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Analytics

Agus Suyatno; Saryadi Saryadi; Azzahra Salsa Nabila; Anis Wiji Lestari

International Journal of Management Science and Entrepreneurship 2024 International Forum of Researchers and Lecturers

MSMEs are the business entities that contribute the most to employment in Indonesia. During the 1997 crisis, MSMEs were able to survive and become models in the case of economic crises. However, during the Covid-19 Pandemic, MSMEs are allegedly the most affected. The Indonesian government uses MSMEs to revive economic conditions that have been slumped during the Covid-19 Pandemic. In the midst of the boom, MSMEs in Indonesia, especially the invasion of imported products, need to find solutions in maintaining the sustainable performance of MSMEs. Innovation is needed by paying attention to open innovation and knowledge sharing so that MSMEs can rise again. This research is located in Surakarta, Indonesia with a saturated sample format of 50 Batik MSMEs. Data was obtained from Surakarta Batik MSMEs in the period of October to November 2024. Perseption measuarement in sustainable innovation peroformance, open innovation and knowledge sharing variable.  The analysis tool uses path analysis equipped with t-test, F-test, determination coefficient, correlation test and Sobel test. The sobel test is used to determine the role of variable intervening. Before the analysis, the data is tested using data quality testing (validity and reliability). The findings shown that open innovation significant positive on knowledge sharing. Open  innovation and knowledge sharing have a significant positive effect on sustainability innovation performance. Direct effect, more effective in improving the sustainable innovation performance.  Another finding shows that although open innovation is directly more effective in influencing the sustainable innovation performance. Sobel test, show that knowledge sharing is more emphasized as an intervention although the influence is effective if it is carried out by choosing direct effect. The results of this study contribute to sustainable innovation performance in MSMEs Batik.

Putu Yuan Barananda; Gede Suparna

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The industry in Indonesia has experienced significant development both online and offline, including the fashion industry, which has also undergone rapid growth. This development inevitably alters consumer behavior toward products in the market. One consumer behavior that requires attention is impulse buying, which refers to unplanned purchases. Impulse buying occurs due to emotional factors, which are also influenced by the store atmosphere, prompting spontaneous purchases. This study aims to examine and analyze the role of positive emotion in mediating the relationship between store atmosphere and impulse buying. The research was conducted among customers of the Uniqlo store at Bali Galeria Mall, with a sample size of 160 respondents selected through purposive sampling. Data collection was carried out using questionnaires. The analytical techniques employed include the Classical Assumption Test, Path Analysis, Sobel Test, and Variance Accounted For (VAF) Test. The analysis results indicate that: Store atmosphere has a positive and significant effect on impulse buying, Store atmosphere has a positive and significant effect on positive emotion, Positive emotion has a positive and significant effect on impulse buying, Positive emotion mediates the effect of store atmosphere on impulse buying. The theoretical implications of this study support previous research findings from the perspective of Consumer Behavior Theory. The practical implications provide guidelines for managers and staff at the Uniqlo store at Bali Galeria Mall to enhance customer impulse buying by leveraging store atmosphere and positive emotion.

Nur Hayati; Rizki Maulana; Paradiva BR. Ginting; Asnidar Asnidar; Ahmad Rida

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the effect of the human development index and economic growth on unemployment and poverty in Aceh. This research uses secondary data with a time series of 2013-2022 with the scope of Jogjakarta province. This research model uses a path analysis model using the Eviews application. The results of this research show that the number of labor force directly has a positive and insignificant effect on the level of poverty. The human development index directly has a negative and significant effect on the poverty level The number of labor force directly has a negative and significant effect on the unemployment rate. The human development index directly has a positive and significant effect on unemployment. The poverty level directly has a positive and insignificant effect on the unemployment rate. Indirectly, the number of labor force has a negative and insignificant effect on unemployment through poverty. Indirectly, the human development index has a negative and insignificant effect on unemployment through poverty.

Cut Muzifatul Ummah

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze factors that relate to and influence the performance of employees at the regional secretariat of Nagan Raya district. The research was conducted in August and September 2018 with a sample size of 109 participants and 20 respondents to test the research instruments. The sample for this research was taken randomly (simple random sampling). Path analysis (part analysis), using the SPSS version 21 computer, was used to test the empirical hypothesis. The research results show that Leadership Style (X1) has a direct effect on Job Satisfaction (X3) of = 0.382 or 38.2%, Teamwork (X2) has a direct effect on Job Satisfaction (X3) of = 0.380 or 38%, Job Satisfaction (X3 ) has a direct effect on Employee Performance (Y) of = 0.255 or 25.5%, Leadership Style (X1) has a direct effect on Employee Performance (Y) of = 0.238 or 23.8%. Thus, Job Satisfaction is the most dominant variable that can increase the Job Satisfaction of Nagan Raya Regency regional secretariat employees.

Alifia Devianty; Moh. Mukhsin

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Labeling halal is a way to provide information that helps consumers identify the halal status of products on their packaging. With this halal labeling, the product can be regarded as halal, offering assurance and legal protection in line with Islamic law. The aim of this study was to assess the impact of halal labeling on consumer purchasing decisions, using interest as an intervening variable for Moringa Sticks products. The sampling method employed in this study was Nonprobability Sampling, involving a total of 100 respondents. Several tests were conducted, including data instrument tests, classical assumption tests, path analysis, hypothesis testing, and concluded with the Sobel test. The findings of this study indicate that the halal labeling variable (X) and purchase intention (Z) as an intervening factor do not have a significant impact on purchasing decisions (Y) for the Moringa Stik product.

Nurul Alviah; Diah Yulisetiarini; Hari Sukarno

International Journal of Management Science and Entrepreneurship 2024 International Forum of Researchers and Lecturers

Digital transformation in educational services is an important need to improve efficiency and user satisfaction, especially in Islamic boarding schools. One of these innovations is the SISANTRI application used at the Darussalam Blokagung Islamic Boarding School, Banyuwangi, to facilitate the management of information and transactions for guardians of students. However, the effectiveness of this application still faces challenges, such as stagnation in feature development and negative reviews from users.This study aims to analyze the influence of E-Servqual, E-WOM, and E-Trust on E-Customer Satisfaction. Then, analyze the influence of E-Servqual, E-WOM, E-Trust, and E-Customer Satisfaction on customer loyalty. And analyze the role of E-Customer Satisfaction as a mediator of the influence of E-Servqual, E-WOM, and E-Trust on customer loyalty.The research method used is exploratory research and a quantitative approach with data collected through questionnaires distributed to 364 guardians of students selected using the Proportional Stratified Random Sampling technique. The research instrument uses a Likert scale to measure research variables. Then, the collected data is analyzed through several stages, namely determining the value of the variables, testing the research instrument (validity and reliability tests), path analysis using the Partial Least Square (PLS) method, hypothesis testing, and path calculations.The results of the study showed that E-Servqual, E-WOM, and E-Trust significantly influenced E-Customer Satisfaction. In addition, E-Servqual, E-WOM, E-Trust, and E-Customer Satisfaction significantly influenced customer loyalty. Then, customer satisfaction was not able to be a mediating variable between E-Servqual, E-WOM, E-Trust, and customer loyalty, but still contributed to loyalty directly.It can be concluded that improving E-Servqual, E-WOM, and E-Trust is very important to strengthen E-Customer Satisfaction and Customer Loyalty, although E-Customer Satisfaction does not mediate the relationship. Further development should be focused on improving these three main factors that affect customer loyalty.

Zainal Ruma; Dian Anggraece Sigit Parawansa; Muh Asdar; Fauziah Umar

Proceeding. of The International Conference on Business and Economics 2024 Universitas 17 Agustus 1945 Semarang

The highest unemployment rate is caused by graduates who have increased due to the available workforce being greater than the number of jobs available. The way to overcome unemployment is to increase entrepreneurial intentions. The purpose of this study was to investigate entrepreneurial intentions in students of the Faculty of Economics and Business, State University of Malang as it is believed that entrepreneurial intentions are the most important factor in entrepreneurial actions, using variables of entrepreneurial education, self-efficacy, gender, and entrepreneurial attitude variables as mediation. This research is a quantitative research using a descriptive research design. The dependent variable in this research is entrepreneurial intention (Y), the independent variable is entrepreneurial literacy (X1) and self-efficacy (X2) while the mediating variable is entrepreneurial attitude (Z). The population taken in this research is students. The sample taken in this research is 170 respondents calculated using the Slovin formula. The scale used in this is a Likert scale with 5 choices to be answered by the resource person, namely strongly disagree, disagree, disagree, agree, strongly agree. Furthermore, the instrument feasibility test uses validity and reliability tests. While the classical assumption test uses normality tests, multicollinearity tests, and heteroscedasticity tests. The analysis technique uses descriptive analysis, path analysis, sobel test and difference test. The results of this study indicate that entrepreneurship education on entrepreneurial intentions has a significant influence, self-efficacy on entrepreneurial intentions has a significant influence, entrepreneurship education on entrepreneurial intentions mediated by entrepreneurial attitudes has a significant influence, self-efficacy on entrepreneurial intentions mediated by entrepreneurial attitudes has a significant influence, entrepreneurial attitudes on entrepreneurial intentions have a significant influence and based on the results of the difference test

Diana Lestari; Siti Amalia; Nurjanana Nurjanana; Suhartini Suhartini

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the effect of Natural Resource Profit Sharing Funds (DBH SDA) and investment on Gross Regional Domestic Product (GRDP) through regional expenditure in Kutai Timur Regency. The research employs path analysis with a multiple linear regression model using time series data from 2013-2022. The results indicate that DBH SDA has a significant positive effect on regional expenditure but a significant negative effect on GRDP. Conversely, investment has an insignificant negative effect on regional expenditure but a significant positive effect on GRDP. Furthermore, regional expenditure significantly and positively influences GRDP. Additional analysis reveals that the impact of DBH SDA on GRDP is more substantial through regional expenditure, while the direct effect of investment on GRDP is more pronounced. This study highlights the importance of efficient DBH SDA management and the optimization of investments to support regional economic growth.

Jarimuddin Jarimuddin; Gunawan Gunawan; Bahtiar Maddatuang

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the impact of training and work motivation on employee performance, with work discipline acting as an intermediary variable that mediates the influence of both variables on employee performance. This study uses a quantitative method with a descriptive design to gain a deep understanding of the relationship between these variables. The research sample consisted of all 49 employees of the Class II B Bantaeng Detention Center, selected using a saturated sampling technique, where all employees served as respondents. Data were collected through field observations and a questionnaire using a five-point Likert scale, which included questions regarding training, work motivation, work discipline, and employee performance. This questionnaire was designed to measure respondents' perceptions of the factors that influence their performance, as well as the relationship between the variables of training, motivation, work discipline, and employee performance. After the data were collected, an analysis was conducted using path analysis to identify the direct and indirect influences between the variables involved in the research model. The results showed that training and work motivation have a positive and significant influence on work discipline. This means that the better the training provided to employees, and the higher their level of work motivation, the better the employee's work discipline will be. Furthermore, good work discipline has a direct effect on improving employee performance. In other words, work discipline acts as a mediator that strengthens the relationship between training, motivation, and employee performance. These findings confirm that non-technical factors such as training and work motivation play a significant role in improving employee performance by enhancing their work discipline. This study provides important insights into the importance of effective training and high motivation to foster good work discipline, which in turn can improve employee performance.

Karina Adra Azzahra; Nurul Asfiah

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze and explain the influence of Brand Dilution on Brand Reputation, Brand Dilution on Brand Loyalty, Brand Reputation on Brand Loyalty, Brand Dilution on Brand Loyalty with Brand Reputation as mediation. This research is included in the type of explanatory research, using path regression analysis and a quantitative approach. This research was conducted at the MS Glow Clinic Malang with a sample size of 100 people. The sampling technique uses accidental sampling. Data collection was carried out by distributing questionnaires. The data analysis technique uses a range of scales and path analysis with the IBM SPSS version 21 computer program. The application of Islamic Business Ethics such as honesty and social care plays an important role in building brand loyalty by creating trust and a strong emotional connection between brands and consumers. The results of this research show that the Brand Dilution scale is in the very backward category, Brand Loyalty is in the very loyal category and Brand Reputation is in the very good category. Brand Dilution has a positive and significant effect on Brand Reputation, Brand Dilution has a positive and significant effect on Brand Loyalty, Brand Reputation has a positive and significant effect on Brand Loyalty, Brand Reputation cannot mediate Brand Dilution on Brand Loyalty because MS Glow's ability to survive makes consumers see it as a positive thing.

Sugianty Syam; Roy Glenn Albert Massie; Jones Zenas Rante; Ratnawati Prayogi

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Radiology services are a crucial component of the healthcare system that requires efficiency in its processes. Resource limitations and increasing demand for services underscore the importance of improving efficiency. To enhance service quality and operational efficiency, the implementation of an integrated information system has become a key focus for hospital management. Improving service quality and operational efficiency through the application of an integrated information system is also dependent on the reliability and performance of the system itself. This study aims to examine the relationship between the implementation and performance of an integrated information system with service efficiency in enhancing service quality in the radiology department of RSUD Kota Bogor. The research uses a quantitative approach with two independent variables: the implementation of the integrated information system and the reliability and quality of the integrated information system. The dependent variable is the quality of radiology services, and the intervening variable is radiology service efficiency. Data collection methods include observations, questionnaires, and documentation studies. The sample consists of 30 employees working in the radiology department of RSUD Kota Bogor and 30 patients receiving services in the radiology department. Data processing and presentation were conducted using path analysis with Structural Equation Modeling (SEM-PLS) using SmartPLS software. The results of the data analysis indicate that: (1) The implementation of the integrated information system does not have a significant relationship with radiology service efficiency; However, the reliability and performance of the system do have a strong relationship with radiology service efficiency. (2) The implementation and performance of the integrated information system do not have a significant relationship with service quality in the radiology department. (3) Radiology service efficiency has a significant relationship with service quality in the radiology department. (4) Radiology service efficiency, as a mediator, is not strong enough to enhance the relationship between the implementation and performance of the integrated information system and service quality in the radiology department. This study is expected to provide a comprehensive overview of the relationship between the implementation and performance of an integrated information system with service efficiency in enhancing service quality in the radiology department. The findings may serve as input for the management of RSUD Kota Bogor in optimizing the use of an integrated information system to improve radiology service efficiency, which is expected to impact the quality of services in the radiology department.

Fryma Putra Pratama; Fitriadi Fitriadi; Emmilya Umma Aziza Gaffar

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The study explores the impact of regional infrastructure investment on economic growth and regional inequality in East Kalimantan Province from 2012 to 2023. Motivated by the ongoing development disparities in Indonesia, especially outside Java and Sumatra, this research examines how infrastructure spending—particularly in public works, housing, and transportation—affects East Kalimantan’s economic growth and regional inequality. Using a quantitative methodology, the analysis leverages secondary data obtained from local government agencies. The research employs SPSS 23 for path analysis to evaluate relationships among variables, focusing on East Kalimantan’s fiscal allocations and their impacts on economic dynamics. The results indicate mixed impacts across sectors: while housing and transportation investments significantly promote economic growth, public works spending shows no significant effect.

Damar Giri Priyanto; Komang Agus Satria Pramudana

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Tourism activities in Indonesia are activities that can make a big contribution to the country. One form of contribution to increasing tourism is the activity of Online Travel Agents. Bali Panca Hanasta Tours is one of the Online Travel Agents in Bali that prioritizes the quality of service to encourage consumer repurchase intentions. The quality of service presented is expected to be able to provide a sense of satisfaction to customers by paying attention to customer needs and desires in order to be able to increase consumer repurchase intentions for the services provided. This study aims to understand the effect of service quality on repurchase intentions and the role of customer satisfaction as a mediating variable on online travel agent customers of Bali Panca Hanasta Tours in Bali. This study involved 100 respondents of Bali Panca Hanasta Tours customers. The data collection method was carried out through an online questionnaire, and data analysis using path analysis. The results of this study indicate that service quality has a positive and significant effect on repurchase intentions, and customer satisfaction successfully partially mediates the effect of service quality on repurchase intentions. The implications of the results of this study theoretically can be a reference for other researchers who want to study service quality, customer satisfaction, and repurchase intentions. In practice, it is expected to be a consideration and input for marketers and business actors in maximizing service quality and customer satisfaction as an effective and sustainable marketing strategy to increase repurchase intentions.

Dina Ariyanti; Nancy Yusnita; Diganti Herdiyana

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Human resources are an asset for organizations and agencies, because humans are part of the elements in every organization that can trigger creativity. Without effective human resources, it will be impossible for the organization to achieve its goals.The analysis used to test the research hypothesis uses descriptive analysis and path analysis. The results of this study show that there arethere is a positive influence of the physical environment on work motivation, there is a positive influence of situational leadership on work motivation, there is a positive influence of the physical environment on teacher performance, there is a positive influence of situational leadership on teacher performance, there is a positive influence of work motivation on teacher performance, there is a direct influence of the physical environment on performance through work motivation, there is a direct influence of situational leadership on performance through work motivation.In an effort to improve teacher performance, management ensures that the physical work environment is adequate, and that situational leadership is supportive so that it can increase work motivation.

Nanan Triyani; Widodo Sunaryo; Nancy Yusnita

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the Strategy for Improving Employee Performance through Strengthening Empowerment, Teamwork and Job Satisfaction at the Bogor City Environmental Service. The study population was 280 people with a sample size of 165 people calculated using the Slovin formula. Data collection for each variable studied using a questionnaire with a rating scale. Data analysis techniques using descriptive statistical analysis techniques and path analysis techniques. The results showed (a) there is a positive direct effect of empowerment on job satisfaction, with a path coefficient value of βzx1 = 0.155, a t-value of 1.998> t table value of 1.654 (b) there is a positive direct effect of teamwork on job satisfaction, with a path coefficient value of βzx2 = 0.415, and a t-value of 5. 167> t table value of 1.654 (c) there is a positive direct effect of job satisfaction on performance, with a path coefficient value of βzy 415, and a calculated t-value of 5.167 > t table value of 1.654 (c) there is a positive direct effect of job satisfaction on performance, with a path coefficient value of βzy 209, and a calculated t-value of 2.722 > t table value of 1.654. (d) there is a positive direct effect of empowerment on performance, with a path coefficient value of βyx1 = 0.470, and a calculated t value of 4.149 > t table value of 1.654. (e) there is a positive direct effect of teamwork on performance, with a path coefficient value of βyx2 = 0.466, and a calculated t value of 5.599> t table value of 1.654. (f) there is a positive indirect effect of empowerment on performance through job satisfaction, with a regression coefficient value of 0.891 and 0.238, and from the calculation of the Sobel test, the z-count value is 10.241> 1.96. (g) there is a positive indirect effect of teamwork on performance through job satisfaction, with a coefficient value of 0.706 and 0.238 and from the calculation of the Sobel test, the z-count value is 8.115> z-table 1.96. Thus, it can be concluded that by strengthening empowerment, teamwork and job satisfaction, employee performance in the organization can be improved.

Ngadi; Nur Wening; Sri Handayani

Riset Ilmu Manajemen Bisnis dan Akuntansi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the influence of green human resource management on employee green behavior. The method used in sampling was a simple random sampling technique of 105 respondents. Primary data collection was carried out using a questionnaire method which had been tested for validity and reliability. The analysis in this research uses the path analysis method. The results of data analysis show that there is a direct influence and an indirect influence. Green human resource management has a direct and significant effect on employee green behavior, besides that, green human resource management has an indirect and significant effect on employee green behavior through green knowledge sharing. The results of this research prove that green human resource management, green employee behavior and green knowledge sharing have a good influence on the company, employees and the environment. Implementing green human resource management makes companies not only contribute to environmental preservation, but also improve overall business performance and a good corporate image.

Chintya Mei Dina Dewi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Work motivation and job satisfaction are important things to improve performance. Work motivation provides a driving force that produces enthusiasm for work so that they want to  collaborate, work effectively, and combine all efforts to achieve satisfaction (Hasibuan, 2018: 65), while job satisfaction is a positive behavior of a worker towards his job (Afandi, 2018: 74). This research focuses on proving the effect of work motivation and satisfaction on the performance of PT Supraco Lines employees. This research system is qualitative research that is converted to a quantitative scale using multiple linear regression analysis with PT Supraco Lines employees as objects. The sample of this study was 50 respondents, using path analysis, this study tested 3 hypotheses. From the results of the research showed that work motivation and job satisfaction could not affect employee performance partially, but when the two variables were tested simultaneously, the results were able to significantly affect the job satisfaction of PT Supraco Lines employees.

Muhammad Miftah Farid; Fatih Allam Misbah; Siti Mazilatus Sholikha; Deddy Setiawan; Vina Budiarti Mustika Sari +2 more

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the role of fintech as a mediator in the influence of economic literacy on impulsive buying behavior among consumers. Economic literacy is considered an important factor that can influence consumer purchasing behavior, especially in making wise financial decisions. However, technological advances in the financial sector, especially fintech, have also played a role in facilitating impulse buying behavior through the ease of digital transactions and quick access to financial services. This study uses a quantitative approach with a survey method involving 250 respondents. The data was analyzed using a path analysis model to evaluate the direct influence of economic literacy on impulse buying, as well as the mediation role played by fintech. The results show that economic literacy has a negative influence on impulsive buying behavior, but fintech plays a significant role as a mediator that strengthens impulse buying tendencies, even though individuals have good economic literacy. These findings have implications for the development of financial literacy policies and fintech regulations to reduce the risk of consumptive behavior in the digital era.

Nindi Anggi Wardan; Sri Wahyuning; Eka Satria Wibawa; Dhevi Dadi Kusumaningtyas

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study on profitability aims to analyze the effect of Core Capital on Profitability with the mediation of Third Party Funds and Credit Given at Rural Credit Banks in Indonesia for the period 2015-2023. The sample used in this study was 108 monthly data, selected using the purposive sampling method. The monthly data comes from the Indonesian Banking Statistics report published by the Financial Services Authority (OJK). The data analysis technique used is path analysis using multiple linear regression. The results of the study indicate that Core Capital has a significant positive effect on Third Party Funds, Core Capital does not affect Credit Given, Third Party Funds have a significant positive effect on Credit Given, Core Capital and Party Funds do not have a significant effect on Profitability, Credit Given does not have a significant effect on Profitability, Third Party Funds and Credit Given are unable to mediate the effect of Core Capital on Profitability and Credit Given is unable to mediate the effect of Third Party Funds on Profitability.

Rengga Kusuma Putra

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research entitle of " Mediating Variables: A Review of the Influence of Service Quality, Customer Experience, and Trust on Loyalty and Satisfaction at the Berbah Public Health Center, Sleman Regency ". The purpose of this study is to find and analyze the influence of service quality, customer experience and trust on loyalty with satisfaction as a mediation variable. To research it uses purposive sampling and accidental sampling of 100 respondents. The tests on this study were conducted with tests of validity, reliability, classical assumptions, hypothesis testing,path analysisand sobel tests. With multiple linear regression analysis in this study obtained results b1 =0.217 showed a positive influence of service quality variables on loyalty, b2 =0.209 showed a positive influence of customer experience variables on loyalty, b3= 0.146 showed a positive influence of trust variables on loyalty, b4 = 0.164 showed a positive influence of satisfaction variables on loyalty. For partial hypothesis testing used t test, obtained a value of tcalculated for the quality of service to loyalty of 4,072, tcount for customer experience to loyalty of 3,648, for trust to loyalty of 2,657 and tcalculate for patient satisfaction to loyalty of 2,657. Then based on the results of calculations through the sobel test, patient satisfaction mediated the relationship between the quality of service to loyalty with at count value of 2,281, patient satisfaction mediated the relationship between customer experience to loyalty with at calculated value of 2,095,patient satisfaction mediated the relationship between trust to loyalty with at count value of 2.0009.