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In the rapidly evolving digital era, business promotion strategies have undergone significant transformations, particularly through the utilization of online graphic design platforms. This study aims to explore the use of Canva as a creative tool to enhance the promotional strategies of GURAFIX, a graphic design service business. The method employed is qualitative with direct observation techniques and portfolio analysis. The findings indicate that Canva plays a crucial role in improving the productivity and efficiency of the GURAFIX team in producing visually appealing content aligned with current market trends. Utilizing Canva has also positively impacted the quality of designs and promotional appeal, contributing to an increase in clients. However, the study also identifies Canva's limitations in meeting advanced design requirements. This research provides practical implications for other graphic design service businesses to optimally utilize Canva as part of their promotional strategies.

This study examines and compares the Capital Asset Pricing Model (CAPM) with the Sharia Compliance Asset Pricing Model (SCAPM) in constructing an optimal stock portfolio based on the sharia stock index on the Indonesia Stock Exchange, specifically the Jakarta Islamic Index (JII), during the 2019–2023 period. The primary aim is to evaluate whether the SCAPM, which incorporates mudharabah profit-sharing returns in place of the risk-free rate, offers more relevant insights for Muslim investors compared to the CAPM. Utilizing a quantitative approach and a two-step regression method, the research develops an optimal portfolio by calculating stock betas and analyzing the relationship between systematic risk and expected returns. The findings reveal that neither the CAPM nor the SCAPM models are valid for predicting risk and expected returns for the JII's optimal stock portfolio. This study is intended to guide sharia-compliant investors in making informed decisions and assist investment managers in designing strategies aligned with Islamic financial principles.

Global Youth Action is a company engaged in youth empowerment with a focus on supporting the achievement of Sustainable Development Goals (SDGs) through the collaboration of various youth movements in Indonesia and internationally. However, the company still faces challenges in terms of infrastructure and information system (IS) applications that are not fully capable of supporting business processes optimally. One of the main obstacles is the limited human resources who have expertise in managing SI and information technology (IT) effectively. In preparing the SI strategic planning framework, this research uses the Ward and Peppard approach to analyze company needs. The analysis process includes mapping the company's internal and external environment through Value Chain Analysis and SWOT Analysis, as well as grouping the application portfolio using McFarlan Strategic Grid. The results of this research recommend the development of various applications such as the Global Youth Action Website application, SAP application, customer service information system, asset information system, and executive information system. These recommendations are expected to provide strategic direction for the global youth action company, as well as improve IT HR competencies and strengthen the application portfolio to support the sustainability of business processes at Global Youth Action.

This study examines the impact of interest rates and inflation during the 2019-2023 period on asset allocation strategies in Indonesia's investment portfolio. Investment decisions are heavily influenced by two macroeconomic components, namely interest rates and inflation. These factors mainly affect how assets comprise a portfolio. In this study, data on Bank Indonesia's benchmark interest rate and the national inflation rate over the past five years are analyzed to see the pattern of change and its impact on asset allocation strategies, which include stocks, bonds, property, and other assets. The results show that rising interest rates significantly encourage people to shift from high-risk assets (e.g. stocks) to safer assets (e.g. bonds and deposits). Meanwhile, high inflation triggers an increased allocation to physical assets such as property and gold as a hedge against declining purchasing power. This research provides insights for investors to adjust their investment portfolios based on macroeconomic dynamics, especially in the face of interest rate volatility and inflation. The findings also highlight the importance of flexibility and diversification in asset allocation strategies to achieve optimal investment objectives amid economic uncertainty. The conclusion of this study confirms the importance of understanding interest rate and inflation dynamics in formulating effective investment strategies in Indonesia. The implications of these findings can be used by investors and policymakers in designing better monetary policies and investment strategies, in order to maintain national economic stability.

This study aims to find out how much expected return and optimal portfolio risk and the best model between the Markowitz model and the single index model in forming optimal portfolios in banking sub-sector companies for the 2018-2022 period. This type of research includes applied quantitative descriptive. The research data uses secondary data in the form of stock closing prices, JCI and monthly BIC interest rates. The survey population is 29 companies. Data analysis uses the Markowitz model and single index model. The results showed that the stocks that make up the optimal portfolio with the Markowitz model are 12 company stocks that provide an expected return of 1.41%, an absolute risk of 4.48%, and a relative risk of 318.96%. While the single index model consists of 10 company stocks that provide an expected return of 4.65%, an absolute risk of 10.21%, and a relative risk of 219.68%. The research results are expected to contribute to investors, that the single index model is better than the Markowitz model.

This study aims to determine the mapping of research around optimal portfolios in wealth management on stock investment with a mix-method approach, namely VOSviewer bibliometric studies and literature reviews. “Data analysis techniques include: (1) mapping the number of journal publications spread around the Optimal Portfolio using Microsoft Excel and Mendeley Desktop by year of publication; (2) mapping the results of bibliometric network visualization and journal publication trends around the Optimal Portfolio using VOSviewer (Visualization of Similarities) algorithm software based on the number of clusters and their items; and (3) map research topics around the Optimal Portfolio using literature studies. The results showed that: (1) based on mapping the number of journal publications, there were 500 journal publications around the optimal portfolio; (2) based on the mapping of VOSviewer bibliometric studies The results of network visualization around the optimal portfolio are divided into 6 clusters and 163 topic items; (3) Based on the mapping of literature review studies, there are 2 topics around optimal portfolios that often appear first optimal and second stocks. The implication and contribution of this study is to map research topics around optimal portfolios in stock investments that are often or rarely researched by researchers, so that they can be a reference for researchers afterwards”.

Parties or companies that manage their customers' managed funds into various investment instruments are known as investment managers in mutual funds. Mutual funds are highly recommended for novice investors because of their low capital and risk compared to other types of investment. In managing mutual funds, the investment manager is responsible for the securities portfolio and the collective investment portfolio. The portfolio is intended to minimize the risks that occur when managing investments, with the existence of a portfolio it is expected that the returns expected by investors can be achieved optimally in managing mutual funds. In managing mutual funds, there are always mistakes in anticipating the return expected by investors. Default is one example of an error that occurs. There are two causes of default: debtor (customer) and force majeure (overmacht or force majeure).