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This study aims to analyze the role of public relations as a key pillar in building reputation and enhancing the credibility of nature-based tourism in Jombang. The research focuses on the communication strategies employed by public relations officers in delivering information, managing public interactions, and utilizing digital media as the primary tool for strengthening destination image. The research method used is a case study with a descriptive qualitative approach. Data were collected through in-depth interviews with six informants, including public relations staff, tourism managers, representatives from the tourism department, local community members, and visitors.The findings show that public relations plays a vital role in reputation building through four main dimensions: message consistency, communication transparency, collaboration with communities and stakeholders, and the optimization of digital media. Field findings reveal that consistent use of social media strengthens tourists’ trust, while local community involvement adds authenticity to the destination’s image. Moreover, public relations also functions as a crisis communication manager by providing fast and accurate information during operational disruptions. In conclusion, the reputation of nature tourism in Jombang is not solely determined by natural beauty but also by the quality of communication managed by public relations. The optimization of digital and collaborative communication has become a key strategy to maintain the credibility and attractiveness of the destination amid increasingly competitive tourism dynamics.

Development study of the planning strategy of the Lumpue Beach tourism area located in Parepare City, South Sulawesi. The main focus of the study is to identify existing attractions, infrastructure conditions, and apply development planning strategies with a SWOT approach. Lumpue Beach is a coastal area that has interesting ecological and aesthetic values, but has not been exploited as a tourist destination. The approach used in this study is qualitative descriptive, which is complemented by quantitative data obtained through surveys, interviews, secondary as well as primary data from the concerned institutions. The analysis shows that Lumpue Beach has great potential with its ecological, natural beauty, local culture, and easy access. Its notable weaknesses include: lack of supporting facilities, environmental cleanliness, and absence of government and private sector coordination to plan the development of the area. As for the opportunity for increased interest in marine tourism, as a strategic area of Parepare City, there is also the support of local tourism agencies, such as Pokdarwis. Then the threats that must be addressed, including: environmental pollution and exploitation of areas there is no coordination of government and private parties. of this study include the sustainable and integrated development of Pipda and the urban spatial plan of Parepare, the improvement of facilities and infrastructure, the involvement of local communities, as well as the promotion of Panatai Tourism destination through digital platforms. The findings of this study are expected to serve as a reference for the City government and stakeholders in planning sustainable Lumpue Beach tourism area development strategies integrated with Parepare municipal regulations.

Sibolga City, located along the seashore and endowed with abundant natural beauty, holds significant potential for development as a marine tourism destination. Beyond its coastal appeal, the city offers opportunities for diverse recreational areas such as camping grounds, botanical gardens, culinary centers, and Mancakrida zones. To support these initiatives, this research investigates the sources of activities and spatial programs that can be realized through the construction of cottages and integrated recreational facilities. Given Sibolga’s hot tropical climate, the application of Tropical Architecture is essential to address environmental challenges including solar exposure, rainfall intensity, air humidity, and wind orientation. This study aims to harness Sibolga’s environmental assets by proposing sustainable cottage designs and recreational spaces that align with the principles of Tropical Architecture. The research contributes to the development of commercial residential models that are harmoniously integrated with nature, promoting economic sustainability and ecological balance. Methodologically, the study involves interviews, site surveys, and comparative analyses to derive contextual design solutions. The final output is a conceptual design for cottages and recreational areas that reflect climate-responsive architecture and support Sibolga’s tourism growth. This research not only enhances architectural knowledge in tropical settings but also offers practical insights for urban planners and stakeholders seeking to revitalize Sibolga City as a vibrant, nature-integrated tourism hub.

This study examines the potential of Nusa Lembongan Ecotourism in developing sustainable tourism with an environmental perspective. The formulation of the problem studied in this research is “(1) What potential does Nusa Lembongan Ecotourism have in developing environmentally friendly sustainable tourism (2) How does Nusa Lembongan Ecotourism relate to environmentally sustainable tourism”. The method used is qualitative research with a descriptive approach to understand the phenomena experienced by the research subject. Data collection techniques include literature study and documentation. The findings show 1) The potential of Nusa Lembongan as one of the ecotourism-based tourist attractions offers a lot of amazing natural beauty that attracts the attention of tourists to visit and unwind by the hustle and bustle of the city air, not only local tourists but also many foreign tourists visit Nusa Lembongan because of the potential offered 2) Sustainable development is a strategy that limits the utilization of ecosystems and natural resources so that they are maintained. One of the new tourist destinations that is increasingly popular is the beauty of Nusa Lembongan Island.

Curug Layung is a natural tourist destination in Bandung Regency that offers the beauty of a waterfall in a calm and natural setting. This study aims to analyze the attraction of Curug Layung and its influence on tourist visits. A descriptive quantitative method was used through observation and questionnaires distributed to visitors and site managers. The results show that natural beauty, easy access, and supporting facilities such as camping areas and trekking paths are the main factors attracting tourists. However, there are challenges such as limited facilities and lack of optimal promotion. This study suggests that improved management and promotional strategies are needed to strengthen Curug Layung’s appeal as a leading nature-based tourist destination.

This study aims to examine the role of ecotourism in mangrove conservation and its appeal to tourists at Mangrove Beach Paluh Getah, Deli Serdang Regency. A qualitative approach was used, with data collected through direct observation and interviews with local communities and visitors. The findings indicate that ecotourism plays a significant role in rehabilitating mangrove ecosystems by engaging both residents and tourists in regular mangrove planting activities. Moreover, ecotourism positively impacts local livelihoods by promoting sustainable businesses such as tour guiding services and mangrove-based products. The natural beauty, biodiversity, and educational tourism programs serve as key attractions for visitors. Local communities actively manage the area through tourism awareness groups and cooperatives, enhancing both social and economic sustainability. However, challenges remain, including limited facilities and insufficient promotion. Therefore, sustainable development strategies involving collaboration between communities, the government, and the private sector are essential. Ecotourism at Paluh Getah Mangrove Beach holds great potential as a model for coastal area management that integrates conservation and community empowerment.  

This study aims to analyze the impact of marketing mix elements on visitor satisfaction at Papuma Beach in Jember, with a focus on Generation Z as the primary target. The marketing mix examined includes word-of-mouth promotion, location, entrance ticket prices, products and services, and available facilities. This research employs a quantitative approach using multiple linear regression analysis, along with partial and simultaneous tests to measure the influence of independent variables on visitor satisfaction. Data were collected through questionnaires distributed to 100 Generation Z respondents, as well as observations and interviews. The findings indicate that, partially, word-of-mouth promotion, location, and facilities do not significantly affect visitor satisfaction. However, ticket prices and the quality of products and services at Papuma Beach significantly influence visitor satisfaction. Simultaneously, the marketing mix affects Generation Z visitor satisfaction with a contribution of 73.5%. The main factors determining visitor satisfaction are the natural beauty, appropriate ticket pricing, and the quality of services provided. This study recommends that Papuma Beach management pay closer attention to marketing strategies aligned with Generation Z preferences and enhance the attraction of the tourist site through service innovations and facility improvements.

This study explores the potential of community-based tourism in Bili Bante, including aspects of natural beauty, cultural diversity, and ecotourism. The observations show that around 75% of the tourist areas in Bili Bante are still preserved with minimal environmental pollution, making it a potential destination for ecotourism development. In addition, the cultural diversity of the local community, including traditional traditions, traditional music, and handicrafts, can be a strong tourist attraction. The interviews with local people revealed that 60% support the development of community-based tourism to improve the local economy, although 40% are concerned about the negative impacts on the environment if tourism management is not carried out carefully. The main obstacles identified are inadequate infrastructure and lack of destination promotion. Based on these findings, this study recommends increasing investment in infrastructure development, training for local people, and developing more effective marketing strategies. In addition, clear regulations regarding natural resource management and environmental conservation must be enforced to support the sustainability of tourism development in Bili Bante.

This creation is based on Batik as a rich Indonesian cultural heritage, which continues to undergo significant transformation by combining traditional elements and modern fashion trends. The creation of a new batik motif inspired by the Easter lily flower, was chosen because of its symbolic meaning and natural beauty. The design of this motif consists of three elements: the main motif of the Easter lily flower, supporting motifs, and isen motifs as complementary details. This creation aims to determine the process and results of applying Easter lily motif batik cloth to a wrap Dress using the batik tulis technique. This creation uses the Alma M. Hawkins method which has 5 stages of creation, namely: preparation, elaboration, synthesis, concept realization, and completion. The result of this creation is the creation of a wrap Dress with an Easter lily flower motif of 12 batik works. This batik tulis uses the colet technique with remasol dye. The wrap batik Dress with the Easter lily motif is expected to foster the interest of the younger generation in wearing batik tulis with colors and motifs that are tailored to their tastes.

Tourism development in Aceh Tengah Regency has great potential to become a leading tourist destination, especially with the natural beauty of Danau Laut Tawar and the richness of local culture. The Tourism Office of Aceh Tengah Regency has implemented various strategies, including the empowerment of local communities, infrastructure improvements, and tourism promotion. However, significant challenges remain in the development of this sector, such as the lack of land legality documents, limited supporting facilities, and low creativity in the creative economy products. Based on the research, development focusing on community empowerment through training, improvements in physical and social infrastructure, and strengthening collaboration between the government, private sector, and local communities can enhance tourism appeal and provide positive economic impacts. In the future, community-based and sustainable tourism development will be the key to creating an environmentally friendly and sustainable destination. Through more coordinated strategic efforts, it is expected that the tourism sector in Aceh Tengah can grow rapidly and contribute to regional development.    

Oetune Beach and Kolbano Beach are types of natural tourism in South Central Timor Regency that have potential resources in the form of uniqueness and natural beauty. This study aims to identify factors that influence visitor demand using linear regression analysis and determine the economic value of the two attractions based on individual travel cost analysis (Individual Travel Cost Method/ITCM). Sampling was done using non probability sampling method form of accidental sampling technique on 120 respondents. The results showed that the variables of distance, time and income had a significant effect on Oetune Beach visits with a total economic value of Rp. 140,332,307,667/year, while Kolbano Beach showed that distance, time, education and transportation costs had a significant effect with a total economic value of Rp.  128,566,261,440/year. e first letter of the word phrase.

Dead skin cells can occur due to many factors, such as increasing age, sun exposure, and an unhealthy lifestyle. Signs of skin problems due to the buildup of dead skin cells are dull skin, acne, and dry skin.  Body scrub is a type of skin care that can provide many benefits for skin health and beauty. Scrub is the process of exfoliating dead skin cells using a scrub or natural ingredients. Pedada fruit scrub is a natural beauty care innovation originating from the coast of Indonesia, especially from areas rich in pedada fruit plants (Sonneratia spp.). Pedada fruit is known to have high antioxidant content which can provide benefits for the skin, such as brightening it, reducing wrinkles, and fighting the effects of free radicals. This scrub uses pedada fruit extract which is rich in flavonoids, tannins and vitamin C to care for the skin naturally. This body scrub product not only offers beauty benefits but is also environmentally friendly because the raw materials are easy to find in coastal areas and do not require complicated chemical processes. This research aims to examine the benefits of pedada fruit scrub as a natural beauty solution that is rich in antioxidants.

Indonesia is a country rich in cultural diversity, ethnicities, and traditions, which are essential aspects of its national identity. The traditions and natural beauty of Indonesia have become a significant part of shaping the norms and values of its people. Fine arts, particularly painting, serve as an effective medium for representing this cultural richness. Story of Love by Abdullah Ibnu Thalhah uses wayang symbols, an Indonesian cultural heritage, blended with global pop culture characters like Patrick from SpongeBob SquarePants. Through a semiotic approach, this study aims to explore the meanings within Story of Love, showcasing the interaction between local culture and elements of pop culture. This painting not only reflects Indonesia's cultural identity but also demonstrates how fine art can respond and adapt to modern influences, reinforcing multiculturalism amid global developments.

This research aims to describe the meaning of the Pond Susu version of the television advertisement "Kuku Bima Energi", which promotes the natural beauty of East Nusa Tenggara. “Kuku Bima Energi” is PT Sido Muncul's superior product. Through television advertisements, PT Sido Muncul can strengthen the brand image of "Kuku Bima Energi" but is concerned about the development of Indonesian tourism. This research question is; How do viewers interpret the television advertisement for the “Kuku Bima Energi” version of the milk pool? Do viewers interpret the television advertisement “Kuku Bima Energi” for brand image formation? Data was collected through qualitative research using a phenomenological approach. The research subjects were television viewers in Jakarta. The object of this research is the Pond Susu version of the television advertisement "Kuku Bima Energi". Data collection was obtained through observation, in-depth interviews conducted with television viewers as informants. Data is also obtained through libraries and documentation from various media, both print and online. The research results show that the brand image of "Kuku Bima Energi" is similar to the benefits of the product, which are felt based on the experiences of each informant. Experience is the most influential in creating a brand.    

Medical tourism is a medical activity that is included with tourism activities. Currently, medical tourism has become a promising trend for Indonesia. This is supported by the potential of its natural beauty. However, there are challenges related to medical tourism itself. Thus, the problem of this research is how to analyze the law regarding the opportunities and challenges of medical tourism in Indonesia. The aim of this research is to determine the legal analysis of medical tourism in Indonesia. This research uses a normative juridical approach, qualitative descriptive research specifications, library study data collection methods and qualitative data analysis methods. The results of this research are the enactment of Minister of Health Regulation no. 76 of 2015 concerning Medical Tourism Services, the health industry in Indonesia has a legal umbrella that can provide opportunities for Indonesia in competitions for providing medical tourism. However, the absence of clear and specific legal regulations regarding medical tourism guides, as well as the weak legal framework for protecting personal data regarding patient medical records, especially for foreign patient data, can be a challenge for medical tourism. Thus, the government needs to overcome these challenges and increase existing opportunities.  

The Anambas Islands are small islands in Indonesia, which are located in the South China Sea. The Anambas Islands are also part of the Riau Archipelago Province, which is surrounded by many small islands, most of which are uninhabited but still have pristine natural beauty. The aim of this research is to analyze community empowerment in community-based tourism development and develop a strategy for developing community-based tourism development to increase local revenue. Tourism supporting infrastructure that must be improved in the development of tourism development in Anambas Islands Regency is improving public infrastructure and infrastructure in the tourism sector, namely sea transportation and marine tourism recreation facilities which have the highest value of 4.93, meaning that they must be focused more on their development. The method we take is qualitative and the internet is the main means we use to get a lot of information about the advantages and disadvantages of some of the islands in the Anambas Archipelago. The results of this research show the opportunity to build new tourism works to exploit its beautiful nature and of course build cooperation between local communities in the Anambas Islands.

Tourism is an important sector in the economic development of a region, with tourist attractions being a key factor in attracting visitor arrivals. This study aims to analyze the influence of tourist attractions on domestic tourist visits to tourist destinations in Ciwidey, Bandung Regency. A qualitative approach was used with data collection techniques consisting of in-depth interviews and participatory observation with domestic tourists visiting Ciwidey. The results show that natural beauty, cultural uniqueness, and a variety of tourist activities are the main attractions in Ciwidey. These findings provide valuable insights for the development of tourism in Ciwidey, including preserving natural beauty, expanding tourist activity variations, and addressing challenges related to infrastructure and visitor management.

The potential for developing local wisdom tourism is part of human creativity. A tourist village is a tourist destination that reflects local tourism wisdom. Local wisdom tourism that exists in society is: customs, history, culture and natural beauty. Lembang Baruppu' Benteng Batu is located in Baruppu' sub-district, North Toraja district. It is a tourist village that has tourism potential in the form of natural tourism, customs, culture and history. The aim of this research is to analyze tourism potentials related to local wisdom tourism and recommend the potential for developing local wisdom tourism in Baruppu' Benteng Batu. The method used in the research is qualitative analysis through direct observation and interviews with local government, traditional leaders and the community. Some of the potential for developing local wisdom tourism in Baruppu' Benteng Batu are still being preserved today and some have been neglected.

This study aims to analyze the poem "Keindahan Alam, Kelana Cinta" by Misnawati and determine whether the poem can provide better understanding for students about the importance of preserving the natural beauty of Indonesia and become an inspiration for them to visit and love tourist destinations in Indonesia. The research method used is descriptive method with content analysis technique. The results of this study indicate that the poem "Keindahan Alam, Kelana Cinta" is able to provide better understanding for students about the importance of preserving the natural beauty of Indonesia. In this poem, Misnawati conveys a message that we should love and preserve the beautiful nature of Indonesia. Additionally, this poem can also inspire students to visit and love tourist destinations in Indonesia. The poem offers a description of stunning tourist destinations in Indonesia. By reading this poem, students can feel the beauty of nature in Indonesia and it is expected to motivate them to visit and love tourist destinations in Indonesia. This study can be a reference for teachers in teaching about the importance of preserving the natural beauty and introducing tourist destinations in Indonesia through literary works.