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This research aims to provide a solution to the importance of literacy in the digital era, to explain the importance of literacy in the digital era in dealing with hoaxes or false information on social media as well as strategies for increasing literacy in the digital era. Hoaxes can have a very detrimental impact, both on individuals and society as a whole. Therefore, it is important for people to always check the veracity of information before sharing it or taking action based on that information. With digital literacy, people can understand and manage information spread on social media. The research method used is a qualitative method with a library research approach. The literature study method involves collecting data by understanding and studying theories from various literature that are relevant to the research subject. Literacy in this digital era is the key to overcoming various challenges. Digital literacy is important in dealing with hoaxes, including the ability to identify hoaxes, evaluate the authenticity of information sources, understand the context of information, use tools, question information, and maintain online privacy and security. Digital literacy helps individuals become more intelligent, critical and responsible in consuming and disseminating information in the digital world.

Social media is not only a means of communication, but also influences the thinking patterns, behavior and social interactions of the younger generation. Thus, a deep understanding of the influence of social media on the character of today's youth is very important in the context of social and cultural development. This journal investigates the impact of social media use on youth character in the contemporary era. This research uses quantitative and qualitative methods to analyze the behavior, values, and self-perceptions of young people who are influenced by their interactions on social media platforms. The results show that intense exposure to social media can influence character formation, both positively and negatively. The psychological and social implications of social media use in today's youth are the main focus in this journal, providing in-depth insight into the role of social media in shaping the identity and character of the younger generation.

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.

Social media has become an effective tool in political campaigns. Politicians can use social media to promote themselves, disseminate information, and interact directly with voters. Social media also allows political parties to gauge public sentiment, understand voter needs, and respond with relevant policies. However, there are several challenges in using social media as a campaign tool, such as the spread of invalid information, the use of bot accounts, and the manipulation of opinions. Therefore, it is important for politicians and political parties to manage social media well and ensure that the information disseminated is correct and accountable. In addition, social media can also strengthen political polarization and reduce the ability to reach political agreements. Despite this, social media remains an effective tool in political campaigns, and its use continues to grow in Indonesia.

Society in the historical strata has had a fairly close relationship with religion since prehistoric times. For society, religion is seen as the beliefs and behaviors that society uses to address important problems that cannot be solved by the technical systems and organizational techniques for which it is known. To overcome this limitation, humans use the manipulation of supernatural powers. The notion of "culture" is generally understood as a complex definition. Culture or culture can be thought of as a concept whose definition follows the content of its users, although it also refers to objective reality. That is, one person may have an opinion about "culture" or "culture", but another person may object to the words used; Because it requires the person concerned to appreciate his culture. Like the definition of "culture" above, "religion" also has different meanings, both from the point of view of its adherents and from the point of view of the sciences that study it (Sena Adiningrat, 2010). In all areas of world society; religion, culture and belief are three important and very basic elements. All three have a very strong bond and correlation as the core of society, so that even in the craziest and sane times, they are never broken. Because where there is an association or community or society, there is a habitus, then lived and continues to exist, then it becomes a culture. Meanwhile, religion is a belief in one's conscience, which essentially has an inner connection with feelings and the desire to embrace something and believe in it. So religion requires faith or belief. So believing in something important in religion is called faith.

Strengthening MSMEs in the face of globalization and intense competition means being able to respond to global challenges such as increasing product and service innovation. Consumers' willingness to buy and interest in products sold by MSMEs is increasing. The aim of this research is to determine the effectiveness of Durian Woke MSME product promotion on Instagram media. The effectiveness of advertising actions is measured using the AIDA concept (Attention, Interest, Desire, Action). The research sample consisted of 53 people with active Instagram accounts who followed the Durian Woke Instagram account in the food sector which advertises on Instagram media. The data collection method uses a questionnaire as respondent data. The research results show that the effectiveness of Instagram social media as an advertising medium is beneficial for Durian Woke MSMEs in stimulating consumer interest in finding out about available products.                    

Strengthening MSMEs in the face of globalization and intense competition means being able to respond to global challenges such as increasing product and service innovation. Consumers' willingness to buy and interest in products sold by MSMEs is increasing. The aim of this research is to determine the effectiveness of Durian Woke MSME product promotion on Instagram media. The effectiveness of advertising actions is measured using the AIDA concept (Attention, Interest, Desire, Action). The research sample consisted of 53 people with active Instagram accounts who followed the Durian Woke Instagram account in the food sector which advertises on Instagram media. The data collection method uses a questionnaire as respondent data. The research results show that the effectiveness of Instagram social media as an advertising medium is beneficial for Durian Woke MSMEs in stimulating consumer interest in finding out about available products.                    

Instagram as a social media has become a major platform for individuals to build their self-image online. This research aims to explore and analyze strategies for forming the self-image of Communication Science students at Trunojoyo University, Madura on the social media Instagram. Qualitative research methods were used to interview participants from Communication Science students who actively use Instagram. The research results show that students use various strategies, including photo selection, captions, filters, and hashtags, to build the desired self-image. They also manage interactions with followers and respond to comments to strengthen their self-image. Additionally, findings suggest that social pressure, cultural norms, and peer influence play an important role in the formation of self-image on social media. This research provides in-depth insight into how social media, especially Instagram, influences the formation of Communication Science students' self-image, and its implications for self-concept and social interactions in a digital context. This study also provides a foundation for the development of social media literacy among college students and stimulates further discussion about the impact of social media on individual identity construction.

Technology that continues to develop becomes a medium of access to see the outside world. Young people as the backbone of the future began to follow the flow of the times and technology. The presence of a lot of content on social media makes young people start consuming foreign cultures, this cannot be separated from the influence of globalization, a reality that has real consequences on how people and institutions around the world run. They believe that local countries and cultures will be lost to global culture and economy. It is undeniable that the influence of globalization on cultural diffusion is increasingly visible with the development of information technology, so that cultural diffusion no longer has to go through migration but can take place through internet access that can be connected to the world.This research uses qualitative methods by looking for sources of information with a descriptive literature study approach. Social media has become the main channel that facilitates the transfer of Western values such as the concepts of individualism, consumerism, and views related to freedom of expression. Nowadays young people tend to forget local culture as an inherent identity and follow the flow of westernization which is considered more modern and more advanced than local culture which is considered traditional and ancient, this tendency is because young people follow more prestige in the development of the times without thinking about the consequences it causes.      

Information and digital technology has become an important part of an organization to grow and develop in an era of change. This will show how tourist villages use information and digital technology to provide new information, services and value to a wide audience. One of the tourist attractions in Lembanga Randanan is the Painted Rice Fields. The fertile rice fields provide beautiful landscapes and a deep impression. Students from the Management study program at the UKI Toraja Faculty of Economics with the theme Tourism Village are collaborating with the Lembang community and parties in the development and promotion of the Painted Rice Fields tourism in Lembang Randanan so that it can be touched by a wide audience, especially the commercialization of tourism. From the results of observations, it was found that the basic problems that hinder tourism promotion are the lack of public awareness to promote painted rice field tourism and the ineffective use of information and digital technology. The aims and objectives of organizing community service are to introduce painted rice field tourism to the general public and to help the Lembang Randanan community in using information and digital technology for promotion. This research was conducted using a qualitative descriptive research method with primary data collection techniques in the form of observation, interviews and documentation, while secondary data collection was obtained from searching various references such as books, journals and articles. The results of the service activities that have been carried out are helping tourist villages with promotion, marketing and management of tourist villages. This includes creating Instagram and YouTube social media accounts which aim to promote tourist villages, especially painted rice field tourism in Lembang Randanan. From this research, it is hoped that potential-based tourism village promotion can be carried out.

The impact of social media on economic changes in society can be seen from various aspects. Social media has had a significant impact especially in consumer behavior, marketing and business interactions. Apart from that, social media also influences people's social and economic behavior patterns, such as adapting to new habits, communication patterns, and creating a digital entrepreneurial ecosystem. Social media also has positive impacts, such as making interaction easier, expanding reach, and obtaining information at lower costs. However, there are also negative impacts, such as decreased face-to-face interaction, potential for addiction, conflict, and privacy issues. The use of social media has also initiated changes in social and economic behavior, for example in the case of farmers switching to the agrotourism sector due to social media activities, as well as influencing the presence of agrotourism and collaboration with outside parties. Thus, it can be concluded that social media has a significant role in shaping social and economic change in society, both in positive and negative terms.

Social media serves as a tool that enables individuals to easily interact with each other without the constraints of time, distance, location, or additional costs. Its usage has become a societal necessity, bringing both positive and negative impacts on cultural and social changes. The presence of social media has deeply integrated into modern society, becoming an inseparable element of mass media. Its effects are evident in the transformation of norms, habits, and attitudes gradually eroded by the advancements in mass media, replaced by new patterns of behavior. The ongoing technological advancements, particularly in social media, require attention to ensure that the society does not fall prey to its negative effects.  

In the digital era, social interactions have undergone significant changes. The influence of technology has changed the way people communicate and interact with each other. Social interactions are no longer limited by time and space. People can connect and interact from anywhere and at any time. Social interaction in the digital era has the potential to improve the quality of human life. However, it is important to use technology wisely so that it does not cause negative impacts. The aim of this research is to determine the basic needs and aspirations of humans that arise amidst technological developments. This journal is presented using a descriptive method accompanied by a literature review as a comparative study of similar publications in previous relevant scientific papers.

This research aims to analyze the branding strategies implemented by Universitas Negeri Jakarta (UNJ) through the Instagram social media platform to see their brand image. The study employed a field study with a descriptive qualitative research approach. Data collection techniques were conducted through interviews, observations, and documentation. The results of the research indicate that UNJ has successfully built a strong and positive image through a consistent approach in highlighting academic achievements, campus activities, and cultural diversity. Active interaction with users has also proven to be key in strengthening the relationship between UNJ and their Instagram audience. Additionally, clear differentiation in emphasizing unique advantages and the distinctive identity of UNJ significantly contributes to distinguishing UNJ's brand from other educational institutions. However, challenges such as maintaining consistent user engagement need to be addressed through improved research and more innovative content strategies in the future. Therefore, this research provides valuable insights for marketing and branding practitioners in developing more effective strategies on social media platforms..

Today's era of globalization has become one of the media used to express opinions or views. Freedom of opinion, especially on social media, is currently widely misunderstood and abused by the public, because in exercising the right to freedom of opinion, many people carry out actions which result in insults, accusations without evidence and defamation which causes loss, hurt feelings, Mental health even has an impact on suicide situations for certain individuals and groups. The problem in this research is that many social media users give opinions or views that the female artist with the real name Chintya, who is an Indonesian citizen living in Germany or better known as Bunda Corla, is a transgender. This was conveyed clearly on social media Instagram and Tiktok without supporting evidence. This is an activity of defamation, an attempt to influence other people to believe in their opinions or views to the detriment of one party. If we look at the criminal law and violations of the misuse of the right to freedom of expression on social media and the criminal sanctions for criminal acts of defamation under the guise of freedom of opinion, this already refers to 3 crimes, defamation, unpleasant acts and violations of human rights. . Persons involved in defamation cases can be charged with criminal penalties for acts of insult and/or defamation on the internet. Especially for internet users, criminal threats through Article 27 paragraph (3) in conjunction with Article 45 of the ITE Law. Through this provision, internet users can also be subject to coercive measures considering the maximum penalty is 5 years in prison. The method used in research is the literature method, data collection techniques in the form of documentation and observation. Data from observations is in the form of screenshots from social media. The results of this research show that; comments on social media are included in several violations of existing laws in Indonesia, the ITE Law article 45 paragraph 1, the Defamation Law articles 310 and 311 of the Criminal Code; Threat of Criminal Defamation in the ITE Law Article 27 paragraph (3) in conjunction with Article 45. Source of material Instagram, TikTok, primary and secondary law. This research concludes that freedom of opinion is not absolute freedom, but rather, opinion must be in accordance with ethics and norms in society and in accordance with legal regulations without harming any party. and these unpleasant acts can be prosecuted in accordance with applicable legal provisions. Freedom of opinion on Instagram and Tiktok media aimed at Mother Corla has been proven to be defamation.

This research aims to describe and analyze forms of hate speech on one of the social media, Prabowo's Instagram account. This research method uses a qualitative descriptive approach. The data analysis method used is the orthographic matching technique with a writing recorder as the determining tool. The results obtained from this research were that there were several negative comments in the form of hate speech towards the presidential and vice presidential candidate pair Prabowo-Gibran.

Social media has provided space for freedom of opinion to all its users. However, this has caused not only positive impacts but also negative impacts. This research aims to describe hate speech made by haters or someone who hates Denise Chairesta. The data source for this research was taken from the social media comments column on Instagram, Tiktok and Denise Chairesta's personal YouTube. The research method used is a descriptive method and uses a qualitative approach. The data collection techniques used in the research are documentation techniques and observation techniques with data analysis techniques which consist of three stages, namely data reduction, data presentation and conclusion. The results of the research found eight pieces of data that led to hate speech towards Denise Chairesta.

The research in this paper aims to find out more about the legal validity of online auctions via Instagram social media and how legal protection is for online auction participants on Instagram social media. The method used by the author in writing this article is a normative legal research ethod with a statutory approach. Research shows that the legal basis for carrying out online auctions via Instagram social media is Article 1320 of the Civil Code and 1338 of the Civil Code because the implementation is not submitted to an official auction house so it cannot be said to be an official auction and in implementing online auctions on Instagram social media there are weaknesses, namely in advertising goods. In the auction, information about the goods and services being sold is unclear, causing misperceptions among consumers or online auction participants on Instagram and is only based on trust. Legal protection for victims of social media online auction fraud is contained in Article 1243 of the Civil Code, Article 19 of Law Number 8 of 1999 concerning Consumer Protection, Article 28 paragraph (1) of the ITE Law, and dispute resolution is contained in Article 38 of the Law Republic of Indonesia Number 11 of 2008 concerning Information and Electronic Transactions.

One of the main pillars of effective democracy is freedom of speech, which allows everyone to express their opinions and perspectives freely without fear of facing repressive actions or unjustified barriers. Everyone is entitled to the freedom of association, assembly, and speech, as stated in Article 28E (3) of the 1945 Constitution. The aim of this research is to study the legal aspects of the existence of hate speech on social media. This study examines the current legal framework governing freedom of speech and efforts to protect human rights in relation to racial harassment by reviewing existing legal regulations. The research method employed is literature review (bibliographical study). In legal research, the normative jurisprudence method is based on legal provisions such as human rights books' regulations, as well as information from research journals related to the research subject. Initial research findings suggest that hate speech is not a form of freedom of speech, and society should not respond to hate speech with more hateful speech. Instead, they can report hate speech content to the Ministry of Communication and Informatics for removal. The Information and Electronic Transactions Law (ITE Law) can serve as a resolution due to the existence of hate speech on social media by proving the occurrence of hate speech, whether it involves defamation or hate speech against Ethnicity, Religion, Race, or Inter-group relations.   Keywords: HAM, ITE Law, Hate Speech