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The purpose of this study is to analyze how the company's strategy dominates the international market.  PT Indofood Sukses Makmur Tbk is one of the companies that is able to enter the international market.  The products of PT Indofood in this study sell their products in several countries.  This type of research is descriptive qualitative research, namely scientific investigation that aims to understand a phenomenon in its natural social context through a process of in-depth communicative interaction between the researcher and the phenomenon being studied.  From the results of this research, Indomie is the instant noodle brand of PT Indofood Sukses Makmur Tbk in Indonesia and is the largest instant noodle producer in the world with 16 factories that produce 15 billion packs of Indomie each year.  Indomia is also exported to more than 60 countries around the world.  The application of continuous innovation, namely the construction of factories abroad, product strategy, quality maintenance, pricing strategy, distribution strategy, promotion strategy, customer relationship (consumer relationship building strategy).

The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of  MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.

A small cassava chip business is a household business that produces snacks made from special cassava snacks. The single most important factor influencing the performance of small businesses in Singapore is their marketing strategy, which takes into account their products, prices, promotions and distribution locations. This research was conducted in the small business community of Bandar Khalipah Village in Percut Sei Tuan district. The purpose of this study was to understand the mix marketing strategies used by the Singapore government. Descriptive qualitative, data collection techniques with notes, and documentation are the methods used for analysis.  Research results 1) the marketing mix strategy used by small businesses in Singapore is a product made with good quality materials, good quantity, has a handle, and is wrapped in plastic. The quoted price is equal to the price. The traditional promotional method still used in Cassava Chips is "lewd mouth to mouth" and "place/distribution channel" is "products marketed slim in the place of production then exist" i.e. "channeled to consumers" through "wholesalers". 2) Product and price are internal determining factors. Externally influenced factors include increased sales during peak hours, while internally influenced factors include sluggish production and promotion locations. External factors that become obstacles include business competitors and seasonal raw materials.

This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data analysis using SWOT analysis. The place and its location at PT. The synergy of Innovative Brebes with the speakers, namely the General Manager and the Quality Control division. The results showed that the application of the marketing mix strategy at PT. The synergy of Innovative Brebes in the SWOT matrix is ​​in quadrant I. The strengths of the 4P marketing mix are: product, price, while the weaknesses are: promotion and price. The threat is promotion and place. The strategy in dealing with competitors with other companies that have the same product creates a strong brand image and maintains product quality to be able to differentiate the product from other products.

Performance management in question is with the aim of increasing the strategic focus and effectiveness of the company in ensuring continuous improvement of individual and team performance. The most popular approach is to use the BSC (Balanced Scorecard). Cafe Red&Blue wants to grow and maintain its business. Therefore, in this study we want to design an instrument for measuring performance at Red&Blue cafes using the BSC. The initial stage in designing the instrument is to conduct internal and external analysis to determine the position of the business in the industry and the strategy that must be used. The SWOT approach is used in the analysis of the internal and external environment. From the SWOT analysis, it can be seen that the Red&Blue cafe is in quadrant I position. The strategy that must be applied is an offensive and defensive strategy as a complement. This strategy requires Red&Blue to improve its marketing strategy in order to bring even greater opportunities to the business. The next stage is through the formulation of strategic objectives, the objectives of which are designed; increase profits, increase customer loyalty, improve relationships with new customers, develop quality products with innovation, develop good and quality services, improve employee job satisfaction, increase employee skills, and knowledge employee knowledge. The eight strategic objectives are translated into 2 key financial performance indicator (KPI) perspectives, 3 internal business process KPIs, 4 customer KPI perspectives, and 5 KPI growth and learning perspectives, with targets for each KPI set based on discussions with Red&Blue cafe owners.

The discussion in this journal will focus on how the marketing strategy of online business companies in capturing market share, especially the Generation Z who dominates the world's population today. The digital economy concept is not much different from the general economic concept, but what distinguishes it is the transaction system in carrying out economic activities. The results of the study explain that online motorcycle taxi companies such as Gojek have the power as pioneers of online motorcycle taxi companies in Jakarta, this is a solution for Jakarta residents, especially Gen Z whose population is very dense so that the existence of Gojek will greatly assist Gen Z residents in meeting their needs, especially the costs involved. cheap according to the site www.aturduit.com. Gojek's weakness is a problem that must be resolved by the operator because it is related to the company's internals in this case is the "naughty" driver. Threats in the Gojek company are a classic thing faced by every business whose orientation is profit and finally the opportunity for Gojek according to the author is very large because the community's need is very high for mass transportation. Danaprospera.id's market segmentation includes investors, entrepreneurs and Gen z or young people who are productive and innovative. This is strongly supported by the commitment of online loan companies that are not burdensome in terms of bureaucracy according to the www.modalrakyat.id website.

Micro, small and medium enterprises (MSMEs) play a vital role in economic development and growth, especially in Indonesia. It is widely recognized that MSMEs are very important be-cause of their main characteristics that distinguish them from large enterprises, especially because MSMEs are labour-intensive enterprises, exist in all locations, especially in rural areas, are more dependent on local raw materials, and are the main providers of goods and services. Along with the development of the mindset of the community, the majority of MSME actors have also changed their mindset in determining the marketing strategy used, from product orientation, consumer orientation, value orientation, technology orientation and to build the super smart society. Business digitalization also evolve the marketing mix from 4P (product, place, price and promotion) to 4C (co-creation, currency, communal activation, and conversation). However, there are barriers in the face of digitalization economy, including technology adoption and cyber-crime.

      Competition in the business world is getting tighter, marked by the emergence of new products with various kinds of offers in the market, companies must have the right marketing strategy in facing competition. Price and distribution channels are important factors to win a competition in marketing products, namely distribution, where with the implementation of the right distribution channels, the company's products can be known and reach consumers in the right amount and time.        The purpose of this study to determine the price and distribution channels have a positive and significant effect partially or simultaneously on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. The research method used in this study is the Associative research method The population in this study is an outlet that sells Unilever products in Cv. Makmur Jaya Abadi (MJA) Bima. The sample is taken in accordance is 50 people, where this study concludes that there are 50 outlets. Data Analysis Techniques using Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Test Analysis, Coefficient of Determination Test, T Test (Partial) and F Test (Simultaneous)            The results of the discussion show that the price has a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima, distribution channels have no positive and partial effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. And prices and distribution channels have a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima

Plan strategic in competitive marketing started by analyze of competitor. Company differ value and customer satisfaction by value that be given price product,promotion, and distribution (marketing mix) on his competitor. With high competition in trading, so strategic in marketing denotes me of important thing on enhance of selling. Basically stratergy on marketing are wholl planning, integrated, and merge in marketing fuld, can give guidance about activity will be done to get reach target of marketing in compary. So strategy of marketing is very important to be needed to enhance of selling in the company, marketing strategy. Consists of price, strategy of distribution, Strategy of promotion and place four strategy above also we called by marketing mix. By four element of marketing mix above must be implemented base on level market competition will by target of company, on focus price strategy or marketing strategy analysis to enhance off selling in marble company, and another strategy four element of marketing mix improperly will make marketing activity, will be useless and spend of human resource which is issued.