Strategi Public Relations melalui Pengelolaan Media Sosial Instagram @pu_bpsdm oleh BPSDM Kementerian Pekerjaan Umum

Fariq Hasril Adiwardana ; Hadiyanto Hadiyanto
Jurnal Riset Rumpun Seni, Desain dan Media 📅 2026 Vol 5, No 1 🔗 DOI: 10.55606/jurrsendem.v5i1.7818
Abstract
Social media has become an important element in the public relations strategy of government agencies, including the Human Resources Development Agency (BPSDM) of the Ministry of Public Works (PU). Instagram, as the most popular platform in the world, plays a strategic role in disseminating institutional information. This study focuses on analyzing the PR strategy of BPSDM PU through the management of the Instagram account @pu_bpsdm. The method used is descriptive qualitative through observation, interviews with the Public Communication Team, and literature study. The results of the study show that the PR strategy is implemented through four step according to Cutlip & Center, namely situation analysis, planning, communication implementation, and evaluation. Issue identification is carried out through a top-down and bottom-up approach to ensure that the message is in line with public needs and the agency's agenda. Content production is carried out in a structured manner with a multi-layered verification mechanism, while routine evaluations show a significant increase in engagement from 25.2% (June), 29.28% (July), to 40.84% (August). These findings confirm that the BPSDM PU's digital PR strategy is effective and contributes to strengthening the institution's image in the public communication sphere.
Keywords
BPSDM; Content Verification; Instagram; PR Strategy; Public Relations
How to Cite

Fariq Hasril Adiwardana & Hadiyanto Hadiyanto (2026). Strategi Public Relations melalui Pengelolaan Media Sosial Instagram @pu_bpsdm oleh BPSDM Kementerian Pekerjaan Umum. Jurnal Riset Rumpun Seni, Desain dan Media, 5(1). https://doi.org/10.55606/jurrsendem.v5i1.7818

Fariq Hasril Adiwardana; Hadiyanto Hadiyanto, "Strategi Public Relations melalui Pengelolaan Media Sosial Instagram @pu_bpsdm oleh BPSDM Kementerian Pekerjaan Umum," Jurnal Riset Rumpun Seni, Desain dan Media, vol. 5, no. 1, 2026.

Fariq Hasril Adiwardana; Hadiyanto Hadiyanto. "Strategi Public Relations melalui Pengelolaan Media Sosial Instagram @pu_bpsdm oleh BPSDM Kementerian Pekerjaan Umum." Jurnal Riset Rumpun Seni, Desain dan Media, vol. 5, no. 1, 2026.

Fariq Hasril Adiwardana; Hadiyanto Hadiyanto. "Strategi Public Relations melalui Pengelolaan Media Sosial Instagram @pu_bpsdm oleh BPSDM Kementerian Pekerjaan Umum." Jurnal Riset Rumpun Seni, Desain dan Media 5, no. 1 (2026).

Fariq Hasril Adiwardana & Hadiyanto Hadiyanto (2026) 'Strategi Public Relations melalui Pengelolaan Media Sosial Instagram @pu_bpsdm oleh BPSDM Kementerian Pekerjaan Umum', Jurnal Riset Rumpun Seni, Desain dan Media, 5(1). doi: 10.55606/jurrsendem.v5i1.7818.

Fariq Hasril Adiwardana; Hadiyanto Hadiyanto. Strategi Public Relations melalui Pengelolaan Media Sosial Instagram @pu_bpsdm oleh BPSDM Kementerian Pekerjaan Umum. Jurnal Riset Rumpun Seni, Desain dan Media. 2026;5(1).

Artikel Terkait

Perancangan Media Infografis SOP Keselamatan Kerja (K3) Pada Lingkungan Industri Manufaktur

Daniel M Simbolon; Bambang Tri Wardoyo; Meily Cristina; Ekananda Haryadi; Menul Teguh Riyanti; Wegig Murwonugroho; Yosua Reydo Respati; Dikdik Adikara Rachman; Tommy Hari Prihatanto; Leonardus Aryo Gitoprakoso Widyarto

Desain Karakter Webtoon Tokoh Penemu Sains dan Teknologi untuk Remaja Usia 15-18 Tahun

Febriyanti Putri Ruspandi; Aris Sutejo; Sri Wulandari

Penerapan Design Thinking dalam Perancangan Pion Karakter Board Game Laskar Kristus untuk Usia 8-12 Tahun

Hanung Sekar Larasati Enggaringtyas; Mahimma Romadhona; Widyasari Widyasari

Strategi Budaya Sonorik Reflektif dalam Komposisi Musik Rene Hu: Representasi Identitas Institusional melalui Autoetnografi Artistik

Kadek Indra Wijaya; Esyaf Sedik; Noak Msen; Yohana Mikaela Kelanit; Thobias Rumbino Fonataba; Steven Lazareth Kawer; I Putu Agus Eko Sattvika

Perancangan Desain Karakter Wisatawan dalam Buku Ilustrasi Wisata Trenggalek untuk Usia 18-25 Tahun

Faliq Firashan; Aninditya Daniar; Alfian Candra Ayuswantana

Karya Karawitan Citra Jalatarangga

I Putu Nanda Yoga Mayura; I Ketut Garwa; I Gede Yudarta
Tren Sitasi Jurnal