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Waqf is one of the instruments of Islamic economics that holds great potential for improving community welfare and promoting sustainable socioeconomic development. However, this potential has not been fully realized due to low public participation in waqf. This situation indicates that messages and education regarding waqf have not been effectively communicated to the general public. This study aims to analyze how the distribution, promotion, and advertising of waqf messages are conducted to the public through a case study of the Indonesian Waqf Board in South Tangerang City. The method used is a descriptive qualitative approach with a constructivist paradigm. Data collection was conducted through interviews, observations, documentation, and literature review to obtain a comprehensive picture of the waqf communication strategies implemented. The results of the study indicate that the distribution of waqf messages is still limited to seminars, workshops, and incidental activities, resulting in uneven information reach. Waqf promotion has also not been conducted consistently and remains conventional, while the use of digital advertising and social media has not been maximized. The main obstacles faced include low public literacy regarding waqf, a lack of professionalism among waqf administrators, and minimal public trust in waqf management. This study concludes that the development of waqf requires modern communication strategies through the digitization of messages, consistent promotion, increased institutional transparency, and intensive use of social media in order to significantly increase public participation in waqf.

This study aims to analyze the simultaneous and partial effects of advertising and price on consumer purchase intention at Elshinta Swalayan Sukaraja. The research employed a quantitative method with a survey approach to collect empirical data from respondents. The sampling technique used was incidental sampling, with a total of 100 consumers who shopped at Elshinta Swalayan Sukaraja. Data were collected through questionnaires and analyzed using multiple linear regression to determine the relationships and effects among the studied variables. The results revealed that advertising and price simultaneously have a significant influence on consumer purchase intention. Partially, advertising has a significant effect on increasing purchase intention through the delivery of persuasive and attractive promotional messages. Meanwhile, the price variable also shows a positive influence, indicating that competitive pricing can strengthen consumers’ purchase decisions. Therefore, this study highlights the importance of integrating promotional strategies and pricing policies to enhance consumer purchase intention and improve the retail store’s competitiveness in the local market.

Social media has become one of the main media for distributing various advertising content in today's digital era. However, the spread of advertising content on social media also brings new challenges. Social media, especially TikTok, has a high virality rate, which means that content can spread quickly, both positively and negatively. The TikTok account @ngobrolsantaiindonesia uploaded a promotional advertisement for Borobudur Temple. The entire narrative in the advertising content openly alludes to other religions, namely Islam. This study uses a research approach in the form of a literature study or can be called library research. Indonesia has guidelines that must be respected, namely the Indonesian Advertising Ethics or abbreviated as EPI. The EPI contains a system of values ​​and integrated guidelines for manners (code of conducts) and procedures (code of practices) that apply to all advertising actors in Indonesia. According to the Indonesian Advertising Ethics, advertisements must be honest, correct, and responsible. It was concluded that the violation committed by the TikTok account @ngobrolsantaiindonesia was offending SARA, more specifically other religions.

Advertising not only serves as a promotional tool, but also reflects corporate social responsibility. This research aims to analyze the relationship between marketing strategy and the application of ethics in advertising, using a descriptive qualitative approach. Tokopedia's “Selalu Ada Selalu Bisa” campaign was used as the main case study to examine ethical communication practices in advertising. The results show that advertisements that emphasize honesty, transparency, and social empathy are able to build consumer trust, strengthen brand image, and increase loyalty. Conversely, misleading advertisements or exploitation of vulnerable groups can damage reputation and public trust. In the fast-paced digital era, a mix of formal regulation and self-regulation is important to maintain the ethics of marketing communications. This study concludes that ethics is not an obstacle to creativity, but rather a strategic foundation that strengthens business sustainability and long-term relationships with society.

Social media has become a strategic space in the digital advertisin landscape including for illegal promotions such as online gambling. This study discusses covert advertising practices by entertainment accounts on Instagram that subtly promote gambling websites through watermarks, without disclosing that the content is sponsored. such practices are considered unethical and misleading, particularly for young audiences. this research uses a qualitative descriptive approach through literature review and content observation. the findings reveal that the lack of oversight and ethical awareness among content creators opens opportunities for misuse of social media as a platform for prohibited promotions. additionally, the absence of advertising labels makes it difficult for audiences to distinguish between entertainment and promotion. this study highlights the need for ethical advertising education among content creators, along with stricter regulations and monitoring by relevant authorities. by doing so, unethical and illegal advertising practices can be prevented, protecting the broader public, especially the younger generation, who are highly active on social media.

Digital advertising has changed a lot, especially with the emergence of AI. AI allows companies to create more personalized and relevant ads, which improves the performance of their marketing campaigns. Significant ethical challenges must be addressed behind this innovation. One of the main issues is how AI can be used to generate unethical or even illegal content. This study uses a qualitative approach using a case study method on the CrushOn AI application that advertises on media platforms such as Meta. The results of the study showed that there were violations in the application because there were elements of pornography and porn action, considering that currently users of applications such as Instagram and Facebook are young teenagers, this is considered negative because it has violated the EPI book. There is a need for a clear ethical and regulatory framework for the use of AI technology in advertising. Collaboration with stakeholders, including advertisers and social media platforms, is essential to support ethical advertising practices.

This study examines ethical issues in paid endorsement practices on social media targeting Generation Z in the digital era. Using a literature review approach, the article compiles and analyzes 15 relevant national and international sources to identify the ethical values expected by Gen Z in consuming digital advertisements. The findings show that transparency, authenticity, and credibility are the main principles that influencers and brands must uphold for their marketing communication to be positively received by younger audiences. Moreover, there is an urgent need to establish stronger regulations and enhance media literacy education to empower Gen Z in critically evaluating covert commercial content. These findings hold significant implications for policymakers, communication industry practitioners, and scholars in shaping ethical and sustainable digital advertising practices.

The rapid development of technology and social media has given rise to new trends in marketing strategies, one of which is the use of Influencers as promotional media. Influencers are often utilized as intermediaries between brands and consumers due to their perceived ability to shape public opinion and influence purchasing decisions. However, various ethical issues have emerged in advertising practices involving Influencers, particularly concerning transparency, honesty, and social responsibility. Many Influencers promote products without disclosing that the content is paid advertising. Such practices can mislead consumers and damage the reputations of both the Influencer and the associated brand. Another critical issue is the promotion of products that do not align with the Influencer’s personal values, as well as the lack of protection for vulnerable groups, such as children. Therefore, the implementation of strict and comprehensive advertising ethics is essential. This study highlights the importance of digital ethics education for Influencers, the enforcement of clear regulations, and the active role of social media platforms in labeling sponsored content, in order to establish a healthy and responsible digital advertising ecosystem.

The development of social media has encouraged the growth of local fashion brand businesses, including Aerostreet. This shoe brand has succeeded in utilizing TikTok as its main marketing strategy, outperforming other platforms. This research analyzes the strategy of increasing Aerostreet consumer buying interest through advertising on TikTok using digital observation methods, content analysis and secondary data. The research results show that strategies such as In-Feed Ads, Branded Hashtag Challenge, collaboration with influencers, and the use of For You Page (FYP) are effective in increasing brand awareness, engagement, and consumer trust. Creative content and storytelling also play a role in increasing sales conversions. These findings prove that digital marketing on TikTok can help local brands expand their market and increase their competitiveness. For further effectiveness, Aerostreet is advised to continue to innovate in content creation and expand collaboration with appropriate influencers and Key Opinion Leaders (KOL).

Tourism plays an important role in shaping the economic development of cities and communities. Heritage sites have a major impact on the economy, making an important contribution to economic growth and development. 3D digital conservation, apart from being useful for preserving historical heritage, also functions as promotional media by utilizing the Internet of Things (IoT). By making 3D models of historical heritage objects, apart from preserving cultural heritage sites, they are also used as promotional media to increase tourism and economic benefits for the community. From the results obtained, it can show satisfactory results. The 3D shape created can provide an overview and information about the geometric shape and condition of the heritage building site, which is quite well captured. The hope is that this can provide information and attract tourists to visit the historical site, namely "Mount Wudel" in Jepara. Making 3D models will of course increase their attractiveness and also serve as a medium for digital conservation.

Penelitian ini mengidentifikasi strategi komunikasi pemasaran yang diterapkan oleh CV Sultan Promosindo, sebuah event organizer di Grobogan, dalam upaya membangun kepercayaan pelanggan. Hasil penelitian menunjukkan bahwa perusahaan ini menerapkan strategi bauran komunikasi yang meliputi humas, penjualan pribadi, periklanan, dan promosi penjualan. Aktivitas humas dilakukan melalui program-program yang melibatkan klien dan komunitas. Penjualan pribadi diwujudkan melalui interaksi langsung dengan klien, seperti presentasi dan pertukaran informasi. Periklanan memanfaatkan media sosial seperti Instagram, halaman web, YouTube, dan TikTok untuk tujuan promosi dan penyebaran informasi. Promosi penjualan dilakukan melalui konferensi pers dengan melibatkan mitra media lokal dan reporter portal online untuk meliput acara. Analisis SWOT digunakan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi CV Sultan Promosindo. Meskipun strategi-strategi ini terbukti efektif dalam membangun kerjasama dengan pelanggan, beberapa kendala komunikasi masih ditemui, seperti kesenjangan pengetahuan mengenai acara, kesulitan meyakinkan klien tentang ide yang ditawarkan, dan gangguan proses internal klien yang menghambat timeline kerja event organizer. Implikasi dari penelitian ini menunjukkan pentingnya CV Sultan Promosindo untuk lebih proaktif dalam memanfaatkan media baru yang berkembang, serta memperkuat iklan di media massa agar promosi dapat menjangkau khalayak yang lebih luas. Penelitian ini diharapkan dapat menjadi referensi bagi usaha di bidang jasa untuk meningkatkan kredibilitas dan kepercayaan pelanggan serta bermanfaat bagi mahasiswa dalam menyelesaikan tugas akhir serupa.

Advertising is an important tool in marketing communications, where creativity plays a key role in attracting consumer attention and conveying messages. However, there is a social responsibility that advertisers must uphold to ensure that the messages conveyed are not only creative but also ethical and do not harm society. This journal explores how a balance between creativity and social responsibility can be achieved in advertising practice.

The ethical dilemmas in advertising have long posed significant challenges for marketers and organizations. This paper aims to explore these dilemmas, highlighting the controversy often associated with advertising practices. Through a detailed examination of case studies and theoretical frameworks, we provide insights into the strategies employed by companies to navigate these ethical challenges. The study concludes with recommendations for more ethical advertising practices that align with both consumer expectations and regulatory standards.

This study examines the impact of advertising ethics on the effectiveness of public service advertisements. It aims to evaluate how adherence to ethical guidelines influences audience perception, trust, and behavioral responses. The research uses qualitative surveys to provide a comprehensive analysis. Findings indicate a significant positive correlation between ethical advertising practices and the effectiveness of public service campaigns, suggesting that ethical considerations are critical for successful public communication.  

Advertising ethics regulate advertising practices to ensure that advertisements delivered to consumers are accurate, honest, and not misleading. Unethical or inappropriate advertising can harm consumers by providing false or misleading information, which can ultimately damage brand reputation and consumer trust. The approach used in this study is a qualitative approach using a case study method on the Sedaap noodle advertisement, Tasty Beef Yakiniku version. The results of the study showed that there were violations of the Indonesian Advertising Ethics (EPI) that were not yet known by many people, so that they could mislead consumers who watched them. Advertisers must pay attention to norms, regulations, customs and traditions in producing advertisements so that unwanted incidents do not occur and also do not offend the community affected by the advertisements made to avoid controversy among the community

This study aims to examine the role of advertising ethics in preventing misleading advertisements in the increasingly digital era. The research method used is descriptive qualitative, utilizing literature review and document analysis. Data were collected through the analysis of relevant documents such as journal articles, books, research reports, advertising regulations, and industry codes of ethics. The findings indicate that advertising ethics principles, such as truthfulness, honesty, transparency, social responsibility, and respect for consumers, are crucial in maintaining the integrity of the advertising industry and protecting consumers from false or deceptive information. Additionally, effective oversight and regulation mechanisms by regulatory bodies like the FTC and ASA play a crucial role in enforcing these ethical standards. The study recommends developing new ethical standards to accommodate technological advancements and modern advertising practices to ensure advertisements remain fair and responsible.

This study examines the advertising ethics and social impact of Lifebuoy soap advertisement with the theme "5 Tahun Bisa untuk NTT" (5 Years for NTT), aired in Bitobe Village, East Nusa Tenggara in 2023. Bitobe Village was chosen due to its representation of the typical socio-economic conditions in East Nusa Tenggara, often facing challenges related to sanitation and health. The research aims to analyze how the advertisement message is understood and received by the local community, as well as the implications of this message on hygiene-related behaviors and attitudes. The methods employed include content analysis of the advertisement and a social impact study through interviews and direct observations with the residents of Bitobe Village. The findings are expected to provide deeper insights into advertising ethics practices in a local context and their contribution to social change in marginalized communities.

This study analyzes ethical violations in advertising (EPI) within television commercials, using the Ichitan "Want the Real One" commercial as a case study. The primary objective of this research is to identify and disseminate the ethical breaches occurring in the advertisement and their impact on consumer perception. The research method employed is qualitative content analysis with a descriptive approach. Data were collected through advertisement observation and a literature review related to advertising ethics. The study results indicate that the Ichitan "Want the Real One" commercial violates several principles of advertising ethics, including the use of misleading claims and inaccurate representations. The impact of these violations is the emergence of negative perceptions among consumers toward the Ichitan brand. This research suggests that advertisers should adhere more closely to ethical standards in creating advertisements to maintain consumer trust and reputation.

This research examines violations of advertising ethics in Le Minerale billboard advertisements in the city of Bandung which exploit children. The advertisement may use images or situations of children in a manner that is inappropriate or inconsistent with applicable social or cultural norms. This research aims to investigate, describe in depth the violations of advertising ethics that occurred in Le Minerale billboard advertisements in the city of Bandung and also analyze the implications of these violations for more moral advertising practices in the future. It is hoped that the results of this research will provide deeper insight into ethical advertising practices.

The medical tourism industry in Indonesia has great potential for economic growth and development of health services. However, to ensure international patients receive accurate information and quality care, proper legal regulation of health information and advertising is essential. This article presents an analysis of the legal arrangements related to advertising and health information in Indonesian medical tourism. Based on a normative juridical approach, this article reviews relevant legal regulations, such as Regulation of the Minister of Health of the Republic of Indonesia Number 76 of 2015 concerning Medical Tourism Services.