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Tomas Purnomo; Timotius Sukarna; Sri Rezeki

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

This study aims to develop a strategy for developing praise and worship services through a deeper biblical theology of Psalm 150, as a fundamental solution for congregational growth at YHS Eka Sinta Church in Kapuas Regency. The main premise of this study is based on the crucial disconnect between contemporary church music practices, which tend to be performative, and the essence of the doxology authoritatively contained in the text Scripture. By integrating descriptive qualitative methods and an exegetical biblical theology approach, this study explores the imperative meaning and poetic structure of Psalm 150 and then engages them in intercultural dialogue with the sociocultural context of local churches in Kalimantan. The results reveal that the biblical theology Psalm 150 emphasizes the totality of instrumental use and the universality of the subject of praise as an absolute reflection of God's sovereignty and might. Field findings indicate that the effectiveness of music services is often hampered by technical limitations and theological shallowness of liturgical ministers. This study concludes that healthy congregational growth, both in terms of spiritual quality and quantity, is rooted in the extent to which the church able to actualize biblical theological values ​​in expressions of praise that are relevant and resonate with the cultural background and local identity of its congregation. The resulting strategy offers a holistic ministry model, in which church music returns to its essential function as an instrument of faith transformation and a means of growing the Kingdom of God, adaptively yet faithful to the biblical text.

Yunilia Edon; Syarifuddin Gassing; Ilona V. Oisina S

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2026 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to analyze public relations strategies in the implementation of the Mental Revolution Program through Instagram at the Coordinating Ministry for Human Development and Cultural Affairs of the Republic of Indonesia. The Mental Revolution represents an effort to transform public mindsets, attitudes, and behaviors based on the values of integrity, work ethic, and mutual cooperation in order to build a progressive and competitive nation. This research employs a descriptive qualitative approach with a case study method. Data were collected through observation, in-depth interviews, documentation, and triangulation to ensure comprehensive findings. The results indicate that the implemented public relations strategies have optimally utilized social media as a means of public communication, particularly in reaching younger audiences. These strategies include the development of positive content, cross-sector collaboration, and the use of media relations to expand information dissemination. The SWOT analysis reveals that the main strengths lie in effective team coordination, structured communication strategies, and a strong organizational culture, while weaknesses include limited human resources and insufficient technological support. Opportunities arise from extensive networks with various institutions and media, whereas threats stem from public perceptions and limited communication competencies. In practice, the Mental Revolution Program is implemented participatively through various initiatives such as Indonesia Serving, Clean, Orderly, Independent, and United, which are disseminated via Instagram. However, its implementation has not been evenly distributed across regions and has only reached approximately 70%, due to budget constraints and varying levels of commitment among local governments. Therefore, the success of this program largely depends on synergy among stakeholders and consistency in internalizing transformative values within society.

Julia Lambe; Hartati Bahar; Agnes Mersatika Hartoyo

Inovasi Kesehatan Global 2026 Lembaga Pengembangan Kinerja Dosen

 The Ministry of Health and the Coordinating Ministry for Human Development and Culture indicate that 41% of students experience hunger, which has an impact on the decline in the quality of education. The Free Nutritional Meals (MBG) policy is present as a strategy oriented towards more inclusive and sustainable education. The purpose of this study is to determine the Free Nutritional Meals (MBG) program policy based on Maslow's Hierarchy of Needs Theory at SD Negeri 2 Kendari, Southeast Sulawesi in 2025. This study is a qualitative study with a phenomenological approach. Informants in this study numbered 10 people, namely 3 key informants and 7 supporting informants selected using a purposive sampling technique. Data analysis was carried out through data reduction, data presentation, and drawing conclusions. The results of the study on students' physiological needs show variations in the level of students' satiety. Students' need for safety shows students are calmer and more focused, although there are still variations in perceptions among some students and parents. The need for socialization shows that the MBG program encourages communication, as well as the formation of attitudes of mutual assistance and mutual cooperation. The need for appreciation shows equal conditions regardless of economic background. The need for self-actualization shows increased participation, discipline, and responsibility, although influenced by individual character. It can be concluded that the MBG program has been able to fulfill the physiological, security, socialization, appreciation and self-actualization needs of students, although some needs are influenced by individual character.

Tuti Sahara; Salbiah Salbiah; Mini Harianti

ARDHI : Jurnal Pengabdian Dalam Negri 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Hydrometeorological disasters increase the risk of infectious diseases due to environmental changes, damaged sanitation systems, and limited access to health services. These conditions highlight the need to strengthen community-based early detection systems as part of an early warning strategy. This community service activity aims to enhance the capacity of community health volunteers in the early detection and reporting of infectious diseases through the digitalization of a simple surveillance system. The program was implemented in disaster-affected areas, involving community health volunteers as key partners. The methods included health education on post-disaster infectious diseases, technical training on the use of surveillance instruments, and assistance in implementing health surveillance forms in accordance with guidelines from the Ministry of Health of the Republic Indonesia. The results showed a significant improvement in the knowledge of participants, with ≥80% of volunteers passing the post-test evaluation. In addition, participants demonstrated improved skills in recording, identifying symptoms, and systematically reporting infectious disease cases. The digitalization of surveillance forms facilitated real-time data collection and reporting, enabling faster responses to potential outbreaks. This program contributes to strengthening community-based early warning systems and enhancing the role of community health volunteers as the frontline in post-disaster infectious disease control. The implementation of this initiative is expected to support rapid interventions by health service facilities, improve cross-sector coordination, and serve as a replicable model for strengthening community surveillance systems in other disaster-prone areas.

Helviana Hasibuan

VitaMedica : Jurnal Rumpun Kesehatan Umum 2026 STIKES Columbia Asia Medan

Hospitals are high-risk work environments that expose workers to biological, chemical, physical, and psychosocial hazards.  Despite strict regulations on Occupational Safety and Health (OSH), the implementation of regular Medical Check-Ups (MCU) for hospital workers is often considered merely an administrative formality rather than a legal protection instrument. This study aims to analyze the legal urgency of implementing MCU for hospital workers and examine the evidentiary strength of MCU results as a preventive measure against work-related disease claims. This normative juridical research employs statutory and conceptual approaches, analyzing Law No. 17/2023 on Health, Law No. 13/2003 on Manpower, and Ministry of Health regulations on Hospital OSH. Although MCU obligations are legally mandated, their implementation in hospitals remains administrative in nature and suboptimal as legal evidence for establishing causation in occupational disease litigation. MCU documentation serves as critical baseline evidence to prove or refute work-relatedness of health condition. Hospital compliance with MCU standards constitutes not merely a health compliance requirement, but a preventive legal risk management strategy to avoid compensation claims and ensure workers' constitutional rights to a safe work environment. Strengthening internal MCU protocols is essential for minimizing future litigation risks.

Yosua Altiel Siburian; Tickos Elia Siahaan; Veronica Tumangger

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

This study explores the role of the Holy Spirit as the main actor in spreading the gospel according to the Book of Acts and its relevance to the church's current mission strategy. Through a qualitative-descriptive approach with literature review, this study examines biblical texts and theological literature that emphasize that since the events of Pentecost, the Holy Spirit has been the main initiator of the church's mission movement. In Luke's narrative, the Holy Spirit not only empowers the disciples to witness, but also leads the direction of ministry, selects and sends missionaries, opens and closes mission paths, and affirms the inclusiveness of the gospel for non-Jewish nations. The Holy Spirit acts as a catalyst that transforms a weak community of disciples into a church that boldly proclaims the gospel, as seen in Peter's sermon and the rapid growth of the congregation. In addition, the Holy Spirit preserves the purity of the church, unites the congregation, and gives spiritual gifts for the building up of the body of Christ. The results of this study confirm that the success of the early church's mission did not depend on human strategies, but on obedience to the Holy Spirit's leadership. The implication for the church today is the need to depend on the work of the Holy Spirit in evangelism, fellowship, and the development of the congregation's gifts, so that the church is able to respond to the challenges of the times with divine power and wisdom.  

Elma Purwantie; Martesa Martesa

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2026 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Youth and youth ministry plays a strategic role in shaping the faith, character, and spiritual maturity of the younger generation. This study aims to analyze the spiritual needs, struggles, and relevant Christian Religious Education (PAK) strategies for youth at GBI Pondok Daud. Using a descriptive qualitative approach, data were obtained through direct observation, interviews with instructors, facility observations, and documentation during worship services. The results indicate that youth are highly enthusiastic about attending worship services and are actively involved in various ministry sectors, such as music, multimedia, and ushering. However, they face several struggles, including academic pressure, the influence of social media, and instability in personal spiritual discipline. Primary spiritual needs include Christian character development, a deeper understanding of God's Word, a supportive community, and consistent spiritual guidance. The implemented PAK strategies, such as creative worship, small group discussions, mentoring, and the use of digital media, have proven effective in addressing the needs of youth. This study concludes that GBI Pondok Daud's youth ministry has been successful, but still needs to strengthen discipleship, improve spiritual discipline, and develop experiential learning activities.

Fariq Hasril Adiwardana; Hadiyanto Hadiyanto

Jurnal Riset Rumpun Seni, Desain dan Media 2026 Pusat Riset dan Inovasi Nasional

Social media has become an important element in the public relations strategy of government agencies, including the Human Resources Development Agency (BPSDM) of the Ministry of Public Works (PU). Instagram, as the most popular platform in the world, plays a strategic role in disseminating institutional information. This study focuses on analyzing the PR strategy of BPSDM PU through the management of the Instagram account @pu_bpsdm. The method used is descriptive qualitative through observation, interviews with the Public Communication Team, and literature study. The results of the study show that the PR strategy is implemented through four step according to Cutlip & Center, namely situation analysis, planning, communication implementation, and evaluation. Issue identification is carried out through a top-down and bottom-up approach to ensure that the message is in line with public needs and the agency's agenda. Content production is carried out in a structured manner with a multi-layered verification mechanism, while routine evaluations show a significant increase in engagement from 25.2% (June), 29.28% (July), to 40.84% (August). These findings confirm that the BPSDM PU's digital PR strategy is effective and contributes to strengthening the institution's image in the public communication sphere.

Somba, Devaki Christiani; Agus Adriyanto; I Wayan Warka; Tasdik Mustika Alam

Betelgeuse Journal 2025 Naval Academy Publising

This study examines the optimization of military defense in North Sulawesi as a supporting pillar for Indonesia’s new import gateway. Positioned strategically on the Pacific rim, North Sulawesi is expected to become a hub for imported goods to support national economic equalization. However, this import route shift also brings security challenges, including military and non-military threats such as smuggling, maritime crimes, and potential infiltration by terrorist groups. This research employs a qualitative descriptive method based on literature study, focusing on the analysis of naval and air defense strategies, modernization of main weapon systems (alutsista), and the enhancement of human resources within the Indonesian National Armed Forces (TNI). The results indicate that strengthening defense infrastructure, including the addition of warships, patrol vessels, and modern fighter aircraft, is urgently needed to maintain regional stability. Furthermore, the application of the smart defense concept, integrating advanced technology with local community empowerment, can sustainably enhance maritime resilience. Investment in the defense sector has been shown to create a conducive climate for international trade, boost investor confidence, and strengthen Indonesia’s economic connectivity with the Asia-Pacific region. This study recommends synergy between the Ministry of Defense, TNI, and the national defense industry to accelerate the modernization and maintenance of alutsista, while ensuring the security of trade routes in North Sulawesi. With these measures, North Sulawesi can function optimally as a strategic import gateway that supports national economic growth and reinforces state defense.

Natasya Alika Akbar; Nani Nurani Muksin

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of digital technology has encouraged the government to utilize social media as an effective means of public communication. The Ministry of Agriculture is one institution that actively uses Instagram to convey information, build a positive image, and interact with the public. This study aims to determine the Public Relations strategy in managing the Instagram social media account @kementerianpertanian. This study uses the Public Relations strategy theory from Cutlip and Center, which consists of four stages: problem identification, planning and programming, communication and action, and evaluation. The research method used is a descriptive qualitative approach, with data collection techniques through in-depth interviews and documentation of the Ministry of Agriculture's Public Relations team. The results show that the Ministry of Agriculture's Public Relations has implemented a planned communication strategy, starting from planning informative and educational content, utilizing Instagram features such as reels, stories, and live to increase interaction, to routine evaluation based on engagement data (likes, shares, comments, and saves). This strategy also adapts to social media trends and audience needs. Public Relations actively responds to user questions and comments to maintain two-way communication. However, challenges such as negative comments, limited resources, and changes in the Instagram algorithm are obstacles that still need to be overcome. Overall, the implemented strategy has successfully supported the improvement of the image and transparency of public information within the Ministry of Agriculture.

Siska Panduwinata; Margareta Margareta; Wandi Wandi

Nubuat : Jurnal Pendidikan Agama Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Spiritual needs during adolescence are very important because this time in life helps shape who a person is, how they feel, and their beliefs. This study looks at the spiritual needs of teenagers and young people at GKE Betang Kahanjak Palangkaraya, and explores ways that Christian Religious Education (PAK) can help them grow spiritually. By looking at existing research and observing the local context, the study finds that young people need support in their personal spirituality, their Christian identity, building relationships, getting guidance, becoming stronger in tough situations, and making good moral choices. Good PAK approaches include mentoring that focuses on relationships, studying the Bible in a way that fits their situation, using digital tools for spiritual growth, combining service with learning, and guidance that builds strong character. Churches need to keep up with how young people are changing and create new ways of ministry that really help teenagers and young adults grow spiritually.

Iswan Garamba; Ronaully Marbun

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity was conducted in a Christian ministry institution located in Makassar City, South Sulawesi. The Student Creativity Program (PKM) was motivated by the reality that many people in Makassar have not yet known or believed in Isa Al-Masih (Jesus Christ )as Lord and Savior. As a city with a predominantly non-Christian population, evangelism in Makassar needs to be carried out contextually, wisely, and lovingly, without offending the beliefs of the surrounding community. The “PI 3 Saja” method (an acronym for Evangelism anytime, anywhere, and to anyone) serves as a relevant and effective strategy for reaching out to society. Through the 5P approach (Pertalian—Relationship, Peralihan—Transition, Penginsafan—Conviction, Pengabaran—Proclamation, and Penyelesaian—Commitment), this method emphasizes the importance of friendship, empathy, and naturally sharing the Gospel in everyday conversations. The purpose of this activity was to train participants in the institution to become contextual evangelists who can share the Good News without coercion, but rather through exemplary living and genuine friendship with others. The training and field practice results showed positive responses from the community, the formation of small discipleship groups (house churches), and an increased sense of courage and sensitivity among participants in sharing the Gospel in non-Christian environments. This activity demonstrates that evangelism can remain relevant and effective when it prioritizes love, relationships, and sensitivity to local culture.

Thoha Putra; Imam Saerozi

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

The management of educational institutions has a strategic role in determining the direction of growth and sustainability of the institution. The success of this management is highly dependent on the administrator's ability to analyze the external environment, understand the position of competitors, optimize internal potential, and formulate superior strategies that are able to maintain competitiveness without ignoring the fundamental values ​​of education. In this context, the application of marketing management becomes an important need. This study aims to analyze marketing management in increasing public trust in the Darul Hikmah Islamic Boarding School in Tulungagung. This study uses a qualitative phenomenological approach with data collection techniques through interviews, observations, and documentation. Data analysis is carried out through data condensation, data presentation, and drawing conclusion/verification. The results of the study indicate that the marketing strategy of the Darul Hikmah Islamic Boarding School in Tulungagung in building public trust is implemented through four main elements: (1) Product – offering quality educational services with character strengthening, implementing the curriculum of the Ministry of National Education, Ministry of Religious Affairs, local content, and superior extracurricular programs; (2) Price – affordable registration and administration fees and adjusted to the economic conditions of the community; (3) Place – the location of the Islamic boarding school is strategic, easy to reach, and has a conducive learning environment; and (4) Promotion – conducted through visits to elementary schools, installation of promotional media (billboards, banners, brochures), publication of extracurricular achievements, and utilization of social media such as Facebook, Instagram, YouTube, and the Islamic boarding school's official website.

Nazwa Rivie Azahra; Hudi Santoso

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

The study explores the communication strategy of the Public Relations Division of the Ministry of Home Affairs (Kemendagri) in responding to the wave of student and community demonstrations in early September 2025. This research aims to identify the strategic approach and challenges faced by the division in managing public communication during a national socio-political crisis. Using a qualitative descriptive method through observation, participation, and in-depth interviews with two informants from the division, the study reveals that Kemendagri’s communication strategy emphasized transparency, cross-institutional coordination, and the empowerment of local governments to maintain stability. The division also adopted multi-channel communication, including social media, press releases, and press conferences, ensuring message consistency and public reassurance. However, several challenges were identified, such as the sensitivity of political issues, the spread of misinformation and hoaxes, limited human resources, and the suboptimal implementation of two-way communication. The findings indicate that public communication during a crisis requires accuracy, empathy, and collaboration across institutions. This study implies that strengthening transparency, enhancing crisis communication skills, and improving digital responsiveness are essential for the Ministry’s public relations performance in future crises.

Melkisedek Melkisedek

Jurnal Pengabdian dan Solidaritas Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Pastoral ministry plays a crucial role in shaping the spiritual growth of the congregation so that they live according to the principles of the Kingdom of God. In practice, many congregations do not fully understand the meaning of Matthew 6:33, so its values are merely spiritual slogans without concrete application in daily life. This study aims to design a more effective pastoral strategy within the GEREJA KRISTEN SETIA INDONESIA (GKSI) Getsemani Palah Parajo, focusing on five main aspects: (1) a theological understanding of Matthew 6:33 as the basis for pastoral care; (2) the role of the pastor and congregation in building healthy relationships; (3) identifying the congregation's spiritual needs and challenges; (4) developing contextual pastoral strategies and methods; and (5) evaluating the congregation's spiritual growth. Through this approach, it is hoped that pastoral care will become a means of forming Christ-like character, which is not only theologically relevant but also has a real impact on the congregation's daily lives.

Jesica Cindini br Sembiring

Jurnal Pengabdian dan Pembangunan Lokal 2025 Lembaga Pengembangan Kinerja Dosen

Pastoral ministry is at the core of the life of the Church which requires the active and qualified involvement of its implementers, especially facilitators. At St. Joseph Tanjung Balai Karimun Church, the role of facilitators is very important in reviving the Ecclesiastical Base Community (KBG) as the main means of fostering the faith of the people. However, the limited number and capacity of facilitators are obstacles in supporting the effectiveness of pastoral ministry. This community service activity aims to increase the capacity of facilitators through training that focuses on developing communication competencies, faith mentoring, and pastoral leadership. The method used was observation and participatory training for three months, with periodic evaluation through reflection with participants. The results of the activity showed a significant increase in confidence, empathic communication skills, and the effectiveness of facilitators in managing group dynamics. In addition, the KBG meeting became more lively and participatory. Pastorally, this activity shows that strengthening the capacity of facilitators is not only a technical solution, but also a long-term strategy in building an independent, synodal and empowered Church. This activity is expected to be a model for other parishes in developing pastoral services that are contextual and relevant to the lives of today's people.

Hizwati Dalilati Hazhiyah; Suparno Suparno; Karmanis Karmanis

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

Gender mainstreaming (PUG) is a development strategy that integrates gender equality as a key principle in planning and budgeting. The city of Semarang has adopted this approach in various policy documents; however, its implementation still faces significant challenges. This study aims to evaluate the achievement of the seven prerequisites for PUG according to the guidelines from the Ministry of PPPA, including commitment, policies, institutional frameworks, resources, sex-disaggregated data, gender analysis tools (GAP and GBS), and community participation. The research utilizes a descriptive qualitative approach, employing in-depth interviews, document studies, and questionnaires. Key informants include local government organizations (OPDs) and civil society representatives. Data analysis is carried out using Miles & Huberman's interactive model with thematic analysis. The findings show that normative prerequisites such as policies and institutional frameworks are in place, but implementation remains weak, particularly in the use of sex-disaggregated data and the application of GAP-GBS. Supporting factors for success include leadership commitment from specific OPDs and the existence of cross-sector coordination forums, while the main obstacles are limited human resource capacity and insufficient gender-responsive budget allocation. This study reinforces the relevance of policy implementation theory in bridging the gap between normative frameworks and operational practices. Recommendations include ongoing training, mainstreaming sex-disaggregated data, and technical regulations that all OPDs must follow to enhance the effectiveness of PUG.

Patricia Wira Lestari

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The spirituality of today’s church youth encounters multidimensional challenges, particularly the pervasive influence of digital culture, the gradual decline in interest toward spiritual disciplines, and the weakening of involvement in ecclesial ministry. Such dynamics often create a gap between theological knowledge and lived faith experiences. This Community Service (PkM) initiative was designed to respond to these issues by implementing an interactive model aimed at enhancing the spiritual understanding of the youth at GKSI Trimorejo Congregation. The model emphasizes participatory learning processes, in which youth are not merely passive recipients of teaching but active contributors to collective faith formation. The methodological framework consisted of three main stages: initial observation to identify needs and spiritual conditions; preparation of training modules contextualized with the congregation’s realities; and the implementation of interactive activities such as group discussions, thematic Bible studies, role-play, and collective reflection. Evaluation strategies integrated both quantitative and qualitative approaches, including pre-tests and post-tests to measure cognitive growth, alongside participatory interviews to capture experiential insights. The findings reveal a notable increase in youth comprehension of biblical principles, heightened enthusiasm and participation in church programs, and the establishment of a more cohesive spiritual learning community. Furthermore, the process encouraged a deeper sense of belonging and responsibility among the participants toward their ecclesial environment. In conclusion, the interactive model demonstrates significant effectiveness in fostering youth spirituality and may serve as a viable alternative strategy for churches encountering similar challenges within contemporary contexts of ministry.

Anggo Doyoharjo; FX. Hastowo Broto Laksito

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

Illegal streaming sites are one of the forms of copyright infringement that are rampant in the digital era and have a significant impact on the creative industry, the economy, and law enforcement. This research analyzes the Indonesian legal framework consisting of Law No. 28 of 2014 on Copyright, Law No. 11 of 2008 jo. Law No. 19 of 2016 on Electronic Information and Transactions, as well as the technical regulations of the Ministry of Communication and Information (Kominfo) in addressing these violations. The findings indicate that although the legal framework is in place, enforcement still faces technical, legal, social, and complex cross-border challenges. These sites often utilize foreign servers, mirror domains, and anti-blocking technology to evade blocking, thus requiring international cooperation thru mechanisms such as Mutual Legal Assistance (MLA) and coordination with the World Intellectual Property Organization (WIPO). An effective counter-strategy must be multidimensional, encompassing regulatory strengthening, the use of detection technologies such as digital watermarking and content ID systems, as well as public education to curb the demand for illegal content. A comparison with the United States, Japan, and South Korea shows that proactive enforcement, a quick notice-and-takedown mechanism, and industry cooperation have proven effective in reducing violations. In conclusion, the eradication of illegal streaming sites in Indonesia requires continuous synergy between the government, industry, and society to protect copyright and the sustainability of the creative industry ecosystem in the digital era.

Shifa Nurfitri Aulia Isti; Tria Patrianti

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

PaDi UMKM is a limited liability company (PT) and is classified as a closed PT. PT PaDi UMKM was established in 2020. The purpose of this study is to determine the optimization of digital public relations in improving image. The theories used in this study are digital public relations theory and image theory. This research approach uses a descriptive qualitative method, with primary data collection techniques in the form of interviews with three informants and an expert, and secondary data in the form of documentation, both data and images. The results of the study indicate that the optimization of digital public relations by PaDi UMKM plays an important role in improving brand image. Referring to Clea Bourne's theory, PaDi UMKM utilizes digital tools such as blogs, articles, and social media for one-way and two-way communication. This strategy is supported by media monitoring that includes content planning, trend utilization, and sentiment analysis to understand public opinion. The success of building a positive image is supported by attractive visual content, inspirational storytelling, and active interaction with the audience, as well as collaboration with the Ministry of State-Owned Enterprises that strengthens credibility. Challenges in the form of user complaints about the application system are handled through fast responses and responsive customer service. With a solution-oriented approach, appropriate education, and the use of digital platforms, optimizing digital public relations not only increases positive public perception but also strengthens customer loyalty, making PaDi UMKM a reliable B2B marketplace.