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The purpose of the research is to analyze the influence of technology readiness and entrepreneurial motivation on the success of digital marketing through management support in MSMEs (Micro, Small, and Medium Enterprises) of footwear craftsmen in East Java. The research method uses a quantitative approach with a survey method. The population includes all MSME footwear craftsmen in East Java. A sample of 69 MSME footwear craftsmen in East Java was obtained through accidental sampling. Data were processed using SEM PLS 4. The results of the study show that Technology Readiness does not affect Management Support, Entrepreneurial Motivation affects Management Support, Management Support affects the success of Digital Marketing, Technology Readiness does not affect the success of Digital Marketing, Entrepreneurial Motivation affects the success of Digital Marketing, and Technology Readiness does not affect the success of Digital Marketing and Entrepreneurial motivation affects the success of digital marketing through management support in small and medium enterprises (SMEs) of shoe craftsmen in East Java. This finding is expected to provide strategic recommendations for shoe craftsman SMEs to enhance the effectiveness of their digital marketing.

Human resource management has become a determining role in operational systems in this modern era. The stronger the role of HRM, innovations in HRM managerial models always occur. This research aims to determine the influence of the work environment and work motivation on employee performance. This research uses an associative approach method to analyze the relationship between two or more variables, namely the influence of the work environment and work motivation on employee performance. The sample for this research is employees at PT. Indomarco Prismatama Bogor 2 branch has 54 employees. Data collection used questionnaires and interviews then continued with validity testing ending with hypothesis testing through regression coefficient analysis. Based on the research results, it was found that the work environment has a significant effect on the performance of PT employees. Indomarco Prismatama Bogor 2 Branch was 63.9% while the remaining 36.1% was due to other factors not included in this study (hypothesis 1 was proven). Work motivation has a significant effect on the performance of PT employees. Indomarco Prismatama Bogor Branch 2 amounted to 73.1%, while the remaining 26.9% was influenced by other variables not studied (hypothesis 2 was proven). From the test results of the influence of X1 and Indomarco Prismatama Bogor Branch 2 was 71.4% while the remaining 28.6% was due to other variables not studied (hypothesis 3 was proven).

This research examines problems in institutional management that cause low learning motivation among students at PKBM Permai. Motivation to learn is one form of success in the learning process. The research method used is qualitative, with a descriptive method with data collection through observation, namely making direct observations at PKBM Permai, then conducting in-depth interviews with heads of institutions, and documentation to record and maintain accurate and organized records about an event, process or information. certain. The findings reveal that one of the causes of low motivation to learn is due to age factors, inadequate facilities and infrastructure and tutors not being suitable in their field. This study also shows that tutors who are not suited to their field can cause problems, so there is a need for continuous professional development for tutors to improve the quality of education