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This study aims to analyze the structure, meaning, and values ​​of Malay culture in the animated film Upin & Ipin episode "Pesta Pantun", and its implications in learning for junior high school students in Riau. The method used is qualitative with a content analysis approach. The research data in the form of 19 pantuns were collected through listening and note-taking techniques, then analyzed based on the structure (sampiran and content), meaning, and cultural values. The results show that advice pantuns have a complete structure and function to convey moral values, humorous pantuns are flexible as a medium of entertainment, and riddle pantuns are relatively consistent and function to develop critical thinking skills. In terms of meaning, pantuns contain explicit and implicit messages that reflect the values ​​of politeness, togetherness, intelligence, and respect for Malay traditions. The implications of this study indicate that the use of animation media in pantun learning can increase student engagement and understanding contextually, so it is relevant to be applied to junior high school students in Riau.

This study aims to analyze the role of Gambus music education in fostering appreciation for Riau Malay oral traditions in higher education. Amidst the wave of globalization, oral traditions such as pantun, syair, and gurindam are losing their space of actualization among the younger generation. This research employs a descriptive qualitative approach with a case study design at the Universitas Islam Riau. Data were collected through participant observation, in-depth interviews, and documentation. The results indicate that Gambus music learning, which integrates experiential learning methods through three main stages textual analysis, musical practice, and contextual reflection is effective in increasing students' cultural awareness. The integration of oral tradition texts into musical materials allows students to deeply internalize moral, religious, and social values. Despite challenges such as limited curriculum time allocation, the involvement of expert practitioners serves as a key supporting factor in providing an authentic learning experience. The study concludes that Gambus music in higher education functions as a strategic educational instrument to revitalize oral traditions as a "living archive" and strengthen students' cultural identity.

Pantun, as a form of traditional oral literature, plays a crucial role in the development of regional literature learning and character education. This study aims to analyze the application of pantun as a learning medium capable of revitalizing students' character values ​​in the modern era. The study was conducted through a literature review of several relevant scientific articles, including those by Purnama et al. (2023), Andayani (2024), Yoga (2024), and Rozani (2025), all of which discuss the relationship between pantun, learning, and character development. The analysis shows that pantun contains character values ​​such as religiosity, honesty, responsibility, courtesy, hard work, and love of country. Through pantun reciprocal activities, the creation of thematic pantun, and the integration of pantun into a local wisdom-based curriculum, regional literature learning can be an effective means of developing polite, creative, and cultured personalities. The application of pantun in the classroom not only strengthens appreciation for regional literature but also serves as a concrete strategy for revitalizing national character. Thus, pantun is no longer merely a legacy of oral tradition, but rather an instrument for moral and cultural education relevant to the needs of 21st-century education.