adhe N. F; Zanuar Ilham Mahendra; Khibran Nur Kartiko; Rizky Subekti Anam; Suseno Suseno

Analisis Optimalisasi Manajemen Operasional (Pada Teen Canteen Berbasis Media Digital dan Kinerja Sumber Daya Manusia)

Sida Larasati; Diana Apristya Nugraheni; Retno Widari

Peran Manajemen Strategik dalam Meningkatkan Kinerja Organisasi: Literature Review

Muhammad Ikhsan; Gabriel Bato Malewa Pirade

Pengaruh Kompetensi Guru dan Fasilitas Belajar terhadap Motivasi Belajar Siswa SMA Islam Al-Munir Kota Bekasi

Lely Aisyah Danda Arviana; Natal Indra
Tren Sitasi Jurnal