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Hypertension is one of the leading non-communicable diseases contributing significantly to cardiovascular morbidity and mortality worldwide. Despite the availability of extensive electronic medical record data in healthcare institutions, these data are often utilized only for administrative reporting rather than predictive analysis. Consequently, opportunities to identify age groups with a higher probability of developing hypertension remain underutilized. This study aims to implement the Naïve Bayes classification algorithm to analyze age distribution and classify the risk of hypertension among patients using healthcare data. The research adopted the Cross-Industry Standard Process for Data Mining (CRISP-DM) methodology, including business understanding, data understanding, data preparation, modeling, evaluation, and deployment. Patient medical record data consisting of demographic and clinical attributes, including age, systolic blood pressure, diastolic blood pressure, body weight, gender, and hypertension status, were processed using the Naïve Bayes algorithm. Model performance was evaluated using a confusion matrix by measuring accuracy, precision, recall, specificity, and balanced accuracy. The implementation demonstrates that the Naïve Bayes algorithm is capable of classifying hypertension risk efficiently while providing probabilistic information regarding age groups with a higher tendency to experience hypertension. The resulting classification model offers an effective decision-support tool for healthcare providers in conducting targeted screening, preventive interventions, and evidence-based health planning. The findings also indicate that data mining techniques can transform routinely collected medical records into valuable clinical knowledge for early hypertension prevention and healthcare decision-making.

The Free Nutritional Meal Program (MBG) is a government policy that is widely discussed by the public through social media, especially TikTok. Various comments that have emerged indicate differences in public opinion towards the program, so an analysis is needed to determine the tendency of public sentiment. This study aims to analyze TikTok user sentiment towards the Free Nutritional Meal Program using the Naive Bayes method. The research method is carried out through several steps, namely collecting TikTok comment data, preprocessing text, labeling sentiment data into positive, negative, and neutral, feature transformation using TF-IDF, and classification using the Naive Bayes algorithm. Based on the analysis of 500 comment data, the results show that positive sentiment dominates public opinion by 42% (210 data), followed by negative sentiment by 36% (180 data), and neutral sentiment by 22% (110 data). Testing the classification model using Naive Bayes produces excellent performance with an accuracy rate of 86%, precision of 84%, recall of 85%, and F1-score of 84%. The conclusion of this study shows that the Naive Bayes method is effective as an approach in social media sentiment analysis to map public responses to government policies.

The growth of information technology has driven changes in consumer behavior, one of which is through e-commerce platforms such as Shopee. This phenomenon has generated a large number of customer reviews, including those for local cosmetic products such as Wardah. These reviews serve as an important source of information for understanding customer perceptions and satisfaction levels. However, manual analysis of large and linguistically diverse datasets is inefficient and potentially subjective. This study aims to implement the multi-category Naive Bayes algorithm to classify the sentiment of Wardah product reviews on Shopee into three categories: positive, negative, and neutral. The data were collected using a web scraping technique and processed through a series of preprocessing stages including case folding, tokenization, stopword removal, stemming, and text cleaning. Subsequently, term weighting was performed using the TF-IDF method prior to classification. Model performance was evaluated using a confusion matrix as well as accuracy, precision, and recall metrics. The results indicate that the multi-category Naive Bayes algorithm achieved an accuracy of 86.00%, a precision of 86.63%, and a recall of 98.24%. This approach can assist business practitioners in objectively understanding customer opinions and support decision-making in business strategy and product development.

Social media X (Twitter) has become the main platform for the Indonesian public to express opinions, including on the trend of 'kabur aja dulu' (let's just run away for a bit). This research aims to classify the sentiments of the public using the Naïve Bayes and Support Vector Machine (SVM) methods, and to compare the accuracy of both in sentiment analysis. Data was collected via the Twitter API with the hashtag #kaburajadulu, resulting in 2,067 tweets, which, after the cleansing process and manual labeling, left 385 data points. The analysis process followed the CRISP-DM stages, which include business understanding, data understanding, data preparation, modeling, evaluation, and deployment. Model evaluation was conducted using a confusion matrix with accuracy, precision, and recall metrics. The classification results show that 82% of tweets have a positive sentiment and 18% negative. The Naïve Bayes algorithm achieved an accuracy of 86.49%, slightly lower than SVM, which reached 88.05%. In conclusion, Support Vector Machine is more effective in sentiment classification on public opinion data. This research contributes to the digital mapping of public opinion and recommends the development of automatic labeling methods as well as the exploration of advanced algorithms in the future.

QRIS (Quick Response Code Indonesian Standard) has become a widely used national digital payment standard. User satisfaction with this service needs to be monitored continuously to ensure its sustainability. This study aims to predict the level of QRIS user satisfaction based on their experiences and perceptions expressed organically on the Twitter social media platform. The method used is sentiment analysis with the Naive Bayes classification algorithm implemented using RapidMiner software. The research data was obtained from Twitter user comments collected through web scraping techniques. The text data then went through a preprocessing stage that included cleansing, stopword filtering, stemming, and tokenizing to be prepared as features ready to be processed by the model. The data was divided into training (80%) and testing (20%) subsets for model training and validation. The results showed that the Naive Bayes model was able to predict user satisfaction sentiment with an accuracy of 80.99%. These findings indicate that the model is highly accurate in identifying satisfied comments and sufficiently sensitive in detecting dissatisfaction. This study concludes that sentiment analysis of Twitter UGC data using Naive Bayes is an effective and efficient approach for predicting QRIS user satisfaction in real time. The practical implication of this study is to provide an automatic feedback system for service providers to monitor public sentiment and take targeted corrective actions.

The rise of social media has created a digital public sphere that enables users to express their opinions on social and political issues openly and in real-time. One of the most discussed topics on social media platform X is the trending hashtag #IndonesiaGelap, which reflects public concern and criticism regarding various governmental and societal conditions. This study aims to conduct sentiment analysis on tweets containing the hashtag to determine the overall sentiment trend among users. The method employed in this research is the Naive Bayes classification algorithm, known for its simplicity and effectiveness in text classification. To enhance the model’s performance, Particle Swarm Optimization (PSO) is applied to optimize feature selection and parameter tuning. The dataset consists of public tweets collected via the Twitter API, followed by preprocessing, feature extraction using TF-IDF, and sentiment classification into three categories: positive, negative, and neutral. The results indicate that the integration of PSO significantly improves the classification accuracy of the Naive Bayes model compared to the baseline. The majority of tweets related to #IndonesiaGelap exhibit a negative sentiment, indicating widespread public dissatisfaction and criticism. This research is expected to contribute to a better understanding of public perception and serve as valuable input for stakeholders in addressing social issues in the digital age.

This study aims to develop a sentiment classification method for YouTube user comments related to the game Love and Deepspace using the Naïve Bayes algorithm, focusing on improving the text data processing and understanding user perceptions. Comment data were collected through scraping from YouTube videos, followed by preprocessing including text cleaning, normalization, stopword removal, stemming, and translation into English. Initial labeling was conducted using TextBlob, then the data were randomly sampled for training the Naïve Bayes model. Evaluation involved comparing sentiment distributions and visualization using Word Cloud and bar charts. The Naïve Bayes model achieved an accuracy of 77.36% in sentiment classification. The sentiment distribution shows differences between TextBlob (positive: 1,011, neutral: 1,312, negative: 575) and Naïve Bayes (positive: 901, neutral: 1,627, negative: 370), with Naïve Bayes being more conservative. The Word Cloud visualization identifies dominant words such as "bang," "game," and "main," while the bar chart shows the largest proportion of neutral sentiment. Naïve Bayes is effective for sentiment classification on informal comment data, with significant differences from rule-based methods like TextBlob. This research contributes to the development of text data processing techniques and user perception analysis, as well as opening up optimization opportunities with other algorithms like SVM for better accuracy.

Social media has evolved into a significant platform where consumers freely express their opinions, experiences, and levels of satisfaction regarding various products, including those offered by Micro, Small, and Medium Enterprises (MSMEs). The comments and reviews shared by customers on these platforms contain diverse sentiments that can serve as valuable indicators of how consumers perceive product quality. Understanding these sentiments is crucial for MSME owners, as it allows them to evaluate their products and adapt to market expectations more effectively. This study aims to analyze customer sentiment toward MSME products on social media by utilizing the Naïve Bayes algorithm, a widely used classification method in text mining. The data used in this research consist of customer comments collected from various social media platforms. The research process involves several stages, including data collection, manual labeling of sentiments, text preprocessing (such as tokenization, case folding, and stopword removal), and splitting the dataset into training and testing subsets. Subsequently, the classification process is carried out using the Naïve Bayes algorithm to categorize sentiments into positive, negative, and neutral classes. The results of this study demonstrate that the Naïve Bayes method is effective in classifying customer sentiments with a satisfactory level of accuracy. These findings provide a comprehensive overview of consumer perceptions regarding the quality of MSME products. Furthermore, this research is expected to assist MSME business owners in understanding customer feedback more systematically and using it as a basis for improving product quality and enhancing customer satisfaction in a competitive digital marketplace.

Software Defect Prediction (SDP) aims to identify defective modules early in the software development lifecycle to improve software quality and reduce maintenance costs. However, SDP datasets commonly suffer from high dimensionality, feature redundancy, and class imbalance, which can degrade model performance and stability. This study proposes a hybrid feature selection framework to address these challenges and enhance prediction performance. The proposed approach integrates Combined Correlation and Mutual Information (CONMI), which combines the Pearson Correlation Coefficient (PCC) and Mutual Information (MI) to capture both linear and nonlinear feature relevance. The selected features are further refined through Top-K selection, correlation-based filtering to reduce multicollinearity, and Backward Elimination (BE) to obtain an optimal feature subset. To address class imbalance, SMOTE-Tomek is applied by combining over-sampling and data cleaning techniques. Experiments are conducted on twelve NASA MDP datasets using Logistic Regression (LR) and Naïve Bayes (NB) classifiers. The results show that the proposed framework consistently achieves the best performance, with Logistic Regression combined with SMOTE-Tomek obtaining the highest average AUC of 0.7923 ± 0.0714, while NB achieves 0.7554 ± 0.0580. Statistical analysis using a paired t-test indicates that the proposed method significantly outperforms MI+SMOTE-Tomek and BE+SMOTE-Tomek for Logistic Regression, whereas no significant differences are observed for NB. In addition to improving overall classification performance (AUC), the proposed approach also enhances minority class detection, as reflected in improved Recall and F1-score. Overall, the proposed hybrid framework provides an effective and reliable solution for software defect prediction, particularly for high-dimensional and imbalanced datasets.

This study evaluates public sentiment toward Constitutional Court Decision No. 90/PUU-XXI/2023 regarding the age limit for presidential and vice-presidential candidates, a controversial issue closely related to Indonesia’s democratic dynamics. Understanding public opinion on Twitter, as a major platform for political expression, is essential for informing electoral policy formulation. Data were collected using Tweet Harvest through Google Colab and analyzed using the Naïve Bayes algorithm as the primary sentiment classification method, with RapidMiner employed to support and streamline the analytical process. The analysis process included data cleaning, text normalization, stopword removal, manual labeling of 80 tweets as training data, and automatic sentiment classification to identify positive and negative sentiments. From a total of 151 analyzed tweets, 84 (55.63%) were classified as negative and 67 (44.37%) as positive, with the model achieving an accuracy of 66.67%. These findings suggest a tendency toward public opposition to the decision, reflecting dissatisfaction among Twitter users. The study demonstrates that Naïve Bayes is reasonably effective for sentiment classification with limited datasets and provides insights for policymakers in understanding public responses to election-related regulations.

Since the announcement of the policy plan for a name transfer system in the sale of used mobile phones, the issue has attracted widespread public attention and discussion. People have expressed their opinions on social media platforms, particularly TikTok. This study aims to classify the sentiment of TikTok users using Naive Bayes and Support Vector Machine (SVM) algorithms. The data were collected through a comment scraping technique on related content.The research stages include text preprocessing, sentiment labeling into positive, negative, and neutral categories, and feature extraction using TF-IDF. The classification process employs Naive Bayes and Support Vector Machine algorithms, which are then evaluated based on accuracy, precision, recall, and F1-score. The results of this study indicate that both methods are capable of classifying sentiment effectively. However, the Support Vector Machine method is superior to the Naive Bayes method with an accuracy rate of 99.57% compared to 94.30%. This study is expected to help the government understand public responses to the planned policy of the used mobile phone name transfer system.

Detection and identification of plant diseases is critical to the success and efficiency of agricultural production. Plant disease outbreaks are becoming more frequent throughout the world, and the presence of these diseases in cultivated plants has a significant impact on productivity. Therefore, researchers are focusing on developing effective and reliable plant disease detection methods. Thus, farmers can take advantage of early detection of this disease to minimize future losses. This article discusses machine learning approaches as well as decision trees, K-nearest neighbors, naive Bayes, support vector machines (SVM), and random forests for detecting coffee leaf diseases using leaf images. The above-mentioned classifications were researched and compared to determine the most suitable plant disease prediction model with the highest accuracy. Compared with other classification algorithms, the SVM algorithm achieves the highest accuracy of 99.75%. All the models trained above will be used by farmers to quickly identify and classify new diseases in images as a prevention strategy. As a preventive measure, farmers can detect and classify new diseases in images early.

Crime, an unlawful act that contradicts ethics and norms, has now become a primary factor for the police in Lampung province. This presents a challenge for the police institution in predicting high crime rates. However, there are still many crimes that have not become the main focus of problem-solving at the Lampung Regional Police.This research aims to identify the types and criminal acts of crime with the highest recorded incidence in a crime dataset by performing classification using the Naïve Bayes algorithm. The data was obtained from investigators at the Directorate of General Criminal Investigation of the Lampung Regional Police, with a total of 12,034 JTP (Total Criminal Acts) and 7,518 PTP (Crime Resolution) data points for each type of crime, distributed across the Regional Police, City Police, and District Police throughout Lampung province. The classification process using the Naïve Bayes algorithm reveals the relationship between the work unit (Satker) and the type of crime handled, thereby identifying crime patterns based on the location where they are handled. The results of the research, which involved converting numerical data into binomial (binary) form using the "Numerical to Binominal" feature in Rapid miner, show that the analysis and modeling process, especially in algorithms like Naïve Bayes or decision trees, is more effective when using data in a binary format. Thus, the initial dataset can be visualized in the form of a , with the size of the text varying according to the level of each high-incidence crime; the larger the text, the more frequently or significantly the crime occurred or was reported. The application of this method can help in identifying patterns, dominant trends, and areas of focus for more targeted law enforcement efforts or crime prevention policies.

The Indonesia Pintar Program (PIP) is an educational assistance program for students from underprivileged families, but determining the eligibility of recipients still faces obstacles in the form of subjectivity and data imbalance. This study aims to classify the eligibility of high school students receiving PIP in Jambi City using data mining methods. The SMOTE technique was applied to overcome class imbalance, and Gain Ratio feature selection was used to determine important attributes. The dataset used consisted of 19,596 student data with a training data distribution of 70% and testing data of 30%. The classification process used the Naïve Bayes, Decision Tree (J48), and Random Forest algorithms with the Use Training Set, 5-Fold, and 10-Fold Cross Validation testing schemes. The results show that SMOTE improves model performance, but feature selection in some cases reduces accuracy. Overall, Random Forest without feature selection provides the best results with an accuracy of 93.33% and is recommended as the most effective model for objectively determining PIP recipient eligibility.

AImbalanced data remains a significant issue in heart disease classification using machine learning, as it tends to cause models to overestimate the majority class while ignoring minority classes with high clinical value. This can lead to a decrease in accuracy and the model's ability to accurately detect disease cases. Therefore, this study aims to assess the effectiveness of oversampling techniques, namely Random Oversampling and Synthetic Minority Oversampling Technique (SMOTE), in improving the performance of the K-Nearest Neighbors (KNN), Naive Bayes (NB), and Random Forest (RF) algorithms. The dataset used comes from Kaggle and consists of 918 data sets with 12 attributes representing patient information related to heart disease prediction. The research stages include data preprocessing, baseline model testing, and re-evaluation using the two oversampling methods. Experimental results show that oversampling can improve the performance of all algorithms. KNN achieved the best results with SMOTE, with an accuracy of 72.98% and an F1-score of 75.39%. In the Naive Bayes algorithm, both oversampling techniques produced relatively stable performance, with the highest F1-score of 73.56% using SMOTE. Meanwhile, Random Forest showed the most optimal performance when combined with Random Oversampling, with an accuracy of 79.19% and an F1-score of 81.51%. These findings confirm that the success of data balancing techniques is strongly influenced by the characteristics of the classification algorithm used, and provide a practical contribution in determining strategies for handling imbalanced data in health research.

The Ministry of Social Affairs has made a new breakthrough in facilitating the public in checking social assistance recipients, namely the social assistance check application. User reviews can be used to find out whether the application provides benefits to the community or not. However, these reviews need to be processed using sentiment analysis. Then to do sentiment analysis requires machine learning. One method that includes machine learning is Naïve Bayes. The purpose of this research is to implement the Naïve Bayes method in conducting sentiment analysis and find out whether the social assistance check application is beneficial to society based on the results of sentiment analysis. In this study, two categories of sentiment are used, namely positive and negative. The author collects by crawling using the Google Play Scrapper library. The results of crawling data obtained as many as 4000 data. The results showed that the actual data that had been labeled using Textblob resulted in 987 negative label reviews and 628 positive label reviews. Meanwhile, the Naïve Bayes method is able to analyze the review sentiment of the social assistance check application with the results of 1181 negative sentiments and 434 positive sentiments. The Naïve Bayes model has a good accuracy rate of 0.77 or 77% in analyzing sentiment for social assistance check application reviews.

The rapid development of digital streaming platforms such as Netflix has generated a large volume of content data with diverse characteristics, thereby requiring effective analytical methods to understand emerging patterns and trends. This study aims to classify Netflix content into two main categories, namely movies and television shows, and to analyze genre trends and content characteristics using a data mining approach with the Naive Bayes algorithm. The dataset used in this study is the Netflix Shows dataset, consisting of 8,809 content entries, with the primary features analyzed including genre, rating, and country of production. The research process begins with data exploration and preprocessing stages, including data cleaning, handling missing values, and transforming categorical features to enable effective model construction. Subsequently, the dataset is divided into training and testing sets to objectively and systematically build and evaluate the Naive Bayes classification model. Model performance is evaluated using accuracy, precision, recall, and F1-score metrics to assess the model’s ability to accurately distinguish between Netflix content types. The experimental results demonstrate that the Naive Bayes algorithm is able to classify Netflix content into Movie and TV Show categories with accuracy, precision, recall, and F1-score values of 100%, respectively. The confusion matrix indicates that no misclassification occurred, suggesting that genre, rating, and country of production features provide a very clear separation between content classes. These findings indicate that the Naive Bayes algorithm can achieve exceptionally high classification performance with optimal evaluation results. The results further reveal distinct differences in characteristics between movies and television shows based on genre and production attributes. Therefore, this study is expected to contribute to the development of content recommendation systems and strategic content management within the streaming industry.

Data mining is a technique of several fields of science to find previously unknown relationships in the data warehouse so that it becomes an information that can be used later. The unwise use of electricity will of course have an impact on the high use of electricity, therefore it is expected that every community understands the effort to use electricity wisely. Therefore, authors perform analysis of data mining on these electrical usage data in order to know which is a small, medium and large category. The authors use data on electrical use questionnaire as much as 200 data which is then presented into the ARFF format. In performing author analysis using WEKA Tools. The method used is Naive Bayes classification method with the greatest percentage of accuracy obtained using the Use Training Set Correctly of 80.5%, using a 5-Fold Cross Validation Correctly of 75%, and using 10-Fold Cross Validation amounted to 74%. While the result of the selection of the attributes using the algorithm classifier attribute evaluation (ClassifierAttributeEval) is stated that the most influential attribute against the electrical power usage classification is Electonic Goods.

This study aims to classify customer payment methods at 17 Coffee & Eatery using machine learning algorithms, namely Naïve Bayes and Support Vector Machine (SVM). The increasing use of digital and non-cash payments has generated large volumes of transaction data that are rarely analyzed optimally, even though such data contain valuable information for business decision making. This research used secondary transaction data collected from January to March 2025, consisting of 10,147 transaction records. The dataset included several attributes such as order time, payment time, transaction type, total sales, number of items, and payment method. Data preprocessing was performed through data cleaning, feature engineering, normalization, and label encoding before being divided into training and testing sets with an 80:20 ratio. The Naïve Bayes and SVM models were then trained and evaluated using accuracy, precision, recall, F1-score, and ROC–AUC metrics. The results show that both algorithms were able to classify payment methods effectively, but SVM achieved higher accuracy and more stable performance than Naïve Bayes. These findings indicate that SVM is more suitable for handling complex and heterogeneous transaction patterns. The implementation of machine learning for transaction classification can support more efficient financial management and data-driven decision making for small and medium enterprises in the culinary sector.

Sentiment analysis is a technique in Natural Language Processing (NLP) used to identify user opinion tendencies based on textual reviews. This study analyzer user reviews of the Maxim application on the Google Play Store and compares three Machine Learning algoritmhs-Naïve Bayes, Support Vector Machine (SVM), and CatBoost-in classifying sentiment. The research stages include data collection, text preprocessing, feature extraction using TF-IDF and Chi-Square, class balancing using SMOTE, and performance evaluation through Accuracy, Precision, Recall, and F1-Score. ANOVA is used to examine the influence of feature selection on model performance. The results show that each model exhibits different performance level across the tested feature combinations. The CatBoost achieved the highest accuracy of 99,26% and demonstrating the most stable performance. Meanwhile, the Naïve Bayes and SVM models experienced performance decreases experiments, especially after applying SMOTE. These findings indicate that the choise of algorithm, feature extraction method, and class balancing technique significantly affects classification outcomes. Overall, CatBoost is identified as the best-performing model, providing more consistenst classification result in accordance with the characteristics of the user reviews.