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This study aims to examine the effect of Social Media Brand Engagement, Brand Trust, and Customer Satisfaction on Nescafé Brand Loyalty. A quantitative approach was employed using a explanatory research. Data were collected through questionnaires distributed to Nescafé consumers and analyzed using multiple linear regression with SPSS. The results indicate that Social Media Brand Engagement has a positive and significant effect on Nescafé Brand Loyalty, with a significance value of 0.001 (< 0.05). Customer Satisfaction also has a positive and significant effect on Nescafé Brand Loyalty, with a significance value of 0.001 (< 0.05). In contrast, Brand Trust does not have a significant effect on Nescafé Brand Loyalty, as indicated by a significance value of 0.506 (> 0.05). The coefficient of determination (R²) shows that Social Media Brand Engagement, Brand Trust, and Customer Satisfaction explain 61.2% of the variation in Nescafé Brand Loyalty, while the remaining 38.8% is influenced by other factors not included in this study. The findings suggest that consumer engagement on social media and customer satisfaction play important roles in strengthening brand loyalty toward Nescafé. Therefore, companies should focus on improving social media engagement strategies and maintaining customer satisfaction to enhance consumer loyalty.

This study examines the emergence of localized English expressions in Indonesian social media discourse, highlighting how English is adapted and reinterpreted in multilingual digital contexts. While previous studies on English in Indonesia have primarily focused on formal domains such as education and language policy, limited attention has been given to informal online communication where linguistic innovation is highly visible. This study aims to analyze how English lexical items are re-semanticized and creatively transformed by Indonesian users on social media platforms. The study employed a qualitative approach using data collected from Instagram posts and comments, focusing on selected examples of English-derived expressions such as boba, gas, voucher, server, and suamiable. The analysis compares the conventional meanings of these terms in Inner Circle English with their localized meanings in Indonesian usage. The findings reveal that English functions as a flexible linguistic resource, undergoing processes of semantic shift, metaphorical extension, and lexical blending. These localized forms reflect users’ creativity as well as their ability to adapt global linguistic resources to local cultural contexts. The study concludes that English in Indonesian social media is not merely borrowed but actively reconstructed, contributing to the dynamic development of English in the Expanding Circle.

In this study, it is planned to analyze teachers' and students' perceptions regarding the implementation of the Merdeka Curriculum at IRE classes in MTs Tanada. In terms of method used, this study is a qualitative study carried out with field studies in which methods of observation, interviews, and documentation are included. According to the findings obtained from the study, the Merdeka Curriculum has brought about changes in the process of PAI teaching in terms of active participation of students, using digital media in learning processes, discussion activities through the P5 process. While teachers see the Merdeka Curriculum as flexible and supportive of creative learning, students see the lessons taught within the scope of this curriculum as diverse and attractive. Although the implementation of the Merdeka Curriculum shows some positive aspects, it has also faced a number of challenges related to different understandings between teachers, regulations, difficulty in assessing attitudes, and the heavy workload of students. This study concluded that the implementation of the Merdeka Curriculum in Islamic Education in MTs Tanada was quite successful despite the need for improvements in teaching skills.

The development of digital media has transformed YouTube into one of the most influential platforms for Islamic preaching, shaping public understanding of religious issues, including religious tolerance. This study aims to analyze the representation of religious tolerance, the patterns of tolerance message delivery, and the tendency of interpreting religious tolerance in Felix Siauw’s YouTube content. The research employs a qualitative approach using content analysis of videos discussing interfaith relations and social diversity.The findings reveal that religious tolerance in Felix Siauw’s content is represented as respect for the rights of followers of other religions in social life without compromising the boundaries of Islamic creed (aqidah). Messages of tolerance are conveyed through persuasive narratives supported by Qur’anic verses, Hadith, and scholars’ perspectives, emphasizing the importance of maintaining Islamic identity within a pluralistic society. The study also indicates that the interpretation of tolerance promoted in the content tends to emphasize social tolerance rather than theological tolerance, namely respecting diversity and fostering peaceful coexistence without equating religious beliefs. Therefore, digital Islamic preaching functions not only as a medium for disseminating religious teachings but also as a platform for shaping public understanding of religious tolerance.

This study aims to describe the utilization of multimodal media in teaching news text reading skills among seventh-grade junior high school students. The research employed a quantitative approach with a descriptive research design. The data were collected through questionnaires distributed to 61 seventh-grade students as the research respondents. The research instrument used a Likert scale covering aspects of students’ perceptions, comprehension, motivation, participation, and readiness toward the use of multimodal media in learning news text reading skills. The data were analyzed using descriptive quantitative techniques through percentage calculations and interpretation of respondents’ answers. The findings revealed that most students showed positive responses toward the use of multimodal media. A total of 72.1% of students agreed that learning through printed and digital media made the learning process more engaging. In addition, 59% of students stated that digital media helped them understand news content more clearly, while 60.7% felt more active during learning activities using multimodal media. The use of multimodal media also increased students’ motivation, self-confidence, and reading comprehension skills in understanding news texts. The findings indicate that the combination of printed and digital media creates a more interactive and effective learning environment that aligns with students’ literacy needs in the digital era. Therefore, multimodal media can serve as an alternative instructional strategy to improve students’ news text reading skills in junior high schools. The implications of this study highlight the importance of integrating digital and printed media in Indonesian language learning to enhance students’ reading literacy quality.

This study was motivated by the importance of using digital technology-based learning media in Catholic Religious Education learning to improve students’ learning achievement. The development of digital technology requires teachers to use interesting and interactive learning media that are suitable for students’ needs. This study aimed to determine the use of digital technology-based learning media in Catholic religious education learning and its impact on students’ learning achievement at SMPK Swadaya Tuakepa. This study used a qualitative method with a descriptive approach. The research subjects consisted of the principal, the Catholic religious education teacher, and five students. Data were collected through interviews, observations, and documentation. The data were analyzed through data reduction, data presentation, and conclusion drawing. The results showed that digital technology-based learning media such as PowerPoint, learning videos, Canva, Kahoot, and Quizizz had been utilized well in the learning process. The use of digital media helped teachers explain learning materials more clearly and attractively so that students became more active, focused, and motivated in learning. In addition, the use of digital media also improved students’ intellectual abilities, cognitive strategies, attitudes, and skills. Therefore, digital technology-based learning media can improve the quality of Catholic religious education learning and students’ learning achievement at SMPK Swadaya Tuakepa.

Haul Guru Sekumpul is one of the biggest religious traditions in Indonesia that brings together millions of participants from various regions to commemorate KH. Muhammad Zaini Abdul Ghani, better known as Guru Sekumpul. This activity not only serves as a religious commemoration, but also reflects the value of togetherness, solidarity, and deep spirituality. This research aims to reinforce the argument that in fact the feedback process between group involvement and emotional reactions strengthens solidarity, both in mechanical and organic contexts, thus creating deeper social bonds. Thus, mechanical and organic solidarity are not separate but interrelated. Through a qualitative approach, this research analyzes how mechanical and organic solidarity interact with each other in the context of this activity. The results show that mechanical solidarity, characterized by shared values and beliefs, serves as the foundation for a more complex organic solidarity, where individuals with different roles depend on each other. The findings also serve as a critique of Émile Durkheim's theory of solidarity. In addition, the use of social media and traditional media plays an important role in disseminating information and organizing activities, creating a sense of community among congregants. This is also a new additional factor that is in line with the changing times but was previously undeveloped during Émile Durkheim's time. Thus, Haul Guru Sekumpul is not only a religious event, but also a symbol of collective power that binds people in a common goal, creating a harmonious and respectful community.

The phenomenon of infinite scrolling in digital media reflects a fundamental shift in how modern individuals experience spirituality in the digital era. The continuous flow of information creates new spaces for the search for meaning, including the human relationship with the Divine, while simultaneously introducing challenges in the form of constant distraction that disrupts deep reflection. This study aims to analyze how infinite scrolling contributes to a crisis of spiritual awareness and how digital technology functions as an ambivalent space between distraction and reflection. The research employs a descriptive qualitative method with a library research approach, using relevant academic literature and religious documents. The findings indicate that intensive digital engagement reduces opportunities for contemplation, weakens reflective capacity, and produces shallow and fragmented spiritual experiences. However, digital technology also provides broad access to spiritual resources that can be used constructively. This study concludes that the crisis of spiritual awareness in the digital era is influenced not only by individual factors but also by technological structures shaping human attention. Therefore, digital literacy that includes ethical and spiritual dimensions is essential to ensure technology supports the search for meaning.  

Communication is a crucial element in the learning process, particularly in the education of students with special needs who possess diverse characteristics, abilities, and communication requirements. These differences require teachers to implement adaptive communication strategies to ensure that learning messages are effectively conveyed and understood by students. This study aims to analyze the communication at SLB YPAC Medan. The subjects of this study specifically focused on third-grade students with intellectual disabilities (tunagrahita) and slow learners. The. The study adopted a qualitative approach using a case study method. Data were collected through observation, in-depth interviews, and documentation, and analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The findings reveal that teachers apply communication strategies through a combination of verbal and nonverbal communication. Verbal communication involves the use of simple language, repetition of learning materials, and step-by-step instructions tailored to students’ abilities. Meanwhile, nonverbal communication is expressed through facial expressions, body movements, eye contact, and the use of visual learning media to clarify instructional messages. In addition, interpersonal approaches emphasizing patience, attention, empathy, and emotional closeness were found to enhance the effectiveness of teacher–student interactions. Supporting factors include adequate school facilities, psychological services, and therapy programs, while inhibiting factors involve differences in students’ characteristics and limitations in their communication abilities. This study concludes that adaptive communication strategies that accommodate individual student needs play a significant role in creating an effective, comfortable, and supportive learning environment for students with special needs.

This study aimed to develop teaching materials based on Problem Based Learning (PBL) assisted by Canva media for teaching biography writing to tenth-grade vocational high school students and to examine their validity, practicality, and effectiveness. The study employed a Research and Development (R&D) method using the ADDIE model, which consists of five stages: analysis, design, development, implementation, and evaluation. The participants were 30 tenth-grade vocational high school students. Data were collected through observation, interviews, expert validation questionnaires, student response questionnaires, biography-writing tests, and documentation. The data were analyzed using descriptive quantitative and qualitative techniques. The results revealed that the developed teaching materials achieved a validity score of 95%, categorized as highly valid based on evaluations by subject-matter and media experts. The practicality level reached 94%, categorized as highly practical according to students’ responses. Furthermore, the effectiveness test demonstrated an improvement in students’ biography-writing skills, as indicated by the increase in the average score from 63.47 in the pretest to 84.73 in the posttest. The Normalized Gain (N-Gain) score of 0.58 was categorized as moderate. These findings indicate that the Canva-assisted PBL teaching materials are valid, practical, and effective for use in biography-writing instruction for vocational high school students. The study contributes to innovations in Indonesian language teaching by integrating problem-based learning with digital technology to enhance students’ writing skills.

Early Childhood Education (PAUD) is a stage of education that plays a crucial role in maximizing children's cognitive, social-emotional, motor skills, and creativity growth at their peak developmental stage. Children aged three to six learn efficiently through play, hands-on exploration, and interaction with their surroundings. The purpose of this study was to evaluate the use of loose parts media based on natural materials as a means to stimulate creativity in early childhood at PAUD Pelita Mandiri Kertek. This study adopted a descriptive qualitative approach and utilized data collection techniques such as observation, in-depth interviews with teachers, and documentation of children's work. The main focus of this study was on the use of various natural materials, such as corn cobs, twigs, pebbles, and leaves, in play and learning activities. The results showed that loose parts media using natural materials can enhance children's creativity by improving problem-solving skills, strengthening verbal skills in expressing ideas and telling stories about their work, and supporting independent learning because children are actively involved in the educational process. The open-ended nature of the materials allows children to explore and express their ideas freely, thus creating a learning atmosphere full of creativity, innovation, and fun. The implications of this research indicate that the use of loose parts media based on natural materials can be an alternative learning method that is not only effective, but also economical and easy to implement to support the development of children's creativity, independence, and thinking skills, in line with the principles of child-centered learning.

This study aims to analyze the implementation of digital marketing in Sharia cooperative retail business units to increase sales volume. Advances in information technology have driven changes in consumer behavior, leading to an increasing reliance on digital media for product information and transactions. This situation requires Sharia cooperatives to adapt through the implementation of effective digital marketing strategies. This study employed a qualitative method with a case study approach. Data were obtained through observation, in-depth interviews, and documentation. The research informants consisted of cooperative administrators, retail business unit managers, and consumers who interacted with the cooperative's digital marketing media. Data analysis techniques used the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results show that the implementation of digital marketing through social media, WhatsApp Business, and digital promotions can expand market reach, enhance interaction with consumers, and drive increased sales volume. However, obstacles remain, including limited human resources and consistency in digital content management. Therefore, improving the digital competency of cooperative managers is necessary to optimize digital marketing strategies.

Proper drug disposal is often perceived as a trivial matter by the public when dealing with medications that are no longer needed. However, improper disposal can effect on the economy, public health, and the environment. Therefore, it is essential to educate the public to improve their knowledge regarding appropriate drug disposal methods. Previous studies have shown that educational media can effectively increase public awareness and understanding. The purpose of this study was to evaluate the effectiveness of educational leaflets in enhancing public knowledge about proper drug disposal. This experimental study involved an intervention using educational leaflets. A total of 100 respondents participated in the study. The intervention was conducted over three consecutive days. Pretest and posttest data were collected to assess changes in knowledge. Univariate analysis was used to describe respondent characteristics, while bivariate analysis (Wilcoxon test) was employed to compare pretest and posttest results. Pretest data indicated that the majority of respondents had only sufficient knowledge about drug disposal. Following the intervention, the number of respondents with sufficient knowledge decreased, while those categorized as having good knowledge increased. Statistically, a p-value of 0.000 demonstrated that the use of leaflets significantly improved knowledge level. Based on the results of this study, educational interventions, such as the distribution of leaflets, can effectively enhance public knowledge about proper drug disposal.

This study aims to examine the role of Ahlussunnah wal Jama'ah (Aswaja) An-Nahdliyah in strengthening religious moderation among young people amid increasingly complex, pluralistic, and digitalized societies. Globalization, advances in information technology, and easy access to diverse religious perspectives through digital media have influenced the religious attitudes and behaviors of younger generations, highlighting the need to reinforce moderate religious values. Aswaja An-Nahdliyah promotes the principles of tawassuth (moderation), tasamuh (tolerance), tawazun (balance), and i'tidal (justice) as the foundation for social, national, and civic life. This study employed a qualitative approach using a library research method. Data were collected from books, scientific articles, official documents, and relevant literature on Aswaja An-Nahdliyah and religious moderation. The data were analyzed using content analysis to identify the contribution of Aswaja values in fostering moderate attitudes among young people. The findings indicate that Aswaja An-Nahdliyah plays a strategic role in internalizing inclusive, contextual, and tolerant Islamic values through formal and non-formal education, youth organizations, religious study groups, and digital media. The implementation of these values enhances tolerance, respect for diversity, patriotism, and critical awareness among young people in confronting radical and intolerant ideologies, thereby supporting the development of a harmonious and peaceful pluralistic society.

Interest in reading the Holy Scriptures is an important aspect of faith formation among Catholic Youth (OMK). However, various challenges, such as busy daily activities and the influence of digital media, have hindered the development of a consistent habit of reading the Scriptures. This study aims to describe the interest in reading the Holy Scriptures among Catholic Youth at Beato Dionisius Sumbul Parish and to analyze the use of the Lectio Divina method in fostering this interest. This research employed a descriptive qualitative approach involving ten informants, consisting of the parish priest, a youth mentor, and members of the Catholic Youth community. Data were collected through observation, interviews, and documentation, and were analyzed using the Miles and Huberman model. The findings indicate that the interest in reading the Holy Scriptures among Catholic Youth has grown, although it has not yet become a consistent habit. The Lectio Divina method has proven effective in helping Catholic Youth read, understand, reflect on, and internalize the Word of God more deeply through the stages of Lectio, Meditatio, Oratio, Contemplatio, and Actio. This method increases their interest in the Holy Scriptures and promotes spiritual growth reflected in their daily lives. Therefore, Lectio Divina can serve as an effective pastoral approach for fostering interest in reading the Holy Scriptures among Catholic Youth.

Identity politics has become one of the most debated concepts in contemporary democratic discourse, yet its conceptual boundaries remain poorly defined in both academic and public conversations. This paper argues that three commonly conflated terms political identity, identity politics, and the politicization of identity carry fundamentally distinct meanings with divergent normative and practical consequences. Through a conceptual literature review, this study synthesizes theoretical frameworks and empirical findings to demonstrate that while political identity refers to an individual's self-positioning within a political community, and identity politics denotes collective action by marginalized groups seeking recognition, the politicization of identity is an elite-driven strategy of exploiting social group markers for political gain. This distinction matters because the conflation of these terms obscures how digital platforms  through filter bubble and echo chamber mechanisms  amplify identity-based polarization in Indonesia and beyond. The study finds that social media algorithms do not merely reflect pre-existing social divisions but actively intensify affective polarization by constructing homogeneous information environments that deepen inter-group animosity. The paper concludes with implications for digital citizenship and democratic resilience in Indonesia.

The rapid development of digital technology has transformed the dissemination and consumption of religious information among Muslim communities. Alongside these advancements, the spread of Inkār al-Sunnah ideology through digital platforms has become a significant challenge to the integrity of Islamic religious understanding, particularly among younger generations who are frequently exposed to unverified religious content. This phenomenon has the potential to weaken the authority of the Sunnah as a primary source of Islamic teachings alongside the Qur'an. This study aims to examine Islamic education strategies in countering the spread of Inkār al-Sunnah in the digital era, focusing on strengthening hadith literacy, enhancing the role of Islamic Education teachers, utilizing digital media, and developing religious moderation education. The research employs a qualitative approach through library research and content analysis of relevant academic literature. The findings indicate that the challenge of Inkār al-Sunnah affects three dimensions of Islamic education: curricular, pedagogical, and socio-digital. In response, a multidimensional strategy is required, including strengthening Islamic epistemology, improving hadith literacy, contextualising learning through the living hadith approach, reformulating hadith curricula, optimizing educational digital media, enhancing teacher competencies, strengthening Islamic educational institutions, fostering family-school collaboration, and promoting religious moderation education. The study concludes that adaptive and integrative Islamic education, grounded in the Qur'an and Sunnah, plays a crucial role in developing a generation of Muslims who are critical, knowledgeable, digitally literate, and moderate in responding to contemporary religious challenges in the digital age.

This study aims to describe the learning process and explain the improvement of popular scientific article writing skills using the blog-media-based Genre-Based Approach (GBA) model among Grade VIII E students at SMP Negeri 2 Mlati Sleman. This study employed Classroom Action Research (CAR), conducted in two cycles, with all 32 students of Grade VIII E as subjects. Data analysis was performed using descriptive quantitative techniques to measure the increase in the average writing performance score and the percentage of learning mastery based on the Minimum Mastery Criteria (KKM) of 80. The results showed a significant improvement in each cycle. In the initial condition (pre-cycle), the average writing score was only 68.67 with 19% mastery (6 students), then increased to 79.06 with 50% mastery (16 students) in Cycle I, and reached optimal results in Cycle II with an average of 89.53 and 81% mastery (26 students). Thus, the implementation of the blog-media-based Genre-Based Approach (GBA) model is proven to significantly improve popular scientific article writing skills and the learning mastery of Grade VIII E students at SMP Negeri 2 Mlati Sleman. Abstrak Penelitian ini bertujuan untuk mendeskripsikan proses pembelajaran serta menjelaskan peningkatan keterampilan menulis artikel ilmiah populer menggunakan model Genre-Based Approach (GBA) berbasis media blog pada murid kelas VIII E SMP Negeri 2 Mlati Sleman. Penelitian menggunakan metode Penelitian Tindakan Kelas (PTK) yang dilaksanakan dalam dua siklus dengan subjek seluruh murid kelas VIII E yang berjumlah 32 siswa. Analisis data dilakukan dengan teknik deskriptif kuantitatif untuk mengukur peningkatan rata-rata nilai unjuk kerja menulis dan persentase ketuntasan belajar berdasarkan Kriteria Ketuntasan Minimal (KKM) sebesar 80. Hasil penelitian menunjukkan peningkatan yang signifikan pada setiap siklus. Pada kondisi awal (pra-siklus), rata-rata nilai menulis hanya 68,67 dengan ketuntasan 19% (6 siswa), kemudian meningkat menjadi 79,06 dengan ketuntasan 50% (16 siswa) pada Siklus I, dan mencapai hasil optimal pada Siklus II dengan rata-rata 89,53 serta ketuntasan 81% (26 siswa). Dengan demikian, penerapan model Genre-Based Approach (GBA) berbasis media blog terbukti secara signifikan dapat meningkatkan keterampilan menulis artikel ilmiah populer serta ketuntasan belajar murid kelas VIII E SMP Negeri 2 Mlati Sleman.

The study critically examines the Gospel of John as a theological text integrating the incarnate Logos and sacramental symbolism. Using a qualitative, library-based approach with historical-critical and hermeneutical analysis, it shows that John’s Gospel not only narrates Jesus’ life but constructs a symbolic, existential, and transformative theological reflection. The Logos shifts from a metaphysical principle to a personal reality in history through the incarnation, enabling a concrete encounter between God and humanity. Within this framework, symbols such as water and bread function as media of revelation guiding individuals toward a living, relational faith experience. Furthermore, sacramental symbolism in the Gospel of John is ontologically grounded in the incarnation of the Logos. Faith is thus understood not merely as intellectual assent but as participation in divine life that transforms human existence. The integration of Christological and sacramental dimensions indicates that faith is holistic, encompassing spiritual, material, and relational aspects. Thus, the Gospel of John presents a theological vision of faith as a concrete and dynamic existential encounter, relevant for contemporary theological reflection.

Background:The digital transformation in education requires teachers to possess adequate competencies in utilizing technology to support innovative, interactive, and student-centered learning. However, the integration of digital platforms into classroom practices remains limited due to teachers’ varying levels of digital competence and experience. This community service program aimed to improve teachers’ competencies in utilizing digital platforms to support innovative learning implementation at SMAN 8 Banda Aceh. Methods:The program employed a participatory approach consisting of needs assessment, workshops, hands-on practice, mentoring, evaluation, and reflection activities. A total of 40 teachers from various subject areas participated in the program. The training materials included the use of Canva for developing digital learning media, Quizizz for gamified assessments, Google Workspace for collaborative learning, and Artificial Intelligence (AI) technologies to assist in instructional material development and creative learning activities. Program evaluation was conducted through participant observation, assessment of digital learning products, satisfaction questionnaires, and reflective discussions. Results: The results showed that participants successfully produced 18 interactive presentations using Canva, 10 digital modules, 8 Quizizz-based quizzes, and 4 evaluation instruments using Google Forms. Furthermore, teachers demonstrated improved competencies in designing digital learning media, developing technology-based assessments, integrating digital platforms into instructional practices, and utilizing AI as a learning support tool. The high level of participation and enthusiasm among participants indicated the effectiveness of the program in strengthening teachers’ digital literacy and technological competencies. Conclusion: In conclusion, the community service program successfully enhanced teachers’ competencies in utilizing digital platforms to support innovative learning in schools.