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Tri Seprianto; Viata Viriezky; Puan Jati Megawati; Ahmad Baqir Adrian

SARGA: Journal of Architecture and Urbanism 2026 Universitas 17 Agustus 1945

Perkembangan kota-kota berkembang di Indonesia ditandai oleh dinamika pertumbuhan fisik, peningkatan mobilitas, serta intensifikasi aktivitas sosial dan ekonomi yang sering kali berdampak pada perubahan citra dan keterbacaan ruang kota. Kota Bandar Lampung, sebagai ibu kota Provinsi Lampung dan gerbang utama Pulau Sumatera, mengalami kondisi tersebut seiring pesatnya perkembangan kawasan pusat kota dan perluasan wilayah permukiman ke arah pinggiran. Ketimpangan penguatan elemen visual dan ruang publik antar kawasan berpotensi menimbulkan fragmentasi citra kota, sehingga persepsi masyarakat terhadap struktur dan identitas ruang cenderung terpusat pada area tertentu saja. Dalam konteks ini, pemahaman mengenai bagaimana pengguna kota memaknai, mengingat, dan merepresentasikan ruang perkotaan menjadi penting untuk mengungkap pembentukan citra Kota Bandar Lampung secara menyeluruh. Pendekatan cognitive mapping dipandang relevan karena mampu menangkap persepsi spasial, pengalaman visual, serta makna simbolik yang terbentuk melalui interaksisehari-hari masyarakat dengan lingkungannya. Melalui pendekatan tersebut, penelitian ini mengkaji citra Kota Bandar Lampung berdasarkan persepsi pengamat untuk mengidentifikasi elemen-elemen ruang yang dominan, sekaligus memahami hubungan antara struktur fisik kota, pengalaman sosial, dan pembentukan identitas perkotaan.

Astari Herdiani; Dyah Titisari Widyastuti

SARGA: Journal of Architecture and Urbanism 2026 Universitas 17 Agustus 1945

Pusat Kota Lama Toboali merupakan kawasan historis yang menyimpan nilai-nilai spasial, sosial, dan budaya yang penting dalam sejarah urban Kepulauan Bangka Belitung. Transformasi yang terjadi dari masa kolonial hingga kini telah mengubah banyak elemen pembentuk citra kota yang mempengaruhi persepsi kolektif masyarakat terhadap identitas kawasan. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis perubahan elemen-elemen pembentuk citra kota berdasarkan teori Kevin Lynch (paths, edges, districts, nodes, landmarks) serta bagaimana perubahan tersebut berdampak terhadap karakter kawasan. Penelitian menggunakan pendekatan rasionalistik kualitatif dengan metode historis-interprektif, observasi lapangan, wawancara mendalam, cognitive mapping, dan analisis konten. Hasil penelitian diharapkan dapat memberikan kontribusi terhadap perencanaan kota berkelanjutan dan strategi pelestarian kawasan historis Toboali.  

Inayatur Rohimah; Anizah Anizah; Mashudi Mashudi

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The development of digital technology has driven the transformation of financial services, including in Islamic microfinance institutions. One form of innovation is the implementation of mobile banking services, which aims to improve transaction efficiency and digital financial literacy among the public. This study aims to analyze customer perceptions of the Mobile UGT service program at BMT UGT Nusantara Labang Branch and its role in improving digital financial literacy among the public. This study uses a qualitative approach with a descriptive method. Data was collected through in-depth interviews, observations, and documentation of five active customers who have used the Mobile UGT service. The results show that customers generally have a positive perception of the Mobile UGT service. The application is considered easy to use, practical, and able to facilitate various financial transactions such as checking balances, transferring funds, and making payments, without having to come directly to the BMT office. In addition to increasing transaction efficiency, the use of Mobile UGT also contributes to improving customers' digital financial literacy, as reflected in their increased understanding of income and expenditure management, budget planning, utilization of digital transaction features, and awareness of data and account security. However, this study also found several obstacles, mainly related to technical disruptions to the application and internet network limitations. Overall, the Mobile UGT service plays an important role in supporting customers' financial independence and digital financial inclusion. This study recommends strengthening technological infrastructure and continuing education programs to optimize the benefits of digital financial services in the BMT environment.

Fatmy Yaumil Akhir Jafar; Fitri Noerhidayanti; Fitriyana Fitriyana; Said Abdusysysyahid

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The practice of fishing using bombs (blast fishing) presents a serious threat to marine ecosystems and the sustainability of coastal communities' livelihoods. Law enforcement against these violations faces complex challenges, especially in large areas of water with limited fleet and patrol personnel. Perpetrators who move quickly and change locations, coupled with the lack of reports from the public due to fear or social ties, further complicate enforcement efforts. In addition, access to hidden locations and coordination between law enforcement agencies that are not optimal are also the main obstacles. Global studies confirm that the lack of effective law enforcement and adequate governance is a significant driver of these destructive practices, even beyond socio-economic factors. Therefore, a comprehensive strategy is needed that includes strengthening integrated marine patrols on a regular basis, imposing strict sanctions, increasing socialization of the dangers of fish bombs, and the active involvement of coastal communities as supervisors. A synergistic approach between law enforcement officials and local communities, combining prevention and joint management measures, is key to achieving effective marine conservation and sustainable management of fishery resources.

Juliana Juliana; Carin Anjani; Delvina Colen Henata; Yossinomita Yossinomita

Prosiding Seminar Nasional Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

This research aims to analyze the public's perception of career women's efforts in achieving work-life balance, as well as its impact on the dual role experience. The research focus includes the view of society, obstacles experienced by women, and the social implications of the dual role of women. The results of the study based on the questionnaire showed that 74,94% of the people had a positive perception of career women and judged that the balance of work and life can be achieved through time management and family support, while 25,06% had a neutral to negative perception that considered that career women were not optimal in carrying out domestic roles, thus causing social pressure and role conflicts. This perception contributes to stress levels, emotional fatigue, and difficulties in achieving work-life balance. This finding also reveals that education factors, working experience with women, family roles, and social environment affect the formation of perceptions. This research is expected to contribute in increasing public understanding and encouraging policies that support women's careers both in social and work.

Nurul Hafifah Gea; Rahmaiya Rambe

Studi Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research aims to understand how public perceptions and responses to social conflict are shaped in the digital era, marked by advances in information and communication technology. Using a descriptive qualitative approach and library research methods, this study analyzes various literature, journals, and previous research findings that address the relationship between digital media, social perceptions, and conflict dynamics. The results indicate that digital media plays a central role in shaping public perspectives on social conflict. Rapid, widespread, and interactive access to information makes it easier for people to engage in social issues, both actively through online campaigns and passively as observers. However, this phenomenon also poses challenges in the form of perceptual bias, the spread of hoaxes, and increased social polarization due to the dominance of certain narratives in the digital space. On the other hand, digital media also opens up opportunities for collective awareness, social empathy, and public participation in conflict resolution efforts. Therefore, improving digital literacy and media ethics are crucial factors in building a critical, rational, and peaceful society amidst the complexity of social interactions in cyberspace.

Dhea Nurisma; Efendi Sugianto; Rahmiati Ranti Pawari; Nur Naini Muna; Nora Rahma Aprilika +7 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze community perceptions of the application of legal and economic principles of food security in Rias Village, Toboali District. Food security is a crucial issue because it is directly related to survival, welfare, and regional economic stability. However, the community's understanding of food security is often limited to food availability, without considering its relationship with legislation and the dynamics of the village economy. The research method used was qualitative with a descriptive approach that included in-depth interviews, observation, and documentation of the local community. The results of the study show that the people of Rias Village have a positive perception of the importance of food security, especially from an economic perspective, such as market access, food prices, and business capital. However, understanding of legal aspects is still limited, especially regarding government and local regulations that should protect the community's right to access food. This perception confirms that the successful implementation of food security principles in Rias Village is influenced by legal policies that favor the community and economic strategies that encourage local food self-sufficiency.

Skolastika Widiatikasyanti; Elinda Tria Wati

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Jati Larangan Park in Iroyudan Hamlet, Bantul Regency, is a community-based tourism area with historical, cultural, and natural potential. Despite its appeal as a religious and outdoor tourism destination, the park experienced a decline in activity following the COVID-19 pandemic. This study aims to analyze community perceptions of the development of Jati Larangan Park to support participatory and sustainable tourism development strategies. The research method used a qualitative descriptive approach with data collection techniques including in-depth interviews, observation, and documentation. The results indicate that the community has a positive perception of the park because it is considered capable of providing economic, social, and cultural benefits. Youth groups, MSMEs, and the general public recognize the importance of this tourism revival, although management is still hampered by human resources, weak institutional structures of the Tourism Awareness Group (Pokdarwis), and a lack of digital literacy for the promotion and marketing of local products. Community involvement is reflected in the spirit of mutual cooperation and the desire to revitalize the park through various tourism activities. However, a more systematic strategy is still needed in terms of institutional strengthening, youth empowerment, MSME capacity development, and digital promotion. With a Community-Based Tourism (CBT) approach, Jati Larangan Park has the potential to become a leading destination in Bantul with collaborative and sustainable management. In addition to social and economic aspects, the development of Jati Larangan Park must also consider environmental and spatial planning dimensions. Currently, parts of the park are poorly managed, with a lack of sanitation facilities, information boards, and accessible tourist routes for the elderly and people with disabilities. This presents a challenge in realizing an inclusive and comfortable destination.

Agus Sarwo Edy Sudrajat; Lani Aulia Maharani

SARGA: Journal of Architecture and Urbanism 2025 Universitas 17 Agustus 1945

Transportasi memiliki peran penting dalam mobilitas masyarakat, namun juga memicu berbagai permasalahan, terutama di kawasan urban. Transit Oriented Development (TOD) merupakan pendekatan tata ruang yang mengintegrasikan transportasi dan tata guna lahan untuk meningkatkan efisiensi pergerakan. Penelitian ini bertujuan untuk mengevaluasi kesesuaian penerapan prinsip TOD pada rute BRT Koridor 7 berdasarkan persepsi pengguna dalam radius 800 meter. Penelitian ini merupakan penelitian kuantitatif dengan dasar pemikiran deduktif serta menggunakan metode survei dan kuesioner. Pengambilan sampel menggunakan teknik multistage random sampling dengan jumlah 6 halte BRT dan pengguna BRT sebagai responden. Metode analisis yang digunakan adalah deskriptif kuantitatif dengan teknik analisis spasial buffer, skoring, dan deskriptif. Hasil penelitian menunjukkan bahwa, berdasarkan analisis spasial hanya 14–28% halte Koridor 7 memenuhi prinsip TOD dan tergolong kategori rendah. Sedangkan berdasarkan hasil persepsi pengguna mencatat skor 3,541 (33,09%) yang mengindikasikan tingkat kesesuaian sedang. Perbedaan hasil ini dipengaruhi oleh perbedaan indikator: analisis spasial mengacu pada prinsip 3D (Diversity, Density, Design), sedangkan survei persepsi berdasarkan pada prinsip 8 ITDP (2017). Hasil penelitian menegaskan pentingnya integrasi pendekatan spasial dan persepsi pengguna dalam menilai kesesuaian TOD untuk optimalisasi transportasi massal di Kota Semarang.

Aisyah Khairani Lubis; Azza Bunaia; Muhammad Raghid Alfatiy

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to explore the perceptions of students, micro, small, and medium enterprises (MSMEs), and the general public regarding the role of the Merah Putih Cooperative in supporting and strengthening economic development. Cooperatives are recognized as important economic institutions that promote collective welfare, particularly for small-scale entrepreneurs. This research adopts a descriptive survey method, with data collected through questionnaires distributed to 30 respondents representing students, MSME actors, and community members. The data were analyzed using descriptive techniques to capture respondents’ views on the cooperative’s contribution to economic activities. The findings indicate that the majority of respondents perceive the Merah Putih Cooperative as playing a significant and strategic role in supporting the growth of micro-enterprises. The cooperative is considered effective in expanding business networks, facilitating cooperation among members, and contributing to improvements in members’ economic welfare. In addition, respondents believe that the cooperative helps strengthen local economic resilience by encouraging mutual support and shared economic interests. However, the study also reveals several challenges that need to be addressed. Respondents highlighted the need for improvements in service efficiency, organizational management, and access to capital to ensure that the cooperative’s benefits are distributed more evenly. Strengthening institutional capacity, enhancing transparency, and increasing financial accessibility are essential steps to optimize the role of the Merah Putih Cooperative in sustainable economic development.

Gitawijaya, Dhea; Siswandi, Arif; Afrianto, Irfan

Dinamik 2025 Universitas Stikubank

Perkembangan teknologi layanan internet di Indonesia memengaruhi berbagai sektor industri, termasuk sektor makanan di PT Sarimelati Kencana Tbk. Perusahaan awalnya menggunakan layanan IndiHome, namun menghadapi tantangan seperti tingginya biaya dan ketidakstabilan jaringan yang berdampak pada efisiensi operasional. Sebagai alternatif, layanan Starlink hadir dengan jaringan satelit yang menjangkau wilayah luas dan mendapat respons publik yang lebih positif. Penelitian ini bertujuan untuk menganalisis sentimen masyarakat terhadap IndiHome dan Starlink menggunakan metode Naïve Bayes yang dievaluasi melalui K-Fold Cross Validation. Data dikumpulkan dari media sosial X (sebelumnya Twitter) dengan total 14.200 tweet (7100 tweet untuk IndiHome dan 7100 untuk Starlink), yang kemudian diproses melalui tahapan preprocessing seperti cleansing, tokenizing, stopword removal, dan stemming. Hasil pengujian menunjukkan bahwa metode Naïve Bayes memberikan akurasi terbaik pada data Starlink sebesar 83,74%, sedangkan pada IndiHome sebesar 73,31%. Analisis preferensi menunjukkan bahwa sentimen positif terhadap IndiHome sebesar 34%, sedangkan Starlink mencapai 47%.Temuan ini menunjukkan bahwa Starlink lebih unggul dalam persepsi publik dibandingkan IndiHome. Oleh karena itu, hasil penelitian ini dapat menjadi dasar pertimbangan strategis bagi PT Sarimelati Kencana Tbk. dalam memilih penyedia layanan internet yang lebih stabil, efisien, dan mendukung kelancaran operasional perusahaan.

Anna Rizqiqotul Maghfiroh; Suparjo

Jurnal Miftahul Ilmi: Jurnal Pendidikan Agama Islam 2025 STIKes Ibnu Sina Ajibarang

Penelitian ini bertujuan untuk mengeksplorasi persepsi guru tentang pengaruh lingkungan sosial terhadap sikap siswa dalam pembelajaran agama Islam di SMK Ma'arif NU 1 Kembaran. Penelitian ini menggunakan metode kualitatif untuk memahami secara mendalam bagaimana guru mempersepsikan peran lingkungan sosial dalam membentuk sikap siswa terhadap pembelajaran agama Islam. Hasil penelitian menunjukkan bahwa lingkungan sosial memainkan peran penting dalam membentuk sikap belajar dan keterlibatan siswa dalam pendidikan agama. Guru mempersepsikan bahwa lingkungan sosial, termasuk keluarga, teman sebaya, dan masyarakat, dapat mempengaruhi motivasi, minat, dan kesadaran siswa dalam mempelajari agama Islam. Penelitian ini memberikan kontribusi pada pengembangan pembelajaran agama Islam dan dapat menjadi referensi bagi guru dan peneliti lain dalam memahami peran lingkungan sosial dalam pendidikan agama. Dengan memahami persepsi guru tentang lingkungan sosial, sekolah dan lembaga pendidikan dapat mengembangkan strategi yang lebih efektif untuk meningkatkan kualitas pembelajaran agama Islam dan mengatasi tantangan yang dihadapi siswa dalam lingkungan sosial.

Blasius Yolfarin Becang; Erniwati Erniwati; Nurdyansa Nurdyansa

Jurnal Penelitian Komunikasi dan Sosialisasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

This research is motivated by the miscommunication that has recently occurred in the city of Makassar between Makassar community members and Papuan students, so it is interesting to study from the perspective of intercultural communication with the aim of knowing the intercultural communication process that occurs and the factors that influence the intercultural communication process between the Makassar community and Papuan students in the city of Makassar. The method used in this study is a qualitative descriptive method and the researcher used a purposive sampling technique to select subjects with 4 Papuan students and 7 Makassar community members so that the total number of informants was 11. The data sources used were primary and secondary data sources related to the empirical situation or condition with interviews and documentation in order to obtain primary data regarding the purpose of the study. The results of this study indicate that the intercultural communication process carried out by the Makassar community and Papuan students occurred quite smoothly with an attitude of mutual cooperation, tolerance and being quite friendly to each other and living side by side. The obstacles to intercultural communication, both Papuan students and Makassar community still have difficulty in understanding each cultural difference. Other obstacles in intercultural communication are differences in language, dialect and their perceptions in assessing each culture.

Rahma Rifki Ananda; Dipo Oktavian; Putri Sartika; Mohd. Robih Apriyanto

Router : Jurnal Teknik Informatika dan Terapan 2025 Asosiasi Profesi Telekomunikasi dan Informatika Indonesia

The increasingly complex traffic problems in Pekanbaru, marked by an increase in the number of vehicles, have prompted the government to implement Electronic Traffic Law Enforcement (ETLE) as an effort to improve public order and provide effective, efficient, transparent, and accountable public services. ETLE, which falls under the category of Smart Environment, uses camera and sensor technology to automatically detect various traffic violations. The implementation of ETLE in Pekanbaru began in March 2021 at four strategic locations. This study aims to examine the perceptions of Pekanbaru residents regarding the implementation of ETLE, including positive and negative aspects, as well as concerns related to system accuracy and flexibility in the field. Using a quantitative approach with a survey method, data was collected through questionnaires from 100 road users in Pekanbaru. The results of the study indicate that the public generally has a positive view of ETLE in creating traffic order and fairness, but there are also significant concerns regarding insufficient socialization, potential system errors, and procedural complexity. Implications: This study is expected to provide constructive input for authorities to improve the ETLE system and socialization strategies in the future

Luluk Kamila Iftitakhurrohmah; Clara Sinta Pratiwi

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study is motivated by the ongoing practice of oral dakwah methods amidst the rapid development of technology and the growing variety of dakwah media. Although digital dakwah is increasingly widespread, direct oral preaching still holds a special place in the hearts of the community. The focus of this research is the perception of the Talunblandong Village community towards the oral dakwah delivered by Kiai Falaqul Alam, as well as how they receive and interpret it. This study also examines the impact of this dakwah on the social and religious life of the community. The research employs a qualitative approach with Edmund Husserl’s phenomenological method, emphasizing individuals’ subjective experiences. Data were collected through in-depth interviews, observation, and documentation involving community members who attend Kiai Falaqul Alam’s dakwah. Data analysis was conducted using Descriptive Phenomenological Research (PFD), including unit of meaning description, psychological description, structural description, and thematic synthesis. This process aims to uncover the deepest meaning of the community’s experience of the dakwah they receive. The results show that Kiai Falaqul Alam is perceived as a wise preacher with an easy-to-understand and socially relevant preaching style. The community responds enthusiastically because the content of the sermons meets their spiritual needs and everyday life. The dakwah has positively impacted the community by increasing religious awareness, changing behaviors, and fostering a spirit of togetherness. This indicates that oral dakwah remains an effective method for conveying Islamic values in a touching and lasting way.

Pipin Fitriasari; Maria Yanida

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze the impact of risk perception, financial technology, on the interest of the people of Balikpapan City to invest in the capital market. This type of research is quantitative research, with a questionnaire as the research instrument. The population in this research is the people of Balikpapan City with several criteria. The sampling technique uses incidental sampling. Based on the sampling method, a sample of 216 respondents. The results of this research show that  risk perception, financial technology have a positive and significant effect on the interest in investing in the capital market among the people of Balikpapan City.

Nabila Nandayanti; Aisyah Mega Benazira; Nurul Azmi Muhamad Tauhid; Pingkan Salsa Hadiansyah; Mia Lasmi Wardiyah

Jurnal Ekonomi dan Keuangan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Evaluating changes in public perceptions of gold investment before and after price increases is the objective of this study. The background of this study rests on the assumption that gold price volatility can affect an individual's interest in and view of gold as an investment vehicle. This study used a quantitative approach by distributing questionnaires using a Likert scale to 50 respondents, the results of which were analyzed using the paired sample t-test. The results of the analysis show that there is no statistically significant difference in people's perceptions before and after the gold price increase (significance value 0.363 > 0.05). The findings of this study indicate that the public still views gold as a safe and stable investment asset in the long term, regardless of price changes in the short term. The results of this study can be used as a reference by market participants and financial planners to understand the tendency of public attitudes towards gold investment.

Aiso Gusti

Kajian Ekonomi dan Akuntansi Terapan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the influence of community perception on the success of village fund management, with a case study in Murjail Village. Village funds are an important instrument in supporting the development and welfare of village communities as mandated in Law Number 6 of 2014 concerning Villages. The success of village fund management is not only determined by administrative and technical aspects, but also by the perception of the community as beneficiaries. The research method used is a quantitative descriptive method with data collection techniques through questionnaires distributed to people aged 18 years and over. Of the 110 questionnaires issued, 99 of them were returned and analyzed. The results of the analysis show that there is a significant relationship between community perception (X) and the success of village fund management (Y) with a correlation coefficient value of 0.373 and a significance value (p-value) of 0.000 (<0.05). The coefficient of determination shows that community perception contributes 22.6% to the success of village fund management, while the rest is influenced by other factors. This finding shows the importance of building positive community perception in supporting the effectiveness of village fund management.

Ammy A. Felle; Frans A. Asmuruf; Basa T Rumahorbo

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

Limited land in the urban area of Jayapura Regency is a major challenge in the provision of Green Open Space (RTH), even though the existence of RTH is very important to maintain ecological balance and the quality of the community's living environment. In this context, the Dosay Public Cemetery (TPU) has great potential to be optimized as an alternative green space that is multifunctional-ecological, social, and aesthetic. This study aims to assess community perceptions of the utilization of TPU Dosay as a green space, as well as to formulate a strategy for its sustainable development. The approach used was mixed methods, with data collection through a survey using a Likert scale to 35 respondents, open interviews with 9 key informants, as well as SWOT and AHP analysis. The results showed that most people support the development of TPU Dosay as a reflective green space that is comfortable and ecologically valuable. From the results of AHP analysis, policy and regulation aspects are the top priorities in the development strategy, followed by vegetation and accessibility aspects. Strategic recommendations include the preparation of adaptive vegetation zoning, strengthening the local policy framework, active involvement of indigenous communities, and cross-sector collaboration between local governments, academics and the private sector. With the right strategy, the development of TPU Dosay is expected to be an innovative solution in overcoming the shortage of green spaces in Jayapura Regency.

Jihan Zahira Nurista; Geni Novella; Muhammad Ikhwanurrahim; Salma Syakira

Jurnal Publikasi Ilmu Psikologi. 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

This study examines public perceptions of the practice of "dawn attack" in the 2024 election, which is a form of money politics that is still rampant in Indonesia. This study aims to understand how the public assesses the impact of such practices on democratic integrity and voter behavior. This study involved 101 respondents with diverse backgrounds, the majority of whom were students, and some came from other professions such as civil servants, teachers, entrepreneurs, and medical personnel. Data collection was carried out through an open questionnaire, which was then analyzed using thematic methods to identify the main patterns in the community's view. The results of the study showed that the majority of respondents considered the dawn attack as a form of political manipulation that undermined the principle of fairness in elections. As many as 56.4% of respondents admitted that they had seen or knew of this practice, with the main impact in the form of temporary economic benefits and changes in voter behavior. This study highlights the importance of concrete steps in suppressing the practice of money politics, including through stricter law enforcement and political education for the public. Thus, this research is expected to contribute to efforts to create a fairer, more transparent, and democratic electoral system in the future.