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This research investigates the impact of service quality on customer satisfaction at PT. Pawnshop. Through analysis of survey data, it was found that service quality, including responsiveness, reliability, assurance, empathy, and physical evidence, positively influences customer satisfaction. These results provide insight for PT. Pawnshops to improve their services, strengthen ties with customers, and increase customer satisfaction. The type of research used in this research is qualitative research with descriptive methods. The descriptive method is considered suitable for explaining the influence of service quality on customer satisfaction at PT. Pawnshop. The data in this research report was obtained in accordance with books, journals, articles, theses, the internet and so on related to the research topic. The results of the research and discussion can be concluded from the five dimensions of service quality, the most important dimension for customers is guarantee, because customers prioritize security, comfort and trust in transactions with PT. Pawnshop. Conclusion This research has the implication that PT. Pegadaian must maintain and improve service quality to achieve higher customer satisfaction. PT. Pegadaian must also strengthen relationships with customers by providing services that are in line with customer expectations and needs                                                                              

This research was motivated by the small number of customers at the Rahn Tasjily Agreement at Pegadaian UPS Manggis Bukittinggi. The purpose of this research is to find out how the Rahn Tasjily Agreement is implemented at the UPS Manggis Bukittinggi pawnshop and also to find out the obstacles faced in implementing the Rahn Tasjily Agreement. This research includes field study research with qualitative descriptive methods, and uses primary and secondary data sources, as well as data collection techniques through interviews, observation and documentation. The research results obtained by the author after analyzing the data are the marketing strategy implemented by the UPS Manggis Bukittinggi pawnshop in implementing the Rahn Tasjily Agreement, namely by using Crossselling, Upselling, Literacy. The pricing strategy is good. The implementation of the contract is also good, where the product is made to help people who want to borrow money for business capital, but in terms of promotion it is not optimal. The obstacles faced by the UPS Manggis Bukittinggi pawnshop in implementing the Rahn Tasjily Agreement are limited marketing time, inadequate promotional facilities and a lack of public understanding of the Rahn Tasjily Agreement.  

Subsidiaries are companies whose shares are controlled by other companies, Subsidiaries usually consist of groups, business units that have business fields in different fields. subsidiary companies with parent companies we are talking about PT Pegadaian with PT Bri tbk. PT Pegadaian is PT Pegadaian (Persero), the owner of the Pegadaian brand (brand) is a state-owned company that opened for the first time in Sukabumi.