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Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital dalam meningkatkan penjualan pada Usaha Buraq Telur di Terminal Pangkajenne, Kabupaten Sidenreng Rappang. Latar belakang penelitian ini didasarkan pada tingginya tingkat persaingan antar pelaku usaha telur di pasar lokal yang menuntut strategi pemasaran yang lebih adaptif, khususnya melalui pemanfaatan media digital sederhana seperti WhatsApp dan Facebook. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan menggunakan perangkat lunak NVivo 12 Plus untuk mengorganisasi dan mengidentifikasi tema-tema strategis dalam praktik komunikasi pemasaran. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran digital terbukti efektif dalam mendukung peningkatan penjualan. Personal selling menjadi strategi dominan dengan proporsi 29,38%, diikuti oleh promosi penjualan (25,28%) dan pemasaran langsung (20,94%). Aspek ini menunjukkan bahwa interaksi personal, penawaran khusus, dan komunikasi digital sederhana mampu membangun kedekatan dengan konsumen sekaligus meningkatkan loyalitas. Dari perspektif bauran pemasaran, indikator harga menempati posisi tertinggi sebesar 27,86%, disusul produk (26,24%) dan tempat (25,30%), sedangkan promosi berada di posisi terendah yaitu 20,60%. Temuan ini menegaskan bahwa strategi penetapan harga yang kompetitif, kualitas produk yang terjaga, serta distribusi yang tepat memiliki pengaruh signifikan terhadap peningkatan penjualan, meskipun promosi digital masih sederhana. Kesimpulannya, keberhasilan strategi komunikasi pemasaran digital pada Usaha Buraq Telur dipengaruhi oleh kombinasi antara komunikasi interpersonal, bauran pemasaran yang seimbang, serta pemanfaatan media digital yang konsisten. Penelitian ini memberikan kontribusi praktis bagi UMKM dalam mengoptimalkan strategi digital untuk meningkatkan daya saing di pasar lokal.

This study aims to analyze the extent to which Sharia principles can stabilize the micro, small, and medium enterprises (MSME) market through the framework of Islamic demand and supply theory. In conventional economic systems, price fluctuations and market instability are common challenges for MSMEs. In contrast, Islamic economics offers a value-based approach that emphasizes honesty, justice, the prohibition of exploitation, and the concept of fair pricing (tsaman al-mitsli). This research employs a library research method by reviewing primary and secondary sources, including scholarly journals, classical Islamic economic texts, and recent empirical studies. The findings indicate that implementing Sharia principles fosters market stability through the reinforcement of business ethics, transparent information, and the utilization of Islamic instruments such as zakat, infaq, and profit-sharing-based financing. Furthermore, the concept of barakah (blessing) in transactions strengthens consumer loyalty and business resilience. This study concludes that Sharia principles are not only normative but also practical and strategic in addressing the challenges of market instability in the MSME sector. However, this research is limited to theoretical analysis and lacks empirical field data; therefore, future research employing quantitative or case study approaches is strongly recommended.

This study aims to analyze the price elasticity of demand and supply of local lemon oranges in Indonesia, a key horticultural commodity. The data used are historical records of prices and demand in Sleman Regency (2003–2006), as well as consumption and supply in Medan City (2010–2011). The research adopts a quantitative approach using price elasticity analysis with the midpoint formula. The results show that demand is inelastic (Ed < 1), meaning that price changes do not significantly affect lemon demand. On the other hand, supply is elastic (Es > 1), indicating a strong producer response to price changes. These findings are essential for price-setting strategies, production increase planning, and managerial decision-making in maintaining the stability of local lemon supply and prices in the domestic market.

This paper discusses the concept of demand and supply, both from the perspective of conventional economics and Islamic economics. In conventional economics, the relationship between price and quantity of goods demanded or offered is explained through basic laws that are widely known. Several simple illustrations, such as the case of chili prices and children's clothes, are used to facilitate readers' understanding of the movement of the curve and market equilibrium. Meanwhile, in Islamic economics, the principle of demand and supply still applies, but is framed by sharia values ​​that emphasize justice, ethics, and social responsibility. Consumption and production are not solely directed at profit, but also consider aspects of usefulness and sustainability. Thus, Islamic economics offers an approach that is not only rational, but also morally charged.

The purpose of the study was to determine the form of pricing strategy, the implementation of pricing strategy and the implications of the bidding pricing strategy to win the tender at PT. Vidya Radeva Artha. The research methodology used a descriptive qualitative method, with observation, interview, and documentation data collection techniques. The results of this study consist of three important points, namely: The form of the bidding pricing strategy to win the tender at PT. Vidya Radeva Artha, namely the cost-plus pricing strategy, the value-based pricing strategy, and the penetration pricing strategy (low pricing). The process of the bidding pricing strategy to win the tender at PT. Vidya Radeva Artha is from the cost of goods added to other costs which are then carried out by increasing the profit margin by 10% -60%. The implications of the cost-based pricing strategy are carried out for middle-type tenders, namely tenders with quantities that are neither large nor small, the cost-based pricing strategy is carried out for special custom tenders from PT. Trakindo, namely tenders with quantities that are not large but are certain to win the tender, and finally the penetration pricing strategy is carried out for consumer goods tenders with quantities that are large compared to other tenders.

Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, dan sosial media marketing skincare Somethinc terhadap keputusan pembelian konsumen. Penelitian ini dilakukan mengingat semakin tingginya minat masyarakat terhadap produk perawatan kulit dan banyaknya merek yang menawarkan produk serupa dengan berbagai variasi harga dan kualitas. Data dikumpulkan melalui survei yang melibatkan 100 responden pengguna produk skincare Somethinc di wilayah Palembang. Metode analisis yang digunakan adalah analisis regresi linier berganda untuk mengetahui seberapa besar pengaruh variabel harga, kualitas produk, dan sosial media marketing terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa harga, kualitas produk, dan sosial media marketing memiliki pengaruh signifikan terhadap keputusan pembelian. Secara khusus, kualitas produk memiliki pengaruh yang lebih besar dibandingkan dengan harga. Konsumen cenderung lebih memperhatikan efektivitas dan keamanan produk dalam memilih skincare. Meskipun demikian, harga tetap menjadi faktor penting yang mempengaruhi daya beli dan persepsi nilai dari produk tersebut. Kesimpulannya, untuk meningkatkan keputusan pembelian, produsen skincare seperti Somethinc perlu fokus pada peningkatan kualitas produk sambil mempertahankan harga yang kompetitif. Strategi pemasaran yang menekankan pada keunggulan kualitas produk serta penawaran harga yang sesuai dengan nilai yang diberikan akan membantu menarik lebih banyak konsumen.